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All Journal Journal of Management and Business Review Jurnal EMT KITA JURNAL VISIONIDA Jurnal Doktor Manajemen (JDM) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan ASSET: Jurnal Manajemen dan Bisnis AJAD : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Transformatif: Ekonomi, Bisnis dan Kewirausahaan Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat International Conference on Islamic Economic Jurnal Pengabdian Nasional (JPN) Indonesia
Yulia, Iis Anisa
Universitas Nusa Bangsa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image terhadap Keputusan Pembelian dengan Electronic Word of Mouth sebagai Variabel Moderasi (Studi Kasus pada Produk Lipstik Make Over) Pertiwi, Karina Putri; Yulia, Iis Anisa; Fitrianti, Dewi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.4787

Abstract

This study is designed to examine the effect of product quality, price perception, and brand image on the consumer purchasing decision-making process., with Electronic Word of Mouth (eWOM) as a moderating variable. The research sample included all customers of Make Over Lipstick products, with a total of 150 respondents. The data collection method in this study uses non-probability sampling techniques with an accidental sampling approach. Data analysis was carried out through two statistical approaches, namely multiple regression to test the direct relationship and moderation regression analysis to test the interaction effect. The research findings show that: (1) product quality and price perception statistically significantly influence purchasing decisions, (2) brand image does not have a significant impact, and (3) electronic word of mouth (eWOM) acts as a moderating variable that strengthens the effect of product quality and price perception, but is not effective in moderating the relationship between brand image and purchasing decisions.
Pengaruh Word of Mouth dan Brand Image terhadap Keputusan Pembelian Produk MS Glow Pebrianti, Vera; Yulia, Iis Anisa; Fitrianti, Dewi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.5279

Abstract

This study aims to determine the influence of word of mouth and brand image on purchasing decisions for MS Glow products. This research is a quantitative and causal associative study. Data collection in this study was obtained from a survey using a questionnaire technique to MS Glow consumers. The data analysis technique used is Multiple Linear Regression. The results of the study indicate that partially word of mouth and brand image have a positive influence on purchasing decisions. Simultaneously, word of mouth and brand image together influence purchasing decisions.
Pengaruh Green Investment dan Profitabilitas terhadap Nilai Perusahaan (Studi Kasus pada Perusahaan Pertambangan) Setiawati, Setiawati; Yulia, Iis Anisa; Pranamulia, Agus
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6266

Abstract

The purpose of this study is to analyze the impact of Green Investment and Profitability on firm value in mining companies listed on the Indonesia Stock Exchange in 2023. This research employs a quantitative research method. The data collection technique used is documentation by downloading financial statements and PROPER rating reports. The data analysis techniques applied include Descriptive Analysis, Classical Assumption Tests, Multiple Linear Regression Analysis, Coefficient of Determination, and Hypothesis Testing. The findings of this study indicate that the PROPER rating partially affects stock returns, Return on Assets (ROA) partially affects stock returns, and both the PROPER rating and ROA simultaneously affect stock returns.
Pengaruh Penjualan, Total Utang, dan Biaya Produksi terhadap Laba Bersih pada Perusahaan Sektor Barang Konsumen Primer yang Terdaftar di BEI Prandika, Harisma Triana; Yulia, Iis Anisa; Rumna, Rumna
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6523

Abstract

This study aims to determine the effect of Sales, Total Debt, and Production Costs on Net Income (Case Study on Primary Consumer Goods Sector listed on the IDX in 2024). The sample used in this study were primary consumer goods sector companies that met the research criteria and obtained 27 companies. Data was collected using purposive sampling method which is included in Non-Probability Sampling and hypothesis testing using multiple linear regression method. The results of this study indicate that Sales, Total Debt, and Production Costs partially have a significant effect on Net Income. The F test results show that simultaneously Sales, Total Debt, and Production Costs have a significant effect on Net Income.
Co-Authors Agus Pranamulia Ahmad Zaid Mahfudi Amalia Kautsar Anen, Nengsih Anisa Fauziyyah Anisa Yulia, Iis Anna Fitriani Azis, Nia Fakhriyah Dewi Fitrianti Dewi, Mutiah Puspa Didin Saefudin Dwi Agus Sasongko, Dwi Agus Faizal Maad Ferdianto, Mario Ganendra, Johan Jaya Gunawan, Amelia Hardiansyah, Muhammad Rifandi Heri Susanto Ichwan Rahmanu Widjaja Isbandriyati Mutmainah Jamil, Rudi Luluk Setyaningsih Mahfudi, Ahmad Zaid Marnilin, Feni Mulia, Agus Prana Mulyana Gustira Putra Mulyana Gustira Putra Mumuh Muharom, Mumuh Nasution, Maulana Ikbal Saputra Ningrum, Rafika Resti Astri Nurisa, Fadia Nurjanah, Tria Siti Pebrianti, Vera Pertiwi, Karina Putri Porta, Hafiq Gani Pranamulia, Agus Prandika, Harisma Triana Putra, Herosonita Bambang Damori Yoga Swarna Weswaning Ramadhan Tjarata Putra, Mulyana Gustira Rahmat Irawan Razki, Muhammad Hanizar Rumna Rumna, Rumna Rusli, Abdul Rahman Rusli, Abdul Rahman Rusman, Hedar Satriandi , Meiludin Putra Setiawati Setiawati Sidik, Yuliani Fajar Siti Nuraeni, Siti Solihin, Lalu Sukayat, Harmoko Tutut Handayani Wahidhani, Eha Wahidhani, Eha Hasni Widjaja, Ichwan Rachmanu Widjaja, Ichwan Rahmanu Yunus Arifien Yuzirwan, Arya Panji