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All Journal IPTEK The Journal for Technology and Science Jurnal Ilmiah Teknologi Pertanian Agrotechno AkMen JURNAL ILMIAH Jurnal Agritechno Kuriositas: Media Komunikasi Sosial dan Keagamaan Al-Minhaj Dharmas Education Journal (DE_Journal) AbdiTechno (Jurnal Pengabdian Masyarakat) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Sains Materi Indonesia Jurnal Perikanan
Abdul Waris
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Other

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Journal : CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis

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Pengaruh Price Discount dan Konsep Diri terhadap Keputusan Pembelian Produk Skintific pada Tiktok Shop Inas Rahmania; Abdul Waris
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3247

Abstract

Companies are competing to develop their products to be in demand by consumers amidst the rapid development of the beauty industry. One of them is by providing price discounts and adjusting the concept carried with the self-concept owned by consumers. This research aims to determine the effect of price discounts and self-concept on purchasing decisions for Skintific products on Tiktok Shop. The research used is quantitative research with variables of price discount, self-concept, and purchasing decisions. By using data collection techniques in the form of questionnaires and documentation and using purposive random sampling techniques with a total of 100 respondents who use Skintific products. Data analysis uses validity tests, reliability tests, descriptive analysis, classical assumption tests, and hypothesis tests. The results of this research explain that price discounts and self-concept have a positive and significant impact on purchasing decisions both partially and simultaneously. That way, Skintific can maintain price discounts by providing relatively the same discounts on its products. On the other hand, self-concept can be improved so that consumers feel interested in Skintific products
Pengaruh Product Quality dan Experiential Marketing Terhadap Repurchase Intention Pada Produk Skincare Narcisse Beauty Care di Kota Probolinggo Sindy Aliffiarantika; Abdul Waris
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 4 No. 4 (2024): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v4i4.3259

Abstract

Product quality is able to influence consumers' perspective on the company. In addition, companies also need to pay attention to the company's image by focusing on the experience obtained by customers. This research intends to find out the impact of product quality and consumer experience on the interest in repurchasing Narcisse Beauty Care skincare porduk. This study is a quantitative research with variables of product quality, experiential marketing, and repurchase intention. Simple random sampling was used as a data collection technique using a questionnaire and as many as 100 people as respondents. The results of this research explain that product quality and experiential marketing have a partial or negative effect on repurchase intention in Narcisse Beauty Care skincare products in Probolinggo City. Narcisse Beauty Care is expected to improve product quality by providing a pleasant smell and making attractive packaging and conducting promotions to attract consumers to repurchase, on the other hand holding discounts to increase repurchase intention.
Co-Authors Abdul Azis Abdul Aziz Achmad Rizky Ahmad Munir Airin Hijrah Handayani Aminuyati Andi Azizah Anik Purwaningsih Anugrah Feri Hermanto Arie Nugroho Aristanto, Eko Asril Pramutadi Andi Mustari Azwa, Nur Daniel Useng Dedianto Pasomba Diyah Yumeina Febriana Intan Permata Hati Fitri Andriani Gabriella Niken A.S Gemala Hardinasinta Haerani Haerani Haerani Hartina Hartina Husnul Mubarak Ike Kusdyah Rachmawati Imam Suelfikhar Inas Rahmania Intan Febriana Iqbal Iqbal iqbal salim Iqbal Salim Ishak Manggabarani jannah, Khuriatul Junaedi Muhidong M.Tahir Sapsal Mahmud Achmad Mahmud Achmad, Mahmud Moh. Fahrit W Hein Muhammad Herjayanto Muhammad Hidayat Muhammad Idris Muhammad Rizal MUHAMMAD RIZAL Muhammad Tahir Sapsal Muksin Aji Setiawan Mursalim Mursalim Mursalim Nur Faizah Nurhaya Kusmiah Nurhikmah Nurhikmah Olly Sanny Hutabarat Patalo, Ryan Gerry Putra Oktavianto Rahmat Padyawan, Andhy Rasul Salengke, Salengke Samliok Ndobe Sindy Aliffiarantika Sitti Nur Faridah Suhardi Syarif Hidayatullah Yahya Rizkiandra Suryatama Yuliana Yuliana Zainuddin Zainuddin