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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies JURNAL MUTIARA MANAJEMEN International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Bisnis Eka Prasetya BUDGETING : Journal of Business, Management and Accounting Jurnal IPTEK Bagi Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia PERADABAN JOURNAL of ECONOMIC and BUSINESS Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Journal of Society Bridge JMBD Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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Human Resource Capacity Building Through Tour Guide and Tourism Management Training Situmorang, Irvan Rolyesh; Pane, Yonson; Situmorang, Frenky; Kanchawongpaisan, Sipnarong; Bao Giang, Phan; Sitepu, Novi Indriyani
Eastasouth Journal of Effective Community Services Vol 4 No 02 (2025): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i02.508

Abstract

This community service program was conducted in Pematang Johar Village, Deli Serdang Regency, North Sumatra, which holds strong potential as a community-based tourism destination but faces challenges due to limited human resource capacity. The main objective was to enhance local residents’ knowledge and skills in tourism management and tour guiding. Using a participatory approach, the program involved three stages: observation and problem identification, training and mentoring, followed by evaluation and reflection. The program was collaboratively implemented with local government and community participation. The results indicated improved understanding of tourism management, the emergence of local tourism groups, and growing community awareness of sustainable tourism practices. Overall, this initiative strengthened local capacity toward developing Pematang Johar Village as an independent and sustainable tourism destination.
Analisis Intensitas Penggunaan Media Sosial terhadap Perilaku Impulsive Buying Mahasiswa STIE Eka Prasetya dalam Berbelanja Online Sia, Wilbert; Angeline, Shenny; Ryu; Situmorang, Irvan Rolyesh
BUDGETING : Journal of Business, Management and Accounting Vol. 7 No. 1 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/3jcc3924

Abstract

This study aims to analyze the intensity of social media usage on the impulsive buying behavior of STIE Eka Prasetya students in online shopping. Social media has increasingly become an effective promotional tool, exposing students to advertisements, discounts, and influencer recommendations. The findings indicate that high social media usage intensity is closely related to students’ tendency to make spontaneous purchases. Psychological factors such as fear of missing out (FOMO) and social influences from peers further reinforce this consumptive behavior. The impact can be seen in students’ financial management, which becomes less controlled. Therefore, digital and financial literacy are needed to help students manage impulsive buying behavior in the social media era.   Keywords: Impulsive Buying, Students, Online Shopping , Social Media
Pengaruh Gaya Kepemimpinan terhadap Kinerja Karyawan di Kota Medan Carine, Carine; Concetta, Cheryl; Violyne A. S; Situmorang, Irvan Rolyesh
BUDGETING : Journal of Business, Management and Accounting Vol. 7 No. 1 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/bycn5367

Abstract

This study aims to analyze the influence of leadership style on employee performance in Medan City. The research method applied is descriptive qualitative, using in-depth interviews, observations, and documentation as data collection techniques. The findings reveal that transformational and democratic leadership styles enhance employee motivation, job satisfaction, and productivity, while authoritarian leadership tends to reduce job satisfaction and negatively affect organizational target achievement. The conclusion emphasizes that adaptive, communicative, and empowering leadership styles are the most effective strategies to improve organizational performance in the face of increasingly complex business dynamics.   Keywords: Employee, Leadership, Performance
Pengaruh Fintech terhadap Kinerja UMKM pada Usaha Kuliner Kota Medan Aurelia, Aurelia; Aurelia Vasly; Prasetio, Vasco Mario; Situmorang, Irvan Rolyesh
BUDGETING : Journal of Business, Management and Accounting Vol. 7 No. 1 (2025): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/q5d63c37

Abstract

The rapid development of digital technology has introduced financial technology (fintech) as an innovation in financial services that provides easier access for business actors, including culinary MSMEs in Medan City. This study aims to describe the influence of fintech on the performance of culinary MSMEs by emphasizing the experiences, perceptions, and practices of business owners in utilizing such services. The findings indicate that fintech contributes to improving transaction efficiency, expanding access to financing, and supporting more organized business management. However, challenges remain, such as limited digital literacy, concerns about data security, and service costs perceived as burdensome by some business actors. Therefore, fintech can be seen as both an opportunity and a challenge for culinary MSMEs in Medan, where its successful utilization depends on the readiness of entrepreneurs to integrate financial technology into their business systems.   Keywords: Culinary, Fintech, Medan, MSMEs, Performance
Peran Kepercayaan Pelanggan dan Perceived Value dalam Membangun Loyalitas Pelanggan pada Showroom Mobil Bekas di Kota Medan: Studi pada Industri Mobil Bekas di Kota Medan Wiranata, Wilson; Singh, Maan Kriswer; Capreli, Fernando; Situmorang, Irvan Rolyesh
Peradaban Journal of Economic and Business Vol. 5 No. 1 (2026)
Publisher : Pustaka Peradaban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59001/pjeb.v5i1.814

Abstract

Increasingly intense business competition requires companies to implement customer retention strategies, including in the used car showroom business. This study aims to analyze the influence of customer trust and perceived value on customer loyalty at a used car showroom in Medan City. This study employs a quantitative approach with data collected through questionnaires. The sample was determined using a saturated sampling method (total sampling), in which the entire population was included as respondents. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that customer trust and perceived value have a positive and significant effect on customer loyalty, both partially and simultaneously, with perceived value having a more dominant influence than customer trust. Theoretically, this study enriches the literature on relationship marketing by confirming the role of customer trust and perceived value in shaping customer loyalty in the context of the used car market. Practically, the findings provide implications for showroom managers to enhance transparency and honesty in transactions and to ensure that the benefits received by customers are proportional to the costs incurred in order to strengthen customer loyalty. Persaingan bisnis yang semakin ketat menuntut pelaku usaha untuk menerapkan strategi retensi pelanggan, termasuk pada bisnis showroom mobil bekas. Penelitian ini bertujuan menganalisis pengaruh kepercayaan pelanggan dan persepsi nilai terhadap loyalitas pelanggan pada showroom mobil bekas di Kota Medan. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner. Sampel penelitian ditentukan menggunakan metode sampel jenuh (total sampling) sehingga seluruh populasi dijadikan sebagai responden. Data dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa kepercayaan pelanggan dan persepsi nilai berpengaruh positif dan signifikan terhadap loyalitas pelanggan, baik secara parsial maupun simultan, dengan persepsi nilai memiliki pengaruh yang lebih dominan dibandingkan kepercayaan pelanggan. Secara teoretis, penelitian ini memperkaya kajian pemasaran relasional dengan menegaskan peran kepercayaan pelanggan dan persepsi nilai dalam membentuk loyalitas pelanggan pada konteks pasar mobil bekas. Secara praktis, hasil penelitian ini memberikan implikasi bagi pengelola showroom untuk meningkatkan transparansi dan kejujuran dalam transaksi serta memastikan bahwa manfaat yang diterima pelanggan sebanding dengan biaya yang dikeluarkan guna memperkuat loyalitas pelanggan.
Strategi Meningkatkan Keputusan Pembelian melalui Kepercayaan Konsumen dan Inovasi Produk pada UMKM Kuliner Medan Situmorang, Irvan Rolyesh; Cendikiawan, Jeffry; Riana, Catherine Falencia; Sinaga, Vanessa; Michelle, Michelle; Tantriady, Alex
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1190

Abstract

Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi yang dapat meningkatkan keputusan pembelian konsumen melalui peningkatan kepercayaan dan inovasi produk pada pelaku UMKM kuliner di Medan Kota. Kepercayaan konsumen menjadi salah satu faktor utama dalam membentuk loyalitas dan keputusan pembelian, sementara inovasi produk dianggap penting untuk menarik perhatian konsumen di tengah persaingan pasar yang semakin ketat. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada konsumen UMKM kuliner yang ada di wilayah Medan Kota. Populasi yang digunakan dalam penelitian ini adalah seluruh UMKM kuliner yang ada di Medan Kota yang jumlahnya tidak diketahui secara pasti sehingga digunakan rumus Lemeshow dengan standar eror 10% sehingga diperoleh sebanyak 100 sampel penelitian. Data dianalisis menggunakan regresi linear berganda untuk melihat pengaruh simultan dan parsial dari variabel independen terhadap keputusan pembelian. Hasil penelitian menunjukkan secara parsial maupun simultan kepercayaan dan inovasi memberikan pengaruh yang signifikan terhadap keputusan pembelian di UMKM kuliner Medan Kota.
Pendampingan bagi Pengembangan Anak Berkebutuhan Khusus dalam Lingkungan Inklusif Situmorang, Irvan Rolyesh; Putri, Cantika; Rahmadini, Dara Aisyah; Lie, Sharlen; Koscius, Rendy; Wilson, Wilson
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1415

Abstract

This community service activity was carried out to support the strengthening of inclusive education through a mentoring program for children with special needs at RA Aisyah Azzahra class B Makkah. The background of this activity was the discovery of various obstacles in the implementation of inclusive learning, particularly related to limitations in attention span, understanding of instructions, and social interaction skills of children with special needs in heterogeneous classes. The approach used was descriptive qualitative with data collection techniques including direct observation, interviews with teachers, and documentation of activities. The mentoring program was carried out through individual mentoring during the learning process and group mentoring through collaborative play activities. The results of the activities showed an increase in children's learning engagement, better responses to teacher instructions, and early development in social aspects and behavior control. In addition to benefiting children with special needs, these activities also strengthened teachers' understanding of the importance of flexible mentoring strategies tailored to the needs of students. In general, these activities made a practical contribution to supporting the implementation of inclusive education and have the potential to be developed in similar educational units.
Pendampingan Pengurusan Legalitas Usaha (NIB dan Sertifikasi Halal) bagi UMKM Pemula untuk Mendukung Keberlanjutan Bisnis Situmorang, Irvan Rolyesh; Kholi, Wilbert; Rahmatyadi, Chandera; Fredericko, Alexander; Holy, Jefry
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.561

Abstract

Pengabdian ini mengkaji pelaksanaan pendampingan pengurusan legalitas usaha berupa Nomor Induk Berusaha (NIB) dan Sertifikasi Halal bagi UMKM pemula yang belum memiliki legalitas formal. Program ini bertujuan meningkatkan kesadaran hukum dan mendukung keberlanjutan usaha melalui pendampingan terstruktur. Pendekatan partisipatif digunakan dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi selama kegiatan yang melibatkan 25 UMKM pemula. Hasil menunjukkan bahwa sebelum pendampingan sebagian besar peserta belum memahami sistem Online Single Submission dan prosedur sertifikasi halal. Setelah kegiatan berlangsung, 88% peserta berhasil memperoleh NIB dan 60% menyelesaikan proses pengajuan sertifikasi halal.
Pelatihan Kewirausahaan Kreatif Berbasis Digital bagi Generasi Z untuk Mendorong Jiwa Entrepreneur Sejak Dini Situmorang, Irvan Rolyesh; Nugraha, Arya Agung; Prastika, Cindy; Antonius, Delsen; Saragih, Rafiani
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.562

Abstract

Penelitian ini mengkaji pelaksanaan pelatihan kewirausahaan kreatif berbasis digital bagi siswa sekolah menengah yang termasuk dalam kategori Generasi Z. Perkembangan teknologi digital dan media sosial membuka peluang ekonomi baru, namun banyak siswa belum memiliki keterampilan kewirausahaan dan literasi digital yang terstruktur. Tujuan penelitian ini adalah menganalisis efektivitas pelatihan dalam meningkatkan niat berwirausaha, kreativitas, dan kompetensi bisnis digital siswa. Penelitian menggunakan pendekatan kuantitatif dengan desain pra-eksperimen yang melibatkan 60 siswa sekolah menengah. Data dikumpulkan melalui kuesioner dan observasi sebelum dan sesudah pelatihan. Hasil menunjukkan adanya peningkatan signifikan pada motivasi berwirausaha, pemahaman digital marketing, serta kepercayaan diri dalam mengembangkan ide usaha.
Penguatan Mindset Technopreneur dan Penyusunan Business Model Canvas bagi Mahasiswa Calon Startup Founder Situmorang, Irvan Rolyesh; Catherine, Catherine; Jansen, Albert; Vanessa, Virnie; Caga, Junaedi
Eastasouth Journal of Effective Community Services Vol 4 No 03 (2026): Eastasouth Journal of Effective Community Services (EJECS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejecs.v4i03.563

Abstract

Pertumbuhan pesat teknologi digital telah menciptakan peluang baru bagi mahasiswa untuk menjadi pendiri startup. Namun, banyak mahasiswa masih kurang memiliki pola pikir kewirausahaan teknologi yang kuat dan keterampilan praktis untuk merancang model bisnis yang berkelanjutan. Studi ini bertujuan untuk memperkuat pola pikir kewirausahaan teknologi mahasiswa melalui pelatihan dan pendampingan dalam mengembangkan Business Model Canvas (BMC). Program ini menargetkan mahasiswa yang tertarik pada kewirausahaan dan startup digital. Kegiatan ini dilakukan melalui beberapa tahapan, termasuk pengenalan konsep kewirausahaan teknologi, lokakarya tentang model bisnis startup, dan praktik langsung dalam merancang Business Model Canvas. Data dikumpulkan melalui observasi, diskusi, dan evaluasi partisipan.
Co-Authors Agus Susanto Angeline, Shenny Angkasa, Jesselyn Antonius, Delsen Artan, Silvia Artan, Silvina Aurelia Vasly Aurelia, Aurelia Bao Giang, Phan Caga, Junaedi Capreli, Fernando Carine, Carine Catherine Catherine Cendikiawan, Jeffry Concetta, Cheryl David David Dovean, Dovean Elisabeth Nainggolan Fadhia, Sarah Fredericko, Alexander Gultom, Pesta Hasibuan, Raja Pratama Winfrid Haubu, TJ. Holy, Jefry Jansen, Albert Kanchawongpaisan, Sipnarong Kelrin, Kelrin Kholi, Wilbert Koscius, Rendy Liandro, Liandro Lie, Sharlen Mariani Mariani Melyani Melyani, Melyani Michelle, Michelle Nainggolan, Susan G Nugraha, Arya Agung Pane, Yonson Petrus Loo Prasetio, Vasco Mario prastika, cindy Purba, Tigor Putri, Cantika Rahmadini, Dara Aisyah Rahmatyadi, Chandera Riana, Catherine Falencia Ryu Saphira, Viony Saragih, Rafiani Satria Satria, Satria Setyorini, Dian Sia, Wilbert Simarmata, Asiana Sinaga, Vanessa Singh, Maan Kriswer Sitepu, Novi Indriyani Situmorang, Frenky Stephanie Stephanie Stevani, Stevani Sylphia, Sylphia Tanaka, Leony Tantriady, Alex Tiofanny, Claudie Vanessa, Virnie Veri, Veri Violyne A. S Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wijaya, Sterin Wilbert Wilbert Willy, Willy Wilson Wilson Wiranata, Wilson Wirnawan, Wirnawan Ydris, Ydris