Articles
<![CDATA[Increasing Revisit Intention through Visitor Satisfaction to the Indonesian National Museum ]]>
<![CDATA[Kurniawan Widiyasa, I Gede Bayu]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023 ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v14i2.41417
<![CDATA[This study aims to determine the effect of destination image, visitor experience, and visitor engagement on visit intention through visitor satisfaction. The population in this study were visitors to the National Museum. The sampling technique used was purposive sampling with 148 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The results of the study show that there is a significant effect of destination image on visitor satisfaction, visitor engagement on visitor satisfaction and visitor experience on visit intention. Meanwhile, the results also show that there is no effect of destination image on visit intention, visitor satisfaction on visit intention and visitor experience on visitor satisfaction. The addition of the customer engagement and customer satisfaction variables to the model is originality in this study in measuring the desire of visitors to return with moderation of customer satisfaction. The managerial implication of this research is that the management of the national museum should increase activities that can enhance the image of the museum among the public as a tourist destination which, in addition to providing education, also provides pleasure, especially for the younger generation to prefer museums.]]>
<![CDATA[Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over ]]>
<![CDATA[Rakhmawati, Heni]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023 ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v14i1.41488
<![CDATA[This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods. The validity and dependability of the data were examined. a technique for data analysis that fuses quantitative and descriptive approaches. A structural equation model (SEM) was used in the analysis of quantitative data utilizing smart PLS software. The brand experience of Make Over cosmetic items, according to the study, influences how consumers build brand attitudes, brand attachment, brand satisfaction, and brand loyalty in both a direct and indirect manner. The findings of this study suggest that consumer experience with a brand might influence attitudes toward the brand and make consumers more loyal to it. Brand loyalty will ultimately be fueled through attachment, which will boost satisfaction. This study advances the field of brand lit- erature. Researchers and vendors can learn from this study about how to strengthen brands. Further investigation on individuals and makeup artists with a focus on individual users is advised because the survey’s responses were all from the Jakarta region and only included individual users.]]>
<![CDATA[PENGARUH KUALITAS PRODUK, BRAND EQUITY DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN ]]>
<![CDATA[Sunaryo, Sunaryo]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 26 Issue 2 (2023) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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<![CDATA[Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk, brand equity dan suasana terhadap keputusan pembelian pada Pand’Or Cakes di Wijaya 1. Populasi penelitian ini adalah konsumen yang pernah atau yang sudah melakukan pembelian lebih dari 2 kali dan teknik sampling yang dipakai adalah accidental sampling yang mendapatkan jumlah sample sebanyak 120 responden. Penelitian ini menggunakan metode analisis data Structural Equation Model. Hasil dari penelitian ini menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap keputuasan pembelian, brand equity berpengaruh signifikan terhadap keputusan pembelian, namun suasana tidak berpengaruh positif pada keputusan pembelian.]]>
<![CDATA[PENGARUH IKLAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN VITACIMIN MELALUI BRAND TRUST ]]>
<![CDATA[Caterine, Caterine]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 26 Issue 2 (2023) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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<![CDATA[The goal of this study was to ascertain how advertising and price perceptions affected consumers' decisions to buy Vitacimin. Statistically descriptive methods are used in the investigation. Using a purposive selection technique, 150 Vitacimin consumers were selected as the study's population. The SmartPLS 3 application was used to do data analysis using SEM. According to the study's findings, advertising and perceived price have a favorable and significant impact on consumer brand trust and purchasing behavior. Buying decisions are directly influenced by brand trust.]]>
<![CDATA[INCREASING CUSTOMER SATISFACTION THROUGH PRODUCT QUALITY AND UNIQUE PACKAGING ]]>
<![CDATA[Erwan, Dona]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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DOI: 10.56943/esensi.v27i2.34
<![CDATA[This research aims to help researchers understand whether there is an impact of product quality and packaging on purchasing decisions and customer satisfaction levels. The population in this research is Fore consumers. The sample method used was purposive sampling with a total of 252 respondents. The sample in this research is consumers who have purchased or consumed Fore products at least twice. The data analysis method uses a structural equation model with the help of smartPLS software. The results of this research show that there is a positive and significant influence of packaging on purchasing decisions, product quality on purchasing decisions, packaging on customer satisfaction, and product quality on customer satisfaction. Overall, these findings underscore the importance of effective packaging strategies and improving product quality in achieving sustainable customer satisfaction in the coffee shop industry. Each packaging variable and product quality have an important role in shaping consumer perceptions, driving purchasing decisions, and influencing the level of customer satisfaction.]]>
<![CDATA[BUILDING THE HOTEL BRAND ADVOCACY TO ATTRACT MORE VISITORS ]]>
<![CDATA[Bellen, Yuni Alfitri]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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DOI: 10.56943/esensi.v27i2.35
<![CDATA[This research aims to determine the influence of influencer marketing, social media marketing, product quality, service quality on brand advocacy. In collecting and researching data, researchers used a quantitative-based research approach. Sampling was carried out using a purposive sampling method and data was collected from 255 respondents. Using structural equation models as a data analysis method with the help of smartPLS software. The results of the analysis show that there is a significant influence of social media marketing, product quality, and service quality on brand advocacy. Meanwhile, the results of the analysis from influencer marketing on brand advocacy are that the negative effect is not significant. The practical implication of the results of this research is that Adotel Hotel Jakarta should be able to determine influencers who match the content or passion uploaded on their social media according to the product being promoted.]]>
<![CDATA[THE INFLUENCE OF ATMOSPHERE, ONLINE REVIEWS AND CUSTOMER VALUE ON REPURCHASE INTENTION ]]>
<![CDATA[Dwini, Sekar]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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DOI: 10.56943/esensi.v27i2.36
<![CDATA[This study aims to determine the effect of atmosphere, online review and customer value on repurchase intention at Kina Cafe & Bar. The sampling technique used is accidental sampling with a total of 250 respondents. Data analysis method using SEM (Structural Equation Model) with SmartPLS software. The research results show that the atmosphere at Kina Cafe & Bar does not have a significant influence on repurchase intentions, indicating that the atmospheric elements at Kina Cafe & Bar are not the main factors influencing customers' decisions to shop there again. In contrast, online reviews have a significant influence on repurchase intentions indicating that customers' online reviews can be an important component in determining customers' repurchase intentions. Apart from that, consumer values are also proven to have a big influence on the desire to repurchase. This shows that consumers who feel they get good value from goods or services at Kina Cafe & Bar are more likely to buy again. In this way, Kina Cafe & Bar management can concentrate on continuing to sell goods and services.]]>
<![CDATA[THE IMPACT OF THE CAFÉ ATMOSPHERE ON CONSUMER SATISFACTION, PURCHASE DECISIONS, AND RETENTION ]]>
<![CDATA[Apriliani, Ernix]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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DOI: 10.56943/esensi.v27i2.37
<![CDATA[The purpose of this study is to ascertain how the atmosphere affects consumer satisfaction, repurchase intention, and purchasing decisions. The study's participants were guests of Kopi Nako. Purposive sampling was the method employed, and a total of 251 individuals visited. Using smartPLS software, the data analysis method applies structural equation models. The study's findings demonstrate the considerable impact of atmosphere on decisions about what to buy, how satisfied customers are, and whether or not they make repeat purchases. This study makes a significant contribution to management's understanding of the value of fostering a positive environment in the store to boost customer satisfaction and promote repeat business.]]>
<![CDATA[WHAT MOTIVATES CUSTOMERS TO PURCHASE HONDA AUTOMOBILES? ]]>
<![CDATA[Nadeka, Lora Arista]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024) ]]>
Publisher : <![CDATA[Institut Bisnis Nusantara ]]>
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DOI: 10.56943/esensi.v27i2.38
<![CDATA[The purpose of this study is to use a brand image to ascertain how brand equity and awareness affect purchase decisions. Customers of Honda vehicles make up the population in this study. Purposive sampling, utilizing a sample size of 254 respondents overall, was the approach employed. Utilizing PLS version 3.0 software and structural equation modeling (SEM) to test the validity and reliability of a questionnaire given to respondents, the data- gathering approach makes use of this technique. Brand awareness has a favorable and considerable impact on brand image, but it does not affect purchasing decisions, according to the research results. Purchase decisions are positively and significantly impacted by brand equity, while brand image is positively and significantly impacted by brand equity. Purchasing decisions are positively and significantly impacted by brand image. The findings indicate that to raise brand recognition, Honda needs to be able to help prospective customers recognize, comprehend, and/or remember the Honda brand when utilizing its products.]]>
<![CDATA[Entrepreneurial Orientation Studies on Food And Beverage MSMEs To Examine The Effects of Social Media Marketing and Digital Content Marketing Activity on Business Performance ]]>
<![CDATA[Aryani, Dwi Retno]]>;
<![CDATA[Tuti, Meylani]]>
<![CDATA[ Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 3 (2023): IJBE, Vol. 9 No. 3, September 2023 ]]>
Publisher : <![CDATA[School of Business, IPB University (SB-IPB) ]]>
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DOI: 10.17358/ijbe.9.3.513
<![CDATA[The Indonesian government is encouraging the MSME sector to go digital following recent technological advancements to optimize its potential and productivity. The purpose of this study is to ascertain the impact of social media marketing (SMM) and digital content marketing activities (DCMAs) on entrepreneurial orientation (EO) and business performance (BP) of micro, small and medium enterprises (MSMEs) in the food and beverage industry. Entrepreneurs in the food and beverage industries who are located in the JABODETABEK area have used social media and prepared digital content as a marketing tool to make up the study's demographic. This study used a quantitative method with 272 MSME respondents who had responded to statements in the online questionnaire, which were collected over two months. SEM (Structural Equation Modeling), a data analysis technique, was employed with Lisrel 12. The findings demonstrated that Entrepreneurial Orientation and Business Performance are stronger directly influenced by digital marketing content activities than the influence of social media marketing. In addition, Entrepreneurial Orientation also affects Business Performance. This research found that MSMEs in the food and beverage industry may focus on developing DCMAs and building an entrepreneurial mindset in recognizing the desires of modern customers in shifting marketing to be more digital-based to improve its business performance Keywords: social media marketing (SMM), digital content marketing activity (DCMA’s), entrepreneurial orientation (EO), business performance (BP), food and beverage MSME]]>
