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All Journal EDUTEC : Journal of Education And Technology Journal of Community Development IERA, Islamic Education and Research Academy BISMA: Bimbingan Swadaya Masyarakat Postmodernism
Umar, Muallief
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Educational Services Marketing Umar, Muallief; Nawawi, Hasyim; Latifah, Nuraini; Sujianto, Agus Eko
EDUTEC : Journal of Education And Technology Vol. 5 No. 1 (2021): September 2021
Publisher : STAI Miftahul Ula Nganjuk

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Abstract

This research aims to expose the importance of Marketing in the world of education is indispensable, with the aim to introduce schools or Madrasahs for prospective new students with respect to the quality of the school. Competition in the world of education is very interesting, so special strategies are needed in educational marketing. Effective marketing of educational services will have good feedback about the school because the image of the school in the community will be better and the school will attract new students. The purpose of this research is to describe and analyze: (1) marketing of Educational services, (2) Implementation of Education Services Marketing. Evaluation. The approach used in this research is a qualitative approach with case study research design. The data collection techniques in this study use interviews, observations, and documentation studies. The data obtained is then analyzed by data condensation techniques, data presentation, and data verification. The results showed that: 1.Formulation of SDINU Pare in the marketing of educational institution services, with the form of making a superior program of Tahfidz activities. 2. Implementation or implementation of agency marketing at SDINU Pare begins with the implementation of Tahfidz's flagship program and registration using talent and interest channels. 3. The evaluation conducted by SDINU Pare is evaluated by institutional meetings where the implementation of the evaluation of marketing of educational institution services through Tahfidz's flagship program activities, acceptance of interest and talent pathways, as well as continuous marketing promotion. This is done to see the extent to which the effectiveness of marketing the services of educational institutions needs to be changed or revised. Follow-up will be done if there are deficiencies in terms of marketing the agency's services, and follow-up will be carried out for implementation in the following year.
Kebijakan Penguatan Pesantren Dengan Program Mu’adalah Umar, Muallief; Indarinul Mufidah, Luluk
Postmodernism: Indonesian Journal of Multidisciplinary Islamic Studies Vol. 1 No. 3 (2024): Postmodernism_September_2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LP2M) Sekolah Tinggi Agama Islam Miftahul Ula (STAIM) Kabupaten Nganjuk, Indonesia.

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A form of strengthening in the current era of development and globalization, Mu'ida Islamic boarding schools are always struggling to maintain their identity by being open to external systems. By providing reinforcements to the education system, Islamic boarding schools have maintained their existence from time to time. This is usually characterized by shifts and changes according to the times and has high elastic power. If we look closely, there are two aspects that can be used to measure the success of a mu'ida Islamic boarding school's performance: first, government legality, namely when the Islamic boarding school is able to maintain its mu'idad status for the next four year period. Second, the standard quality of graduates, namely the products of Islamic boarding school graduates that comply with the internal quality standards set by the Islamic boarding school itself and the standards of market demands. There are three forms of strengthening mu'akan Islamic boarding schools, namely: curriculum renewal, method renewal and renewal in terms of optimizing Islamic boarding schools as centers for community development
Co-Authors Agus Eko Sujianto Ahmad Sunoko Amang Fathurrohman Aqiel, Hilmi Wildan Arifin, Zainur Ayu, Yamita Binti Rosyidah, Binti Fauzi, Moh Ali Fitriyani, Dewi Fina Galuh Kartikasari, Galuh Hasyim Nawawi Indarinul Mufidah, Luluk Khoiriyah, Imro’atul Latifah, Nuraini Makhfud Syawaludin Mukhlisin Mukhlisin Mustajib, Mustajib Nawal Nur Arafah Ning Mukaromah Qiptiah, Devi Mariatul Sholikah, Dewi Titik Sudiantini, Dian Ummah, Yuli Choirul Yuni Masrifatin, Yuni