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All Journal Trikonomika: Jurnal Ekonomi Pendidikan Ekonomi Jurnal Pelangi Bakaba: Jurnal Sejarah Kebudayaan dan Kependidikan Pendas : Jurnah Ilmiah Pendidikan Dasar YUME : Journal of Management Jurnal Review Pendidikan dan Pengajaran (JRPP) Rangkiang: Jurnal Pengabdian Pada Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) International Journal of Environmental, Sustainability, and Social Science Journal of English Language and Education Journal of Digital Learning and Distance Education Indonesian Research Journal on Education TOFEDU: The Future of Education Journal Jurnal Horizon Pendidikan Jurnal Bakaba : Jurnal Sejarah, Kebudayaan dan Kependidikan RANGKIANG: Jurnal Pengabdian Pada Masyarakat
Jolianis ME S.Pd
Universitas PGRI SUMATERA BARAT
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Journal : Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

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Pengaruh Kualitas Produk, Harga, Promosi, Desain Produk dan Citra Merek Smartphone Samsung Tipe A Terhadap Minat Beli Masyarakat Kota Padang Putri, Radiyatul Nadiya; Jolianis, Jolianis; Ronald, Jimi
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 5 No. 2 (2024): SEPTEMBER
Publisher : CERED Indonesia Institute

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Abstract

This research aims to analyze (1) the effect of product quality on customer satisfaction, (2) the effect of service quality on customer satisfaction, (3) the effect of price on customer satisfaction, (4) the effect of promotion on customer satisfaction, (5) the effect of location on satisfaction customers, (6) the influence of product quality, service quality, price, promotion and location together on customer satisfaction for Sanjai Balado Ummi Aufa Hakim Chips, Padang City.This type of research is associative, the population in this research is customers who buy directly from the Ummi Aufa Hakim shop in Padang City, totaling 120 samples. Sampling used a purposive sampling technique, the instrument used for research was a closed questionnaire using the Multiple Linear Regression test and hypothesis testing using the t test and f test.
Pengaruh Kualitas Produk, Selera Konsumen, Citra Merek, Cita Rasa, Dan Harga Terhadap Keputusan Pembelian Pada Rajo Seblak Siteba Melalui Selera Konsumen Dan Cita Rasa Sebagai Variabel Intervening Bahri, Aulia Febriyanti; Jolianis, Jolianis; Ramayani, Citra
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 5 No. 2 (2024): SEPTEMBER
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze (1) the effect of product quality on consumer tastes, (2) the effect of brand image on cunsumer tastes, (3) the effect of price on customer tastes, (4) the effect of product quality on savor, (5) the effect of consumer tastes on savor, (6) the effect of brand image on savor, (7) the effect of price on savor, (8) the effect of product quality on purchasing decisions, (9) the effect of consumer tastes on purchasing decisions, (10) the effect of brand image on purchasing decisions, (11) the effect of savor on purchasing decisions, (12) the effect of price on purchasing decisions. The time of this research is in July 2024. This type of research is descriptive and associative research. The population in this study is consumers who make purchases at Rajo Seblak Siteba. The sample amounted to 120 people with a sampling technique in the form of purposive sampling. The research instrument used in this study is a closed questionnaire (questionnaire) with path analysis testing. The data analysis techniques used are descriptive analysis techniques and inductive analysis techniques, with the help of the Eviews 10 and SPSS version 18 programs.
Co-Authors Afdilla Alfattory Rheza Syahrul, Alfattory Rheza Aminah Aminah Anak Agung Istri Sri Wiadnyani Ansofino Ansofino Asiska, Servina Asrizal Aziz, Devin Bahri, Aulia Febriyanti Basir, Nesri Susanti Bella Sitilamsyari Citra Ramayani Dalias, Delvitri Dea oktari Deprianto Deprianto Devi, Risna Diana Sumiran Dra. Yenni M.Si Del Rosa Edi Dores Elfita, Nelfia Enda Anggraini Sistria Fefri Indra Arza Fiko Farlis Fitria Wulandari Gimnastiar, Abim GUSMIATI, Rani HARYANI, Ditra Husnan Jamil I Ketut Suada jimi ronald, jimi KHAIRUNNISA, Syintia Khostari, Ermalia Laksono Trisnantoro Leni Leni Lovelly Dwinda Dahen Mirna Tanjung mona amelia, mona Muhammad Ihsan Mutia Fera ND. Yulianti Nila Susrita Ninin Gusmala Nora Susanti Nurningsih, Sari Nuryani, Indah Pratiwi, Sri Mailis Putra, Robi Dwi putri meliza sari PUTRI, Aulia Dwi Riani Putri, Radiyatul Nadiya Rahmadani, Putri Silvia Rahmadi, Ryand Rahmania, Meri Rini Handayani Risdaini Rista Oktiva Sari Rizka, Yusfar Miftahur Rizki Rahmat Ihsan RIZKY NATASSIA Saputri, Tiara Azhari Sari, Putri Sri M.Pd Wahyuni Stevani Stevani Ulia, Bunga Rahmatul Vivina Eprillison Yasmi, Ffi Yenni Del Rosa Yolamalinda Yolamalinda YONA LIZA Yosi Eka Putri Yulna Dewita Hia