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Journal : International Journal Of Science, Technology

Implementation And Supervision Of Stakeholders-Based Education Marketing East Java Indonesia Eko Sigit Purwanto; Akhyak; Achmad Patoni; Imam Junaris
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.247

Abstract

Private schools must try to improve education marketing management in order to get more students that will later support learning activities in schools. Marketing management in this research is how to introduce educational products, invite and influence people to become consumers or service users in an educational institution. This study uses a qualitative approach that has a post positivistic or interpretive paradigm with the aim of understanding the phenomena that occur in the field. This type of research is multisite. The data collection in this study was carried out by means of participant observation, in-depth interviews and documentation. Furthermore, the researchers analyzed the data using two methods, i.e.: on-site data analysis and cross-site analysis using the Miles Huberman interactive model, known as reduction and presentation of data and drawing conclusions. The results of this study are: 1) implementation of stakeholder-based educational marketing management which is carried out by carrying out the placement tests, fulfilling qualifications and improving teacher professionalism, fulfilling facilities and infrastructure, providing opportunities for students to take extra-curricular activities, targeting output (students) who are in good attitudes, smart, healthy, accomplished, and competitive, conducts routine evaluations, assimilates with stakeholders, and achieves customer satisfaction. The optimistic attitude and deep love of the alumni can then be called market fanatics, coming out from market ideology, 2) integrated supervision by combining inherent supervision and follow-up plans. Both institutions strive to guard all plans to achieve perfect targets in terms of educational marketing by eliminating errors or zero defects.
Kiai Charismatic Leadership in Developing The Mamba'ul Ma'arif Denanyar Islamic Boarding School Sulthon Sulaiman; Achmad Patoni; Ngainun Naim; Ahmad Supriyadi
International Journal of Science, Technology & Management Vol. 5 No. 1 (2024): January 2024
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v5i1.1056

Abstract

This research departs from the development of Islamic boarding schools as educational institutions able to maintain their existence in the dynamics of global education. The dynamization and stabilization of Islamic boarding schools as one of the leading education systems in Indonesia is indeed inseparable from the leadership carried out by the caregivers and managers of Islamic boarding schools. This research took the locus at Yayasan Pondok Pesantren Mambaul Maarif Denanyar Jombang East Java to find answers to the following questions; How is the leadership of kiai concerning policy making for the development of Islamic boarding schools in the Mamba'ul Ma'arif Denanyar Jombang Islamic Boarding School; How is the kiai program program in the development of Islamic boarding schools in the Mamba'ul Ma'arif Islamic Boarding School Denanyar Jombang; How is the development of kiai in the development of Islamic boarding schools in the Mamba'ul Ma'arif Islamic Boarding School Denanyar Jombang. This qualitative research uses a phenomenological approach using a single case design. The research location is Pondok Pesantren Mambaul Maarif Denanyar Jombang, East Java. Data collection techniques use observation, interview and documentation techniques. Data analysis includes single-case analysis and cross-case analysis with data reduction analysis techniques, data presentation and conclusions. The results showed that; Policy making is carried out through; charismatic leadership model approach in policy setting; application of a democratic-consultative collective-collegial leadership system in policy formulation; policy making based on deliberation, and; laughter and spiritual based; The development program includes; development of Islamic boarding school academic programs in the form of shawir activities and peer reading; improvement of pesantren facilities; economic development; the Jalin Alumni program, and; sincerity-based Coaching is carried out through mechanisms; periodic coaching; emphasis on discipline; self-reliance briefing; suppression of civilized behavior; supervision and guidance based on guardians and alumni, and; based on laughter