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All Journal Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Pendidikan Akuntansi (JPAK) Jurnal Penelitian Pascapanen Pertanian Jurnal Mirai Management JURNAL PANGAN Jurnal Manajemen dan Bisnis Kreatif Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Heny Herawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Adaptive Marketing Strategies in The Digital Era Selly Sipakoly; Dian Ariani; Heny Herawati; I Nyoman Tri Sutaguna; Arwin Tannuary
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.637

Abstract

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.
Sosialisasi Penerapan NIK Menjadi NPWP Sebagai Single Identity Number Bagi Warga RT/RW. 06/00 Kelurahan Tanjung Seneng Bandar Lampung Rasty Yulia; Heny Herawati; Hertya Andriani
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i4.787

Abstract

Indonesia continues to move forward in responding to the demands of the times, especially in terms of administrative modernization. One important step in this effort is updating and integrating population data with the national taxation system. In this context, Tanjung Seneng Subdistrict, Bandar Lampung, started an important initiative aimed at assisting residents in the RT/RW environment. 06/00 in the process of modernizing their Population Identification Number (NIK) into a Taxpayer Identification Number (NPWP). Modernizing NIK to NPWP is not just an administrative step, but an effort to increase tax awareness, administrative efficiency, and community involvement in national development. By involving the local community, it is hoped that this socialization will not only be a process but also an opportunity to empower residents to understand their role in economic development and shared prosperity. Several problems that arise, namely: The level of public understanding regarding NIK modernization, Citizens’ understanding regarding NPWP and its relationship to NIK, and The impact of NIK modernization on administrative processes. By providing socialization on the modernization of NIK into NPWP for RT/RW residents: 06/00 residents will not need to carry NPWP cards and will only need to bring KTPs, making tax administration easier by using a single identity, increasing efficiency and effectiveness.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
User Generated Content As a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction : Penelitian Soni Suardi; Heny Herawati; Enggar Widia Ningrum; Rosita; Tabita Montolalu, Marcelitha
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3024

Abstract

This research employs a quantitative explanatory approach, relying on previous research to generate new hypotheses, modifying and proving them. The data used in this article are primary data obtained from three hundred and thirty-five COFFEE Kenagan consumers across Indonesia. The data obtained were analyzed using the Smart PLS 4.0 analysis tool. The result in this article show that the Brand Trust variable can have a positive relationship and a significant influence on Customer Satisfaction due to the P-Values ​​that are positive and below the 0.05 significance level, namely 0.012. These results mean that the better the Brand Trust, the more it will result in the product being recognized as a quality product. In addition, the User Generated Content variable can also moderate the influence of the Brand Trust variable on Consumer Satisfaction due to the same thing, namely the P-Values ​​that are positive and below the significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
Pelatihan Pembuatan Sabun Wajah bagi Pemberdayaan Ibu PKK di Desa Cikarageman, Kabupaten Bekasi, Jawa Barat Heny Herawati; Euis Bandawaty; Patriandari, Patriandari; Chusnah, Chusnah; Sri Lestari
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.4982

Abstract

Since the era of COVID-19 until now, maintaining personal hygiene has become a shared obligation globally. In Indonesia, soap is an essential item for both personal hygiene and environmental hygiene. Due to the great public interest in soap, especially facial soap, there are now more choices for businesses to make soap for the local market. Empowering the surrounding community, especially the PKK women's organization, to make facial soap can be done independently or in groups because the method of manufacture is quite simple. The general public's knowledge of the components and methods of making facial soap is still very minimal. This community service activity aims to teach PKK women’s how to make face soap and give them insight into home-based business options. PKK women in Cikageman Village, Setu, Bekasi Regency became a group of activity partners. This activity is expected to be able to improve people's welfare, especially in the economic sector, as well as increase knowledge and independence in entrepreneurship. This community service activity uses a strategy that includes partner coordination, counseling, assistance in making face soap, evaluation, and follow-up. The end result of this community service activity is in the form of facial soap products that have been packaged and distributed to local residents, as well as partner groups who already have skills in producing face soap independently.
Analisis Efektivitas Pengurusan Dokumen Ekspor dan Impor Car Build Unit (CBU) pada PT. Admiral Lines Jakarta Pusat Arsilenda, Arsilenda; Heny Herawati; Khairunnisa Noviantari; Gio Seta
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 3 (2026): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i3.1884

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas pengurusan dokumen ekspor dan impor Car Build Unit (CBU) pada PT. Admiral Lines Jakarta. Metode yang digunakan adalah deskriptif kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan bahwa prosedur pengurusan dokumen berjalan secara sistematis, mulai dari pembuatan hingga pelaporan dokumen ekspor dan impor. Proses ini melibatkan berbagai instansi seperti Bea Cukai, Imigrasi, LNSW, KSOP, Pelindo, dan JAI. PT. Admiral Lines juga telah mengadopsi teknologi seperti CEISA 4.0 dan INSW untuk mendukung efisiensi administrasi. Dapat disimpulankan, efektivitas pengurusan dokumen sangat bergantung pada pemahaman prosedur, koordinasi instansi, dan pemanfaatan teknologi digital.
Co-Authors Abdullah bin Arif Agus Nurawan Akhmad Nur Zaroni Arief Yanto Rukmana Arsilenda, Arsilenda Arwin Tannuary Betty Rahayu chusnah, Chusnah Dede R. Adawiyah Dian Ariani Dian Histifarina Enggar Widia Ningrum Euis Bandawaty Feri Kusnandar Fitriyah Astri Gio Seta Hertya Andriani I Nyoman Tri Sutaguna I Nyoman Widiasa Irpan Badrul Jamal Kendriyanto - Khairunnisa Noviantari Nita L. Ssalam Patriandari, Patriandari Rasty Yulia Rosita SELLY SIPAKOLY Seska Gampu Setyadjit Setyadjit Slamet Budijanto Sofia Maulida Soni Suardi SRI LESTARI Suyanti Suyanti Syamsu Rijal Syamsu Rijal Tabita Montolalu, Marcelitha