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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sosioteknologi JURNAL DINAMIKA MANAJEMEN DAN BISNIS Indonesian Contemporary Nursing Journal (ICON Journal) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI ESENSI: Jurnal Manajemen Bisnis Business Management Analysis Journal (BMAJ) IDEI: Jurnal Ekonomi & Bisnis Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Islamic Economics, Management, and Business (JIEMB) Asian Journal of Management Analytics Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Jurnal Dinamika Manajemen Journal of Management and Economics Innovation
Tuti, Meylani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Boosting Customers’ Impulse Purchases through Trust Aldiaz, Nail; Tuti, Meylani; Shahril, Aslinda Mohd
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.50174

Abstract

This research aims to determine the influence of lifestyle, social media marketing, and customer reviews on trust and impulsive buying. The population in this study were fashion thrift buyers at x-brand stores. The sampling technique used was accidental sampling. The research results show a significant influence of lifestyle on impulsive buying and trust. Social media marketing affects trust, but not impulsive buying. Customer reviews on trust, but not on impulsive buying. Furthermore, trust influences impulsive buying. This shows that trust has a strong mediating influence that influences consumers to make impulsive purchases. This research has managerial implications since it offers thrift store business players new perspectives on how to encourage impulsive buying among consumers by giving them accurate and comprehensive information about the things they are selling. The findings of the study demonstrate that social media marketing, lifestyle, and customer reviews all enhance trust. Furthermore, there is no significant correlation between social media marketing and customer reviews and impulse buying, although lifestyle and beliefs do have a beneficial effect.
Pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Porte Pizza Cengkareng Ramjaya, Farhan Sukma Saputra; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v1i4.233

Abstract

The purpose of this study is to examine the impact of product quality, price perception, and service quality on customer satisfaction at Porte Pizza Cengkareng. This research employed purposive sampling, with a total sample size of 175 respondents. Data analysis was conducted using PLS version 3.0 software and structural equation modeling (SEM) to assess the validity and reliability of the questionnaire administered to respondents. The study focused on three variables within the service marketing mix: product quality, price perception, and service quality. The findings reveal that product quality and service quality have a positive and significant effect on customer satisfaction, while price perception does not have a significant effect. This suggests that although price perception varies among consumers, customer satisfaction is more influenced by the quality of the product and the service provided. Therefore, to enhance customer satisfaction, management is advised to pay greater attention to pricing policies while continuously improving product and service quality. Further research is recommended to explore other factors that may contribute to customer satisfaction, providing a more comprehensive perspective for marketing strategies within the restaurant sector.
Pengaruh kualitas pelayanan dan promosi terhadap kepuasan pelanggan melalui keputusan pembelian Sofah, Aniya; Tuti, Meylani
Panorama Nusantara Vol 19 No 1 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan,persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian. Populasi dalam penelitian ini adalah pembeli pada warung jamu Mak dengan menggunakan teknik sampling purposive sampling yang diperoleh sampel sejumlah 153 orang. Teknik analisa data yang digunakan yaitu menggunakan SEM (Structual Equation Model) dengan bantuan SmartPLS 3. Hasil dari penelitian ini menunjukkan bahwa semua hipotesis diterima. Artinya bahwa ada pengaruh kualitas pelayanan terhadap kepuasan pelanggan melalui keputusan pembelian. Dan terdapat juga persepsi harga terhadap kepuasan pelanggan melalui keputusan pembelian. Selain itu juga, hasil ini menunjukkan adanya pengaruh kepuasan pelanggan terhadap keputusan pembelian.
Effectiveness of Insulin Injection Technique on Glycemic Control of Fasting Plasma Glucose and HbA1c in Type II DM Patients at Hasanuddin University Hospital: Randomized Controlled Trial Semi, Herlina; Ahmad, Sitti Musdalifah; Tuti, Meylani; Islam, Alif Muhammad
Indonesian Contemporary Nursing Journal (ICON Journal) Vol. 9 No. 2 (2025): Volume 9 Nomor 2 Februari 2025
Publisher : Faculty of Nursing, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/icon.v9i2.42527

Abstract

Aims: To identify the effectiveness of insulin injection techniques (injection method, injectionlocation, insulin pen, and drug dose) on glycemic control of HbA1c and Fasting Plasma Glucose(FPG) in Type II DM patients.Methods: The design of this study was quantitative experimental using a Randomized ControlledTrials (RCT) research design with non-blinding in patients with Type II Diabetes Mellitus whohad received insulin therapy. The sample consisted of 60 Type II DM patients and consisted of30 intervention groups and 30 control groups.Results: There were significant results on the level of knowledge (p=0.043), accuracy of insulinuse (p=0.002), and insulin injection skills (p=0.017) in patients in the intervention group beforeand after education, but there was no significant difference in the control group. In addition, inthe intervention group, there was a substantial and controlled decrease in GDP and HbA1c levelswith a value of (p=0.000), while in the control group, there were no significant results with(p=0.104).Conclusion: Our findings highlight the role of insulin injection techniques (injection method,injection site, insulin pen use, and dosage) in controlling FPG and HbA1c glycemic levels inpatients with Type II DM.
Pengaruh Social Media Marketing, Brand Ambassador Terhadap Keputusan Pembelian Melalui EWOM Abiyyu, Muhammad Fadhil; Tuti, Meylani
Human Capital Development Vol 11 No 2 (2024): Human Capital Development
Publisher : Human Capital Development

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing, dan brand ambassador terhadap keputusan pembelian melalui EWOM. Populasi dalam penelitian ini adalah konsumen Onic Supply. Teknik sampling yang digunakan dalam penelitian ini adalah accidental sampling yaitu konsumen yang bersedia mengisi angket yang disebarkan melalui komunitas Onic Supply. Penelitian dilakukan pada komunitas Onic Supply pada bulan April 2024 dan mendapatkan 120 responden. Metode analisis data menggunakan SEM dengan bantuan aplikasi SmartPLS. Hasil menunjukkan bahwa brand ambassador mempengaruhi EWOM dan keputusan pembelian baik secara langsung maupun tidak langsung. Social media marketing mempengaruhi EWOM secara langsung. Namun social media marketing tidak mempengaruhi keputusan pembelian secara langsung maupun tidak langsung.
PENGARUH BRAND LUXURY TERHADAP BRAND ATTITUDE, TRUST, E-WOM MELALUI CUSTOMER SATISFACTION Yulianzha, Tiara Andra; Tuti, Meylani
Human Capital Development Vol 11 No 2 (2024): Human Capital Development
Publisher : Human Capital Development

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Abstract

This research investigates the impact of brand luxury variables on brand attitude, trust, and E-women through customer satisfaction with the Somethinc brand. 141 respondents who had purchased or used Somethinc products were included in this study. Accidental sampling techniques were employed to capture data through online questionnaires, which were subsequently processed using SmartPLS. The study's findings suggest that brand luxury substantially impacts brand attitude, trust, EWOM, and consumer satisfaction. Brand attitude, trust, EWOM, and customer satisfaction are all influenced by the brand's prestige. Additionally, brand attitude influences trust, which in turn influences EWOM and consumer satisfaction. This demonstrates that consumers prioritize brand prestige
Pengaruh Social Media Marketing, Influencer, dan Varian Produk Terhadap Keputusan Pembelian Melalui Kepercayaan Asfawi, Kristiyani; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.611

Abstract

This study aims to analyze the influence of social media marketing, influencers, and product variety on purchase decisions, with consumer trust as a mediating variable. The study population consists of Mako consumers who made purchases in December 2024. Using a purposive sampling approach, data were collected from 242 respondents. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software. The findings indicate that social media marketing, influencers, and product variety significantly affect consumer trust. Furthermore, consumer trust serves as a strong mediating variable, reinforcing the relationship between these factors and purchase decisions. Among the independent variables examined, product variety has the most dominant influence, both directly and indirectly, on purchase decisions. These findings highlight the importance of an integrated digital marketing strategy, effective social media utilization, and credible influencer collaborations in building consumer trust and enhancing brand loyalty. Practically, this study recommends optimizing digital marketing strategies through engaging and relevant content, influencer partnerships, and continuous product innovation to improve brand competitiveness and consumer appeal.
Pengaruh Kualitas Produk, Promosi terhadap Brand Image dan Keputusan Pembelian Fahlia, Alya; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 3 (2025): Juni
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.673

Abstract

This study aims to examine the influence of product quality and promotion on brand image and consumer purchasing decisions. The research was conducted on consumers of Wingstop at Mall Kasablanka Jakarta from January to March 2025. A total of 202 respondents were selected using incidental sampling. The data were analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS software. The findings reveal that product quality has a significant effect on both brand image and purchasing decisions. Promotion significantly influences brand image but does not have a direct effect on purchasing decisions. Furthermore, brand image is found to significantly influence consumer purchasing decisions. These results highlight the critical role of brand image as a mediating factor in shaping consumer behavior. Therefore, it is essential for companies to maintain and enhance product quality, as it directly contributes to a strong brand image and encourages purchase decisions. In addition, promotional strategies should be reassessed and refined to more effectively shape positive consumer perceptions, which in turn can strengthen brand image and indirectly influence purchasing behavior. These insights are vital for businesses in developing integrated and impactful marketing strategies to improve competitiveness in the marketplace.
The Power of Emotional Branding: How Brand Awareness, Characteristics, and Self-Brand Congruity Drive Purchasing Decisions Rizkautami, Puspa; Tuti, Meylani
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i3.1299

Abstract

Recognising the psychological and emotive factors influencing consumer purchasing decisions is indispensable for brand success in the competitive market.  This study investigates the impact of brand awareness, brand attributes, and brand congruence on purchasing decisions, with emotional branding as a mediating variable.  The employed approach is quantitative.  The participants in this study were coffee customers from various renowned coffee establishments in Jakarta.  Utilising an accidental sample method, specifically engaging customers who coincidentally encountered the author, yielded 201 respondents.  The data analysis employed the Structural Equation Model with SmartPLS.  The findings indicated that brand awareness and congruence substantially affected purchasing decisions directly and via emotional branding.  Brand features did not dramatically affect buying decisions, suggesting that other elements, such as consumer-brand emotional connections, significantly influenced purchasing behaviour.  Furthermore, emotional branding was validated as the primary mediating variable, enhancing the correlation between brand-related characteristics and consumer decision-making.  These findings underscore the significance of establishing robust emotional connections with consumers, rather than depending exclusively on brand features, to stimulate buying intentions.  Brands should enhance their emotional engagement tactics to foster customer loyalty and successfully affect consumer behaviour.
Minimalism Meets Luxury: Analyzing Uniqlo's Strategy in Enhancing Willingness to Pay and Brand Attachment Rasid, Abdul; Tuti, Meylani
Business Management Analysis Journal (BMAJ) Vol 8, No 1 (2025): Business Managament Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v8i1.14232

Abstract

This study investigates the impact of luxury brands, design, and brand awareness on willingness to spend and brand loyalty. This study takes a quantitative approach, including data gathered from a survey of Uniqlo customers. 220 respondents were gathered by accidental sampling, which involved purchasers who chance to meet the researcher. The questionnaires were distributed using Google Forms in November 2024 at different Uniqlo outlets in Jakarta and Bekasi. The findings of this study indicate that luxury brands have a considerable influence on willingness to pay and brand attachment, with design serving as the primary mediator. Brand awareness was also discovered to be an essential factor in developing brand connection, which boosts the desire to spend. However, the direct impact of design on willingness to spend is greater than that of premium brands and brand recognition. The outcomes of this study add to the body of theory by deepening our understanding of the interaction between branding aspects in the context of affordable luxury. In practice, this research provides insights for brands such as Uniqlo on how to prioritise innovative design and strong brand awareness strategies in improving consumer value.
Co-Authors Abdul Rasid Abiyyu, Muhammad Fadhil Afrilianti, Lisa Ahmad, Sitti Musdalifah Aisyah, Ria Siti Aldiaz, Nail Aprilia Amanda, Indah Apriliani, Ernix Aryani, Dwi Retno Asfawi, Kristiyani Aslinda Mohd Shahril, Aslinda Mohd Asmoro, Indriani Putri bellen, yuni alfitri Caterine, Caterine Cynthia, Rosabella Dwini, Sekar Efendi Efendi Erwan, Dona Fahlia, Alya Fajeri, Vika Nurul Islam, Alif Muhammad Kurniawan Widiyasa, I Gede Bayu Lestari, Anisa Citra Mitasari, Eliam Lola Mukarommah, Amirah Salwa Mulfa, Dian Lestari nadeka, lora Arista Paludi, Salman Pengestu, Kantri Setiawan Rahmawati, Inggit Rakhmawati, Heni Ramjaya, Farhan Sukma Saputra Rivana Aurelia Agustina Rizkautami, Puspa Rizki, Fitto Safitri, Anisa Dwi Semi, Herlina Sofah, Aniya Sulistia, Viki Sunaryo Sunaryo Widiarto, Rafa Wina Yeni Kurniati Yuliana, Selvia Tri Yulianzha, Tiara Andra