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All Journal International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SULTANIST: Jurnal Manajemen dan Keuangan JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Community Engagement and Emergence Journal (CEEJ) Jurnal Ilmiah Akuntansi Kesatuan Transekonomika : Akuntansi, Bisnis dan Keuangan Journal of Artificial Intelligence and Digital Business Journal of Business Management Jurnal Manajemen Dayasaing
Lubis, Fajar Rezeki Ananda
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Social Sciences

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THE INFLUENCE OF VIRAL MARKETING, BRAND IMAGE, FOOD QUALITY AND FOOD PRICE MIXUE ON REPEAT ORDERS FOR GEN Z CONSUMERS IN MEDAN CITY Sherly, Sherly; Qian, Violyn; Lubis, Fajar Rezeki Ananda; Hasibuan, Thezar Fiqih Hidayat
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 4 No. 4 (2024): July 2024
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v4i4.711

Abstract

The objective of this study is to investigate how Viral Marketing, Brand Image, Food Quality, and Food Price affect Repeat Orders at Mixue Medan. This study falls under the category of quantitative research. The research will involve all customers who have bought items at Mixue in Medan City in 2022, a population too vast to quantify. With 18 question items in the research, a minimum of 90 samples will be needed. The findings from the study indicate that the initial hypothesis has been confirmed, namely Viral Marketing influences Repeat Orders at Mixue Medan, the second hypothesis is accepted, namely Brand Image influences Repeat Orders at Mixue Medan, the third hypothesis is accepted, namely Food Quality influences Repeat Orders at Mixue Medan, the fourth hypothesis is accepted, namely Food Price influences Repeat Orders in Mixue Medan and the fifth hypothesis is that Viral Marketing, Brand Image, Food Quality and Food Price influence Repeat Orders in Mixue Medan.
The Influence of Work Behavior on Employee Performance Through the Work Environment at the Regional Financial and Asset Management Agency of Labuhan Batu Regency Nugraha, Muhammad Bagus; Lubis, Fajar Rezeki Ananda
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5686

Abstract

The decline in bureaucratic quality is often caused by employees who are less than optimal in carrying out their duties. Therefore, it is important to understand the factors that cause an institution to experience this decline. Therefore, this study will examine the influence of work behavior on employee performance through the work environment at the Regional Finance and Asset Management Agency (BPPA) of Labuhanbatu Regency. This study is expected to answer whether this variable is a contributing factor. Data collection in this study used quantitative methods, and analysis used Structural Equation Modeling (SEM). The study population was all employees at the Regional Finance and Asset Management Agency of Labuhanbatu Regency and related agencies. Data collection in this study involved field observations and questionnaires. The study concluded that work behavior positively influences the work environment. Work behavior also positively influences employee performance. Furthermore, the work environment positively influences employee performance. Finally, work behavior positively influences employee performance through the work environment at the Regional Finance and Asset Management Agency (BPPA) of Labuhanbatu Regency. so it can be concluded that work behavior and work environment need to be maximized in order to achieve maximum performance by each employee at the Regional Finance and Asset Management Agency (BPPA) of Labuhanbatu Regency.
PENGARUH KETERIKATAN KERJA, LINGKUNGAN KERJA, DISIPLIN KERJA, DAN APRESIASI TERHADAP KINERJA KARYAWAN KANTOR PUSAT DI PT. PERKEBUNAN NUSANTARA IV REGIONAL I MEDAN Sagala, Adriani; Lubis, Fajar Rezeki Ananda; Lubis, Yusniar
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qah0sp60

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keterikatan kerja, lingkungan kerja, disiplin kerja, dan penghargaan terhadap kinerja karyawan di PTPN IV Regional I Medan. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain kausal-asosiatif. Populasi penelitian ini terdiri dari 118 karyawan, dengan sampel sebanyak 91 responden yang ditentukan menggunakan rumus Slovin dan simple random sampling. Pengumpulan data dilakukan melalui kuesioner, wawancara, dan observasi. Analisis data menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS, beserta uji validitas dan reliabilitas, uji asumsi klasik, uji koefisien determinasi, uji F, dan uji t. Hasil penelitian menunjukkan bahwa secara parsial keterikatan kerja dan lingkungan kerja tidak berpengaruh signifikan terhadap kinerja karyawan. Sementara itu, disiplin kerja dan penghargaan berpengaruh positif dan signifikan terhadap kinerja karyawan. Secara simultan, keterikatan kerja, lingkungan kerja, disiplin kerja, dan penghargaan berpengaruh positif dan signifikan terhadap kinerja karyawan. Hasil koefisien determinasi menunjukkan nilai Adjusted R Square sebesar 0,749, yang berarti sebesar 74,9% variasi kinerja karyawan dapat dijelaskan oleh variabel keterikatan kerja, lingkungan kerja, disiplin kerja, dan penghargaan, sedangkan sisanya sebesar 25,1% dijelaskan oleh variabel lain di luar penelitian. Variabel disiplin kerja merupakan variabel yang paling dominan memengaruhi kinerja karyawan.
Co-Authors Darwin Lie Edward, Yusuf Ronny Febriant, Jerry Nasib Novrini, Susan Nugraha, Muhammad Bagus Prianatama, Reza Qian, Violyn Romy, Elly Sabar Dumayanti Sihombing Sagala, Adriani sherly sherly Simanjuntak, Dahnil Anzar Syaifuddin Syaifuddin Tantri, Kristina Tantriana, Sherly Taufiq Risal Thezar Fiqih Hidayat Hasibuan Wie Son, Stif Wijaya, Kelvin Halim Yusniar Lubis