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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Abdimas Ekonomi dan Bisnis Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Sustainable Community Service International Journal of Social Science and Community Service
Asharie, Asmawati
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Modification and Innovation of Flour-Based Products into Contemporary Pancong Cakes under the MBKM Program of Indo Global Mandiri University Students Letari, Rahayu Tri; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.6

Abstract

Pancong Cake is a traditional cake originating from Betawi, and the name "Pancong" is derived from the Betawi language. It holds a distinct identity as a traditional Betawi cake. Over time, the Pancong Cake, once only adorned with granulated sugar, now boasts a variety of toppings to stay current with contemporary tastes. Kekinian Pancong Cake is a food establishment with a booth concept that integrates with other modified and innovated traditional food stands. Situated in the Kambang Iwak area of Palembang, South Sumatra, Pancong Kekinian Cake addresses a community service activity. This initiative presents a two-fold solution. The first solution imparts knowledge to Pancong Cake proprietors on how to create a product with the ability to capture a large market through outreach. The second solution provides examples of product strategies as reference material, presented in a relaxed discussion format while enjoying Pancong Cake. The proposed solution involves fostering collaboration between two or more third-party brands (co-branding) to enhance the product image. This, in turn, aims to bolster consumer confidence, potentially resulting in increased profits or added value to products or services resulting from the co-branding. The outcomes of this community service activity will be disseminated in an accredited national journal article. It is hoped that the concept of this activity can be implemented more broadly by Pancong Cake owners to boost sales through effective product strategies.
Determinants of Consumer Behavior on Social Media: An MBKM Student Activity at UIGM Supporting AKWET Pempek SMEs Maulana, Fakhrezi; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.7

Abstract

Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of food products such as pempek, tekwan, gado-gado and others. The purpose of this research was to find out the data method of consumer grouping and the use of social media. The method used is a qualitative method by interviewing the owner of Pempek Akwet. The results of this research are useful for pempek Akwet in understanding consumer behavior so that they can develop appropriate marketing content on social media owned by pempek Akwet. By using organic marketing techniques through social media, specifically Instagram and Whatsapp, Pempek Akwet managed to increase turnover and sales by reaching a wider market and increasing brand awareness in Palembang. The use of social media features such as likes, comments, engagement, and insights has helped Pempek Akwet analyze consumer data and expand content reach, making this research a valuable reference for MSMEs looking to leverage digital marketing for their business growth.
Co-Authors Ani, Anis Anggreq Apriyanti Apriyanti Avini, Terti Aziatul, Reny Callistasari, Nidia Putri Chaisarani, Fadia Endah Dewi Purnamasari Epriyani, Jihan Heriyati, Agustina Heryati, Agustina Hidayahtullah, Hafiz Icha, Icha Lazuarni, Shafiera Lesi Hertati, Lesi Letari, Rahayu Tri Maulana, Fakhrezi Meliasari, Dina Noer, Namira Imelia Ramadiena Nur Aini Nurfitri, Faradilla Ayang Palinggau, Aling Rahmawaty, Putri Sadana, Afdan Mifta Sondang, Virgus Ari Tamiah, Aisyah Winwin Yadiati