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All Journal Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Sosioteknologi JURNAL DINAMIKA MANAJEMEN DAN BISNIS Indonesian Contemporary Nursing Journal (ICON Journal) JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI ESENSI: Jurnal Manajemen Bisnis Business Management Analysis Journal (BMAJ) IDEI: Jurnal Ekonomi & Bisnis Prima Abdika: Jurnal Pengabdian Masyarakat Journal of Islamic Economics, Management, and Business (JIEMB) Asian Journal of Management Analytics Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara Jurnal Manajemen Bisnis Jurnal Dinamika Manajemen Journal of Management and Economics Innovation
Tuti, Meylani
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Nursing Social Sciences Other

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Satisfaction with Packaging and Price to Purchase Decision and Repurchase Intention Asmoro, Indriani Putri; Tuti, Meylani
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.5

Abstract

Customers use their purchasing decision as a barometer when choosing items and as a catalyst for further purchases. This study set out to determine how packaging and pricing satisfaction affected consumers' decisions to buy and their willingness to do so again. With the use of smart PLS, this study analyzes structural equation models. 184 respondents were shoppers who made purchases in December 2022, as determined by the incidental sampling approach. The findings indicate that price satisfaction affects both the choice to buy and the desire to buy again. However, the packaging only influences the choice to buy and does not influence the urge to make more purchases. and the urge to make another buy is influenced by the outcome of the purchasing choice
Customer Satisfaction Through Brand Trust in Mixue: Hedonic and Product Innovation Cynthia, Rosabella; Tuti, Meylani
Asian Journal of Management Analytics Vol. 2 No. 3 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i3.4383

Abstract

The goal of this study is to determine how hedonic and creative product effects affect consumer happiness and brand trust. A survey that was delivered to Mixue customers using a purposive sample strategy was the research method employed. 222 people were sampled. The Structural Equation Model is used in the data analysis technique with the use of smart pls 3 software. The findings demonstrate that hedonistic and innovative goods have a large direct and indirect impact on brand trust and consumer happiness. To draw deeper inferences about brand trust and consumer pleasure, many more factors than product innovation and hedonic analysis might be included in the future study.
Decoding Brand Success: The Impact of Identity on Image, Trust, and Loyalty Rizki, Fitto; Tuti, Meylani
Jurnal Dinamika Manajemen Vol. 16 No. 1 (2025): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v16i1.19283

Abstract

This study aims to analyze the effect of brand identity on brand image, brand trust, brand satisfaction, and brand loyalty. The sampling technique used was accidental sampling to collect data through a survey of 225 respondents who use Evolene in Bogor. The results of the analysis show that brand identity has a significant influence on brand image, with customers who recognize the brand strongly tending to build positive perceptions of the brand. In addition, brand identity has also been shown to influence brand trust, where customer trust in the brandincreases along with the brand’s consistency in delivering its promises and values. The relationship between brand identity and brand satisfaction shows that customer satisfaction can be obtained through experiences that are under the expected brand identity. This study found that brand loyalty is directly influenced by brand identity, with customers who feel connected to the brand more likely to show long-term loyalty. This study provides a theoretical contribution by emphasizing the importance of brand identity management as a basis for forming brandrelationships with customers. Practical implications include developing consistent brand communication strategies, aligning brand values with customer needs, and investing in customer experiences that align with brand identity.
Pengaruh Kualitas Produk, Kemasan dan Persepsi Harga Terhadap Kepuasan Pelanggan Rivana Aurelia Agustina; Tuti, Meylani
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 4 (2025): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i4.709

Abstract

The purpose of this study is to ascertain how customer happiness with Calf coffee in Indonesia is impacted by product quality, packaging, and price perception. With 209 respondents, the study was carried out quantitatively utilizing a survey method and purposive sampling technique. With the use of SmartPLS software, structural equation modeling, or SEM, was used to analyze the data The results showed that the three independent variables significantly and positively influenced customer satisfaction. Of the three, packaging had the greatest influence on satisfaction, followed by price perception and product quality. Sensory aspects such as acidity and intensity of taste, visual elements on packaging such as shape, material, and labels, and perceptions of price fairness were shown to contribute to shaping customer experience. Although product quality has the lowest influence compared to other variables, it remains an important factor in customer perception. This study provides important implications for coffee business actors in increasing competitiveness through packaging innovation and pricing strategies. The limitations of the study lie in the focus on a single brand and a certain time period. Further research is recommended to explore more other factors that influence customer satisfaction.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN THE KOFFEE JAKARTA Rahmawati, Inggit; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue 1 (2022)
Publisher : Institut Bisnis Nusantara

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk terhadap kepuasan pelanggan, pengaruh promosi terhadap kepuasan pelanggan, serta pengaruh persepsi harga terhadap kepuasan pelanggan. Dengan menggunakan teknik sampling purposive sampling di dapatkan jumlah sampel sebanyak 157 responden. Analisis data menggunakan metode Analisis Partial Least Square (PLS) dengan memakai aplikasi SmartPLS 3. Hasil penelitian menunjukkan bahwa kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Namun, promosi tidak memiliki pengaruh signifikan terhadap kepuasan pelanggan.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA DENGAN KEPUASAN PELANGGAN DI RESTORAN JOE’S GRILL SWISS BELL-HOTEL MANGGA BESAR Aisyah, Ria Siti; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue 2 (2022)
Publisher : Institut Bisnis Nusantara

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas produk, kualitas pelayanan dan persepsi harga terhadap kepuasan konsumen. Populasi dalam penelitian ini adalah konsumen Restoran Joe’s Grill Swiss Bell Hotel Mangga Besar yang telah melakukan pembelian lebih dari dua kali. Teknik sampling yang digunakan adalah purposive sampling dengan menentukan 204 responden. Uji validitas dan reliabilitas dilakukan pada data sebelum disebarkan. Metode penelitian dengan menggunakan deskriptif kuantitatif dengan Structural Equation Modeling (SEM). Penelitian ini menunjukkan bahwa kualitas produk memiliki pengaruh terhadap kepuasan dengan nilai t sebesar 3,85, kualitas pelayanan berpengaruh terhadap kepuasan dengan nilai t sebesar 6,12 dan persepsi harga berpengaruh terhadap kepuasan dengan nilai t sebesar 3,44.
PENGARUH PERSEPSI HARGA, KERAGAMAN PRODUK DAN SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN Widiarto, Rafa Wina; Tuti, Meylani
ESENSI: Jurnal Manajemen Bisnis Vol. 25 Issue. 3 (2022)
Publisher : Institut Bisnis Nusantara

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dampak persepsi harga, keragaman produk, dan lingkungan terhadap pilihan pembelian. Metode penelitian menggunakan statistik. Analisis data menggunakan SEM dengan bantuan program SmartPLS 3. Menggunakan teknik incidental sampling, 100 pelanggan Dunkin' Donuts yang tepat dipilih oleh peneliti membentuk sampel untuk penelitian ini. Temuan menunjukkan bahwa meskipun lingkungan tidak mempengaruhi keputusan pembelian, persepsi harga dan keragaman produk mempengaruhi. Penelitian ini hanya menggunakan tiga variabel independen yang mempengaruhi variabel keputusan pembelian. Untuk penelitian lebih lanjut, disarankan untuk menambahkan variabel lain dan memperluas area penelitian
Influencing factors in tourist decision-making: Lifestyle, art collections, and hedonic motivations at the National Gallery Mukarommah, Amirah Salwa; Tuti, Meylani
Journal of Islamic Economics Management and Business (JIEMB) Vol. 5 No. 1 (2023)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2023.5.1.14951

Abstract

Tourism-related activities play a crucial role in the global economy, driven by diverse factors influencing tourists’ destination choices. This study focuses on understanding the factors that influence tourists' decisions to visit the National Gallery, emphasizing lifestyle, art collections, and hedonic motivations. Utilizing a quantitative research method, data was collected from 152 visitors through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with smart PLS software. The findings reveal that hedonic motivations significantly impact visit intentions, decisions, and revisit intentions, highlighting the role of pleasure and enjoyment in attracting visitors. Art collections also influence visit and revisit intentions but do not significantly affect the initial visit decision. Conversely, lifestyle factors showed no significant impact on visiting decisions. These results provide valuable insights for tourism marketers and planners to enhance visitor engagement and satisfaction by focusing on hedonic and art-related motivations. The study contributes to the existing literature by integrating these variables and offers actionable strategies for the National Gallery and similar institutions.
Pemberdayaan Ekonomi Masyarakat melalui Edukasi Pengolahan Minyak Jelantah dari Limbah Menjadi Produk Bernilai Tinggi Tuti, Meylani; Kurniati, Yeni; Paludi, Salman
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): Volume 4 Nomor 4 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i4.4689

Abstract

The problem of used cooking oil waste in households is often ignored, even though it has the potential for negative impacts on the environment if not managed properly. This study aims to empower the community in Ciherang Housing, Bogor, through education on processing used cooking oil into high-value products such as soap and aromatherapy candles. The method used in community service is Participatory Action Research (PAR), where the community is actively involved in every stage of the activity, from identifying needs, and training, to evaluating results. This program consists of several stages, namely socialization of the dangers of used cooking oil for the environment, training on processing used cooking oil into processed products, and production assistance for program sustainability. The results of this activity showed that participants experienced increased knowledge about the impact of used cooking oil on the environment and skills in processing used cooking oil into economical products. Around 80% of participants succeeded in producing soap and candles that were suitable for use, and 40% of them showed interest in marketing their processed products. In addition, the formation of small production groups among participants also indicates the potential for sustainability of this program. This education and training not only reduces environmental pollution but also opens up additional income opportunities for the community. It can be concluded that the empowerment program through education on used cooking oil processing is effective in increasing environmental awareness and community economic skills. This program is expected to be a model that can be applied in other areas as a solution for sustainable environmental-based economic empowerment.
Increasing Revisit Intention through Visitor Satisfaction to the Indonesian National Museum Kurniawan Widiyasa, I Gede Bayu; Tuti, Meylani
JDM (Jurnal Dinamika Manajemen) Vol 14, No 2 (2023): September 2023
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v14i2.41417

Abstract

This study aims to determine the effect of destination image, visitor experience, and visitor engagement on visit intention through visitor satisfaction. The population in this study were visitors to the National Museum. The sampling technique used was purposive sampling with 148 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The results of the study show that there is a significant effect of destination image on visitor satisfaction, visitor engagement on visitor satisfaction and visitor experience on visit intention. Meanwhile, the results also show that there is no effect of destination image on visit intention, visitor satisfaction on visit intention and visitor experience on visitor satisfaction. The addition of the customer engagement and customer satisfaction variables to the model is originality in this study in measuring the desire of visitors to return with moderation of customer satisfaction. The managerial implication of this research is that the management of the national museum should increase activities that can enhance the image of the museum among the public as a tourist destination which, in addition to providing education, also provides pleasure, especially for the younger generation to prefer museums.
Co-Authors Abdul Rasid Abiyyu, Muhammad Fadhil Afrilianti, Lisa Ahmad, Sitti Musdalifah Aisyah, Ria Siti Aldiaz, Nail Aprilia Amanda, Indah Apriliani, Ernix Aryani, Dwi Retno Asfawi, Kristiyani Aslinda Mohd Shahril, Aslinda Mohd Asmoro, Indriani Putri bellen, yuni alfitri Caterine, Caterine Cynthia, Rosabella Dwini, Sekar Efendi Efendi Erwan, Dona Fahlia, Alya Fajeri, Vika Nurul Islam, Alif Muhammad Kurniawan Widiyasa, I Gede Bayu Lestari, Anisa Citra Mitasari, Eliam Lola Mukarommah, Amirah Salwa Mulfa, Dian Lestari nadeka, lora Arista Paludi, Salman Pengestu, Kantri Setiawan Rahmawati, Inggit Rakhmawati, Heni Ramjaya, Farhan Sukma Saputra Rivana Aurelia Agustina Rizkautami, Puspa Rizki, Fitto Safitri, Anisa Dwi Semi, Herlina Sofah, Aniya Sulistia, Viki Sunaryo Sunaryo Widiarto, Rafa Wina Yeni Kurniati Yuliana, Selvia Tri Yulianzha, Tiara Andra