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All Journal ECSOFiM (Economic and Social of Fisheries and Marine Journal) ARIKA Archipelago Engineering Jurnal Aplikasi Teknologi Informasi dan Manajemen (JATIM) Jurnal i tabaos METIKS: Jurnal Teknik Mesin, Elektro, Informatika, Kelautan & Sains Pattimura Proceeding : Conference of Science and Technology Jurnal Pengabdian Pada Masyarakat Nusantara Journal of Computers and its Applications
Billy Jhones Camerling
Universitas Pattimura
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Journal : ARIKA

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Pengembangan Strategi Pemasaran Hotel Irene Kecamatan Amahai Kabupaten Maluku Tengah de Fretes, Richard A.; Camerling, Billy J.
ARIKA Vol 18 No 2 (2024)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2024.18.2.79

Abstract

The adequate parking area, number of rooms available at varying prices with inadequate facilities plus the emergence of new competitors/new hotels with more modern room interior designs with varying prices and better service facilities make Hotel Irene a must can compete in the hotel business. By still using virtual glasses analysis to promote hotel marketing, it has not been able to increase the number of visits/customer service at the Irene hotel. This research aims to analyze the marketing of the Irene Hotel, Amahai subdistrict, Central Maluku district through identifying internal and external factors. The data analysis method used is descriptive qualitative and quantitative with data collection techniques through observation, interviews, questionnaires and literature study. Analysis of the IFE and EFE matrices produces 17 factors with weights of 1.008 and 1.713 respectively so that the current position of developing the marketing strategy for the Irene hotel is in cell IX with the main strategies namely divestment, conglomerate diversification strategy and liquidation strategy. Data processing using SWOT analysis produces 4 alternative strategies that are formulated for developing marketing strategies for the Irene hotel.
Pengaruh Strategi Pemasaran dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada SiCepat Ekspres Ambon de Fretes, Richard A.; Camerling, Billy J.; Maitimu, Nil E.
ARIKA Vol 19 No 2 (2025)
Publisher : Industrial Engineering Study Program, Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/arika.2025.19.2.95

Abstract

Perusahaan jasa pengiriman seperti SiCepat Express semakin berperan penting dalam mendukung perkembangan ekonomi, terutama dalam sektor e-commerce. Oleh karena itu, perusahaan perlu memastikan bahwa layanan yang diberikan memenuhi harapan konsumen agar dapat meningkatkan loyalitas dan kepuasan mereka. Berdasarkan data lapangan yang telah dilakukan kurangnya perhatian strategi pemasaran dalam peningkatan layanan klaim keterlambatan pengiriman, kurangnya informasi yang di berikan costumer service kepada beberapa konsumen, selain itu pelayanan yang belum maksimal dalam memenuhi harapan konsumen yang cepat, tepat, dan ramah sehingga konsumen merasa kurang puas. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran dan kualitas pelayanan terhadap kepuasan pada SiCepat Ekspres Ambon dengan menggunakan Analisis Regresi Berganda, Uji Hipotesis dan Koefisien Determinasi. Pengumpulan data dilakukan melalui pengamatan langsung dan penyebaran kusioner di lapangan. Hasil simulasi menunjukkan menunjukan bahwa secara parsial strategi pemasaran berpengaruh signifikan antara terhadap kepuasan konsumen, kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen dan secara simultan strategi pemasaran dan kualitas pelayanan berpengaruh terhadap kepuasan konsumen . Penelitian ini merekomendasikan SiCepat Ekspres harus tetap mempertahankan atau meningkatkan strategi pemasaran agar dikemudian akan berdampak positif terhadap konsumen.
Co-Authors Alfredo Tutuhatunewa Apituley, Yolanda Marla Tania Nangkah Bawole, Dionisius Cendy S. E. Tupamahu D Hahury, Hendry Daniel Bunga Paillin de Fretes, Fellisya Belinda De Fretes, Richard A. Farid Abdullah Febryano Saptenno Fredy Louhenapessy Hanok Mandaku Hendri D. Hahuri Hitimala, Sangkulana Hozairi Johan Marcus Tupan Johanes M. S. Tetelepta Karepessina, M. Syaukani Lalihatu, Andrew Novanto Latuny, Wilma Maitimu, Nil E. Marcus Tukan Max R. Wenno Mohammad Thezar Afifudin Oppier, Hermi . Pattiapon, Marcy L. Pattiapon, Marcy Lolita Patty, Umi Kalsum R A de Fretes Rasyid, Mentari Ratu, Petra Junior Renyaan, Zulfikar Rezki Revi W Silooy Richard A de FRETES Rifqi, M Roland Koswara Sefnath J. E. Sarwuna Somey, Aldrin Yedia Talaba, Gloria Elsaday Tuharea, Ali Muzakir Tukan, Markus Tupan, Johan M. Wenno, Max Robinson