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All Journal Jurnal Ilmiah Mahasiswa Ekonomi Manajemen MATAPPA: Jurnal Pengabdian Kepada Masyarakat JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MANAJEMEN BISNIS Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Pengabdian kepada Masyarakat Nusantara Economics and Digital Business Review Nomos : Jurnal Penelitian Ilmu Hukum
Syarif, Rahmat
Institut Teknologi Dan Bisnis Kalla
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Menuju Nol Limbah: Eksplorasi Motif Pilihan Makanan dan Dampaknya terhadap Minimisasi Sisa Makanan oleh Konsumen Restoran Syarif, Rahmat; Amalia, A Nurul Suci; Adnin M, Jannatul; Astuti, Widya
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 1 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i1.20931

Abstract

Research aim: The study aims to examine the effect of food choice motives on consumers’ intention to avoid food waste in casual restaurants. Methods: This current study utilizes a quantitative approach with a Structural Equation Model (SEM) and through the perspective of planned behavior theory. Research Finding: It is found that 4 food choice motives have a positive and significant influence on consumers’ intention to avoid food waste in casual restaurants. Theoretical contribution/Originality: It is the first study in Indonesia examining the influence of food choice motives on consumers’ intention to avoid food waste in the casual restaurant (rumah makan) setting Practitioner/Policy implication: This research offers managerial implications that can be utilised by restaurants to develop environmentally friendly programs. Research limitation : It needs to include the context of online food delivery apps that facilitate consumers to buy food at restaurants and consume it at home.
Co-Authors Adnin M, Jannatul Ahyar Amalia, A Nurul Suci Andi Fauziah Yahya ANDI JAMIATI PARAMITA Andi Tenri Pada Anhar Januar Malik Arianti Fitriyani Fitriyani Fitriyani Fitriyani Fitriyani Iskandar Arifin Khaerunnisa Nur Fatimah Syahnur Mirandha Ariesca Riana Riana, Mirandha Ariesca Rosyidi, Irham Sari, Mulyana Waspada, Saifullah widya astuti