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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Enrichment : Journal of Management Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Pengabdian Masyarakat Inovasi Indonesia
Kurniawati, Lucia
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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Determining factors of social entrepreneurial intentions of desa mandiri budaya in yogyakarta Kurniawati, Lucia; Rubiyatno, Rubiyatno; Diva V.W, Maria Angela
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1649

Abstract

Desa Mandiri Budaya consists of a Cultural Village, Tourism Village, Prima Village and Preneur Village. The four components of Desa Mandiri Budaya must work well together. The community involved in these components must have a high spirit of social entrepreneurship. This research uses social entrepreneurship intentions through the Theory of Planned Behavior. Therefore, this study aims to determine the antecedents of social entrepreneurship intentions, namely subjective norms, attitudes towards social entrepreneurship and perceived behavior control. The focus of this research is 7 Desa Mandiri Budaya in the Special Region of Yogyakarta. This research is quantitative research. Data gathering strategies using surveys include self-administered, self-managed surveys sent via questionnaires. Non-probability sampling with the incidental sampling approach was employed. Regression analysis was the nonparametric statistical test employed in this investigation. During the early stages of testing and data processing, instrument testing included validity and reliability tests, as well as traditional assumption tests. Models and hypotheses are tested using Test F and Test t. The other factors were influenced by variables not explored in this study. As a result, perceived behavioral control, attitude toward becoming a social entrepreneur, and subjective norms are all significantly associated with the intention to engage in social entrepreneurship; subjective norms influence social entrepreneurial intention; attitude toward becoming a social entrepreneur has no influence on social entrepreneurial intention; and perceived behavioral control influences social entrepreneurial intention. The findings should give recommendations for Desa Mandiri Budaya.
Pendampingan Perumusan Unique Selling Point sebagai Strategi dalam Pengembangan Pariwisata Berkelanjutan di Kampung Wisata Kali Gajah Wong, Yogyakarta Kurniawati, Lucia; Hardanti, Yuliana Rini; Sutadi, Theodorus; Ernawati, Maria Theresia; Wuri, Josephine
Jurnal Pengabdian Masyarakat Inovasi Indonesia Vol 3 No 1 (2025): JPMII - Februari 2025
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jpmii.663

Abstract

Kampung Wisata Kali Gajah Wong telah beroperasi beberapa tahun dan mengalami banyak perkembangan. Perkembangan terakhir adalah adanya rintisan budidaya maggot yang berpotensi se-bagai daya tarik wisata edukasi. Selain itu, pengembangan daya tarik wisata edukasi lainnya sudah da-lam rintisan. Terkait dengan hal ini, pengelola perlu melakukan pembenahan terutama dari sisi komu-nikasi pemasarannya karena adanya variasi yang cukup lebar antara daya tarik wisata yang satu dengan yang lain. Pengelola perlu merumuskan Unique Selling Points yang akan menjadi substansi dari semua komunikasi pemasaran yang dilakukan kepada publik. Melalui aktivitas Focus Group Discussion, tim pengabdi bersama mitra pengelola merumuskan bahwa Uniques Selling Point dari Kampung Wisata Gajah Wong adalah Wisata Edukasi Lingkungan (Eco-edutourism) di Wilayah Perkotaan. Melalui kegiatan PkM ini, mitra mendapatkan pengalaman mengenai tata kelola usaha jasa wisata berupa kampung wisata yaitu berupa perumusa Unique Selling Points yang kuat agar mampu bersaing dengan usaha jasa wisata yang lain.
Co-Authors A. Prasetyadi Adinata, Patrick Vivid Cintyalaras, Agatha Diva V.W, Maria Angela Diva, Maria Angela Ernawati, Maria Theresia Fransisca Desiana Pranatasari Hermawan Astyanto, Achilleus Hirmawan Wijanarka Ike Janita Dewi Ima Kristina Yulita Josephine Wuri Klemensia Erna Christina Sinaga Kristanto, Agustinus Tri Laksono, Ferrynela Purbo Lucia Wiwid Wijayanti Maria Polina, Agnes Nugraheni, Yemima Septi Nugroho, Geraldus Willem Listyanto Owen, Oliver Pranatasari, Fransiska Desiana Rubiyatno Rubiyatno Rubiyatno Simanjuntak, Lydia Novita Simanjuntak, Yohana Isabel Sutadi, Theodorus Utari, Bertha Rivieda Diah Vincentia Eka Mulatsih, Maria Wadyatenti, Maria Angela Diva Vilaningrum Wardhani, Aurelia Melinda Nisita Yuliana Rini Hardanti Yuniarto, Albertus Yudi