Article Per Year (5 Year)
p-Index From 2020 - 2025
2.533
P-Index
This Author published in this journals
All Journal IPTEK The Journal for Technology and Science Jurnal Ilmiah Teknologi Pertanian Agrotechno AkMen JURNAL ILMIAH Jurnal Agritechno Kuriositas: Media Komunikasi Sosial dan Keagamaan Dharmas Education Journal (DE_Journal) AbdiTechno (Jurnal Pengabdian Masyarakat) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Transformasi: Journal of Economics and Business Management Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Sains Materi Indonesia Jurnal Perikanan
Abdul Waris
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Mechanical Engineering Public Health Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Transformasi: Journal of Economics and Business Management

 1 
Pengaruh Iklan dan Potongan Harga terhadap Keputusan Pembelian Konsumen Marketplace Tokopedia di Kota Malang Achmad Rizky; Abdul Waris
Transformasi: Journal of Economics and Business Management Vol. 3 No. 4 (2024): Desember : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v3i4.2177

Abstract

Tokopedia, as a marketplace with the highest number of website visitors in Indonesia, certainly has advantages that become its appeal. Advertising and price discounts are factors that influence consumers to make purchasing decisions. This research is conducted to determine the influence of advertising and price discounts on the purchasing decisions of Tokopedia marketplace consumers in Malang City. This research was quantitative research using two independent variables, advertising and price discounts, and purchasing decisions as the dependent variable. The population of this study consisted of consumers who made purchases on the Tokopedia marketplace in Malang City. The data were collected by distributing questionnaires to 100 respondents using purposive sampling technique. The analysis method used was multiple linear regression analysis and hypothesis testing.In this research, it was found that advertising had an influence on purchasing decisions. Price discounts also had an influence on purchasing decisions. Advertising and price discounts together had an influence on purchasing decisions of Tokopedia marketplace consumers in Malang City. In multiple regression analysis, it was found that price discounts had a more dominant influence on the purchasing decisions of Tokopedia marketplace consumers in Malang City.Based on the results of this research, it can be concluded that advertising and price discounts have an influence on consumer purchasing decisions. Tokopedia is expected to provide the latest innovations for its advertising to emotionally engage the audience and encourage them to make purchases on the Tokopedia marketplace. Additionally, it is hoped that Tokopedia will increase the intensity and quantity of offering price discounts through campaigns that can attract consumer attention.
Co-Authors Abdul Azis Abdul Aziz Achmad Rizky Ahmad Munir Airin Hijrah Handayani Aminuyati Andi Azizah Anik Purwaningsih Anugrah Feri Hermanto Arie Nugroho Aristanto, Eko Asril Pramutadi Andi Mustari Azwa, Nur Daniel Useng Dedianto Pasomba Diyah Yumeina Febriana Intan Permata Hati Fitri Andriani Gabriella Niken A.S Gemala Hardinasinta Haerani Haerani Haerani Hartina Hartina Husnul Mubarak Ike Kusdyah Rachmawati Imam Suelfikhar Inas Rahmania Intan Febriana Iqbal Iqbal iqbal salim Iqbal Salim Ishak Manggabarani jannah, Khuriatul Junaedi Muhidong M.Tahir Sapsal Mahmud Achmad Mahmud Achmad, Mahmud Moh. Fahrit W Hein Muhammad Herjayanto Muhammad Hidayat Muhammad Idris MUHAMMAD RIZAL Muhammad Rizal Muhammad Tahir Sapsal Muksin Aji Setiawan Mursalim Mursalim Mursalim Nur Faizah Nurhaya Kusmiah Nurhikmah Nurhikmah Olly Sanny Hutabarat Patalo, Ryan Gerry Putra Oktavianto Rahmat Padyawan, Andhy Rasul Salengke, Salengke Samliok Ndobe Sindy Aliffiarantika Sitti Nur Faridah Suhardi Syarif Hidayatullah Yahya Rizkiandra Suryatama Yuliana Yuliana Zainuddin Zainuddin