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All Journal Signifikan : Jurnal Ilmu Ekonomi Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Jurnal Manajemen Pelayanan Publik Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah JURNAL AGRICA Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Iqtishoduna: Jurnal Ekonomi Islam Jurnal Mantik Enrichment : Journal of Management GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan AJAR (Asian Journal of Accounting Research) (e-Journal) Economics, Business and Management Science Journal Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Social Research Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR)
Ahmad Rafiki
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Pengaruh Affiliate Marketing dan Live Streaming Terhadap Keputusan Pembelian Shopee di Komplek TNI-AU Flamingo Medan Ayu, Younda Dwi; Siregar, Muhammad Yamin; Rafiki, Ahmad
Economics, Business and Management Science Journal Vol 5, No 2 (2025): Economics, Business and Management Science Journal, August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/ebmsj.v5i2.819

Abstract

The purpose of this study was to determine the business capital, labor and pond area partially and simultaneously affect the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. The population in this study were people who had a Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village as many as 50 people. The sample in the study was 50 people obtained using saturated samples. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this study was multiple linear regression, partial test (t-test), simultaneous significance test (F-test) and coefficient of determination. The results showed that business capital, labor and pond area had a positive and significant effect partially and simultaneously on the income of the Carp business in Lawe Pangkat Village, Deleng Pokhkisen District, Southeast Aceh Regency in Lawe Pangkat Village. Based on the determination coefficient test (R2) shows that the Adjusted R Square value of 0.562% means that business capital, labor and pond area affect business income by 56.2% and the remaining 43.8% are other variables not examined by this study, such as experience, entrepreneurial ability and other variables.
Overview of Halal Cosmetics in a Decade: A Bibliometric Analysis Suryani, Wan; Subri, Irwan Mohd; Rafiki, Ahmad; Tobing, Fitriani; Hidayat, Sutan Emir
Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah Vol 14, No 1 (2022)
Publisher : Faculty of Sharia and Law, UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/aiq.v14i1.23361

Abstract

This article applies bibliometric analysis to examine existing works and literature on Halal Cosmetics to explore the concept’s evolving journey since its emergence. This study applies bibliometric approaches such as citation, co-citation, and co-occurrence of author keywords based on a bibliometric analysis of 137 publications extracted from the Scopus database between 2004 and September 2021. This research examines and elaborates the kind and direction of research on Halal cosmetics undertaken over the last few decades. It also identifies the most influential writers, journals, institutions, and countries concerning Halal cosmetics. This study might provide academics and practitioners with detailed insights into the Halal cosmetics concepts, which can subsequently be used as a reference for strategic efforts. AbstrakArtikel ini menerapkan analisis bibliometrik untuk mengkaji karya dan literatur yang ada tentang kosmetik halāl untuk mengeksplorasi perjalanan konsep yang berkembang sejak kemunculannya. Penelitian ini menggunakan pendekatan bibliometrik seperti sitasi, co-citation, dan co-occurrence 137 publikasi yang diambil dari database Scopus antara tahun 2004 dan September 2021. Penelitian ini mengkaji dan menguraikan jenis dan arah penelitian tentang kosmetik halāl yang dilakukan selama beberapa dekade terakhir serta mengidentifikasi penulis, jurnal, institusi, dan negara paling berpengaruh tentang kosmetik halāl. Analisis SWOT singkat termasuk dalam penelitian ini. Kajian ini memberikan wawasan yang mendetail kepada akademisi dan praktisi tentang konsep kosmetik halāl, yang selanjutnya dapat digunakan sebagai referensi untuk upaya-upaya strategis.
PENGARUH EKUITAS MEREK DAN SISTEM PEMBAYARAN BERBASIS QRIS TERHADAP KEPUTUSAN PEMBELIAN PADA FLOC.CO AND EATERY MEDAN Siregar, Muhammad Ibrahim Hafizh; rafiki, ahmad
GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Vol. 11 No. 4 (2025): 2025 Juni
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/gjikplp.v11i4.424

Abstract

This study aims to analyze the influence of brand equity and QRIS-based payment systems on purchasing decisions at FLOC.CO and Eatery in Medan. Brand equity is studied through the dimensions of brand awareness, brand association, perceived quality, and brand loyalty. The QRIS-based payment system is identified as a factor that can influence purchasing decisions in the food and beverage business context. The research method used is a survey with data collection through questionnaires distributed to consumers who have shopped at FLOC.CO and Eatery. This research is a quantitative descriptive study. Therefore, the author will use statistical data processing to obtain accurate or definite results that can be systematically explained. The sample in this study is 66 people. The technique used for sampling in this study is accidental sampling. The obtained data were analyzed with statistical acquisitions using multiple linear regression analysis and partial regression tests managed using the SPSS V.20 program, 2024. The results of the data management show that Brand Equity and QRIS-based Payment Method have a contribution to the Purchase Decision. This is indicated by the regression test results showing that the regression coefficient value is positive with a value of b = 0.736. This means that if there is an increase in the value of variable X1 by one point, it will influence the purchase decision value by 0.736, assuming that other independent variables have a value of 0 or constant, and Brand Equity has contributed to influencing the purchase decision by 7.3%. Meanwhile, the QRIS-based Payment System regression test shows that the regression coefficient value is positive with a value of b = 0.249. This means that if there is an increase in the value of variable X2 by one point, it will influence the purchase decision value by 0.249, assuming that other independent variables have a value of 0 or constant, and the QRIS-based Payment System has contributed to influencing the purchase decision by 2.4%. Moreover, the t-value (16.220) > t-table (1.997) and Sig (0.000) < 0.05. Thus, it can be concluded that the hypothesis is rejected, and the alternative hypothesis is accepted, meaning that Brand Equity has a partial positive and significant effect on the purchasing decision of FLOC.CO and Eatery. And for the QRIS-based Payment System, it has a t-value (5.200) > t-table (1.997) and Sig (0.000) > 0.05. Therefore, it can be concluded that the hypothesis is rejected, and the alternative hypothesis is accepted, meaning that the QRIS-based Payment System has a partial positive and significant effect on the purchasing decision of FLOC.CO and Eatery.
Pengaruh Perception of Easy dan Perception Of Easefulness Terhadap Decision Usage FINA APP Pada PT. BCA Finance Medan Setiyawan, Dedy; Rafiki, Ahmad; Wijaya, Muslim
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3894

Abstract

This study aims to determine the effect of Perception Of Ease and Perception Of Easefulness on Decision Usage FINA APP at PT BCA Finance Medan. This research was prepared using quantitative methods using quantitative methods. The sample of this study were 96 respondents who were users of the FINA App application and one of the customers at PT BCA Finance Medan using a sample collection technique, namely purposive sampling technique. Data collection is done by distributing questionnaires directly so that the data collected will be processed using SPSS to obtain research results. Based on the results of the study, it was found that partially Perception Of Ease has a positive and significant effect on Decision Usage, partially Perception Of Usefulness has a positive and significant effect on Decision Usage and simultaneously Perception Of Ease and Perception Of Usefulness simultaneously have a positive and significant effect on Decision Usage FINA APP at PT BCA Finance Medan. In addition, the coefficient of determination in the Adjusted R Square column is 0.682 (68.2%), which describes that the value of variance owned by Decision Usage from the Perception Of Ease and Perception Of Usefulness variables is 68.2% and the remaining 31.8% is influenced by other variables or factors not examined and not explained in this study.
Pengaruh Brand image Dan Perilaku Konsumen Terhadap Keputusan Pembelian Mie Ayam Sinar Utama Hutagalung, Mhd Rezi Ramadhan; Rafiki , Ahmad; Tarigan , Eka Dewi Setia; Tobing, Fitriani
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1267

Abstract

This study aims to determine "The Influence of Brand Image and Consumer Behavior on Purchasing Decisions of Mie Ayam Sinar Utama". This type of research is associative, namely a study that is to find out whether there is a relationship between two variables, where the variables are measured using a Likert scale. The population in this study were consumers at Mie Ayam Sinar Utama Medan with a sample of 96 respondents taken from some consumers from the existing population. And by using the Slovin formula technique. Data processing was carried out using SPSS software, with descriptive analysis and multiple regression analysis hypothesis testing. Based on the results of the t test, it can be seen that the t count on the brand image variable of 3,749 is greater than the t table of 1,984 with a probability of t, namely sig 0.000, smaller than the significance of 0.05..Based on these values, the brand image variable has a positive and significant effect on purchasing decisions. In the t-count variable of 4,788 and t-table of 1984 with a probability of t, namely sig 0.000, which is smaller than the significance limit of 0.05, the Consumer Behavior variable partially has a positive and significant effect on the purchasing decision variable. Based on the results of the F test, the F-count value of 31,247 with sig 0.000 <0.05 indicates that Ho is rejected and Ha is accepted, meaning that brand image and Consumer Behavior simultaneously have a positive and significant effect on purchasing decisions.
Marketing Strategy In Improving Purchase Decisions In Syifa Hydroponic Farming Business In Medan City Sitorus, Vira Rezkika; Effendi, Ihsan; Rafiki, Ahmad
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11606

Abstract

This study aims to analyze marketing strategies in hydroponic farming businesses, focusing on the impact of price, social media, attitudes, and subjective norms on purchasing decisions, with purchase intention serving as an intervening variable. Grounded in the Theory of Reasoned Action (TRA), the research employs a quantitative methodology, utilizing Structural Equation Modeling Partial Least Square (SEM-PLS) for data analysis. The study was conducted at Syifa Hidroponik, a hydroponic company located in Medan, Indonesia. A Simple Random Sampling technique was used to select 109 participants. The findings reveal that price positively influences purchase intention, suggesting that consumers are more inclined to buy when they perceive the pricing as favorable. This aligns with previous research indicating that competitive pricing can enhance purchase intentions. Social media also exerts a positive effect on purchase intention, highlighting the role of platforms like Instagram and Facebook in shaping consumer behavior. This is consistent with studies demonstrating the effectiveness of social media in promoting products and engaging customers. Attitude and subjective norms were found to positively influence purchase intention as well, indicating that personal beliefs and perceived social pressures significantly impact consumers' intentions to purchase hydroponic products. Finally, purchase intention positively affects actual purchasing decisions, confirming the mediating role of purchase intention in the relationship between the studied variables and purchasing behavior. These insights suggest that hydroponic businesses should consider competitive pricing strategies and leverage social media platforms to enhance consumer attitudes and align with societal norms, thereby boosting purchase intentions and actual sales.
THE INFLUENCE OF LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AND WORK MOREST THROUGH WORK MOTIVATION INTERVENING VARIABLES AT CV. PRIMA PRICE Azhari, Saiful; Rafiki, Ahmad; Effendi, Ihsan
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 9, No 2 (2025): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i2.11605

Abstract

This research aims to analyze the influence of leadership style and work enthusiasm on employee performance, with work motivation as an intervening variable. The study employs a quantitative research approach, utilizing Structural Equation Modeling Partial Least Squares (SEM-PLS) for data analysis. The research was conducted at CV. Harsa Prima, a company engaged in multimedia technology, with a total sample of 42 employees. The findings indicate that leadership style positively affects work motivation, with a coefficient value of 0.609, and also positively impacts employee performance, with a coefficient value of 0.375. Additionally, work motivation has a positive effect on employee performance, with a coefficient value of 0.442. Furthermore, leadership style positively influences work morale, with a coefficient value of 0.44, while work motivation also significantly impacts work morale, with a coefficient value of 0.51. The study further reveals that work motivation significantly mediates the relationship between leadership style and work morale, as indicated by a T-statistic of 1.862 (>1.647) and a P-value of 0.032 (1.647) and a P-value of 0.036 (
Pengaruh Media Sosial Online, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian di Nuansa Caffe Saribudolok Kecamatan Silimakuta Tarigan, Zefanio Vernandes; Nasution, Amrin Mulia Utama; Rafiki, Ahmad
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8723

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Media Sosial Online, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian Di Nuansa Caffe Saribudolok Kecamatan Silimakuta Jenis penelitian ini adalah deskriptif kualntitaltif . populasi dalam penelitian ini adalah pelanggan yang datang ke Nuansa Caffe Saribudolok Kecamatan Silimakuta selama 1 bulan penelitian. Metode penentuan sampel yang digunakan dalam penelitian ini adalah Sampling Insidental, jadi jumlah sampel selama 1 bulan sebanyak 90 orang responden. Teknik pengumpulan data menggunakan angket. Teknik analisis yang dipergunakan adalah uji statistic yang menggunakan analisa regresi linier berganda dengan menggunakan Sofware SPSS .Hasil penelitian dengan menggunakan uji statistik diketahui bahwa fakor-faktor Media Sosial Online , berpengaruh terhadap Keputusan Pembelian Di Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima, Kualitas Produk berpengaruh terhadap Keputusan Pembelian pada Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima , Harga berpengaruh terhadap Keputusan Pembelian Di Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima ,secara simultan Media Sosial Online, Kualitas Produk, Dan Harga berpengaruh Terhadap Keputusan Pembelian di Nuansa Caffe Saribudolok Kecamatan Silimakuta dengan demikian hipotesis diterima.
ANALYSIS OF SUBSIDY FERTILIZER POLICY ON FARMERS SATISFACTION IN DELI SERDANG DISTRICT Khoirul Imami Sitorus; Jafar Syahbuddin Ritonga; Ahmad Rafiki
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 5 (2023): October
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i5.1193

Abstract

This study aims to find out how. subsidized fertilizer policy on farmer satisfaction in Deli Serdang Regency, this study took place in Tanjung Rejo Village, Percut Sei Tuan District, Deli Serdang Regency. The form of this research was descriptive quantitative research. The population in this study were all rice farmers in Tanjung Village. Rejo District of Percut Sei Tuan, Deli Serdang Regency as many as 2288 farmers, the sample used was the slovin technique with a total sample of 100 people, the data analysis technique used in this study was multiple linear regression analysis, while the results of this study were,A constant value of 30,074 indicates a positive constant value, meaning that if the Subsidized Fertilizer Price, Fertilizer Distribution Time, Distribution Place and Fertilizer Amount do not change or equal to 0 then it will increase farmer satisfaction by 30,074%, Partial test shows that Fertilizer Amount, Price Subsidized Fertilizers, and Fertilizer Distribution Time have an influence on farmer satisfaction, this is because the sig value <0.05, Place of Distribution has no effect on farmer satisfaction, this shows that if farmers do not get subsidized fertilizer they will look for other alternatives, R Square value of 0.543 or 54.3 % means that in this study the amount of fertilizer, the price of subsidized fertilizer, the place of distribution, the time of distribution of fertilizer contributed 54.3% to farmer satisfaction, while the remaining 45.7% is influenced by other factors not examined in this study such as government assistance, grain prices and yields
Pengaruh Media Sosial dan Motivasi Produk Terhadap Penjualan Hijab “Nara Hijab Medan” Syahputra, Fadhil Helmi; Rafiki, Ahmad
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 7, No 4 (2025): Journal of Education, Humaniora and Social Sciences (JEHSS), May
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v7i4.2627

Abstract

Kemajuan teknologi digital dan media sosial telah memberikan dampak signifikan pada berbagai industri, termasuk industri fashion muslim di Indonesia. Sebagai negara dengan populasi muslim terbesar, Indonesia menjadi pasar potensial untuk produk fashion muslim, terutama hijab. Dalam hal ini, media sosial memainkan peran penting sebagai alat pemasaran yang efektif, memungkinkan merek lokal seperti Nara Hijab Medan untuk menjangkau audiens luas dan membangun hubungan langsung dengan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan motivasi produk terhadap penjualan hijab Nara Hijab Medan, dengan fokus pada dinamika pasar lokal di Medan. Meskipun banyak merek lokal dan internasional yang menawarkan produk hijab serupa, kualitas produk dan strategi pemasaran yang tepat menjadi kunci keberhasilan. Media sosial, melalui platform seperti Instagram dan TikTok, memungkinkan merek untuk berbagi konten visual menarik dan berinteraksi dengan konsumen secara personal, yang pada gilirannya dapat meningkatkan minat beli konsumen. Penelitian ini juga menunjukkan bahwa motivasi konsumen, baik kebutuhan fungsional maupun emosional, turut berpengaruh dalam keputusan pembelian hijab. Dengan mengetahui bagaimana media sosial dan motivasi produk saling berinteraksi, Nara Hijab Medan dapat merancang strategi pemasaran yang lebih efektif dan meningkatkan daya saing di pasar yang semakin ketat. Penelitian ini diharapkan dapat menjadi referensi bagi pelaku bisnis hijab lain untuk mengoptimalkan pemasaran digital di era transformasi teknologi.
Co-Authors Abdullah Al-Hadrami abdur rasyid Adel Sarea Adelia Winanda Adelina Lubis Akbar Siregar Amrin Mulia Utama Nasution Amrin Mulia Utama, Amrin Mulia Ayu, Younda Dwi Azhari, Saiful Citra Ariando Eka Dewi Setia Tarigan Erliyanto, Sindi Fachry Abda El Rahman Fitriani Tobing Ginting, Ia Ninta Karina Br Hery Syahrial Hidayat, Sutan Emir Hutagalung, Mhd Rezi Ramadhan Ihsan Effendi Irwan Mohd Subri Jafar Syahbuddin Ritonga Khoirul Imami Sitorus lubis , Laila Annisyah Muhammad Dharma Tuah Putra Nasution Muhammad Yamin Siregar Muslim Wijaya, Muslim Nasrullah Hidayat, Nasrullah Nauval Rachman Siregar Pahlufi, Cut Kesuma Pananjung, AlFatih Gessan R. Turino Januar Budyanto R. Turino Januar Budyanto Sari Narulita Hasibuan Setiyawan, Dedy Sibarani, Andreas Remico Siregar, Muhammad Ibrahim Hafizh Sitorus, Vira Rezkika Subri, Irwan Mohd Sutan Emir Hidayat Sutan Emir Hidayat Syafitri Wahyuni Syahbudin Hasibuan Syahputra, Fadhil Helmi Tarigan, Zefanio Vernandes Wan Rizca Amelia Wan Rizca Amelia, Wan Rizca Wan Suryani Yossie Rossanty Yuni Syahputri Yusniar Lubis Zesi Mardi