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All Journal Signifikan : Jurnal Ilmu Ekonomi Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Manajemen Pelayanan Publik Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL AGRICA Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Iqtishoduna: Jurnal Ekonomi Islam Jurnal Mantik Enrichment : Journal of Management GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan AJAR (Asian Journal of Accounting Research) (e-Journal) Economics, Business and Management Science Journal Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Social Research Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR)
Ahmad Rafiki
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Persepsi Halal Food, Citra Merek (Brand Image), Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea Patbingsoo Medan Citra Ariando; Ahmad Rafiki
Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023)
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/jms.v8i3.19962

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Persepsi Halal Food, Citra Merek (Brand Image), Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea Patbingsoo Medan. Penelitian ini menggunakan metode kuantitatif dengan Teknik pengambilan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 orang. Teknik pengambilan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukuranya dengan skala likert dan diolah secara statistic menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji t, uji F dan koefisien determinasi (R2) yang sebelumnya data telah diuji menggunakan uji validitas, uji reabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS for windows 22.0. Hasil penelitian ini adalah Persepsi Halal Food memiliki pengaruh terhadap Keputusan Pembelian. Citra Merek memiliki pengaruh terhadap Keputusan Pembelian. dan Experiential Marketing memiliki pengaruh terhadap Keputusan Pembelian. Berdasarkan hasil penelitian menunjukkan bahwa variable pengaruh Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh secara simultan terhadap Keputusan Pembelian. Hal ini terlihat dari nilai Fhitung > Ftabel = 32.274 > 2.70 dengan nilai signifikan 0.000 > 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0.592 yang berarti bahwa Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh terhadap Keputusan Pembelian sebesar 59.2% sedangkan sisanya dipengaruhi oleh variabel lain diluar penelitian ini.
THE INFLUENCE OF RELIGIOSITY AND HALAL AWARENESS ON THE PURCHASE INTENTION OF THE MUSLIM Z GENERATION IN WARDAH COSMETIC PRODUCTS (CASE STUDY AT KAZANA COSMETICS STORE) Adelia Winanda; Ahmad Rafiki; Yuni Syahputri
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The topic of this study is "The Influence of Religiosity and Halal Awareness on Muslim Generation Z's Purchase Interest in Wardah Cosmetic Products (Case Study at Kazana Cosmetics Shop)." Associative research is the name given to this form of investigation. The research population consisted of 397 clients who purchased Wardah cosmetic goods from Kazana Cosmetics Shop. This approach makes use of "purposeful sampling," which is choosing a sample based on a predefined standard. The Slovin formula determines the number of samples in this example to be 80 persons. The SPSS 26 program was used to examine the study data, which comprised the T test, date determination coefficient, normality test, heteroscedasticity test, multicollinearity test, and multiple linear regression analysis. It can be observed from the t-test that the variables of religiosity and halal awareness have a positive and significant effect on the purchase intention of the Muslim generation z in wardah cosmetic products.
Analisis Kecukupan Beras di Kabupaten Asahan abdur rasyid; Zulkarnain Lubis; Ahmad Rafiki
JURNAL AGRICA Vol. 16 No. 2 (2023): JURNAL AGRICA
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/agrica.v16i2.9934

Abstract

The standard area of paddy fields in Asahan Regency experiences degradation almost every year. Asahan District Government has made efforts to prevent the continuation of this problem. The aim of this study is to analyze the condition of rice sufficiency and the projection of rice sufficiency in Asahan District. This research is descriptive  used time series data for  years 2012-2021. The analytical method used is the calculation of rice availability based on the regulations of the minister of agriculture and projection analysis using Brown's Double Exponential Smoothing. The results showed that the availability of rice  tends to decrease throughout 2012-2021 and the need for rice  tends to increasing causes a deficit of sufficient rice every year in Asahan Regency. The projection of rice sufficiency in Asahan Regency until December 2024 show a deficit value meanwhile averages rice deficit every month reaches 3,129.27 tons/month.
Islamic Entrepreneurship Research Since 1990: A Systematic Literature Review Rafiki, Ahmad; Hidayat, Sutan Emir; Pananjung, AlFatih Gessan
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 12 No. 1 (2023): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v12i1.2086

Abstract

This study aimed to explore the progress of the Islamic entrepreneurship literature by examining the various thematic research areas and try to draw a map on Islamic entrepreneurship through a systematic review. There are 274 documents revealed from the reputable database called Scopus since 1990. This paper also includes the conceptual framework and discussion on important things related to the Islamic entrepreneurship. This study finds the root and details information on the Islamic entrepreneurship researches which had been done in more than 30 years as well as the issues related to the Islamic entrepreneurship. It also finds the data on the prominent authors, reputable journals, productive institutions, and supportive countries on the Islamic entrepreneurship studies. Despite having limitations, one of them is relying on one database (Scopus), it still gives huge information on the Islamic entrepreneurship research. A comprehensive insights and pictures would be benefited the researchers, academicians and practitioners able to formulate any crucial plans and strategies related to the research on Islamic entrepreneurship.
Exploring Small and Medium Enterprises' Intention to Adopt AI - Powered Chatbots in Halal Marketing Communications Nasution, Muhammad Dharma Tuah Putra; Rafiki, Ahmad; Rossanty, Yossie; Pahlufi, Cut Kesuma
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 1 (2024): April
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i1.2364

Abstract

This study explores the adoption of AI chatbots in marketing communication by SMEs, specifically focusing on Halal contexts. It investigates factors such as perceived usefulness and attitude, which play a crucial role in shaping users' intentions. The mediating role of attitude, particularly in the context of Halal products, is significant, considering culturally sensitive considerations. The research adopts a quantitative approach with a correlational study design, utilizing random sampling to ensure representativeness. Data collection involves structured questionnaires, adapted scales, and 233 completed responses from SME owners/managers. Structural Equation Modeling (SEM) is employed for data analysis, testing complex relationships, and assessing direct and indirect impacts. The study reveals a positive direct effect of perceived usefulness and attitude toward chatbots (ATC) on chatbot adoption intention (CAI) in the Halal marketing context, supporting the hypothesis that both attitude and perceived usefulness significantly influence the intention to adopt AI chatbots. Additionally, the study explores the mediating role of attitude in the relationship between perceived usefulness and adoption intention. The findings contribute to existing literature by highlighting the complex interplay of factors influencing users' attitudes and intentions towards AI chatbots in marketing communication, particularly in the Halal context.
Analysis of Service Quality, Entrepreneurial Marketing, and Intellectual Capital to increasing SME’s Performance Siregar, Muhammad Yamin; Rafiki, Ahmad; Hidayat, Nasrullah
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.58483

Abstract

This study aims to analyze and prove empirically how to improve the SME's performance and sustainable competitive advantage in North Sumatera through Entrepreneurial Marketing, Intellectual Capital, Service Quality, and Innovation Capability as intervening variables. The research population consists of all 84,758 SMEs. Determining the samples in this research uses purposive sampling: a data source sampling technique with certain considerations. The sample size was 218 leading SME samples, from eight leading SME product categories: foods and beverages, handicrafts, fashion, agribusiness, bakeries, restaurants, services, and coffee shops. Data analysis uses Smart PLS. The results of this research show Intellectual Capital has a positive and significant effect on Innovation Capability; Service Quality has a positive and significant impact on Innovation Capability; Intellectual Capital has a positive and significant effect on SME Performance; Service Quality has a positive and significant impact on SME Performance; Entrepreneurial Marketing has a positive and significant effect on Innovation Capability and SME Performance; Innovation Capability positively and significantly mediates the relationship between Intellectual Capital and SME Performance; Service Quality with SME Performance; Entrepreneurial Marketing with SME Performance.
Organizational Identification and Job Performance: The Role of Organizational Commitment in Islamic Universities Syahrial, Hery; Rafiki, Ahmad; Tobing, Fitriani; Pananjung, Alfatih Gessan
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 2 (2024): October
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i2.2540

Abstract

The current research examines the link that exists between Job Performance (JP), Organizational Commitment (OC), and Organizational Identification (OI) in the special setting of Islamic higher education institutions located in Medan City. Through the use of a rigorous quantitative framework—Covariance-based Structural Equation Modelling, or CB-SEM—150 personnel from several Islamic universities provided data that were carefully collected. The empirical results demonstrate a substantial positive association between OI and JP, with OC serving as a mediating variable that enhances the impact of OI on JP. These conclusions highlight the strategic necessity for institutions to foster robust organizational identification to improve employee performance. The study adds to the body of knowledge on organizational behavior by clarifying the little-known mediating function of OC in the OI-JP dynamic, especially in Islamic educational settings, which have not gotten much attention in previous research. This study posits that the cultivation of OI among employees is not merely advantageous but essential for bolstering institutional commitment and, by extension, performance. Given that this research is the first of its kind conducted in Islamic universities in Medan, it offers fresh scholarly perspectives and practical implications for both academia and institutional leaders, particularly in understanding the mechanisms through which OI influences organizational outcomes. The findings thus hold profound implications for future research and policy development in Islamic educational management, extending the discourse on organizational identification and performance into new and significant dimensions.
Pengaruh Pertumbuhan Penjualan dan Struktur Modal Terhadap Profitabilitas Perusahaan Sektor Perkebunan yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2019-2023 Erliyanto, Sindi; Siregar, Muhammad Yamin; Rafiki, Ahmad
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18294

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pertumbuhan penjualan dan struktur modal terhadap profitabilitas pada perusahaan perkebunan yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Sampel penelitian terdiri dari 10 perusahaan perkebunan yang dipilih menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah regresi data panel dengan model efek tetap. Hasil penelitian menunjukkan bahwa: 1) Pertumbuhan penjualan berpengaruh positif dan signifikan terhadap profitabilitas (ROA) perusahaan perkebunan; 2) Struktur modal yang diproksikan dengan Debt to Asset Ratio (DAR) berpengaruh positif dan signifikan terhadap profitabilitas (ROA) perusahaan perkebunan; 3) Pertumbuhan penjualan dan struktur modal secara simultan berpengaruh positif dan signifikan terhadap profitabilitas (ROA) perusahaan perkebunan. Implikasi manajerial dari penelitian ini adalah perusahaan perkebunan harus terus berupaya meningkatkan penjualan melalui strategi pemasaran yang efektif dan efisien, serta mengelola struktur modalnya dengan baik dengan mengurangi tingkat utang dan meningkatkan ekuitas, agar profitabilitas perusahaan dapat meningkat. Bagi investor, penelitian ini dapat menjadi bahan pertimbangan dalam pengambilan keputusan investasi pada sektor perkebunan dengan memperhatikan faktor pertumbuhan penjualan dan struktur modal perusahaan.
Pengaruh Pengalaman Usaha, Self Efficacy dan Self Confidence terhadap Kinerja Pelaku UMKM (Studi Kasus Di Kecamatan Medan Area) Sibarani, Andreas Remico; Utama, Amrin Mulia; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.782

Abstract

The purpose of this research is to find out how business experience influences the performance of actors, to find out how self-efficacy influences the performance of actors, to find out how self-confidence influences the performance of actors, and to find out how business experience, self-efficacy and self-confidence influence the performance of MSMEs (Study Case in Medan Area District). The population in this study was 74 MSMEs in Medan City, Medan Area District. The sample in the research was 74 MSMEs in Medan City, Medan Area District using saturated samples. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that there is a partial influence of business experience on the performance of the perpetrator, there is a partial influence of self-efficacy on the performance of the perpetrator, there is a partial influence of self-confidence on the performance of the perpetrator, there is an influence of business experience, self-efficacy and self-confidence simultaneously on the performance of MSMEs In Medan Area District.
Pengaruh Perception of Easy dan Perception Of Easefulness Terhadap Decision Usage FINA APP Pada PT. BCA Finance Medan Setiyawan, Dedy; Rafiki, Ahmad; Wijaya, Muslim
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3894

Abstract

This study aims to determine the effect of Perception Of Ease and Perception Of Easefulness on Decision Usage FINA APP at PT BCA Finance Medan. This research was prepared using quantitative methods using quantitative methods. The sample of this study were 96 respondents who were users of the FINA App application and one of the customers at PT BCA Finance Medan using a sample collection technique, namely purposive sampling technique. Data collection is done by distributing questionnaires directly so that the data collected will be processed using SPSS to obtain research results. Based on the results of the study, it was found that partially Perception Of Ease has a positive and significant effect on Decision Usage, partially Perception Of Usefulness has a positive and significant effect on Decision Usage and simultaneously Perception Of Ease and Perception Of Usefulness simultaneously have a positive and significant effect on Decision Usage FINA APP at PT BCA Finance Medan. In addition, the coefficient of determination in the Adjusted R Square column is 0.682 (68.2%), which describes that the value of variance owned by Decision Usage from the Perception Of Ease and Perception Of Usefulness variables is 68.2% and the remaining 31.8% is influenced by other variables or factors not examined and not explained in this study.
Co-Authors Abdullah Al-Hadrami abdur rasyid Adel Sarea Adelia Winanda Adelina Lubis Akbar Siregar Amrin Mulia Utama Nasution Amrin Mulia Utama, Amrin Mulia Ayu, Younda Dwi Azhari, Saiful Citra Ariando Eka Dewi Setia Tarigan Erliyanto, Sindi Fachry Abda El Rahman Fitriani Tobing Ginting, Ia Ninta Karina Br Hery Syahrial Hidayat, Sutan Emir Hutagalung, Mhd Rezi Ramadhan Ihsan Effendi Irwan Mohd Subri Jafar Syahbuddin Ritonga Khoirul Imami Sitorus lubis , Laila Annisyah Muhammad Dharma Tuah Putra Nasution Muhammad Yamin Siregar Muslim Wijaya, Muslim Nasrullah Hidayat, Nasrullah Nauval Rachman Siregar Pahlufi, Cut Kesuma Pananjung, AlFatih Gessan R. Turino Januar Budyanto R. Turino Januar Budyanto Sari Narulita Hasibuan Setiyawan, Dedy Sibarani, Andreas Remico Siregar, Muhammad Ibrahim Hafizh Sitorus, Vira Rezkika Subri, Irwan Mohd Sutan Emir Hidayat Sutan Emir Hidayat Syafitri Wahyuni Syahbudin Hasibuan Syahputra, Fadhil Helmi Tarigan, Zefanio Vernandes Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Yossie Rossanty Yuni Syahputri Yusniar Lubis Zesi Mardi