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All Journal JIIP (Jurnal Ilmiah Ilmu Pendidikan) Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) International Journal of Science and Society (IJSOC) Eastasouth Journal of Effective Community Services Toplama Indonesian Journal of Studies on Humanities, Social Sciences and Education
Prasastiningtyas, Widyapuri
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Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Journal : Toplama

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IMPROVING LITERACY IN THE DIGITAL AGE: UNLEASHING CRITICAL THINKING POTENTIAL Prasastiningtyas, Widyapuri; Ubaidillah, Ahmad Zulfahmi; Aprianti, Ine; Nurfadilah, Lucy
TOPLAMA Vol. 2 No. 1 (2024): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i1.218

Abstract

The study also found that literacy education in schools and families plays an important role in shaping individuals' critical thinking skills. Learning that involves relevant digital media and content tailored to individual needs, as well as approaches that encourage critical reflection and dialogue, can improve literacy in the digital age and critical thinking skills.  Theoretical foundations that support the relationship between literacy in the digital age and critical thinking skills are explored to provide a deeper understanding of the role of literacy in the digital age.  The research method used is a qualitative approach involving two groups of research subjects, namely high school students and university students. Data collection was conducted through in-depth interviews and surveys to obtain their views and perceptions related to literacy and critical thinking in the digital era. The results showed that increasing literacy in the digital era significantly contributed to the development of critical thinking potential in individuals. Research subjects who have higher literacy levels tend to be better able to critically analyze information, identify fake news, and critically evaluate information sources. They also have a higher awareness of the dangers of misleading information and are better able to sort out relevant information.
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON LIBRARY IMAGE Ihsan, Muhammad; Prasastiningtyas, Widyapuri
TOPLAMA Vol. 2 No. 3 (2025): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v2i3.367

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Research was conducted to determine the influence of Customer Relationship Management (CRM) on the image of libraries at the Bandung City Archives and Library Service. This research uses quantitative methods with descriptive research type, and the data analysis techniques used are descriptive analysis and multiple linear regression analysis. Based on the results of simultaneous hypothesis testing, Customer Relationship Management (CRM) has a significant effect on the image of the Bandung City Archives and Library Service. This is proven by Fcount > Ftable (30.343 > 2.440) with a significance level of 0.000 < 0.0005. Based on the results of partial hypothesis testing (t-test), it was found that data, technology, human resources, and process variables had a significant effect on the image of the Bandung City Archives and Library Service. Based on the coefficient of determination, it was found that Customer Relationship Management (CRM) was able to explain 47.7% of the library's image, while the remaining 52.3% was influenced by other factors that were not researched.
DIGITAL PR CAMPAIGN ACTIVATION STRATEGY FOR LITTLE CONTRAST COFFEE SHOP ON INSTAGRAM Naufal, Yogascitra; Cahyati, Witri; Prasastiningtyas, Widyapuri; Herawati, Hetti; Al-Faiz, Mochamad
TOPLAMA Vol. 3 No. 2 (2026): TOPLAMA
Publisher : PT Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/tla.v3i2.505

Abstract

This study aims to analyze the implementation and planning of digital public relations campaigns implemented by Little Contrast coffee shop through the Instagram social media platform in facing the dynamics of the digital era. The method used is a case study with a qualitative approach, including observation of the types of content uploaded on Instagram social media, interviews with the Little Contrast team, and analysis of public relations campaigns conducted by the Little Contrast team to understand how public relations campaign strategies are developed and implemented. The results of the study indicate that the activation of this digital campaign is a strategy to create brand trust and brand awareness to the audience by using the eWOM strategy that introduces products through soft selling testimonials from repost stories on Instagram. Repost stories are part of the content marketing matrix with the inspire type which aims to increase awareness from the audience. By implementing digital campaign activation, Little Contrast can create content that supports the #RASAUNTUKSEMUA campaign, the type of content often used in this campaign is the content marketing matrix with the entertain and inspire types, which aim to get closer to the audience emotionally, so that the communication desired by the brand to the audience can be accepted and the audience is aware of the unique value proposition from Little Contrast.
Co-Authors Ahmad Zulfahmi Ubaidillah Al-Faiz, Mochamad Aldy Imam Amin, Fitrani Aprianti, Ine Bagus Setya Rintyarna Beki Subaeki, Fatkhan Gunawan, Aldy Rialdy Atmadja, Beki Dian Wardiana Sjuchro Gunawan, Yanyan Gymnastiar, Iman Ahmad Hetti Herawati Khaerul Manaf Kurniawan, Aptu Andy Muhammad Ihsan Naufal, Yogascitra Nurfadilah, Lucy Prasetya, Tri Budi Ruswandi, Andi Sandra Irawaty Syailendra Reza Irwansyah Rezeki Witri Cahyati