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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Pelayanan Publik International Journal of Science and Applied Science: Conference Series JURNAL MANAJEMEN MOTIVASI DIJB (Diponegoro International Journal of Business) Aptisi Transactions on Technopreneurship (ATT) Amalee: Indonesian Journal of Community Research & Engagement Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Management and Entrepreneurship Research Asian Management and Business Review Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis Bangun Desa : Jurnal Pengabdian Masyarakat Jurnal Pemberdayaan Ekonomi dan Masyarakat Journal of Organizational and Human Resource Development Strategies
Wahyudi, Lilik
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Religion Aerospace Engineering Humanities Astronomy Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH Wahyudi, Lilik; Ahmad, Ana Shohibul Manshur Al; Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.63537

Abstract

Tourist satisfaction and tourism destinations create a value for tourists. The value of specific tourism destinations leads to individual emotional attachments, which are a manifestation of a sense of nostalgia. This study aims to investigate the role of nostalgia on the tourist satisfaction at culinary tourism destinations. Food quality, destination environment, and services all contribute to the nostalgia. The data was collected through LimeSurvey from a total of 300 respondents from Central Java and Yogyakarta and was analyzed using PLS-SEM. The results show that the food quality, destination environment, and services positively affect the nostalgia. Further, the nostalgia also has a strong significant influence on the tourist satisfaction. These findings imply that managers of culinary tourism must be able to provide positive values (impressions) to the tourists by offering unique service, quality, or destination environment compared to other destinations. It is expected that the tourists have a positive memorability which simultaneously create a revisit intention, which is in line with the tourists satisfaction.JEL:D91, D90, Z32.  
Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar: Empowering of Culinary MSMEs through the Establishment of a Business Group in Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol. 2 No. 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

Abstract

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.
The Influence of Social Media Marketing Activities on Continued Usage Intentions and Brand Loyalty: The Mediating Role of Brand Experience, Brand Awareness, and Satisfaction (A Study on Wardah Cosmetics in Indonesia) Munandar, Shella Stefani; Wahyudi, Lilik
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5751

Abstract

This study investigates the influence of Social Media Marketing Activities on continued usage intention and brand loyalty through the mediating roles of brand experience, brand awareness, and satisfaction among Wardah consumers in Indonesia. Using a quantitative survey approach with purposive sampling, data were collected from 350 active social media users who had experience using Wardah products. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS version 4. The results show that Social Media Marketing Activities have a significant effect on all dimensions of brand experience, including sensory, affective, behavioral, and intellectual aspects, as well as on brand awareness and satisfaction. Intellectual brand experience was found to be the strongest predictor of continued usage intention, while brand awareness and satisfaction act as important mediators linking marketing efforts to consumer behavior. The model explains 83.9% of the variance in continued usage intention and 60.5% in brand loyalty, confirming the relevance of the Stimulus Organism Response framework. Overall, this research enriches theoretical understanding and provides practical guidance for cosmetic brands to design interactive, consistent, and personalized social media strategies that enhance satisfaction, engagement, and long-term loyalty in the digital marketplace.
Pendampingan Rencana Pendirian BUMDes di Desa Tegalrejo Kabupaten Boyolali: Pendekatan Pemberdayaan Masyarakat untuk Meningkatkan Partisipasi dan Kesejahteraan Ekonomi Desa Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto; Suyono, Joko; Sunaryo, Sinto; Wahyudi, Lilik; Atmaji, Atmaji; Manshur Al Ahmad, Ana Shohibul; Maghrifani, Dila; Permatasari, Wulan; Risgiyanti, Risgiyanti
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2025.4(1).18-25

Abstract

Permasalahan yang melatarbelakangi kegiatan pengabdian ini adalah rendahnya keswadayaan masyarakat dalam proses pengembangan ekonomi masyarakat melalui perencanaan pendirian BUMDes di Desa Tegalrejo Sawit Boyolali. Sasaran dan tujuan pengabdian adalah  peningkatan partisipasi masyarakat, dan peran BUMDes dalam meningkatkan pendapatan dan kewsadayaan masyarakat desa. Berdasarkan studi awal, terdapat 3 (tiga) permasalahan utama yang dihadapi oleh Mitra (Pemdes Tegalrejo); 1. Masih rendahnya kesadaran partisipasi dan keswadayaan masyarakat terlibat dalam pembangunan desa., 2. Penguasaan keterampilan orgasisasi yang berbasis masyarakat dan berorientasi bisnis bagi masyarakat Tegalrejo masih perlu di tingkatkan., 3. Pengetahuan tata cara dan mekanisme pembentukan BUMDes belum sepenuhnya dipahami oleh perangkat kelembagaan Desa, Tim Metodologi pengabdian telah merancang 3 (tiga) strategi solusi yang akan diimplementasikan dalam permasalahan; 1. Menciptakan kesadaran akan pentingnya partisipasi dan keswadayaan masyarakat (konsep Community Driven Development) melalui sosialisasi dan pelatihan-pelatihan peningkatan kapasitas masyarakat dan kelembagaan Desa Mitra, 2. Melakukan pendampingan tata cara pembentukan rintisan BUMDes dari proses sosialisasi massa, pembuatan aturan bersama, hingga legalitas BUMDes, 3. Memberikan bantuan fasilitasi untuk legalitas hukum akta notaris pendirian BUMDes, Dokumen AD/ART BUMDes dan Dokumen Rencana Bisnis Strategis BUMDes. Hasil Pengabdian ini adalah munculnya keswadayaan masyarakat dalam mengelola potensi desa melalui usaha Bersama dalam kelembagaan BUMDes. Kata kunci: Keswadayaan Masyarakat, Pembangunan ekonomi lokal, Partisipasi masyarakat, dan BUMDes.
Destination love in Asia: Understanding the role of experiences and perceived value in building tourist loyalty Wahyudi, Lilik; Hariningsih, Endang
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art1

Abstract

This study proposes an integrated model to investigate how destination experience, destination love, and perceived value drive tourist loyalty, underpinned by attachment theory and expectancy-value theory. Addressing gaps in previous loyalty research, it combines emotional and cognitive constructs that have often been examined in isolation. Based on survey data from 642 respondents and analyzed using PLS-SEM with SEMinR, the findings reveal that destination experience significantly enhances destination love, perceived value, and loyalty. Moreover, destination love and perceived value act as mediators, strengthening the formation of loyalty. The model shows moderate explanatory power, validating the theoretical integration. This study contributes novel insights by unifying emotional attachment and value perceptions within a single framework, offering a more comprehensive understanding of loyalty-building mechanisms. Practically, the findings underscore the importance of delivering emotionally engaging and value-rich experiences to foster tourist loyalty and enhance destination competitiveness. The results extend existing theories and provide a strong foundation for future research in cross-cultural and emerging market contexts.
The Role of Consumer Identity and Religious Beliefs in Shaping Repurchase Intention in Halal Food Rahmawaty, Penny; Haryono, Tulus; Wahyudi, Lilik; Setiawan, Ahmad Ikhwan
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.652

Abstract

This study aims to investigate the effect of halal awareness and self-identity on halal food repurchase intention in Indonesia, with product assurance belief acting as a mediating variable and religiosity and community attachment serving as moderating variables. Understanding these relationships is important to explain Muslim consumer behavior in selecting halal food products. The research adopts a quantitative survey approach targeting Muslim consumers in Indonesia. Data were collected using a purposive sampling technique to ensure that respondents met the research criteria. A total of 535 respondents participated in this study. The collected data were analyzed using Structural Equation Modelling-Partial Least Square (SEM-PLS), which allows the simultaneous testing of relationships among multiple variables in the research model. The results of the analysis reveal that halal awareness and self-identity have a significant direct influence on repurchase intention and also affect it indirectly through product assurance belief. This finding indicates that consumers who possess stronger awareness of halal principles and a stronger Muslim self-identity tend to show a higher intention to repurchase halal food products. In addition, product assurance belief significantly influences consumers’ intention to repurchase halal food, highlighting the importance of trust in halal product guarantees. The belief in product assurance is found to partially mediate the relationship between halal awareness, self-identity, and halal food repurchase intention. Furthermore, the results indicate that religiosity does not moderate the relationship between product assurance belief and repurchase intention. Community attachment also does not moderate the influence of halal awareness on repurchase intention. However, it strengthens the relationship between self-identity and product assurance belief toward halal food repurchase intention in Indonesia.
The Relationship between CRM, Knowledge Management, Organizational Commitment, Customer Profitability, and Customer Loyalty: The Mediating Role of Customer Satisfaction and the Moderating Role of Brand Image (A Study on Cement Retailers in Solo Raya) Ramadhan, Fahrizal; Wahyudi, Lilik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7789

Abstract

This study analyzes the relationships between organizational commitment (OC) and knowledge management (KM) on CRM, as well as its impact on customer profitability (CP) and customer loyalty (CL) through customer satisfaction (CS), and also the role of brand image (BI) as a moderating variable. Using a quantitative approach via SmartPLS4, data were collected from 175 cement retailer sector customers in the Solo Raya region through structured online and offline surveys. Furthermore, CRM significantly enhances customer satisfaction, customer profitability, and customer loyalty. CRM also has an indirect significant effect on customer profitability and customer loyalty through customer satisfaction as a mediator. Additionally, customer profitability contributes positively to customer loyalty. The moderating effect of brand image is proven to strengthen the relationship between CRM and customer satisfaction, customer profitability, and customer loyalty. Overall, this study suggests that importance of CRM strategies supported by strengthened knowledge management and organization commitment for customer needs to gain a competitive advantage and achieve the long-term sustainability in the industry.
The Influence of Social Media Marketing on Brand Loyalty through Brand Trust and Brand Equity: A Study on Consumers of PT Blue Bird Tbk Airlangga, Muhammad Yusuf; Wahyudi, Lilik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8095

Abstract

This study examines the impact of Social Media Marketing (SMM) on Brand Loyalty, mediated by Brand Trust and Brand Equity, across two different social media platforms: TikTok (video-based) and Instagram (photo-based). A total of 450 respondents who had interacted with PT Bluebird's social media were surveyed using a structured questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships among variables. The findings indicate that SMM significantly influences Brand Trust and Brand Equity, which in turn positively affect Brand Loyalty. Mediation analysis reveals that both Brand Trust and Brand Equity partially mediate the relationship between SMM and Brand Loyalty, with Brand Trust playing a more dominant role. Furthermore, TikTok demonstrates stronger path coefficients compared to Instagram, suggesting that video-based content fosters greater emotional engagement and trust. The study contributes both theoretically and practically by highlighting the importance of emotionally resonant content and platform-specific strategies in fostering long-term consumer loyalty.
Antecedent and Consequence Model of Trust on Online Fashion Retail (Zalora) Laili, Fauzia Nur; Wahyudi, Lilik
International Journal of Science and Applied Science: Conference Series Vol 5, No 1 (2021): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v5i1.62101

Abstract

This study has the purpose to understand the antecedents and consequences of trust in online shopping consumers. The model of three (perceived quality, perceived risk, and trust) increase the intention to purchase on the e-commerce platform. "Zalora" as one of the most popular fashion online in Asia has strategies to get their consumer's trust. This study is quantitative research using an online survey method. We share the link address of the survey using social media Whatsapp. We screened the questionnaire that had been filled by 372 respondents and we choose 238 respondents who met the requirements. In this study we use 4 variables perceived quality, perceived risk, trust, and intention to purchase. The results of this study indicate that perceived quality negatively affected perceived risk (-0.277). Perceived risk also negatively affected trust (-0.193). Meanwhile, perceived quality directly has a positive effect on trust (0.726) and trust has a positive effect on the intention to purchase on the Zalora eCommerce platform.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Ahmad, Ana Shohibul Manshur Al Airlangga, Muhammad Yusuf Ana Shohibul Manshur Al Ahmad, Ana Shohibul Asiye, Novi Atmaji Atmaji, Atmaji Brand, Human Endang Hariningsih, Endang Fauzia Nur Laili, Fauzia Nur Kurniastuti, Amelia Ma'Arif, Miftachul Maghrifani, Dila Munandar, Shella Stefani Murti, Chyntia Dyahayu Wisnu Penny Rahmawaty Permatasari, Harnung Indah Permatasari, Wulan Ramadhan, Fahrizal Risgiyanti, Risgiyanti Rohwiyati Rohwiyati Sarjiyanto Sarjiyanto, Sarjiyanto Sarwoto Sarwoto Sarwoto, Sarwoto Sulistya, S Sunaryo, Sinto Suyono, Joko Trisanty, Aidha Tulus Haryono, Tulus