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Analysis of Service Quality, Entrepreneurial Marketing, and Intellectual Capital to increasing SME’s Performance Siregar, Muhammad Yamin; Rafiki, Ahmad; Hidayat, Nasrullah
Jurnal Manajemen Pelayanan Publik Vol 8, No 3 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i3.58483

This study aims to analyze and prove empirically how to improve the SME's performance and sustainable competitive advantage in North Sumatera through Entrepreneurial Marketing, Intellectual Capital, Service Quality, and Innovation Capability as intervening variables. The research population consists of all 84,758 SMEs. Determining the samples in this research uses purposive sampling: a data source sampling technique with certain considerations. The sample size was 218 leading SME samples, from eight leading SME product categories: foods and beverages, handicrafts, fashion, agribusiness, bakeries, restaurants, services, and coffee shops. Data analysis uses Smart PLS. The results of this research show Intellectual Capital has a positive and significant effect on Innovation Capability; Service Quality has a positive and significant impact on Innovation Capability; Intellectual Capital has a positive and significant effect on SME Performance; Service Quality has a positive and significant impact on SME Performance; Entrepreneurial Marketing has a positive and significant effect on Innovation Capability and SME Performance; Innovation Capability positively and significantly mediates the relationship between Intellectual Capital and SME Performance; Service Quality with SME Performance; Entrepreneurial Marketing with SME Performance.

Organizational Identification and Job Performance: The Role of Organizational Commitment in Islamic Universities Syahrial, Hery; Rafiki, Ahmad; Tobing, Fitriani; Pananjung, Alfatih Gessan
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 2 (2024): October
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i2.2540

The current research examines the link that exists between Job Performance (JP), Organizational Commitment (OC), and Organizational Identification (OI) in the special setting of Islamic higher education institutions located in Medan City. Through the use of a rigorous quantitative framework—Covariance-based Structural Equation Modelling, or CB-SEM—150 personnel from several Islamic universities provided data that were carefully collected. The empirical results demonstrate a substantial positive association between OI and JP, with OC serving as a mediating variable that enhances the impact of OI on JP. These conclusions highlight the strategic necessity for institutions to foster robust organizational identification to improve employee performance. The study adds to the body of knowledge on organizational behavior by clarifying the little-known mediating function of OC in the OI-JP dynamic, especially in Islamic educational settings, which have not gotten much attention in previous research. This study posits that the cultivation of OI among employees is not merely advantageous but essential for bolstering institutional commitment and, by extension, performance. Given that this research is the first of its kind conducted in Islamic universities in Medan, it offers fresh scholarly perspectives and practical implications for both academia and institutional leaders, particularly in understanding the mechanisms through which OI influences organizational outcomes. The findings thus hold profound implications for future research and policy development in Islamic educational management, extending the discourse on organizational identification and performance into new and significant dimensions.

Pengaruh Pertumbuhan Penjualan dan Struktur Modal Terhadap Profitabilitas Perusahaan Sektor Perkebunan yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2019-2023 Erliyanto, Sindi; Siregar, Muhammad Yamin; Rafiki, Ahmad
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18294

Penelitian ini bertujuan untuk menganalisis pengaruh pertumbuhan penjualan dan struktur modal terhadap profitabilitas pada perusahaan perkebunan yang terdaftar di Bursa Efek Indonesia periode 2019-2023. Sampel penelitian terdiri dari 10 perusahaan perkebunan yang dipilih menggunakan teknik purposive sampling. Metode analisis yang digunakan adalah regresi data panel dengan model efek tetap. Hasil penelitian menunjukkan bahwa: 1) Pertumbuhan penjualan berpengaruh positif dan signifikan terhadap profitabilitas (ROA) perusahaan perkebunan; 2) Struktur modal yang diproksikan dengan Debt to Asset Ratio (DAR) berpengaruh positif dan signifikan terhadap profitabilitas (ROA) perusahaan perkebunan; 3) Pertumbuhan penjualan dan struktur modal secara simultan berpengaruh positif dan signifikan terhadap profitabilitas (ROA) perusahaan perkebunan. Implikasi manajerial dari penelitian ini adalah perusahaan perkebunan harus terus berupaya meningkatkan penjualan melalui strategi pemasaran yang efektif dan efisien, serta mengelola struktur modalnya dengan baik dengan mengurangi tingkat utang dan meningkatkan ekuitas, agar profitabilitas perusahaan dapat meningkat. Bagi investor, penelitian ini dapat menjadi bahan pertimbangan dalam pengambilan keputusan investasi pada sektor perkebunan dengan memperhatikan faktor pertumbuhan penjualan dan struktur modal perusahaan.

Pengaruh Pengalaman Usaha, Self Efficacy dan Self Confidence terhadap Kinerja Pelaku UMKM (Studi Kasus Di Kecamatan Medan Area) Sibarani, Andreas Remico; Utama, Amrin Mulia; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.782

The purpose of this research is to find out how business experience influences the performance of actors, to find out how self-efficacy influences the performance of actors, to find out how self-confidence influences the performance of actors, and to find out how business experience, self-efficacy and self-confidence influence the performance of MSMEs (Study Case in Medan Area District). The population in this study was 74 MSMEs in Medan City, Medan Area District. The sample in the research was 74 MSMEs in Medan City, Medan Area District using saturated samples. The data collection technique used in this research was carried out by distributing questionnaires. The analysis techniques used in this research are multiple linear regression, partial test (t test), simultaneous significance test (F test) and coefficient of determination. The results of the research show that there is a partial influence of business experience on the performance of the perpetrator, there is a partial influence of self-efficacy on the performance of the perpetrator, there is a partial influence of self-confidence on the performance of the perpetrator, there is an influence of business experience, self-efficacy and self-confidence simultaneously on the performance of MSMEs In Medan Area District.

Pengaruh Perception of Easy dan Perception Of Easefulness Terhadap Decision Usage FINA APP Pada PT. BCA Finance Medan Setiyawan, Dedy; Rafiki, Ahmad; Wijaya, Muslim
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3894

This study aims to determine the effect of Perception Of Ease and Perception Of Easefulness on Decision Usage FINA APP at PT BCA Finance Medan. This research was prepared using quantitative methods using quantitative methods. The sample of this study were 96 respondents who were users of the FINA App application and one of the customers at PT BCA Finance Medan using a sample collection technique, namely purposive sampling technique. Data collection is done by distributing questionnaires directly so that the data collected will be processed using SPSS to obtain research results. Based on the results of the study, it was found that partially Perception Of Ease has a positive and significant effect on Decision Usage, partially Perception Of Usefulness has a positive and significant effect on Decision Usage and simultaneously Perception Of Ease and Perception Of Usefulness simultaneously have a positive and significant effect on Decision Usage FINA APP at PT BCA Finance Medan. In addition, the coefficient of determination in the Adjusted R Square column is 0.682 (68.2%), which describes that the value of variance owned by Decision Usage from the Perception Of Ease and Perception Of Usefulness variables is 68.2% and the remaining 31.8% is influenced by other variables or factors not examined and not explained in this study.

Pengaruh Affiliate Marketing dan Live Streaming Terhadap Keputusan Pembelian Shopee di Komplek TNI-AU Flamingo Medan Ayu, Younda Dwi; Siregar, Muhammad Yamin; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.819

The purpose of this study was to determine the business capital, labor and pond area partially and simultaneously affect the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. The population in this study were people who had a Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village as many as 50 people. The sample in the study was 50 people obtained using saturated samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results showed that business capital, labor and pond area had a positive and significant effect partially and simultaneously on the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. Based on the determination coefficient test (R2) shows that the Adjusted R Square value of 0.562% means that business capital, labor and pond area affect business income by 56.2% and the remaining 43.8% are other variables not examined by this study, such as experience, entrepreneurial ability and other variables.

Overview of Halal Cosmetics in a Decade: A Bibliometric Analysis Suryani, Wan; Subri, Irwan Mohd; Rafiki, Ahmad; Tobing, Fitriani; Hidayat, Sutan Emir
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 14, No 1 (2022)
Publisher : Faculty of Sharia and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i1.23361

This article applies bibliometric analysis to examine existing works and literature on Halal Cosmetics to explore the concept’s evolving journey since its emergence. This study applies bibliometric approaches such as citation, co-citation, and co-occurrence of author keywords based on a bibliometric analysis of 137 publications extracted from the Scopus database between 2004 and September 2021. This research examines and elaborates the kind and direction of research on Halal cosmetics undertaken over the last few decades. It also identifies the most influential writers, journals, institutions, and countries concerning Halal cosmetics. This study might provide academics and practitioners with detailed insights into the Halal cosmetics concepts, which can subsequently be used as a reference for strategic efforts. AbstrakArtikel ini menerapkan analisis bibliometrik untuk mengkaji karya dan literatur yang ada tentang kosmetik halāl untuk mengeksplorasi perjalanan konsep yang berkembang sejak kemunculannya. Penelitian ini menggunakan pendekatan bibliometrik seperti sitasi, co-citation, dan co-occurrence 137 publikasi yang diambil dari database Scopus antara tahun 2004 dan September 2021. Penelitian ini mengkaji dan menguraikan jenis dan arah penelitian tentang kosmetik halāl yang dilakukan selama beberapa dekade terakhir serta mengidentifikasi penulis, jurnal, institusi, dan negara paling berpengaruh tentang kosmetik halāl. Analisis SWOT singkat termasuk dalam penelitian ini. Kajian ini memberikan wawasan yang mendetail kepada akademisi dan praktisi tentang konsep kosmetik halāl, yang selanjutnya dapat digunakan sebagai referensi untuk upaya-upaya strategis.

PENGARUH EKUITAS MEREK DAN SISTEM PEMBAYARAN BERBASIS QRIS TERHADAP KEPUTUSAN PEMBELIAN PADA FLOC.CO AND EATERY MEDAN Siregar, Muhammad Ibrahim Hafizh; rafiki, ahmad
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.424

This study aims to analyze the influence of brand equity and QRIS-based payment systems on purchasing decisions at FLOC.CO and Eatery in Medan. Brand equity is studied through the dimensions of brand awareness, brand association, perceived quality, and brand loyalty. The QRIS-based payment system is identified as a factor that can influence purchasing decisions in the food and beverage business context. The research method used is a survey with data collection through questionnaires distributed to consumers who have shopped at FLOC.CO and Eatery. This research is a quantitative descriptive study. Therefore, the author will use statistical data processing to obtain accurate or definite results that can be systematically explained. The sample in this study is 66 people. The technique used for sampling in this study is accidental sampling. The obtained data were analyzed with statistical acquisitions using multiple linear regression analysis and partial regression tests managed using the SPSS V.20 program, 2024. The results of the data management show that Brand Equity and QRIS-based Payment Method have a contribution to the Purchase Decision. This is indicated by the regression test results showing that the regression coefficient value is positive with a value of b = 0.736. This means that if there is an increase in the value of variable X1 by one point, it will influence the purchase decision value by 0.736, assuming that other independent variables have a value of 0 or constant, and Brand Equity has contributed to influencing the purchase decision by 7.3%. Meanwhile, the QRIS-based Payment System regression test shows that the regression coefficient value is positive with a value of b = 0.249. This means that if there is an increase in the value of variable X2 by one point, it will influence the purchase decision value by 0.249, assuming that other independent variables have a value of 0 or constant, and the QRIS-based Payment System has contributed to influencing the purchase decision by 2.4%. Moreover, the t-value (16.220) > t-table (1.997) and Sig (0.000) < 0.05. Thus, it can be concluded that the hypothesis is rejected, and the alternative hypothesis is accepted, meaning that Brand Equity has a partial positive and significant effect on the purchasing decision of FLOC.CO and Eatery. And for the QRIS-based Payment System, it has a t-value (5.200) > t-table (1.997) and Sig (0.000) > 0.05. Therefore, it can be concluded that the hypothesis is rejected, and the alternative hypothesis is accepted, meaning that the QRIS-based Payment System has a partial positive and significant effect on the purchasing decision of FLOC.CO and Eatery.

Pengaruh Perception of Easy dan Perception Of Easefulness Terhadap Decision Usage FINA APP Pada PT. BCA Finance Medan Setiyawan, Dedy; Rafiki, Ahmad; Wijaya, Muslim
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3894

This study aims to determine the effect of Perception Of Ease and Perception Of Easefulness on Decision Usage FINA APP at PT BCA Finance Medan. This research was prepared using quantitative methods using quantitative methods. The sample of this study were 96 respondents who were users of the FINA App application and one of the customers at PT BCA Finance Medan using a sample collection technique, namely purposive sampling technique. Data collection is done by distributing questionnaires directly so that the data collected will be processed using SPSS to obtain research results. Based on the results of the study, it was found that partially Perception Of Ease has a positive and significant effect on Decision Usage, partially Perception Of Usefulness has a positive and significant effect on Decision Usage and simultaneously Perception Of Ease and Perception Of Usefulness simultaneously have a positive and significant effect on Decision Usage FINA APP at PT BCA Finance Medan. In addition, the coefficient of determination in the Adjusted R Square column is 0.682 (68.2%), which describes that the value of variance owned by Decision Usage from the Perception Of Ease and Perception Of Usefulness variables is 68.2% and the remaining 31.8% is influenced by other variables or factors not examined and not explained in this study.

Marketing Strategy In Improving Purchase Decisions In Syifa Hydroponic Farming Business In Medan City Sitorus, Vira Rezkika; Effendi, Ihsan; Rafiki, Ahmad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11606

This study aims to analyze marketing strategies in hydroponic farming businesses, focusing on the impact of price, social media, attitudes, and subjective norms on purchasing decisions, with purchase intention serving as an intervening variable. Grounded in the Theory of Reasoned Action (TRA), the research employs a quantitative methodology, utilizing Structural Equation Modeling Partial Least Square (SEM-PLS) for data analysis. The study was conducted at Syifa Hidroponik, a hydroponic company located in Medan, Indonesia. A Simple Random Sampling technique was used to select 109 participants. The findings reveal that price positively influences purchase intention, suggesting that consumers are more inclined to buy when they perceive the pricing as favorable. This aligns with previous research indicating that competitive pricing can enhance purchase intentions. Social media also exerts a positive effect on purchase intention, highlighting the role of platforms like Instagram and Facebook in shaping consumer behavior. This is consistent with studies demonstrating the effectiveness of social media in promoting products and engaging customers. Attitude and subjective norms were found to positively influence purchase intention as well, indicating that personal beliefs and perceived social pressures significantly impact consumers' intentions to purchase hydroponic products. Finally, purchase intention positively affects actual purchasing decisions, confirming the mediating role of purchase intention in the relationship between the studied variables and purchasing behavior. These insights suggest that hydroponic businesses should consider competitive pricing strategies and leverage social media platforms to enhance consumer attitudes and align with societal norms, thereby boosting purchase intentions and actual sales.

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