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All Journal PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Jurnal Paradigma Akuntansi Journal of Sustainable Community Service International Journal of Application on Economics and Business International Journal of Social Science and Community Service
Rasyid, Ardiansyah
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Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Veterinary

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SALES FORCE PERFORMANCE EFFECTIVENESS TRAINING IN SMES Rasyid, Ardiansyah; Setiawan, Levina; Mardjo, Johanna Aurielle
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.658

Abstract

Achieving good sales performance will result from the performance of the sales force. Sales force performance is an evaluation of the sales force's contribution to achieving organizational goals. The purpose of the activity is to conduct a performance assessment of SMEs. Partners who become the place of activity are culinary creative product businesses in Jambi city. In improving business performance, through provision of knowledge on how to assess business performance that has been run. Based on the analysis of partner problems, there is still weak knowledge of performance appraisal so that it has not been able to achieve competitive advantage. The method offered in this activity is to implement a performance assessment instrument in the form of socialization and assistance to business owners. The outcomes of the exercise indicate that the salesperson performance training has been successful. By evaluating business performance, partners are now aware of areas for improvement to enhance business competitiveness and tackle growing competitive challenges effectively.
DIGITAL MARKETING STRATEGIES FOR KUCEKIN LAUNDRY MSMEs Rasyid, Ardiansyah; Wangsadjaja , Erwin; Dragon, Jevon Andina; Arta, Wellson
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 4 (2024): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i4.783

Abstract

Digital marketing strategies involve activities that responsibly address social and environmental aspects while meeting the needs of consumers and businesses. The training target is a laundry business located in West Jakarta, which faces numerous challenges, particularly in digital marketing. The goal of this activity is to help the business enhance its digital marketing knowledge to boost sales. The training method involves face-to-face sessions focusing on digital marketing, including how the business interacts with its environment and stakeholders. This strategy aims to improve brand loyalty, enhance employee and customer satisfaction, ensure compliance with regulations, and increase profitability. Through this activity, it is hoped that the issues faced by the business can be resolved, thereby improving its sustainability and effectiveness in marketing its services. The outcomes of this activity will include publications in journals and intellectual property rights (HAKI).
Managing the Merchandise Planning Process in SME Rasyid, Ardiansyah; Glacio, Rich; Meiwinka, Meiwinka; Fernando, Luis
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 1 (2024): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i1.877

Abstract

The training on managing the merchandise planning process in Jamu (herbal drink) SMEs aims to enhance the skills and knowledge of SME practitioners in the herbal drink sector in planning merchandise effectively. This training covers the basic understanding of merchandise planning, market demand analysis, inventory management, procurement techniques, and the use of technology in planning. Additionally, the training includes case studies and simulations to provide practical experience, as well as explanations on the importance of evaluation and monitoring in the planning process. Through this training, herbal drink SME practitioners are expected to manage their merchandise more efficiently, thereby improving operational efficiency and competitiveness in the market.
Training on Social Media Marketing Strategies to Increase Competitiveness in SMEs Rasyid, Ardiansyah; Clarissa, Clarissa; Chandra, Fredicko Decastro; Dharmawan , Jones Guna
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.34

Abstract

Social Media Marketing is a marketing activity using social media sites such as Facebook, Twitter, Youtube, and so on. The activity partner is located in Jakarta. In its activities, it is known that partners have difficulties in the field of social media marketing. The activity aims to provide solutions to partners in improving their ability to compete and consistency in posting content. The activity method is carried out by conducting training on social media marketing, namely by presenting information and knowledge in determining social media marketing strategies. The advantages of this strategy are that the costs incurred are not too large, have broad access, besides that the operation is also quite easy. Training is conducted directly to the partner's place. With activities carried out by making PPT containing information that can be utilized to increase competitiveness using social media marketing has run smoothly. The output of activities in the form of publications to journals and IPR.
Profitability Analysis in Improving Business Success Rasyid, Ardiansyah; Setiawan , Levina; Mardjo , Johanna Aurielle
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.37

Abstract

The rapid increase in the economy makes competition between companies to maintain its sustainability increasingly intense. How a company manages its working capital can affect the level of profitability of the company. PKM programmes are conducted to introduce the partners to profitability by managing the business partners' working capital. The training method uses zoom meetings and is assisted by two students. The material is presented in the form of PPT which includes: understanding profitability, managing receivables, payables, and inventory. The results of the activity show that training on profitability analysis has been carried out online and runs smoothly. The partner received the information and materials presented with enthusiasm, and asked questions during the activity process.
Training on Identifying Buyer Behavior in the Business Market for SMEs Rasyid, Ardiansyah; Aurellia, Claudya; Anastasya, Meilani; Natalie, Michelle; Marcella, Sherlyn
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.48

Abstract

In today's era, business actors purchase goods and services for use in the production of their products and services with varying behaviors. In the business market, there are various buyer behaviors that require more consideration in making purchasing decisions. There are four factors that can influence purchasing decisions in the business market. The partner in this activity operates a mochi snack business located in Kemayoran, Central Jakarta. In its operations, the partner faces challenges, particularly in identifying buyer behavior in the business market. The training activity for the partner was conducted online via Zoom. The purpose of this activity is to assist the partner in enhancing their knowledge of identifying buyer behavior in the business market. The method used in this activity involves training on identifying buyer behavior in the business market, focusing on how the partner interacts with their surroundings, so that the problems faced by the partner can be addressed through the training and solutions provided. The outcomes of the activity include publications in journals and intellectual property rights (HKI).
Legal and Business Ethics Training in Inventory Management Rasyid, Ardiansyah; Alvina, Cicelya; Wijaya, Cristian; Amberta, Niken
International Journal of Social Science and Community Service Vol. 3 No. 4 (2025): October
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i4.99

Abstract

The retail business does not only consider profits, but also social responsibility towards consumers and society. Businesses must realise that the choices they make when purchasing goods can affect the company's reputation and consumer trust. Honesty, transparency, and fairness must be upheld in every transaction. The partners involved in the current community service (PKM) activities are engaged in the textile retail industry and are located in the Tanah Abang market. The main problem lies in the partners' lack of knowledge about the legal and ethical aspects of running a business. The activities were carried out through training related to legal and ethical issues. The training was conducted online via the Zoom platform. Through this activity, it is hoped that the problems arising in the partners' businesses will be resolved, and the partners will be able to increase their knowledge of ethical practices that consider the social and environmental impacts of their business when purchasing goods. Based on the results of this activity, it is recommended that business actors pay attention to legal and ethical aspects in the process of buying merchandise, in order to avoid legal risks and maintain good relationships with consumers and suppliers. As such, they should be able to uphold ethical values towards customers.
Co-Authors Ahmad, Ardian Alvina, Cicelya Amberta, Niken Anastasia, Levika Anastasya, Meilani Arta, Wellson Ashianti, Agnes Aurellia, Claudya Biliputra, Kevin Bravo, Christiandinata Tjandra Chandra, Fredicko Decastro Clarissa, Clarissa Dharmawan , Jones Guna Dragon, Jevon Andina Fernando, Luis Glacio, Rich Handoko, Karina Jayanti, Yunia Arinda Lukito, Venky Mahanani, Zenita Dian Marcella, Sherlyn Mardjo , Johanna Aurielle Mardjo, Johanna Aurielle Meiwinka, Meiwinka Natalie, Michelle Puspita, Elizabeth Christinio Puswita Anhar, Dela Asokawati Rini Tri Hastuti Setiawan , Levina Setiawan, Levina Wangsadjaja , Erwin Wijaya, Cristian Yonatan, Aurelius Matthew