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All Journal Inovator : Jurnal Manajemen JURNAL PABEAN : PERPAJAKAN BISNIS EKONOMI AKUNTANSI MANAJEMEN Journal of Training and Community Service Adpertisi Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Income Journal: Accounting, Management and Economic Research Jurnal Aplikasi Perpajakan Mawaddah: Jurnal Hukum Keluarga Islam Jurnal Akademik Pengabdian Masyarakat Ichsan Sidenreng Rappang
Yusuf, Yulia Yunita
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Pelatihan bagi UMKM dalam Mencapai Inklusi Ekonomi melalui Pembayaran Digital dan Akuntansi Terintegrasi Zaimar, Fina Ruzika; Yusuf, Yulia Yunita; Rais, Anisatun Humayrah; Pratiwi Musa, Kartika Septiary; Bahri, Nur Alim
Jurnal Akademik Pengabdian Masyarakat Ichsan Sidrap Vol 2 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/japmis.v2i2.301

Abstract

Economic inclusion serves as a foundation for sustainable economic growth, particularly for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. However, many MSMEs continue to face limitations in banking access, financial record-keeping, and the use of digital technology. This community service program aims to enhance digital literacy, expand access to digital payments, and introduce integrated accounting systems for MSMEs. The program was carried out through training sessions, mentoring, and the direct implementation of digital payment applications and technology-based financial recording systems. The results show an improvement in MSME actors’ understanding of cashless transactions, business operational efficiency, and the quality of their accounting records. Thus, this program contributes to accelerating digital-based economic inclusion at the local level.
Consumer Perceptions of Influencer Authenticity: A Sharia Economic Law Perspective on Generation Z Nurhilalia, Nurhilalia; Yusuf, Muhammad; Menne, Firman; Yusuf, Yulia Yunita
Mawaddah: Jurnal Hukum Keluarga Islam Vol 3 No 2 (2025): November
Publisher : Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/mjhki.v3i2.73

Abstract

This study examines how Generation Z consumers in urban Indonesia (West Java) perceive influencer authenticity in online fashion marketing through the lens of Sharia Economic Law. While prior studies have extensively explored influencer authenticity, limited attention has been given to its integration with Islamic legal-ethical principles, particularly within a normative-empirical framework. Moreover, existing research tends to overlook how authenticity is operationalized within Sharia-based ethical boundaries in digital marketing contexts. Addressing this gap, the study draws on fiqh al-muʿāmalāt concepts, including transparency (bayān), honesty (ṣidq), and the prohibition of deception (tadlīs). A qualitative case study approach was employed, involving semi-structured interviews with 20 social media users aged 18–25. Data were analyzed thematically using Braun and Clarke’s (2006) framework with NVivo support. The findings identify five key dimensions of perceived authenticity: transparency and consistency, trustworthiness, relatability (homophily), parasocial interaction, and alignment with Sharia-compliant values. Authenticity functions as a mediating construct linking influencer attributes to consumer trust and ethical judgment. The results further indicate that micro influencers are perceived as more authentic and ethically aligned than celebrity endorsers, while inadequate sponsorship disclosure raises concerns related to gharar and tadlīs. This study contributes theoretically by proposing an integrated authenticity framework grounded in Sharia Economic Law, extending existing influencer marketing literature beyond secular perspectives. As a research implication, it highlights the need to reconceptualize authenticity as a legally and ethically bounded construct in digital marketing contexts. Practically, the findings inform the development of transparent and Sharia-compliant marketing strategies in Muslim-majority markets.
Co-Authors Achmad Ridha Adriansyah Adriansyah Adriansyah Ahmad Andi Faisal, Andi Anisatun Humayrah Rais Asmar Asmar, Asmar Bahri, Nur Alim Br. Ginting, Crish Dayanti Firman Menne Gaffar, Andi Nurrahma Hasisa Haruna Hidayatullah, Andi Muh. Syukur Muhammad Yusuf Mukhammad Idrus Nurhilalia, Nurhilalia Pratiwi Musa, Kartika Septiary Warka Syachbrani Windarsari, Wiwin Riski Zaimar, Fina Ruzika