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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Pelayanan Publik DIJB (Diponegoro International Journal of Business) Amalee: Indonesian Journal of Community Research & Engagement Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Management and Entrepreneurship Research Asian Management and Business Review Eduvest - Journal of Universal Studies Jurnal Ekonomi, Teknologi dan Bisnis Bangun Desa : Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat Journal of Organizational and Human Resource Development Strategies
Wahyudi, Lilik
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Religion Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Other

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THE ROLE OF CULINARY TOURISM NOSTALGIA ON THE TOURIST SATISFACTION MODEL: THE STIMULUS-ORGANISM-RESPONSE APPROACH Wahyudi, Lilik; Ahmad, Ana Shohibul Manshur Al; Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 12, No 3 (2023): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jebik.v12i3.63537

Abstract

Tourist satisfaction and tourism destinations create a value for tourists. The value of specific tourism destinations leads to individual emotional attachments, which are a manifestation of a sense of nostalgia. This study aims to investigate the role of nostalgia on the tourist satisfaction at culinary tourism destinations. Food quality, destination environment, and services all contribute to the nostalgia. The data was collected through LimeSurvey from a total of 300 respondents from Central Java and Yogyakarta and was analyzed using PLS-SEM. The results show that the food quality, destination environment, and services positively affect the nostalgia. Further, the nostalgia also has a strong significant influence on the tourist satisfaction. These findings imply that managers of culinary tourism must be able to provide positive values (impressions) to the tourists by offering unique service, quality, or destination environment compared to other destinations. It is expected that the tourists have a positive memorability which simultaneously create a revisit intention, which is in line with the tourists satisfaction.JEL:D91, D90, Z32.  
Pemberdayaan Pelaku Usaha Kuliner Melalui Pembentukan Kelompok Usaha Bersama (KUBE) di Karanganyar: Empowering of Culinary MSMEs through the Establishment of a Business Group in Karanganyar Sarwoto, Sarwoto; Wahyudi, Lilik; Suyono, Joko; Risgiyanti, Risgiyanti; Sarjiyanto, Sarjiyanto
Amalee: Indonesian Journal of Community Research and Engagement Vol. 2 No. 2 (2021): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v2i2.778

Abstract

The community partners in this empowerment program are culinary micro, small, and medium enterprises (MSMEs) in Cangakan, Karanganyar. The problems faced by them are related to institutional, managerial, and capital aspects, hence the program was aimed to empower and strengthen them through the establishment of KUBE (Business Group). The method used to solve problems is education to the community through training and mentoring to establish group institutions in KUBE of culinary, as well as empowering community members through institutional strengthening and entrepreneurship training. The result of this program is the establishment of a strong institution from the culinary MSMEs in Cangakan Karanganyar. Through the KUBE that is formed, it is hoped that it can be a solution in overcoming the problems faced. Mitra masyarakat dalam program pemberdayaan ini adalah usaha mikro, kecil, dan menengah (UMKM) kuliner di Cangakan, Karanganyar. Permasalahan yang mereka hadapi terkait dengan aspek kelembagaan, manajerial, dan permodalan, maka program ini ditujukan untuk memberdayakan dan memperkuat mereka melalui pembentukan KUBE (Kelompok Usaha Bersama). Metode yang digunakan untuk mengatasi permasalahan tersebut adalah edukasi kepada masyarakat melalui pelatihan dan pendampingan yang bertujuan untuk membentuk kelembagaan kelompok di KUBE kuliner, serta pemberdayaan anggota komunitas melalui penguatan kelembagaan dan pelatihan kewirausahaan. Hasil dari program ini adalah terbentuknya kelembagaan yang kuat dari UMKM kuliner di Cangakan Karanganyar. Melalui KUBE yang dibentuk, diharapkan dapat menjadi solusi dalam mengatasi permasalahan yang dihadapi.
The Influence of Social Media Marketing Activities on Continued Usage Intentions and Brand Loyalty: The Mediating Role of Brand Experience, Brand Awareness, and Satisfaction (A Study on Wardah Cosmetics in Indonesia) Munandar, Shella Stefani; Wahyudi, Lilik
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 6 (2026): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i6.5751

Abstract

This study investigates the influence of Social Media Marketing Activities on continued usage intention and brand loyalty through the mediating roles of brand experience, brand awareness, and satisfaction among Wardah consumers in Indonesia. Using a quantitative survey approach with purposive sampling, data were collected from 350 active social media users who had experience using Wardah products. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS version 4. The results show that Social Media Marketing Activities have a significant effect on all dimensions of brand experience, including sensory, affective, behavioral, and intellectual aspects, as well as on brand awareness and satisfaction. Intellectual brand experience was found to be the strongest predictor of continued usage intention, while brand awareness and satisfaction act as important mediators linking marketing efforts to consumer behavior. The model explains 83.9% of the variance in continued usage intention and 60.5% in brand loyalty, confirming the relevance of the Stimulus Organism Response framework. Overall, this research enriches theoretical understanding and provides practical guidance for cosmetic brands to design interactive, consistent, and personalized social media strategies that enhance satisfaction, engagement, and long-term loyalty in the digital marketplace.
Pendampingan Rencana Pendirian BUMDes di Desa Tegalrejo Kabupaten Boyolali: Pendekatan Pemberdayaan Masyarakat untuk Meningkatkan Partisipasi dan Kesejahteraan Ekonomi Desa Sarjiyanto, Sarjiyanto; Sarwoto, Sarwoto; Suyono, Joko; Sunaryo, Sinto; Wahyudi, Lilik; Atmaji, Atmaji; Manshur Al Ahmad, Ana Shohibul; Maghrifani, Dila; Permatasari, Wulan; Risgiyanti, Risgiyanti
Bangun Desa: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025)
Publisher : Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/jbd.2025.4(1).18-25

Abstract

Permasalahan yang melatarbelakangi kegiatan pengabdian ini adalah rendahnya keswadayaan masyarakat dalam proses pengembangan ekonomi masyarakat melalui perencanaan pendirian BUMDes di Desa Tegalrejo Sawit Boyolali. Sasaran dan tujuan pengabdian adalah  peningkatan partisipasi masyarakat, dan peran BUMDes dalam meningkatkan pendapatan dan kewsadayaan masyarakat desa. Berdasarkan studi awal, terdapat 3 (tiga) permasalahan utama yang dihadapi oleh Mitra (Pemdes Tegalrejo); 1. Masih rendahnya kesadaran partisipasi dan keswadayaan masyarakat terlibat dalam pembangunan desa., 2. Penguasaan keterampilan orgasisasi yang berbasis masyarakat dan berorientasi bisnis bagi masyarakat Tegalrejo masih perlu di tingkatkan., 3. Pengetahuan tata cara dan mekanisme pembentukan BUMDes belum sepenuhnya dipahami oleh perangkat kelembagaan Desa, Tim Metodologi pengabdian telah merancang 3 (tiga) strategi solusi yang akan diimplementasikan dalam permasalahan; 1. Menciptakan kesadaran akan pentingnya partisipasi dan keswadayaan masyarakat (konsep Community Driven Development) melalui sosialisasi dan pelatihan-pelatihan peningkatan kapasitas masyarakat dan kelembagaan Desa Mitra, 2. Melakukan pendampingan tata cara pembentukan rintisan BUMDes dari proses sosialisasi massa, pembuatan aturan bersama, hingga legalitas BUMDes, 3. Memberikan bantuan fasilitasi untuk legalitas hukum akta notaris pendirian BUMDes, Dokumen AD/ART BUMDes dan Dokumen Rencana Bisnis Strategis BUMDes. Hasil Pengabdian ini adalah munculnya keswadayaan masyarakat dalam mengelola potensi desa melalui usaha Bersama dalam kelembagaan BUMDes. Kata kunci: Keswadayaan Masyarakat, Pembangunan ekonomi lokal, Partisipasi masyarakat, dan BUMDes.
Destination love in Asia: Understanding the role of experiences and perceived value in building tourist loyalty Wahyudi, Lilik; Hariningsih, Endang
Asian Management and Business Review Volume 6 Issue 1, 2026
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol6.iss1.art1

Abstract

This study proposes an integrated model to investigate how destination experience, destination love, and perceived value drive tourist loyalty, underpinned by attachment theory and expectancy-value theory. Addressing gaps in previous loyalty research, it combines emotional and cognitive constructs that have often been examined in isolation. Based on survey data from 642 respondents and analyzed using PLS-SEM with SEMinR, the findings reveal that destination experience significantly enhances destination love, perceived value, and loyalty. Moreover, destination love and perceived value act as mediators, strengthening the formation of loyalty. The model shows moderate explanatory power, validating the theoretical integration. This study contributes novel insights by unifying emotional attachment and value perceptions within a single framework, offering a more comprehensive understanding of loyalty-building mechanisms. Practically, the findings underscore the importance of delivering emotionally engaging and value-rich experiences to foster tourist loyalty and enhance destination competitiveness. The results extend existing theories and provide a strong foundation for future research in cross-cultural and emerging market contexts.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Ahmad, Ana Shohibul Manshur Al Ana Shohibul Manshur Al Ahmad, Ana Shohibul Asiye, Novi Atmaji Atmaji, Atmaji Brand, Human Endang Hariningsih, Endang Kurniastuti, Amelia Ma'Arif, Miftachul Maghrifani, Dila Munandar, Shella Stefani Murti, Chyntia Dyahayu Wisnu Permatasari, Harnung Indah Permatasari, Wulan Risgiyanti, Risgiyanti Rohwiyati Rohwiyati Sarjiyanto Sarjiyanto, Sarjiyanto Sarwoto Sarwoto Sarwoto, Sarwoto Sulistya, S Sunaryo, Sinto Suyono, Joko Trisanty, Aidha Tulus Haryono, Tulus