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novita, mega darmi
Universitas Mayjen Sungkono
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Bioekologi Potensi Pemanfaatan Cendawan Beauveria bassiana di Lahan Pertanaman Kacang Panjang dan Bawang Merah dalam Mengendalikan Hama Terinventarisasi Dimas Ganda Permana Putra; Zenita Afifah Fitriyani; Mega Darmi Novita; Sri Purwanti
Jurnal Pertanian Terpadu Vol 14 No 1 (2026): Jurnal Pertanian Terpadu Jilid XIV Nomor 1 Juni 2026
Publisher : Sekolah Tinggi Pertanian Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36084/jpt..v14i1.693

Abstract

Entomopathogenic fungi Beauveria bassiana hold significant potential as an environmentally friendly biopesticide while simultaneously enhancing the vegetative growth of horticultural crops. This study aimed to evaluate the effect of B. bassiana application on the growth of yardlong bean (Vigna unguiculata sesquipedalis) and shallot (Allium ascalonicum), as well as to identify infected insect pests under field conditions. The experiment was conducted in Mojokerto Regency from June to September 2025 using a randomized block design (RBD) with a single factor, consisting of four levels of B. bassiana concentration (A0 = control, A1 = 10⁶ spores L⁻¹, A2 = 10⁷ spores L⁻¹, A3 = 10⁸ spores L⁻¹) and five replications. Observed parameters included plant height and leaf number at 14, 21, 35, and 42 days after planting (DAP). Analysis of variance revealed significant treatment effects on vegetative growth. In yardlong bean, treatments A2 and A3 produced the highest average plant heights, 340.05 cm and 344.39 cm at 42 DAP, while A2 yielded the highest number of leaves (21.06 leaves). In shallot, treatment A3 produced the tallest plants (43.04 cm) with leaf number comparable to the control, indicating the biostimulant role of B. bassiana in enhancing plant vigor. Field observations identified insect pests infected by B. bassiana from the orders Coleoptera, Lepidoptera, and Hemiptera, characterized by white mycelial growth. These findings confirm that B. bassiana is not only effective as a biological control agent against diverse insect orders but also functions as a biostimulant that promotes vegetative growth of horticultural crops. Its application provides an integrative strategy for integrated pest management (IPM) and supports sustainable agriculture in the upstream area of Kromong II watershed.
Bioekologi dan Distribusi Beauveria bassianaserta Identifikasi Hama yang Terinfeksi Secara Alami pada Agroekosistem Kacang Panjang dan Bawang Merah Dimas Ganda Permana Putra; Zenita Afifah Fitriyani; Mega Darmi Novita
Jurnal Penelitian Pertanian Terapan Vol 26 No 1 (2026)
Publisher : Politeknik Negeri Lampung.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jppt.v26i1.4477

Abstract

Dependence on synthetic pesticides for horticultural pest control has caused environmental damage and pest resistance, especially in upstream watershed areas. This study evaluated the effectiveness of the entomopathogenic fungus Beauveria bassiana for controlling major insect pests on long bean (Vigna unguiculata sesquipedalis) and shallot (Allium ascalonicum) and its indirect effects on vegetative growth. Field trials in Mojokerto Regency (June–September 2025) used a randomized block design with one factor: B. bassiana concentration (A0 = control, A1 = 106 spores L-1, A2 = 107 spores L-1, A3 = 108 spores L-1), each with five replications. Primary observations recorded pest incidence and infection by B. bassiana; supporting measurements were plant height and leaf number at 14, 21, 35, and 42 days after planting. Treatments A2 and A3 produced significantly higher pest infection rates identified in Coleoptera, Lepidoptera, and Hemiptera by characteristic white mycelial sporulation compared with the control. Reduced pest pressure in these treatments corresponded with significant increases in plant height and leaf number for both crops. Results indicate that B. bassiana at 107–108 spores L-1 is an effective biocontrol agent against multiple pest orders and can indirectly enhance vegetative vigor, supporting its integration into environmentally friendly IPM programs.
DYNAMICS OF DEMAND FOR BIOPESTICIDE PRODUCTS AND ITS KEY DETERMINANTS Zenita Afifah Fitriyani; Dimas Ganda Permana Putra; Mega Darmi Novita
Creative Research Management Journal Vol 8 No 2 (2025): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/sqx9x456

Abstract

The growth of the organic market and the demand for residue reduction are driving the need for environmentally friendly inputs, but biopesticide adoption at the farmer level remains limited. This study analyzes the dynamics of biopesticide demand by assessing the impact of willingness to pay (WTP), operational performance, and the Go Organic Program in two agroecological contexts: Bendunganjati Village (Pacet) and Randugenengan Village (Dlanggu). The research design was a quantitative explanatory survey (cross-sectional) using stratified random sampling. The instruments were validated and reliable. The analysis used multiple linear regression to test the influence of explanatory factors on demand and usage intensity, and an exponential smoothing approach to predict monthly demand. The results show that Willingness to Pay has a positive and significant effect on demand, the Go Organic Program has a negative and significant effect, indicating a possible substitution to biopesticide production practices, while operational performance is positive but not significant. The model is simultaneously significant, indicating that the variation in demand is explained by the three variables. For forecasting, a larger alpha provides the closest trace to the actual data and produces more accurate predictions for the following period than a smaller alpha. These findings confirm that strengthening WTP based on evidence of efficacy and redesigning the implementation of the Go Organic Program to encourage, rather than substitute, commercial demand is more crucial than operational improvements alone. Managerial recommendations include measurable demonstration plots, packaging economy, visual SOPs, stock and lead time management, and the integration of biopesticide materials into the Go Organic Program module.
ANALISIS MANAJEMEN PEMASARAN TERHADAP EFEKTIVITAS MEDIA PROMOSI DAN OMZET PENJUALAN STROBERI PACET Mega Darmi Novita; Soesanto Soesanto
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.991

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penggunaan media pemasaran online dan offline terhadap jumlah pengunjung serta omzet penjualan stroberi Pacet di Desa Sumberan, Kecamatan Pacet, Kabupaten Mojokerto. Kebaruan penelitian terletak pada analisis komparatif strategi pemasaran digital dan konvensional pada agribisnis hortikultura berbasis wisata agro lokal yang masih jarang dikaji secara empiris. Penelitian menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda terhadap 45 responden yang terdiri atas pelaku usaha dan konsumen stroberi Pacet. Data diperoleh melalui observasi, dokumentasi, serta penyebaran kuesioner menggunakan skala Likert, kemudian dianalisis menggunakan aplikasi SPSS. Hasil penelitian menunjukkan bahwa penggunaan media sosial mampu meningkatkan rata-rata omzet penjualan dari Rp243.541 menjadi Rp326.041 dan meningkatkan rata-rata jumlah pengunjung dari 22,1 orang menjadi 29,6 orang. Secara parsial, jumlah penjualan berpengaruh positif dan signifikan terhadap omzet penjualan dengan nilai signifikansi sebesar 0,002, sedangkan jumlah pengunjung berpengaruh positif namun tidak signifikan. Keterbatasan penelitian terletak pada jumlah sampel yang relatif terbatas dan fokus wilayah penelitian yang hanya mencakup satu kawasan wisata agro, sehingga implikasinya menunjukkan bahwa integrasi pemasaran online dan offline dapat menjadi strategi efektif dalam meningkatkan daya saing agribisnis hortikultura lokal di era digital.
Co-Authors Alfarisy, Fariz Kustiawan ANGGA MARTHA MAHENDRA, ANGGA Arvita, Rizki Budi Utomo Dewi, Yuni Rosita Dimas Ganda Permana Putra Fahrur Rijal Ardiyanto Fitriyani, Zenita Afifah Ikka, Ni Dewi Ambal KHOIRUL ANAM Khusumawati, Titik Kustiawan, Fariz Mulyono, Joko Sri Putri, Swanda Yonia Ratna Agustina, Ratna Setyaasih, Setyaasih Soesanto Soesanto Sri Purwanti Sri Purwanti Srimulyono, Joko Syafitri, Hany Nur Kayla Wibisono, Kasman Zenita Afifah Fitriyani Zenita Afifah Fitriyani Zenita Afifah Fitriyani