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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Manajemen Pelayanan Publik JURNAL MANAJEMEN MOTIVASI Aptisi Transactions on Technopreneurship (ATT) Amalee: Indonesian Journal of Community Research & Engagement Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Asian Management and Business Review Jurnal Ekonomi, Teknologi dan Bisnis Jurnal Pemberdayaan Ekonomi dan Masyarakat Journal of Organizational and Human Resource Development Strategies
Wahyudi, Lilik
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Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Public Health Social Sciences Transportation Other

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The Role of Consumer Identity and Religious Beliefs in Shaping Repurchase Intention in Halal Food Rahmawaty, Penny; Haryono, Tulus; Wahyudi, Lilik; Setiawan, Ahmad Ikhwan
Aptisi Transactions On Technopreneurship (ATT) Vol 8 No 2 (2026): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v8i2.652

Abstract

This study aims to investigate the effect of halal awareness and self-identity on halal food repurchase intention in Indonesia, with product assurance belief acting as a mediating variable and religiosity and community attachment serving as moderating variables. Understanding these relationships is important to explain Muslim consumer behavior in selecting halal food products. The research adopts a quantitative survey approach targeting Muslim consumers in Indonesia. Data were collected using a purposive sampling technique to ensure that respondents met the research criteria. A total of 535 respondents participated in this study. The collected data were analyzed using Structural Equation Modelling-Partial Least Square (SEM-PLS), which allows the simultaneous testing of relationships among multiple variables in the research model. The results of the analysis reveal that halal awareness and self-identity have a significant direct influence on repurchase intention and also affect it indirectly through product assurance belief. This finding indicates that consumers who possess stronger awareness of halal principles and a stronger Muslim self-identity tend to show a higher intention to repurchase halal food products. In addition, product assurance belief significantly influences consumers’ intention to repurchase halal food, highlighting the importance of trust in halal product guarantees. The belief in product assurance is found to partially mediate the relationship between halal awareness, self-identity, and halal food repurchase intention. Furthermore, the results indicate that religiosity does not moderate the relationship between product assurance belief and repurchase intention. Community attachment also does not moderate the influence of halal awareness on repurchase intention. However, it strengthens the relationship between self-identity and product assurance belief toward halal food repurchase intention in Indonesia.
The Relationship between CRM, Knowledge Management, Organizational Commitment, Customer Profitability, and Customer Loyalty: The Mediating Role of Customer Satisfaction and the Moderating Role of Brand Image (A Study on Cement Retailers in Solo Raya) Ramadhan, Fahrizal; Wahyudi, Lilik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7789

Abstract

This study analyzes the relationships between organizational commitment (OC) and knowledge management (KM) on CRM, as well as its impact on customer profitability (CP) and customer loyalty (CL) through customer satisfaction (CS), and also the role of brand image (BI) as a moderating variable. Using a quantitative approach via SmartPLS4, data were collected from 175 cement retailer sector customers in the Solo Raya region through structured online and offline surveys. Furthermore, CRM significantly enhances customer satisfaction, customer profitability, and customer loyalty. CRM also has an indirect significant effect on customer profitability and customer loyalty through customer satisfaction as a mediator. Additionally, customer profitability contributes positively to customer loyalty. The moderating effect of brand image is proven to strengthen the relationship between CRM and customer satisfaction, customer profitability, and customer loyalty. Overall, this study suggests that importance of CRM strategies supported by strengthened knowledge management and organization commitment for customer needs to gain a competitive advantage and achieve the long-term sustainability in the industry.
The Influence of Social Media Marketing on Brand Loyalty through Brand Trust and Brand Equity: A Study on Consumers of PT Blue Bird Tbk Airlangga, Muhammad Yusuf; Wahyudi, Lilik
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8095

Abstract

This study examines the impact of Social Media Marketing (SMM) on Brand Loyalty, mediated by Brand Trust and Brand Equity, across two different social media platforms: TikTok (video-based) and Instagram (photo-based). A total of 450 respondents who had interacted with PT Bluebird's social media were surveyed using a structured questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships among variables. The findings indicate that SMM significantly influences Brand Trust and Brand Equity, which in turn positively affect Brand Loyalty. Mediation analysis reveals that both Brand Trust and Brand Equity partially mediate the relationship between SMM and Brand Loyalty, with Brand Trust playing a more dominant role. Furthermore, TikTok demonstrates stronger path coefficients compared to Instagram, suggesting that video-based content fosters greater emotional engagement and trust. The study contributes both theoretically and practically by highlighting the importance of emotionally resonant content and platform-specific strategies in fostering long-term consumer loyalty.
Co-Authors Ahmad Ikhwan Setiawan, Ahmad Ikhwan Ahmad, Ana Shohibul Manshur Al Airlangga, Muhammad Yusuf Ana Shohibul Manshur Al Ahmad, Ana Shohibul Atmaji Brand, Human Endang Hariningsih, Endang Kurniastuti, Amelia Ma'Arif, Miftachul Munandar, Shella Stefani Murti, Chyntia Dyahayu Wisnu Penny Rahmawaty Permatasari, Harnung Indah Ramadhan, Fahrizal Risgiyanti, Risgiyanti Sarjiyanto Sarwoto Sarwoto Sarwoto, Sarwoto Suyono, Joko Tulus Haryono, Tulus