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Lestari, Indawati
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Journal : Management Studies and Business Journal

 1 
ANTESEDEN SHOPPING EMOTION KONSUMEN DALAM BERBELANJA BRAND FASHION UNIQLO Prabowo, Ari; Aspan, Henry; Wahyuni, Etty Sri; Lestari, Indawati
Management Studies and Business Journal (PRODUCTIVITY) Vol. 1 No. 5 (2024): Management Studies and Business Journal (PRODUCTIVITY)
Publisher : Penelitian dan Pengembangan Ilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62207/ebtme684

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Servicescape dan Intensitas Promosi terhadap Emosi Belanja Konsumen pada Brand Uniqlo Fashion di Delipark Mall Medan. Analisis yang digunakan adalah analisis asosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah seluruh konsumen toko UNIQLO Fashion Brand di Delipark Mall Medan yang tidak diketahui jumlahnya. Teknik Pengambilan Sampel Metode pengambilan sampel menggunakan metode Nonprobability Sampling dengan teknik Accidental Sampling yaitu teknik pengambilan sampel berdasarkan kebetulan, siapa saja yang kebetulan bertemu dengan peneliti dapat dijadikan sampel, sampel dalam penelitian ini tidak diketahui jumlahnya. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa: 1) Servicescape berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 2) Intensity of Promotion berpengaruh secara parsial dan signifikan terhadap Shopping Emotion, 3) Servicescape dan Intensity of Promotion secara simultan berpengaruh dan signifikan terhadap Shopping Emotion. 
Co-Authors Abrar, Mhd Fiqri Ahmad Prayudi Alfifto Amanda, Tiara Dwi Anindya, Desy Astrid Aramita, Finta Ari Prabowo, Ari Beby Karina Fawzeea Sembiring Butar Butar, Ribka Sari Caroline Zane K Caroline Zane K Dinda Khairunnisa, Dinda Effendi, Ihsan Endang Sulistya Rini Etty Sri Wahyuni Fadillah, Fauzan Fitria Ramadhani Siregar Fitriani Tobing Gaol, Rinaldo Lumban H. Syahriandy Harahap, Fatimah A. Rizki Harefa, Zadarae Aurel Nadata Hasbiana Dalimunthe Henry Aspan Heppi, Heppi Hermina Christyka Manullang Irma Br Siregar Isfenti Sadalia Kezia Karina Perangin Angin Marihot Manullang Martin Melisa Siahaan Mhd. Ansor Lubis Miftahuddin, Miftahuddin Mitra Musika MM, Khairunnisak Ngaliman Ngaliman Olivia, Vina Putera B, Arsandy Sabrina, Hesti Salqaura, Siti Alhamra Saragih, Anggian Syahputra Savira, Shinta Aulia Sebayang, Devi Elsita Br Sihaloho, Rolika Sihotang, Santa Lolita Simatupang, Amrin Januarson Sitepu, Dora Wahyuni Br Sonita, Dila Delvia Teddi Pribadi Tohap Parulian Wan Rizca Amelia Wan Suryani Yanda, Gilang Azhari Zulia Rifda Daulay