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All Journal Niagawan JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies JURNAL MUTIARA MANAJEMEN International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Manajemen Bisnis Eka Prasetya Jurnal IPTEK Bagi Masyarakat Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Masyarakat Indonesia Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Journal of Society Bridge JMBD IIJSE Economics and Digital Business Journal
Situmorang, Irvan Rolyesh
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THE IMPACT OF SERVICE QUALITY AND PRICE ON CUSTOMER LOYALTY IN MEDAN CITY FOR WENDY'S MEDAN PRODUCTS Wijaya, Geane Vanie Michelle; Situmorang, Irvan Rolyesh
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 2 (2025): Edisi September 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i2.629

Abstract

Abstract. Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Masyarakat Kota Medan Pada Produk Wendy's Medan. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan tujuan menganalisis data berbasis angka secara sistematis. Data yang dipakai dalam penelitian ini berupa data kuantitatif, yaitu informasi yang disajikan dalam bentuk numerik dan dapat dihitung. Sumber data terdiri atas data primer dan data sekunder. Data primer dikumpulkan secara langsung melalui penyebaran kuesioner kepada responden, sedangkan data sekunder diperoleh dari berbagai referensi, laporan, serta literatur yang relevan dengan topik penelitian. Populasi penelitian mencakup seluruh konsumen Wendy’s Medan yang pernah melakukan pembelian, namun jumlah pastinya tidak diketahui dengan jelas. Dalam penelitian ini, jumlah populasi tidak dapat ditentukan secara pasti sehingga peneliti menggunakan rumus Lemeshow untuk menghitung ukuran sampel. Rumus tersebut sesuai digunakan pada kondisi populasi yang tidak diketahui jumlah pastinya. Teknik sampling yang diterapkan adalah accidental sampling, yaitu pengambilan sampel berdasarkan kebetulan, di mana responden yang ditemui dan sesuai dengan kriteria penelitian dipilih menjadi sampel. Berdasarkan perhitungan, jumlah sampel yang ditetapkan adalah 96 responden. Data yang terkumpul kemudian dianalisis dengan metode regresi linear berganda untuk mengetahui hubungan antarvariabel. Hasil analisis menunjukkan bahwa kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap loyalitas konsumen Wendy’s di Kota Medan.
The Impact of Relationship Marketing and Customer Experience on Consumer Purchase Decisions in the Automotive Sector Situmorang, Irvan Rolyesh; Gultom, Pesta; Haubu, TJ.
Journal of Social Studies Arts and Humanities (JSSAH) Vol 5, No 2 (2025): Vol 5, No 2 (2025): Journal of Social Studies, Arts and Humanities
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jssah.v5i2.12846

Abstract

This study aims to examine the influence of relationship marketing and consumer experience on purchase decisions at ACR Diesel, a company engaged in the automotive spare parts industry located in Medan, Indonesia. As competition intensifies in the automotive sector, companies must strengthen long-term customer relationships and deliver positive experiences to maintain market relevance. This research employs a quantitative approach using descriptive and explanatory methods. The study population consisted of 212 customers of ACR Diesel during the 2023 period, with a sample of 139 respondents determined using the Slovin formula with a 95% confidence level. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS software. The findings reveal that both relationship marketing and consumer experience have positive and significant effects, both partially and simultaneously, on purchase decisions. Relationship marketing characterized by trust, commitment, communication, and customer satisfaction plays a crucial role in fostering loyalty and repeat purchases. Similarly, positive consumer experiences in product quality, service responsiveness, and emotional engagement enhance purchasing intentions and decision-making. The study concludes that integrating strong relationship marketing strategies with consistent and satisfying customer experiences can effectively increase consumer purchasing decisions and business sustainability in a highly competitive automotive market.
Strategi Meningkatkan Keputusan Pembelian melalui Kepercayaan Konsumen dan Inovasi Produk pada UMKM Kuliner Medan Situmorang, Irvan Rolyesh; Cendikiawan, Jeffry; Riana, Catherine Falencia; Sinaga, Vanessa; Michelle, Michelle; Tantriady, Alex
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1190

Abstract

This study aims to analyze and formulate strategies to improve consumer purchasing decisions by enhancing trust and product innovation among culinary MSMEs (Micro, Small, and Medium Enterprises) in Medan Kota. Consumer trust is one of the main factors in building loyalty and purchasing decisions, while product innovation is considered crucial for attracting consumer attention amid increasingly tight market competition. The research employs a quantitative approach by distributing questionnaires to consumers of culinary MSMEs located in the Medan Kota area. The population in this study consists of all culinary MSMEs in Medan Kota, the exact number of which is unknown; therefore, the Lemeshow formula with a 10% error margin was used, resulting in a sample size of 100 respondents. The data were analyzed using multiple linear regression to assess both the simultaneous and partial effects of the independent variables on purchasing decisions. The findings show that both trust and innovation have a significant influence, both partially and simultaneously, on purchasing decisions among culinary MSMEs in Medan Kota.
Analysis of Service Quality, Price and Customer Trust on Loyalty at Fritto Chicken on Asia Medan Street Situmorang, Irvan Rolyesh; Artan, Silvia; Artan, Silvina; Melyani, Melyani
Economics and Digital Business Journal Vol. 1 No. 2 (2024): ECODIG
Publisher : CNPLUS Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Fritto Chicken is a fast-food franchise located in Medan, known for its specialty in fried chicken. Amidst the rapid growth of the culinary industry and intense competition, the Fritto Chicken branch must strive to maintain customer loyalty. Key factors such as service quality, pricing, and brand trust are essential to evaluate in order to remain competitive and foster customer retention. This research was conducted to explore how service quality, pricing, and customer trust contribute to building loyalty among patrons of the Fritto Chicken branch. A quantitative method with a causal associative approach was employed, gathering data through questionnaires distributed to 100 customers. The study utilized theoretical frameworks surrounding service quality, pricing, and customer trust to assess their positive and significant influence on customer loyalty.
PENGARUH MOTIVASI WIRAUSAHA DAN KOMPETENSI WIRAUSAHA TERHADAP KEBERHASILAN USAHA TEKSTIL DI PUSAT PASAR MEDAN Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 1 (2024): NIAGAWAN VOL 13 NO 1 Maret 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i1.55928

Abstract

This research aims to determine the influence of entrepreneurial motivation and entrepreneurial competence, both partially and simultaneously, on the success of textile businesses in the Medan Market Center. The research methodology used is a quantitative-descriptive method. The respondents who will be studied in this research are textile business actors in the Medan market center. This research uses a saturated sample, which means the population is used as a sample, and researchers will take 52 textile business actors in the market center. The research results show that entrepreneurial motivation and entrepreneurial competence have a significant effect on the success of textile businesses in the Medan market center. The research results also show that entrepreneurial motivation and entrepreneurial competence simultaneously influence the success of textile businesses in the Medan market center. The results of the coefficient of determination test show that entrepreneurial motivation and entrepreneurial competence can provide a percentage contribution to the success of textile businesses in the Medan market center
PENGARUH CELEBRITY ENDORSEMENT DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA SHOPEE Situmorang, Irvan Rolyesh
NIAGAWAN Vol. 13 No. 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59625

Abstract

The aim of this study is to ascertain and evaluate the relative and concurrent effects of E-WOM and celebrity endorsements on East Bantan District Shopee customers' purchase decisions. This study employs a quantitative methodology with a Likert scale for measurement. Since the exact population of this study is unknown, sampling is done using the Hair formula, which multiplies the number of indicators by five for the minimum and ten for the maximum. Users of Shopee in the East Bantan District completed surveys that yielded the research findings. Multiple linear regression is the type of regression analysis employed. Shopee consumers in the East Bantan Subdistrict make less purchases as a result of the outcomes of the first half test, which focused on celebrity endorsements. The outcome of evaluating the second hypothesis, which states that East Bantan District Shopee users' purchase decisions are positively impacted by E-WOM. Concurrent test findings demonstrated that E-WOM and celebrity endorsements positively impacted East Bantan District Shopee users' purchase decisions. The coefficient of determination revealed that E-WOM and celebrity endorsements had a 57.5% influence, with other factors not included in this study accounting for the remaining 42.5%
Co-Authors Angkasa, Jesselyn Artan, Silvia Artan, Silvina Cendikiawan, Jeffry Dovean, Dovean Elisabeth Nainggolan Gultom, Pesta Haubu, TJ. Melyani Melyani, Melyani Michelle, Michelle Nainggolan, Susan G Pane, Yonson Petrus Loo Riana, Catherine Falencia Saphira, Viony Selamat, Selamat Setyorini, Dian Simarmata, Asiana Sinaga, Hommy Dorthy Ellyany Sinaga, Vanessa Situmorang, Frenky Stevani, Stevani Tantra, Zavier Tantriady, Alex Tiofanny, Claudie Widalicin Januarty Wijaya, Geane Vanie Michelle Wijaya, Michael Kurniawan Wilbert Wilbert Wirnawan, Wirnawan