Article Per Year (5 Year)
p-Index From 2021 - 2026
3.235
P-Index
This Author published in this journals
All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Yumary: Jurnal Pengabdian kepada Masyarakat Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Algoritma Jurnal Kalibrasi Proceeding ISETH (International Summit on Science, Technology, and Humanity) ASERSI : Jurnal Akuntansi Terapan dan Bisnis Jurnal Media Pengabdian Komunikasi Journal Of Entrepeneurship and Strategic Management (JESM) Indonesian Journal of Humanities and Social Sciences
Suseno, Novie Susanti
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Pelatihan Manajemen Pengelolaan Media Sosial Instagram sebagai Sarana Promosi untuk Membangun Branding pada Akun @beranda_14 Nurashila, Rikma; Suseno, Novie Susanti
Lumbung Inovasi: Jurnal Pengabdian kepada Masyarakat Vol. 10 No. 4 (2025): December
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/21ebrm97

Abstract

Media sosial, khususnya Instagram, telah berkembang menjadi sarana strategis dalam membangun citra dan branding digital bagi komunitas kreatif. Namun, keterbatasan pemahaman dalam manajemen media sosial sering menjadi kendala dalam mengoptimalkan potensi promosi digital. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas pengelolaan akun Instagram @beranda_14 sebagai media promosi dan branding digital bagi komunitas kreatif muda “Beranda 14” yang bergerak di bidang literasi dan seni visual di Kabupaten Garut. Kegiatan ini melibatkan 30 peserta aktif yang terdiri atas pengelola dan anggota komunitas. Metode pelaksanaan meliputi pelatihan intensif, diskusi partisipatif, praktik langsung, dan evaluasi berbasis indikator keberhasilan pelatihan. Materi yang diberikan mencakup strategi perencanaan konten, visual branding, pemanfaatan fitur Instagram (reels, story, dan insight), serta teknik peningkatan engagement audiens. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep branding digital, yang ditunjukkan oleh kenaikan skor evaluasi pemahaman dari rata-rata 65% pada pre-test menjadi 90% pada post-test. Selain itu, kualitas pengelolaan akun mengalami peningkatan yang tercermin dari konsistensi unggahan konten sebanyak minimal tiga kali per minggu, peningkatan jumlah konten visual terkurasi sebesar 40%, serta peningkatan interaksi audiens berupa jumlah suka, komentar, dan jangkauan akun sebesar 35% dalam dua minggu pascapelatihan. Temuan ini menunjukkan bahwa pelatihan berkontribusi signifikan dalam memperkuat kapasitas manajerial media sosial mitra dan mendukung kemandirian komunitas dalam mengelola identitas digital secara profesional dan berkelanjutan. Strengthening Digital Branding through Instagram Management Training for the “@beranda 14” Creative Community Abstract Social media, particularly Instagram, has become a strategic platform for building digital branding and public image for creative communities. However, limited understanding of social media management often constrains the optimization of digital promotion potential. This community service program aimed to enhance the capacity of managing the Instagram account @beranda_14 as a medium for digital promotion and branding for the youth creative community “Beranda 14,” which operates in the fields of literacy and visual arts in Garut Regency. The program involved 30 active participants consisting of account managers and community members. The implementation methods included intensive training, participatory discussions, hands-on practice, and evaluation based on predefined training success indicators. The training materials covered content planning strategies, visual branding, utilization of Instagram features (reels, stories, and insights), and audience engagement techniques. The results indicated a substantial improvement in participants’ understanding of digital branding concepts, as reflected by an increase in evaluation scores from an average of 65% in the pre-test to 90% in the post-test. Furthermore, improvements in account management quality were evidenced by consistent content posting of at least three uploads per week, a 40% increase in curated visual content, and a 35% rise in audience interaction, including likes, comments, and reach, within two weeks after the training. These findings demonstrate that the training significantly strengthened the partners’ social media management capacity and supported the community’s independence in managing its digital identity in a professional and sustainable manner.
Pelatihan Public Speaking Role-Play untuk Pengembangan Diri Santri di Pesantren Fauzan Garut sopiah, Sopi; Suseno, Novie Susanti
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4495

Abstract

Purpose: The primary aim of this program is to improve the students’ public speaking skills, enabling them to confidently deliver messages and communicate effectively in front of others. Methodology: The program was conducted in a structured manner, beginning with an intensive public speaking training session, followed by weekly mentoring over a month. The training covered voice control, body language, and message delivery strategies. The role-play-based mentoring was held in two main practice rooms, the dakwah and sholawat/qoriah rooms, providing realistic environments for students to practice. Results: The program successfully increased participants' self-confidence, as evidenced by their enhanced willingness to speak in public, deliver religious messages, and engage in social interactions. This service has proven to be effective in improving students' communication skills, which are crucial for both religious preaching (dakwah) and everyday social interactions. Conclusion: In conclusion, the structured combination of public speaking training and role-play-based mentoring is an effective approach to developing self-confidence and communication skills among Islamic boarding school students. Future improvements, such as the integration of audiovisual tools, may further strengthen the program’s outcomes. Limitations: The activity did not incorporate audio-visual media, which slightly hindered the impact of some presentation methods. Future sessions may benefit from using tools like projectors and microphones to enhance learning and practice. Contribution: This program has positively impacted the participants by enhancing their public speaking abilities, which will be beneficial for both their religious and social engagement.
Co-Authors Abdullah Ramdhani Al Faujan, Septian Kiki Aulia, Elvira Frischa Awaliah, Nada Barkah, Sarifatun Nisa Desianti, Selsya Dini Turipanam Alamanda Elsan, Helena Zaskia Febrina, R. Ismira Hilmi Aulawi Ieke Sartika Iriany Iis Zilfah Adnan, Iis Zilfah Kusmiati, Eti Mariska, Revi Sasti Muchtar, Alyya Najla Nabhani, Irfan Nurashila, Rikma Resty Mustika Pratiwi Rustandi Rustandi, Rustandi Sopiah, Sopi Susanto, Riki Aji Sylvia, Via Ungkari, Marti Dewi Utami Dewi, Rosanti Wahyuningsih Wahyuningsih Winda Wulandari, Winda Yatnosaputro, Rosanti Utami Dewi Suyatman