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All Journal Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Pendidikan Akuntansi (JPAK) Jurnal Penelitian Pascapanen Pertanian Jurnal Mirai Management JURNAL PANGAN Jurnal Manajemen dan Bisnis Kreatif Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Heny Herawati
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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SOSIALISASI BUDAYA GEMAR MEMBACA ANAK-ANAK DI LINGKUNGAN KELUARGA PADA RT/RW. 003/000 KELURAHAN PERUMNAS WAY HALIM BANDAR LAMPUNG Heny Herawati; Rasty Yulia
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 3 (2022): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v2i3.382

Abstract

The objectives of implementing this cultural socialization of reading fondness are: (1) to find out what factors cause children’s interest in reading to be very low when compared to other countries in the world, (2) to find out the ways that parents do in cultivating the habit of reading books to their children, (3) encourage and improve literacy skills to create a society that is knowledgeable and characterized, (4) growing interest in reading in a family environment that cultivates reading as a necessity. Devotion method on the socialization of the culture of reading children in the family environment, at rt/rw: 003/000 kelurahan perumnas way halim bandar lampung, uses a PRA (participatory rural appraisal). The results of this discussion, there are 7 ways to make children love reading, namely: (1) important slogans about reading, (2) giving awards, (3) giving birthday gifts, (4) taking children to the library or reading park, (5) examples and examples, (6) reward, (7) give birthday gifts With the implementation of the cultural socialization of reading fondness, be able to encourage and improve literacy skills, to create a society of knowledge and character. It can also foster an interest in reading in children.
PEMBERDAYAAN IBU RUMAH TANGGA SEBAGAI UPAYA MENGEMBANGKAN KEMANDIRIAN DAN BUDAYA KREATIF PENDIDIKAN ANAK USIA DINI ALMUKMIN DI KELURAHAN WAY KANDIS BANDAR LAMPUNG Heny Herawati; Rasty Yulia
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 1 (2023): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i1.1054

Abstract

Early childhood is a sensitive period for a child inside develop various abilities. There are sensitive timesmaturation of psychic functions that are ready to respond to that stimulation provided by the environment. This is the time to lay the foundations first in developing physical abilities, cognitive, self-concept, discipline, independence, arts, morals and religious as well as social and emotional values. Social development that begins at birth will grow rapidly during early childhood. Children at this age learn how socializing, including learning how to understand other people's point of view other. At this time mental activity originates from social contact and relationships with others. The social contact what children do at this age encourages the development of social competence in child. This includes developing independence. Many social factors can be an obstacle to development social competence in children, social factors such as life inadequate family, parents or neighbors involved in the behavior crime, as well as violence and the ineffectiveness of the atmosphere and relationships in the school environment. As is known, currently many parents are working outside the home so they have to leave the care of the child to someone else. Interaction intense interaction between the caregiver and the child will affect the child's development the. There are still many parents who do not think what to give on their child's caregiver or what kind of parenting provision for the child they can still develop optimally with the help of caregivers or the household assistant. Basically, many teachers or parents complain about the development of independence and responsibility for the level of creativity of their children.
Adaptive Marketing Strategies in The Digital Era Selly Sipakoly; Dian Ariani; Heny Herawati; I Nyoman Tri Sutaguna; Arwin Tannuary
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2023): September : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i3.637

Abstract

In general, there are still several obstacles standing in the way of MSMEs' growth in Indonesia. The main challenge MSMEs in Majalaya District, Bandung Regency, encounter when running their enterprises is marketing. Due to the significant influence that marketing effectiveness has on corporate growth, stakeholders need to take this seriously. Additionally, MSMEs' ability to thrive is largely dependent on their brand's power to raise its market share due to the increasingly fierce competition that exists among business actors nowadays. The main objective of the program is to help MSMEs understand the principles of marketing strategy and the marketing mix. The implementation method for the counseling is using Zoom Meeting as the medium. The activity was preceded with a presentation of the questions, answers, and material. Following that, a participant's business case study was conducted, and the participants had a discussion.
Sosialisasi Penerapan NIK Menjadi NPWP Sebagai Single Identity Number Bagi Warga RT/RW. 06/00 Kelurahan Tanjung Seneng Bandar Lampung Rasty Yulia; Heny Herawati; Hertya Andriani
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v2i4.787

Abstract

Indonesia continues to move forward in responding to the demands of the times, especially in terms of administrative modernization. One important step in this effort is updating and integrating population data with the national taxation system. In this context, Tanjung Seneng Subdistrict, Bandar Lampung, started an important initiative aimed at assisting residents in the RT/RW environment. 06/00 in the process of modernizing their Population Identification Number (NIK) into a Taxpayer Identification Number (NPWP). Modernizing NIK to NPWP is not just an administrative step, but an effort to increase tax awareness, administrative efficiency, and community involvement in national development. By involving the local community, it is hoped that this socialization will not only be a process but also an opportunity to empower residents to understand their role in economic development and shared prosperity. Several problems that arise, namely: The level of public understanding regarding NIK modernization, Citizens’ understanding regarding NPWP and its relationship to NIK, and The impact of NIK modernization on administrative processes. By providing socialization on the modernization of NIK into NPWP for RT/RW residents: 06/00 residents will not need to carry NPWP cards and will only need to bring KTPs, making tax administration easier by using a single identity, increasing efficiency and effectiveness.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
User Generated Content As a Moderating Variable of the Influence of Brand Trust on Customer Satisfaction : Penelitian Soni Suardi; Heny Herawati; Enggar Widia Ningrum; Rosita; Marcelitha Tabita Montalu
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3024

Abstract

This research employs a quantitative explanatory approach, relying on previous research to generate new hypotheses, modifying and proving them. The data used in this article are primary data obtained from three hundred and thirty-five COFFEE Kenagan consumers across Indonesia. The data obtained were analyzed using the Smart PLS 4.0 analysis tool. The result in this article show that the Brand Trust variable can have a positive relationship and a significant influence on Customer Satisfaction due to the P-Values ​​that are positive and below the 0.05 significance level, namely 0.012. These results mean that the better the Brand Trust, the more it will result in the product being recognized as a quality product. In addition, the User Generated Content variable can also moderate the influence of the Brand Trust variable on Consumer Satisfaction due to the same thing, namely the P-Values ​​that are positive and below the significance level. Thus, it can be concluded that the first and second hypotheses in this article can be accepted and proven.
Indonesian Skin Care Stores' Emotional Marketing Akhmad Nur Zaroni; Sofia Maulida; Heny Herawati; Syamsu Rijal; Arief Yanto Rukmana
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 2 No. 3 (2023): September : Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.2144

Abstract

The purpose of this study is to determine how Scarlett Skincare Store patronage is influenced by emotional and experiential marketing strategies. With a sample of 91 clients, the population of this study is all Scarlett Skincare Store patrons. In this study, unintentional sampling is used. Using IBM SPSS 20, multiple linear regression analysis tools (multiple correlation, determination, F test, and t test) were used to conduct a quantitative study of this research. The study's findings demonstrate how consumer psychology, marketing emotions, and experiential marketing affect Indonesia Skincare Store patron loyalty.
Co-Authors Abdullah bin Arif Agus Nurawan Akhmad Nur Zaroni Arief Yanto Rukmana Arwin Tannuary Betty Rahayu Dede R. Adawiyah Dian Ariani Dian Histifarina Enggar Widia Ningrum Feri Kusnandar Fitriyah Astri Hertya Andriani I Nyoman Tri Sutaguna I Nyoman Widiasa Irpan Badrul Jamal Kendriyanto - Marcelitha Tabita Montalu Nita L. Ssalam Rasty Yulia Rosita SELLY SIPAKOLY Seska Gampu Setyadjit Setyadjit Slamet Budijanto Sofia Maulida Soni Suardi Suyanti Suyanti Syamsu Rijal