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All Journal Quantitative Economics Journal Jurnal Manajemen Pendidikan JURNAL SIMBOLIKA: Research and Learning in Communication Study Cyberspace: Jurnal Pendidikan Teknologi Informasi Jurnal Ilmiah Bina Bahasa Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Research in Social Science and Humanities KomunikA Journal Business Administration (JBA): Entrepreneurship and Creative Indutry Jurnal Ekonomi, Manajemen, Akuntansi CONTENT: Journal of Communication Studies Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Nadia Amelia Poluan
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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DEVELOPMENT OF ECOLOGY-BASED JOURNALISM TEACHING MATERIALS: VALIDITY AND FEASIBILITY ON EKOSASTRA.COM Ayu Nadira Wulandari; Yuliana Sari; Nadia Amelia Elyana Poluan
Jurnal Ilmiah Bina Bahasa Vol 19 No 1 (2026): Jurnal Ilmiah Bina Bahasa
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat, Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/73wnws89

Abstract

This research aims to develop and evaluate ecology-based journalistic teaching materials, supported by the Ekosastra.com website, for the Indonesian Literature Study Program. The research is motivated by the gap in documentation between ecological journalism pedagogy and teaching materials. The research and development (R&D) approach was used in this study, guided by the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The research involved 42 students in the needs analysis and 20 students in the limited implementation trial. The instrument was validated using a 1-4 Likert scale. The novelty of this research lies in combining an authentic digital platform with a domain-specific digital platform (Ekosastra.com) and teaching journalistic and ecological literacy. This has not been previously studied in Indonesian higher education. The results showed that the six-unit teaching materials received very valid ratings from the content experts (M=3.62) and media experts (M=3.54), and very good ratings from the students (M=3.48), all far above the minimum feasibility threshold. The teaching materials are a replicable model for integrating ecological literacy, journalism practice, and digital competence into the Indonesian Literature curricula, with broad implications for society 5.0-oriented higher education reform.
Village Marketing Digitalization Model: Based on Behavior and Community Readiness Miftah El Fikri; Muhammad Nasir; Nadia Amelia Poluan; Rizal Ahmad; Dewi Nurmasari Pane; Rahmadani Rahmadani
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.183

Abstract

Digitalization is a big question about how to accept and adapt to it. People's behavior and culture are also affected by the development of the internet, especially in tourist areas, which has the potential to use it to meet their needs, shop online, sell to visitors and get important information that can increase the scale of their small business. But of course, this does not happen in Pamah Similir Hamlet–Telagah Village where the community still has limited access to digitalization. Telagah Village is ready to face digitalization, but with several improvements in factors that affect the digitalization of village marketing, namely irritation, credibility, interactivity, accessibility, and transformative, this research was carried out on the application of digitalization. The purpose of this study is to analyze how much the influence factor of Village Marketing Digitalization and how the community is ready to deal with it. The results of this study show that all factors influencing Village Marketing Digitalization have a positive and significant effect on the variables of Village Marketing Digitalization. The influencing factors are Irritation, Credibility, Accesibility, Transformative, and Interactivity Variables. From the model test, the largest direct influence is the transformative variable on the credibility variable with a Tstatistic of 22.259 and a P value of 0.000, while the largest indirect influence is the accesibility variable on the credibility variable through the transformative variable with a Tstatistic of 18.755 and a P value of 0.000. The conclusion of this study shows that the Telagah Village community is ready to accept the digitalization of their village marketing, although there are several priority obstacles in terms of signal reception and the amount of signal obtained, road infrastructure and network stability in the village.
MYKONOS CONTENT MARKETING COMMUNICATION STRATEGY ON INSTAGRAM TOWARDS INCREASING BRAND AWARENESS Nadia Amelia Poluan; Marlina Deliana
Journal Business Administration: Entrepreneurship and Creative Industry Vol. 5 No. 2 (2026): Journal Business Administration: Entrepreneurship & Creative Industry
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jba.v5i2.25314

Abstract

This study aims to analyze the content marketing communication strategy implemented by the Mykonos brand on Instagram in increasing brand awareness. The high use of social media in Indonesia has made Instagram a strategic platform for digital marketing communication, particularly in the increasingly competitive perfume industry. This research employs a literature review method with a descriptive qualitative approach by analyzing various scientific sources related to content marketing, digital marketing communication, and brand awareness. The Stimulus–Organism–Response (S-O-R) framework is used to explain the relationship between content as a stimulus, audience cognitive processes as the organism, and increased brand awareness as the response. The findings indicate that the effectiveness of content marketing communication strategies is influenced by content quality, visual consistency, interactivity, and storytelling. Informative, engaging, and relevant content is proven to increase audience engagement and strengthen brand recall. In addition, visual and aesthetic aspects play an important role in building a recognizable brand identity. Therefore, a well-planned, consistent, and audience-oriented content marketing communication strategy plays a significant role in increasing brand awareness in the digital era
Co-Authors Amanda, Dhea Andi Taufiq Umar Andini, Najwa Anggi Rahmawati Ayu Nadira Nadira Wulandari Danny Ajar Baskoro Deliana, Marlina Dewi Nurmasari Pane Elvi Susana Dalimunthe Feriska, Jihan Hasibuan, Novita Indah Ika Febriana Lucky Satria Pratama M Nasir Marlina Deliana Miftah El Fikri Muhammad Nasir Nasrullah Hidayat Purba, Vennia Marsella Rahmadani Rahmadani Raudhatul Amaliyah Richna Handriyani Rizal Ahmad Rossy Pratiwy Sihombing Simangunsong, Diah Permata Nadia Situmorang, Yulistira Yuliana Sari