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All Journal Niagawan Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Ilmiah Manajemen Kesatuan Pelita Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Economics, Business and Management Science Journal Jurnal Ekonomi Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Proceedings of The International Conference on Business and Economics Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Journal of Innovative and Creativity Jurnal Penelitian Pendidikan Indonesia Management Studies and Business Journal International Journal of Economics, Business and Innovation Research
Indawati Lestari
Universitas Medan Area
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Journal : Journal of Innovative and Creativity

 1 
Pengaruh Persepsi Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Romi Bakery Di Kecamatan Medan Polonia Limbong, Sugara Panangi; Lestari , Indawati
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

The primary objective of this study was to examine and analyze the partial and simultaneous effects of Price Perception, Product Quality, and Brand Image on consumer Purchasing Decisions at Romi Bakery in Medan Polonia District. The intense competition within the bakery industry and the observed sales fluctuations at Romi Bakery underscore the existing uncertainty in consumer behavior, necessitating this research to identify the key driving factors behind purchasing decisions. This research employed an associative quantitative approach. Data were collected via questionnaires distributed to a sample of 85 Romi Bakery consumers. The statistical analysis utilized Multiple Linear Regression, preceded by Validity and Reliability Tests, and Classical Assumption Tests (Normality, Multicollinearity, and Heteroscedasticity). ​The results confirmed that the regression model met all classical assumption criteria. Based on the t-test (partial analysis), it was found that Price Perception, Product Quality, and Brand Image each individually had a positive and significant influence on Purchasing Decisions (Sig. < 0.05). Furthermore, the F-test (simultaneous analysis) verified that all three independent variables collectively exerted a positive and significant influence on Purchasing Decisions. The Coefficient of Determination (R2) test indicated a high combined contribution of the three variables in explaining the variation in Purchasing Decisions. The study concludes that an integrated strategic management approach focusing on value-oriented pricing, improved product quality consistency, and strengthening the brand's visual identity is crucial for Romi Bakery to sustain loyalty and stimulate repeat purchases.
Strategi Pemanfaatan Event Hiburan Musik, Kualitas Pelayanan, Dan Cita Rasa Kopi Terhadap Minat Berkunjung Generasi Z Di Kalamera Coffee Space Medan Octavia, Citra Indah; Lestari, Indawati
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.5292

Abstract

This study aims to analyze the experience-based marketing strategy implemented by Kalamera Coffee Space Medan, specifically focusing on the simultaneous and partial influence of Music Entertainment Events, Service Quality, and Coffee Taste on the Visiting Interest of Generation Z. Gen Z, known for their preference for authentic experiences and social interaction, forms the core focus of this research, given the fierce competition in the Coffee Shop industry. The research employed an associative quantitative approach by distributing questionnaires to 120 Gen Z respondents who are visitors of Kalamera Coffee Space. Data analysis utilized Multiple Linear Regression, t-test (Partial), F-test (Simultaneous), and the Coefficient of Determination (R²), after ensuring the model met classical assumptions. The findings reveal that partially, the Music Entertainment Event Strategy, Service Quality, and Coffee Taste each have a positive and significant influence on Gen Z's Visiting Interest. Service Quality (t=7.823) provides the largest partial influence, followed by Music Entertainment Events (t=6.904), and the unique Karo Coffee Taste (t=5.838). Simultaneously, all three variables were found to have a highly significant influence (F=126.055). The combined contribution of this experience-based marketing strategy is highly dominant, explaining 76.5% of the variation in Gen Z's Visiting Interest, with the remaining 23.5% attributed to external factors outside the model. This conclusion underscores the importance of a holistic multisensory approach in captivating and retaining the loyalty of Gen Z consumers.
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Aramita, Finta Ari Prabowo Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Caroline Zane K Desy Astrid Anindya Dinda Khairunnisa, Dinda Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Fitria Ramadhani Siregar Fitriani Tobing Gaol, Rinaldo Lumban H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Hesti Sabrina Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Limbong, Sugara Panangi Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Nasrullah Hidayat, Nasrullah Ngaliman Ngaliman Octavia, Citra Indah Olivia, Vina Putera B, Arsandy Salqaura, Siti Alhamra Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sitepu, Dora Wahyuni Br Sonita, Dila Delvia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Suryani Wansuryani Yanda, Gilang Azhari Zulia Rifda Daulay