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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sosioteknologi Indonesian Contemporary Nursing Journal (ICON Journal) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI ESENSI: Jurnal Manajemen Bisnis Business Management Analysis Journal (BMAJ) Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Islamic Economics, Management, and Business (JIEMB) Asian Journal of Management Analytics Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Bussiness and Management Issues Human Capital Development Jurnal Manajemen Bisnis Jurnal Dinamika Manajemen Journal of Management and Economics Innovation Widya Cipta : Jurnal Sekretari dan Manajemen
Tuti, Meylani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN THE KOFFEE JAKARTA Rahmawati, Inggit; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue 1 (2022)
Publisher : Institut Bisnis Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap kepuasan pelanggan, pengaruh promosi terhadap kepuasan pelanggan, serta pengaruh persepsi harga terhadap kepuasan pelanggan. Dengan menggunakan teknik sampling purposive sampling di dapatkan jumlah sampel sebanyak 157 responden. Analisis data menggunakan metode Analisis Partial Least Square (PLS) dengan memakai aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Namun, promosi tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA DENGAN KEPUASAN PELANGGAN DI RESTORAN JOE’S GRILL SWISS BELL-HOTEL MANGGA BESAR Aisyah, Ria Siti; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue 2 (2022)
Publisher : Institut Bisnis Nusantara

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, kualitas pelayanan dan persepsi harga terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah konsumen Restoran Joe’s Grill Swiss Bell Hotel Mangga Besar yang telah melakukan pembelian lebih dari dua kali. Teknik sampling yang digunakan adalah purposive sampling dengan menentukan 204 responden. Uji validitas dan reliabilitas dilakukan pada data sebelum disebarkan. Metode penelitian dengan menggunakan deskriptif kuantitatif dengan Structural Equation Modeling (SEM). Penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh terhadap kepuasan dengan nilai t sebesar 3,85, kualitas pelayanan berpengaruh terhadap kepuasan dengan nilai t sebesar 6,12 dan persepsi harga berpengaruh terhadap kepuasan dengan nilai t sebesar 3,44.
PENGARUH PERSEPSI HARGA, KERAGAMAN PRODUK DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN Widiarto, Rafa Wina; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue. 3 (2022)
Publisher : Institut Bisnis Nusantara

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dampak persepsi harga, keragaman produk, dan lingkungan terhadap pilihan pembelian. Metode penelitian menggunakan statistik. Analisis data menggunakan SEM dengan bantuan program SmartPLS 3. Menggunakan teknik incidental sampling, 100 pelanggan Dunkin' Donuts yang tepat dipilih oleh peneliti membentuk sampel untuk penelitian ini. Temuan menunjukkan bahwa meskipun lingkungan tidak mempengaruhi keputusan pembelian, persepsi harga dan keragaman produk mempengaruhi. Penelitian ini hanya menggunakan tiga variabel independen yang mempengaruhi variabel keputusan pembelian. Untuk penelitian lebih lanjut, disarankan untuk menambahkan variabel lain dan memperluas area penelitian
Influencing factors in tourist decision-making: Lifestyle, art collections, and hedonic motivations at the National Gallery Mukarommah, Amirah Salwa; Tuti, Meylani
Journal of Islamic Economics Management and Business (JIEMB) Vol. 5 No. 1 (2023)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2023.5.1.14951

Abstract

Tourism-related activities play a crucial role in the global economy, driven by diverse factors influencing tourists’ destination choices. This study focuses on understanding the factors that influence tourists' decisions to visit the National Gallery, emphasizing lifestyle, art collections, and hedonic motivations. Utilizing a quantitative research method, data was collected from 152 visitors through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with smart PLS software. The findings reveal that hedonic motivations significantly impact visit intentions, decisions, and revisit intentions, highlighting the role of pleasure and enjoyment in attracting visitors. Art collections also influence visit and revisit intentions but do not significantly affect the initial visit decision. Conversely, lifestyle factors showed no significant impact on visiting decisions. These results provide valuable insights for tourism marketers and planners to enhance visitor engagement and satisfaction by focusing on hedonic and art-related motivations. The study contributes to the existing literature by integrating these variables and offers actionable strategies for the National Gallery and similar institutions.
Pemberdayaan Ekonomi Masyarakat melalui Edukasi Pengolahan Minyak Jelantah dari Limbah Menjadi Produk Bernilai Tinggi Tuti, Meylani; Kurniati, Yeni; Paludi, Salman
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): Volume 4 Nomor 4 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i4.4689

Abstract

The problem of used cooking oil waste in households is often ignored, even though it has the potential for negative impacts on the environment if not managed properly. This study aims to empower the community in Ciherang Housing, Bogor, through education on processing used cooking oil into high-value products such as soap and aromatherapy candles. The method used in community service is Participatory Action Research (PAR), where the community is actively involved in every stage of the activity, from identifying needs, and training, to evaluating results. This program consists of several stages, namely socialization of the dangers of used cooking oil for the environment, training on processing used cooking oil into processed products, and production assistance for program sustainability. The results of this activity showed that participants experienced increased knowledge about the impact of used cooking oil on the environment and skills in processing used cooking oil into economical products. Around 80% of participants succeeded in producing soap and candles that were suitable for use, and 40% of them showed interest in marketing their processed products. In addition, the formation of small production groups among participants also indicates the potential for sustainability of this program. This education and training not only reduces environmental pollution but also opens up additional income opportunities for the community. It can be concluded that the empowerment program through education on used cooking oil processing is effective in increasing environmental awareness and community economic skills. This program is expected to be a model that can be applied in other areas as a solution for sustainable environmental-based economic empowerment.
Increasing Revisit Intention through Visitor Satisfaction to the Indonesian National Museum Kurniawan Widiyasa, I Gede Bayu; Tuti, Meylani
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.41417

Abstract

This study aims to determine the effect of destination image, visitor experience, and visitor engagement on visit intention through visitor satisfaction. The population in this study were visitors to the National Museum. The sampling technique used was purposive sampling with 148 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The results of the study show that there is a significant effect of destination image on visitor satisfaction, visitor engagement on visitor satisfaction and visitor experience on visit intention. Meanwhile, the results also show that there is no effect of destination image on visit intention, visitor satisfaction on visit intention and visitor experience on visitor satisfaction. The addition of the customer engagement and customer satisfaction variables to the model is originality in this study in measuring the desire of visitors to return with moderation of customer satisfaction. The managerial implication of this research is that the management of the national museum should increase activities that can enhance the image of the museum among the public as a tourist destination which, in addition to providing education, also provides pleasure, especially for the younger generation to prefer museums.
Brand Experience Affects Brand Attitude, Brand attachment, Brand Satisfaction, and Brand Loyalty On Customer Make Over Rakhmawati, Heni; Tuti, Meylani
JDM (Jurnal Dinamika Manajemen) Vol 14, No 1 (2023): March 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i1.41488

Abstract

This study aims to identify the relationships between brand experience and brand attitudes, brand attachment, brand satisfaction, and brand loyalty. 177 Consumers of Make Over make up the study’s sample. The sampling strategy employs purposive sampling by choosing a sample that only consists of users of Make Over goods. The validity and dependability of the data were examined. a technique for data analysis that fuses quantitative and descriptive approaches. A structural equation model (SEM) was used in the analysis of quantitative data utilizing smart PLS software. The brand experience of Make Over cosmetic items, according to the study, influences how consumers build brand attitudes, brand attachment, brand satisfaction, and brand loyalty in both a direct and indirect manner. The findings of this study suggest that consumer experience with a brand might influence attitudes toward the brand and make consumers more loyal to it. Brand loyalty will ultimately be fueled through attachment, which will boost satisfaction. This study advances the field of brand lit- erature. Researchers and vendors can learn from this study about how to strengthen brands. Further investigation on individuals and makeup artists with a focus on individual users is advised because the survey’s responses were all from the Jakarta region and only included individual users.
PENGARUH KUALITAS PRODUK, BRAND EQUITY DAN SUASANA TERHADAP KEPUTUSAN PEMBELIAN Sunaryo, Sunaryo; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 26 Issue 2 (2023)
Publisher : Institut Bisnis Nusantara

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Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui pengaruh kualitas produk, brand equity dan suasana terhadap keputusan pembelian pada Pand’Or Cakes di Wijaya 1. Populasi penelitian ini adalah konsumen yang pernah atau yang sudah melakukan pembelian lebih dari 2 kali dan teknik sampling yang dipakai adalah accidental sampling yang mendapatkan jumlah sample sebanyak 120 responden. Penelitian ini menggunakan metode analisis data Structural Equation Model. Hasil dari penelitian ini menunjukkan bahwa kualitas produk berpengaruh signifikan terhadap keputuasan pembelian, brand equity berpengaruh signifikan terhadap keputusan pembelian, namun suasana tidak berpengaruh positif pada keputusan pembelian.
PENGARUH IKLAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN VITACIMIN MELALUI BRAND TRUST Caterine, Caterine; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 26 Issue 2 (2023)
Publisher : Institut Bisnis Nusantara

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Abstract

The goal of this study was to ascertain how advertising and price perceptions affected consumers' decisions to buy Vitacimin. Statistically descriptive methods are used in the investigation. Using a purposive selection technique, 150 Vitacimin consumers were selected as the study's population. The SmartPLS 3 application was used to do data analysis using SEM. According to the study's findings, advertising and perceived price have a favorable and significant impact on consumer brand trust and purchasing behavior. Buying decisions are directly influenced by brand trust.
INCREASING CUSTOMER SATISFACTION THROUGH PRODUCT QUALITY AND UNIQUE PACKAGING Erwan, Dona; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 27 Issue 2 (2024)
Publisher : Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56943/esensi.v27i2.34

Abstract

This research aims to help researchers understand whether there is an impact of product quality and packaging on purchasing decisions and customer satisfaction levels. The population in this research is Fore consumers. The sample method used was purposive sampling with a total of 252 respondents. The sample in this research is consumers who have purchased or consumed Fore products at least twice. The data analysis method uses a structural equation model with the help of smartPLS software. The results of this research show that there is a positive and significant influence of packaging on purchasing decisions, product quality on purchasing decisions, packaging on customer satisfaction, and product quality on customer satisfaction. Overall, these findings underscore the importance of effective packaging strategies and improving product quality in achieving sustainable customer satisfaction in the coffee shop industry. Each packaging variable and product quality have an important role in shaping consumer perceptions, driving purchasing decisions, and influencing the level of customer satisfaction.
Co-Authors Abdul Rasid Abiyyu, Muhammad Fadhil Afrilianti, Lisa Ahmad, Sitti Musdalifah Aisyah, Ria Siti Aldiaz, Nail Aprilia Amanda, Indah Apriliani, Ernix Aryani, Dwi Retno Asfawi, Kristiyani Aslinda Mohd Shahril, Aslinda Mohd bellen, yuni alfitri Caterine, Caterine Cynthia, Rosabella Dwini, Sekar Efendi Efendi Erwan, Dona Fahlia, Alya Hapsari, Brigitta Ditta Islam, Alif Muhammad Kurniawan Widiyasa, I Gede Bayu Lestari, Anisa Citra Mitasari, Eliam Lola Mukarommah, Amirah Salwa Mulfa, Dian Lestari nadeka, lora Arista Paludi, Salman Pengestu, Kantri Setiawan Rahmawati, Inggit Rakhmawati, Heni Ramjaya, Farhan Sukma Saputra Rizkautami, Puspa Rizki, Fitto Safitri, Anisa Dwi Semi, Herlina Sulistia, Viki Sunaryo Sunaryo Widiarto, Rafa Wina Yeni Kurniati Yuliana, Selvia Tri Yulianzha, Tiara Andra