Article Per Year (5 Year)
p-Index From 2020 - 2025
2.293
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship International Journal of Application on Economics and Business Jurnal Pengabdian Bukit Pengharapan Tractare: Jurnal Ekonomi-Manajemen Journal of Social Sciences and Technology for Community Service
Junianto, Pilifus
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Tractare: Jurnal Ekonomi-Manajemen

 1 
Relevansi Perubahan Organisasi Dalam Dinamika Penciptaan Pengetahuan dan Manajemen Pengetahuan Menuju Keunggulan Kompetitif Junianto, Pilifus
Tractare: Jurnal Ekonomi-Manajemen Vol 5 No 1 (2022): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v5i1.46

Abstract

Artikel ini membahas konsep interaksi manusia ketika masuk dalam organisasi untuk mencapai tujuan tertentu melalui dinamika penciptaan pengetahuan untuk unggul bersaing serta menghasilkan inovasi dan nilai bagi kemasyalakatan. Tulisan ini di awali dengan kerangka teori organisasi yang membahas pentingnya figur leader dan gaya kepemimpinannya. Kajian berikutnya tentang karakteristik sumber daya manusia yang handal bagi organisasi. Kedua hal tadi bersangkut paut dalam dinamika penciptaan pengetahuan untuk mengantar suatu kelompok ke competitive advantage. Akhirnya, semua unsur tersebut berkelindan guna mengikuti geliat perkembangan dan perubahan dari organisasi.
The Role of Payment Technology and Digital Marketing in Shaping Gen Z Consumer Behavior: A Literature Review and Future Research Directions Junianto, Pilifus; Suudiah, Vina Apriliani
Tractare: Jurnal Ekonomi-Manajemen Vol 8 No 1 (2025): TRACTARE : Jurnal Ekonomi dan Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Bentara Persada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62820/trt.v8i1.160

Abstract

Generation Z, as digital native consumers, exhibit unique behavioral patterns in adopting digital payment technologies and responding to digital marketing strategies. This article reviews 20 reputable international journals related to the role of digital payment technology and digital marketing in shaping Generation Z's consumer behavior. Through thematic analysis, it is found that ease of use, security, and trust are the main drivers of digital payment adoption, while personalized and interactive digital marketing effectively increases purchase intentions and loyalty. The study also highlights the synergistic interaction between payment technology and digital marketing, which remains underexplored comprehensively. This article recommends longitudinal studies, integrated approaches combining technology and marketing aspects, qualitative methodologies, as well as exploration of security and cultural issues as crucial directions for future research.
Co-Authors Ady Bakri, Asri Agustinus Purna Irawan Ariestika, Elsa Brigida Endah Nuraeni Doni Pranata Ekasari, Silvia Elizabert, Yesita Fittriya, Nurul Laili I Putu Agus Dharma Hita Irawan Yuswono Jamadi Jamadi, Jamadi Maharani, Dewi Maruf, Irma Rachmawati Minda, Olivia Nelciana Mite, Imelda Nggala, Yuliana Kafenia Putri Nugroho, Febriawan Ardi Purbaningsih, Yuli Putri, Alifia Ramadhina Ramadhan Ramadhan RR Roosita Cindrakasih Setyorini, Efi Endang Dwi Simamora, Herto Siminto Siminto, Siminto Siregar, Achiruddin Susatyo Adhi Pramono, Susatyo Adhi Sutono Sutono Sutrisno, Sutrisno Suudiah, Vina Apriliani Syamsuri Trisnawati, Teti Valentri, Avi Wulandari Wulandari Yulianti, Eka Budi