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All Journal Jurnal Riset Akuntansi dan Bisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JASc (Journal of Agribusiness Sciences) Jurnal Bisnis Tani JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP JURNAL AGRIUST Jurnal Agro Estate Jurnal Agro Fabrica
Lubis, Fadli Akbar
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP

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Analisis Usaha Berbasis Mikro Kelompok Usaha Bersama (KUBE) Nurhikmah Di Kabupaten Batu Bara Lubis, Fadli Akbar
Journal of Economics Education and Entrepreneurship Vol 2, No 1 (2021): JEE, April 2021
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v2i1.3036

Abstract

Penelitian ini bertujuan untuk mengetahui tingkat kelayakan usaha industri karas-karas KUBE Nuhikmah di Kabupaten Batu Bara. Penelitian dilakukan secara purposive dengan pertimbangan bahwa wilayah ini merupakan daerah yang memiliki potensi dibidang usaha kuliner tradisional dan mayoritas penduduknya adalah suku Melayu, serta terdapat pengrajin usaha industri kue tradisional karas-karas. Dari hasil analisis investasi menggunakan rumus Benefit / Cost (B/C) usaha industri karas-karas KUBE Nurhikmah di daerah penelitian layak diusahakan dengan nilai B/C>1 yaitu 2,06>1. Dari analisis switching value, hasil perhitungan kenaikan maksimal dari biaya produksi sebesar 90 % serta penurunan penjualan sebesar 30% masih dapat ditoleransi dalam usaha industri karas-karas KUBE Nurhikmah.
Business Development Strategy: Organic Vegetable Products In Jambon Gesikan Village, Magelang City Lubis, Fadli Akbar; Rohmah, Fatkhiyah; Anjani, Dewi Syahra; Hapsari, Desti Dwi
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.17096

Abstract

This research aims to develop a strategy for the growth of organic vegetable businesses in Kampung Jambon Gesikan, Magelang City. The research method employed is a survey, collecting primary data through respondents from community representatives and the Environmental Agency of Magelang City, alongside secondary data from relevant literature. Data analysis uses internal and external factor analysis, followed by a SWOT analysis to formulate the development strategy. The findings show that the organic vegetable business in Jambon Gesikan Village is positioned in Quadrant 1 (Aggressive), indicating a strong potential to capitalize on market opportunities. The recommended strategy is an SO strategy, utilizing strengths to seize existing opportunities, including developing vegetable variety diversity, improving organic vegetable product quality, processing products into other derivative goods, and forming marketing partnerships.
Co-Authors Anjani, Dewi Syahra Aries, Sukariawan Bahagia, Muhammad Dhafa Putra Bintang Eka Utama Cahyani, Aulia Putri Nur Destriani, Rahmatia Fanzani, Kelvin Aditya Gultom, Ferdian Dwinata Hapsari, Desti Dwi Hari Gunawan Marzuti Isra Maulana, Imron Muhammad Yusuf Dibisono Mulyara, Budi Pramudita, Anggun Purjianto Qayyum, Azka Aulia Rohmah, Fatkhiyah Samhina, Lina Sinaga, Nurkhotimah Siregar, Muhammad Taufik Sulthon Parinduri Ulfarida, Hasibuan Walmadri, Walmadri Zulham Effendi