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All Journal Excellent Jurnal Dinamika Pengabdian (JDP) Jurnal EMT KITA Jurnal Abdimas Mandiri Jurnal Peduli Masyarakat Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bingkai Ekonomi (JBE) Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Journal of Educational Management Research Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Education Transportation and Business Ecoducation Jurnal Ilmu Manajemen
Kusumastuti, Anggit Dyah
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Melatih Warga dalam Membuat Logo, Kemasan Produk yang Menarik, Serta Strategi Pemasaran Digital Melalui Media Sosial Dan E-Commerce: Pengabdian Kusumastuti, Anggit Dyah; Diah Anggie Navita; Clarisa Elen Setiawati; Fery Ardiansyah; Adhelya Jeanie Anggraeni Putri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era digital, kemampuan branding dan pemasaran online menjadi faktor penting dalam mendukung keberlangsungan usaha kecil dan menengah di tingkat warga. Pelatihan ini bertujuan untuk meningkatkan keterampilan warga dalam membuat logo, mendesain kemasan produk yang menarik, serta mengoptimalkan strategi pemasaran melalui media sosial dan e-commerce. Metode pelatihan meliputi ceramah, workshop, dan praktik langsung. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai identitas merek dan teknik pemasaran digital. Program ini berpotensi mendorong pertumbuhan ekonomi berbasis komunitas.
Efektifitas Pemanfaatan Media Sosial di Masa Pandemi Covid-19 bagi Pemilik Usaha Kuliner di Kota Surakarta Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.218

Abstract

The study aims to determine the impact of the Covid-19 pandemic and the role of social media as a marketing medium for culinary business owners in the Surakarta Residency. This study uses a qualitative method with a descriptive approach. The sampling method used is the purposive sampling method, with the sample criteria being UMKMs located in the Surakarta Residency that have been marketing through social media.The results show that 62% of respondents still maintain their culinary business. As many as 68% of respondents have a decreased income during the pandemic, and 89% of respondents of culinary businesses have been supported in product marketing by utilizing social media so that they increase in resale.
Optimalisasi Pemanfaatan Pekarangan Rumah Sebagai Peluang Bisnis Keluarga Kusumastuti, Anggit Dyah
Jurnal Pengabdian Masyarakat Bhinneka Vol. 1 No. 2 (2022): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.446 KB) | DOI: 10.58266/jpmb.v1i2.10

Abstract

Utilization of the yard is the first step to stimulate the growth of the spirit of self hap and community participation. Mina Surya is one of a group of young entrepreneurs whohave the entrepreneurial spirit to change their mindset by optimizing the local potential around them through the use of home yards that can be developed into valueable commodities. The form of utilization carried out by Mina Surya is a private pool tourism object and aquaculture business as a family run business opportunity. Mina Surya is a young entrepreneur from Jeblog, Karanganom, Klaten who has a set of konwledge and skills (life skills) in the field of fisheries so as to develop local potential by optimizing the use of home yard land to become a private poll tourism object and aquaculture as a family business opportuniy.
Determinants of Employee Performance at PT Iskandar Indah Printing Textile (Iskandartex), Indonesia Retno Cahyani, Rusnandari; Kusumaningsih, Dyah Ayu; Kusumastuti, Anggit Dyah
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.347

Abstract

This study aims to analyze the influence of compensation, work discipline, motivation, and work environment on employee performance at PT Iskandar Indah Printing Textile (Iskandartex). The research method used is descriptive quantitative with a survey approach. The population in this study comprises all weaving section employees at PT Iskandar Indah Printing Textile, with a sample of 100 respondents selected through a purposive sampling technique. Data were collected using questionnaires that had been tested for validity and reliability. Data analysis was performed using multiple linear regression. The results indicate that compensation, work discipline, and motivation partially have a positive and significant effect on employee performance. However, the work environment does not have a significant effect on employee performance. Simultaneously, compensation, work discipline, motivation, and work environment have a significant effect on employee performance. The coefficient of determination (R2) of 0.341 indicates that 34.1% of the variation in employee performance can be explained by the four independent variables, while the remaining 65.9% is influenced by other factors not included in this study. This study suggests that companies should increase their focus on compensation, work discipline, and motivation to enhance employee performance. Additionally, even though the work environment does not show a significant effect, it is still important for companies to create a conducive work environment to support employee well-being and productivity.
Pentingnya Memisahkan Pos Keuangan untuk IP dan MU (Investasi Pribadi dan Modal Usaha) Kusumastuti, Anggit Dyah; Kartinawati, Erwin; Nolani, Viona Sebastian
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1369

Abstract

The Traditional Herbal Medicine Craftsman UKM (UKM) in Kismoyoso Village, Boyolali, is a traditional herbal medicine business that has been passed down from previous generations and has been able to survive the onslaught of a wider variety of modern beverages. The problem faced by partners is that many entrepreneurs who started their businesses from scratch still have difficulty separating personal funds from business matters. The purpose of this PKM is to provide education on the importance of financial literacy, particularly in the aspect of separating personal finances from business capital. The methods used include preparation, implementation, and evaluation stages related to measuring the extent of participants' understanding and ability to manage their business finances. This approach is carried out as an effort to explain several simple strategies in separating IP and MU (personal investment and business capital) financial posts. The result of this community service activity is the ability of partners to manage finances by separating personal investments (IP) and business capital (MU). The separation is carried out through bookkeeping by recording business income and expenses so that it looks structured and neat.
Co-Authors Adhelya Jeanie Anggraeni Putri Afifah, Luthfiana Amalina, Syahida Ulya Amaraningtyas, Adila Eva Anastasya, Revika Anggraeni Putri, Adhelya Jeanie Armila, Alvanisa Putri Cahyo, Ferdiawan Diki Clarisa Elen Setiawati Destina Paningrum, Destina Desy Triastuti Diah Anggie Navita Erwin Kartinawati Fa`it, Ardhan Dwi FERY ARDIANSYAH Firdhaus Hari Saputro Al Haris Firman Pratama, Pramuditya Rizki Hidayah, Mila Nur Indianto, Dava Bagas Indriyani, Risma Kurniawan, Dinda Kurniawan, Dony Ragata Kusumaningsih, Dyah Ayu Mutiasari, Annisa Indah Nolani, Viona Sebastian Omry Tri Asmara Adi Purwati Purwati Putri, Adhelya Jeanie Anggraeni Putri, Balqis Fadhillah Ismail Rahayuningtyas, Marisma Catur Rositawati, Tsalisa Rusnandari Retno Cahyani Sari, Dela Puspita Satrio, Daffa Sharon, Miracle Mawar Syaharany, Lailla Thoharudin, Kayis Tri Harningsih, Tri Winanda, Yosiana Cahya Yusup, Fajar Muhammad