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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Abdimas Ekonomi dan Bisnis Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Sustainable Community Service International Journal of Social Science and Community Service
Asharie, Asmawati
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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EXPLORING SISTEM MARKETING ONLINE DAN OFFLINE DI WABISABI COSMETICS PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Callistasari, Nidia Putri; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.591

Abstract

Wabisabi, a store that offers a wide array of cosmetics and beauty products from leading Indonesian and international brands, is capitalizing on the momentum of rapid growth in the face and body care industry. Along with the evolution of the times and the increased understanding of women and men towards skincare needs, Wabisabi found substantial opportunities in marketing its products. With consumers increasingly open to the concept of face and body care, Wabisabi is expanding its target market, not only to women, but also to men who are increasingly concerned about their self-care. In the face of ever-changing market dynamics, Wabisabi realizes that the right marketing strategy is essential to maximize sales potential. Positive developments in people's views towards facial care products across different age groups create a solid foundation for Wabisabi's business growth. Hence, the need to implement a holistic marketing system to explore this huge opportunity. A comprehensive approach involves offline sales strategies through physical stores as well as online market penetration through social media platforms that are currently highly influential in influencing consumer behavior. The utilization of social media as a key marketing channel proves its effectiveness, given the immense influence it has on people across segments. However, awareness of the potential of offline sales also remains relevant, given that some consumers still prefer to shop in person and try products in person before deciding on a purchase.
PELATIHAN INOVATIF OLAHAN SINGKONG GUNA MENDUKUNG PROGRAM MBKM MAHASISWA AKUNTANSI UNIVERSITAS INDO GLOBAL MANDIRI Aini, Nur; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.592

Abstract

Cassava is a typical Indonesian plant that can be processed into various foods Cassava or commonly known as cassava or cassava, is an annual tropical and subtropical tree from the Euphorbiaceae family. Cassava is usually used as processed food because of its high carbohydrate content, while the leaves are usually used as vegetables. The purpose of this research is to inform the public about how cassava is processed into cassava chips to help the community generate income from selling cassava chips of various flavors. The method or plan that is carried out is to carry out direct training to sweet potato sellers in the activity of processing sweet potatoes into cassava chips and this uses qualitative methods. which is documentation. With this implementation, the results of the activity are obtained, namely, it is hoped that from processing cassava, the community will know what we can process from cassava, to increase the potential that exists in society, I am an accounting student Indo Global Mandiri University students are trying to help develop this research innovation entitled "Processing cassava-based processed food products as cassava chip products in an effort to increase people's income" which will help the people of Indonesia
PENCIPTAAN PELUANG USAHA KULINER PINDANG IKAN PATIN SEBAGAI MAKANAN KHAS DAERAH PALEMBANG Noer, Namira Imelia Ramadiena; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.595

Abstract

Pindang ikan patin is a typical food of the Palembang region that has been widely recognized as a superior product. This study aims to reveal the marketing strategies used by Micro, Small and Medium Enterprises (MSMEs) in increasing the superiority of pindang ikan patin in the area. This research method uses primary data obtained through interviews, observation, and documentation directly from the first source. The results showed that pindang tulang MSMEs in the Sukawinatan area implemented various marketing strategies, involving aspects of product, price, place of business, and promotion. Of the four strategies, the product marketing strategy has a significant influence, mainly due to the variation in product quality of pindang ikan patin, which includes pindang ikan patin, pindang tulang, and pindang ikan gabus. These products are known for their high quality. In addition, the price of pindang ikan patin products is relatively affordable and competitive in the market. MSMEs in Sukawinatan have successfully developed their product marketing by utilizing online media, particularly through the promotion of the place and types of pindang offered. This research provides a comprehensive overview of the marketing strategy practices implemented by bone pindang MSMEs in the Palembang area. By understanding the success of these marketing strategies, it can be concluded that a focus on product quality, competitive pricing, and utilization of online media are key factors in increasing the competitiveness and popularity of pindang ikan patin as a regional specialty.
MODIFIKASI DAN INOVASI OLAHAN KELAPA MUDA MENJADI PUDING DOGAN SEBAGAI PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Palinggau, Aling; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.596

Abstract

Natural resources are resources obtained from nature and can be utilized to meet the needs of human life. Abundant natural resources if not managed properly will be in vain, because this requires a community that is entrepreneurial, creative and innovative in taking advantage of these opportunities. Therefore, I am a UIGM student who wants to make the latest changes and innovations around Km 14 Palembang, namely "Dogan Pudding" which is the basic ingredient of Young Coconut. Activities were carried out around km 14 Palembang. The method I use is a direct method to sell dogan pudding products made from young coconuts. In this product I make new changes and improvements starting from the appearance, taste and others that distinguish it from other dogan pudding products. Compared to other soft drinks, coconut water contains good nutrients classified as very nutritious, hygienic and natural drinks and has been tested many times to cure various diseases. The delicious taste of young coconut and soft texture make young coconut loved by children to adults. Young coconut water has a very good nutritional content for health.
PELATIHAN STUDI KELAYAKAN BISNIS USAHA FOTOCOPY HAFIS PROGRAM MBKM MAHASISWA UIGM Ani, Anis Anggreq; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.597

Abstract

The photocopying business is a small business whose implementation does not require a high level of education, so it can help open up employment opportunities for human resources with low education and will reduce the unemployment rate. will later boost people's purchasing power and in time can contribute to the regional economy. Therefore, this implementation aims to determine the feasibility of the "Hafis" photocopying business. In this implementation, all of them are photocopy service businesses around the school. The HAFIS photocopy business feasibility study training is an initiative to improve the entrepreneurial skills of students in the Master's Program in Business Management and Entrepreneurship (MBKM). The aim of this training is to equip students with knowledge and skills in analyzing business feasibility, especially in micro, small and medium enterprises (MSMEs) in the photocopying sector. This training consists of a series of sessions covering the basic concepts of business feasibility studies, risk analysis methodology, marketing strategies, financial analysis, as well as legal and regulatory aspects related to photocopy businesses. Apart from that, the training also provides insight into the development of MSMEs in the photocopy sector, market potential and opportunities that can be exploited. The training method involves a combination of theory sessions, case studies, group discussions, and business feasibility analysis simulations. The training participants are MBKM Program students who have the interest and potential to be involved in the world of entrepreneurship, especially in the photocopy sector
Workshop on Modification and Innovation of Processed Banana Products by the MBKM Program of Indo Global Mandiri Students Sadana, Afdan Mifta; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.1

Abstract

Natural resources are resources acquired from the environment and can be utilized to fulfill human needs. One agricultural commodity that is abundant in this region is bananas. However, bananas that are sold directly tend to have a lower price and cannot be stored for a long time after being harvested due to their rapid ripening process, which leads to spoilage. Therefore, diversifying the product is necessary, and one way to do this is by processing bananas into chips. In this endeavor, we utilized the ABCD (Asset Based Community Development) method. Our activities aim to support the MBKM 2023 program, with a focus on creating positive change around km 20 Palembang. The assistance process involves several steps, starting from studying scenarios, uncovering the past (discovery), envisioning the future (dream), planning actions (design), engaging in participatory action (define), and finally monitoring and evaluating activities (destiny). By utilizing easily accessible raw materials, such as bananas, and adding innovative flavors, we hope to enhance the community's skills and creativity, as well as provide entrepreneurial opportunities to increase the selling value of bananas. The evaluation results indicate that the banana chip business is profitable, with an R/C ratio of 3.4. However, further evaluation and assistance in overall marketing strategy are still required.
Exploring Moringa Leaves on Hemoglobin Levels: An MBKM Activity by Universitas Indo Global Mandiri Student’s Tamiah, Aisyah; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.2

Abstract

The challenges faced by young women are closely linked to their health, specifically anemia, characterized by a reduction in hemoglobin levels. Anemia is defined as a condition where the quantity of red blood cells is insufficient to meet the body's physiological needs. The management of anemia in adolescents has been planned through the use of blood supplement tablets (TTD). However, the consumption of TTD has not been maximized due to taste issues and side effects that manifest after intake. Moringa leaves (Moringa oleifera) are known to contain various nutritional elements, including iron, vitamin C, protein, vitamin A, calcium, and potassium, making them a potential alternative for anemia treatment. The iron content in Moringa leaves is 28.2 mg. This research adopts a pre-experimental design with a one-group pretest-posttest approach, involving a sample size of 24 and utilizing paired t-test analysis. A significant difference was observed in Hb levels before and after the administration of Moringa leaf extract (p < 0.05). The average value before treatment was 10.83, with a standard deviation of 0.8641, and after treatment, it increased to 12.72, with a standard deviation of 0.9399. The findings indicate that Moringa leaf extract is effective in increasing hemoglobin levels in adolescent girls.
Exploring Visitors of Janji Jiwa Coffee Shop: An MBKM Program by Students of Indo Global Mandiri University Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.3

Abstract

Janji Jiwa is the most popular coffee shop, and South Sumatra is one of the provinces with the highest number of coffee drinkers and coffee shop visits nationally. Aligned with the research objectives, this article delves into consumption motives and the construction of a consumerist lifestyle among patrons of the Janji Jiwa coffee shop in Palembang City. The method employed is a qualitative approach, utilizing a single case study research type. Informant selection was carried out using purposive sampling, with the informants comprising both active consumers and observer participants. To ensure data validity and reliability, the researcher conducted a data triangulation test. A shift in consumption motives is identified, where consumption no longer solely fulfills biological needs but rather represents a form of self-actualization within the context of social significance and classification. The formation of an imaginary perspective and the construction of a consumerist lifestyle are intricately linked to complex and varied causal laws, considering aspects such as sign value, the social logic of consumption, social space, and media influence. These aspects are rich with simulations, manifested in both abstract and concrete forms. This fact serves as evidence of the rationality of contemporary society, as reflected in consumer behavior.
Exploring Various Flavors of Cilok Snacks for Profit: A Small and Medium Enterprises Activity by Students of Indo Global Mandiri University in Support of MBKM Hidayahtullah, Hafiz; Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.4

Abstract

The MSME activity carried out by Indo Global Mandiri University students, entitled "Exploring Eneka Rasa Cilok Snacks," is a creative initiative that supports the Student Based Internship Program (MBKM). This activity aims to generate profits through variations in taste in making cilok snacks, which are not only a unique culinary product but also make a positive contribution to the student economy. In developing cilok snacks, students are actively involved in various aspects of the business, including production planning, stock management, marketing, and interaction with local traders to obtain raw materials. Apart from creating additional income opportunities for students, this activity also supports the empowerment of local MSMEs and the preservation of traditional culinary delights. Involvement in MBKM activities provides students with in-depth practical experience in managing small and medium enterprises. Exploration of cilok snacks not only creates a positive economic impact, but also promotes innovation, creativity and understanding of the importance of local economic empowerment. Through this initiative, students not only develop their entrepreneurial skills but also contribute to the formation of community networks around campus. Thus, "Exploring Cilok Eneka Rasa Snacks" is a real example of how student MSME activities can be agents of positive change in supporting local economic growth and providing rich practical experience for participants
Exploring the E-Commerce Corn Dog: an MBKM Program by UIGM Students to Support MSMEs Apriyanti, Apriyanti; Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.5

Abstract

In facing the ever-growing digital era, Indo Global Mandiri University (UIGM) students, as agents of change, are expected to be able to utilize e-commerce to support the Student-Based Internship Program (MBKM) with a focus on Micro, Small, and Medium Enterprises (MSMEs). This activity, entitled "Exploring E-Commerce MBKM UIGM Students in Supporting the MSME Program," aims to respond to digital business trends and make a positive contribution to local economic development through MSMEs. During the e-commerce exploration process, students actively participate in developing digital solutions and strategies to support MSMEs. The existence of an e-commerce platform is expected to provide added value for MSMEs, increase competitiveness, and expand market reach. The concrete steps involved in this exploration include strategic planning for e-commerce implementation, the development of a website or online trading platform, digital marketing, and performance measurement through data analysis. The application of the MBKM concept helps integrate theoretical learning with practical application, giving students real experience in entrepreneurship. The success of this program is measured through the growth of the MSMEs involved, increased income, and economic empowerment of local communities. Additionally, exploring e-commerce is also an opportunity for students to develop managerial, marketing, and information technology skills that are highly relevant to current market demands.
Co-Authors Ani, Anis Anggreq Apriyanti Apriyanti Avini, Terti Aziatul, Reny Callistasari, Nidia Putri Chaisarani, Fadia Endah Dewi Purnamasari Epriyani, Jihan Heriyati, Agustina Heryati, Agustina Hidayahtullah, Hafiz Icha, Icha Lazuarni, Shafiera Lesi Hertati, Lesi Letari, Rahayu Tri Maulana, Fakhrezi Meliasari, Dina Noer, Namira Imelia Ramadiena Nur Aini Nurfitri, Faradilla Ayang Palinggau, Aling Rahmawaty, Putri Sadana, Afdan Mifta Sondang, Virgus Ari Tamiah, Aisyah Winwin Yadiati