Article Per Year (5 Year)
p-Index From 2020 - 2025
7.988
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business JIEB : Jurnal Ilmiah Ekonomi Bisnis Infotek : Jurnal Informatika dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Al-Dhikra Gemilang: Jurnal Manajemen dan Akuntansi STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Jurnal Manajemen dan Ekonomi Kreatif Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset dan Inovasi Manajemen (JIMBE) Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Administrasi Profesional Triwikrama: Jurnal Ilmu Sosial Pusat Publikasi Ilmu Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Akuntansi: Jurnal Riset Ilmu Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Intellektika: Jurnal Ilmiah Mahasiswa Moneter : Jurnal Ekonomi dan Keuangan Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) The Indonesian Journal of Computer Science Jurnal Riset Multidisiplin Edukasi
Taufik Akbar
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 62 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Moneter : Jurnal Ekonomi dan Keuangan

 1 
Pengaruh Ekuitas Merek, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Buku Fokus Di Kec. Kota Kediri : Studi Kasus Distributor Suksesi Afi Pustaka Dandy Ferdiansyah; Taufik Akbar; Edi Murdiyanto
Moneter : Jurnal Ekonomi dan Keuangan Vol. 2 No. 2 (2024): April : Moneter : Jurnal Ekonomi dan Keuangan
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/moneter.v2i2.469

Abstract

This research aims to determine: (1) the influence of brand equity on purchasing decisions, (2) the influence of product quality on purchasing decisions, (3) the influence of price on purchasing decisions, (4) the influence of brand equity, product quality, and price on purchasing decisions . This type of research uses a quantitative approach. The sample for this research is elementary schools in Kec. The city of Kediri has 45 elementary schools. The sampling technique uses saturated sampling. The data collection technique uses a questionnaire whose validity and rehabilitation have been tested. The data analysis technique used is multiple linear regression. The research results at a significance level of 5% show that: (1) there is a positive and insignificant influence of brand equity on purchasing decisions. The t value is 3.718 with a significant value of 0.001 > 0.05. (2) there is a positive and significant influence of product quality on purchasing decisions. The t value is 10.629 with a significant value of 0.000 < 0.05. (3) there is a positive and significant influence of price on purchasing decisions. The t value is 2.114 with a significant value of 0.040 < 0.05. (4) there is a simultaneous influence of brand equity, product quality and price on purchasing decisions. The Fcount value is 167.059 with a significant value of 0.000 <0.05. Calculation of multiple linear regression analysis using the regression equation obtained with a value of Y = 4.282+0.308X1+0.884X2+0.203X3
Co-Authors Adissya Nur Rahma Ahmad Idris Ajeng Auliana Putri Andhini Fitria Nurmalasari Andre Yunus Imanuel Aprilia Dian Eva Sari Aprilia Dian Evasari Argubi Silwan Ari Satriadi Arnila Sandi Bela Arumawati Dandy Ferdiansyah Denta Revina Dewi Kurniawati Dian Febryanto Edi Murdiyanto Erika Novya Lestari Erlinda Ramadhani Erwin Syahputra Fachri Aditya Fariz Irchamsyah Reza Fauziah Zalza Sabillah Fera Zuning Ayu Ningtyas Fitria Ulfa Ganis Anggraeni Aidhul Fitri Geya Fajar Agustina Hafnizah Amir Harianto, Kukuh Heru Sutapa Hidayatul Fadli Indra Darma Sitepu Insika Aina Halila Intan Puspita Aji Ivan Adi Putra Ardhana Jagat Sugiantara Kaula Desma Sari Kevin Bramasta Lathifah Khoirunnisa Martua Hamonangan Nasution Maulida Fitria Mawar Ratih Kusumawardani Mawardi Nur Moch Saleh Udin Moch. Saleh Udin Moh Aziz Fikri Mohammad Novito Reraldy Muhammad Bimo Prihandoko Muhammad Dwi Nor Alfian Niam Muhammad Izul Haq Nadia Puspita Sari Nining Latianingsih Nita Fiyani Nor Latifah Novi Dwi Ratnaningtyas Nurkadri, Nurkadri Nurul Laili Agustina Prasasti, Karari Budi Quinn Nakula Junior Rahmi Imanda Ria Novia Agustin Rini Wulandari Ririn Wahyu Arida Rizal Agfrans Pratama Rizka Fitriana Rizky Fadhlia Ramadhan Rizky Nursasongko Gunri Shinta Friska Febriani Pranoto Sjamsi, Nurus Slamet Adi Prastyo Sultan Bayu Ananta Suseno Hendratmoko Syahputra Syahputra Tamsir Ariyadi Tiara Ika Rahmawati Trisnia Widuri Ujang Syahrul Mubarok Ustadus Sholihin Vina Zulia Sari Viona Putri Ayu Dewanti Wiki Berliano Wiwik Zuliana Yuriska Wahyu Wijayanti Zulfia Rahmawati