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All Journal Excellent Jurnal Dinamika Pengabdian (JDP) Jurnal EMT KITA Jurnal Abdimas Mandiri Performance : Jurnal Bisnis dan Akuntansi Jurnal Peduli Masyarakat Jurnal Ekuilnomi Dynamic Management Journal Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bingkai Ekonomi (JBE) Muhasabatuna: Jurnal Akuntansi Syariah Ruang Cendekia : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Bhinneka QISTINA: Jurnal Multidisiplin Indonesia Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat Bangsa Journal of Educational Management Research Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Education Transportation and Business Ecoducation Jurnal Ilmu Manajemen
Kusumastuti, Anggit Dyah
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Melatih Warga dalam Membuat Logo, Kemasan Produk yang Menarik, Serta Strategi Pemasaran Digital Melalui Media Sosial Dan E-Commerce: Pengabdian Kusumastuti, Anggit Dyah; Diah Anggie Navita; Clarisa Elen Setiawati; Fery Ardiansyah; Adhelya Jeanie Anggraeni Putri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 3 No. 4 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 3 Nomor 4 (April 2025
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era digital, kemampuan branding dan pemasaran online menjadi faktor penting dalam mendukung keberlangsungan usaha kecil dan menengah di tingkat warga. Pelatihan ini bertujuan untuk meningkatkan keterampilan warga dalam membuat logo, mendesain kemasan produk yang menarik, serta mengoptimalkan strategi pemasaran melalui media sosial dan e-commerce. Metode pelatihan meliputi ceramah, workshop, dan praktik langsung. Hasil menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai identitas merek dan teknik pemasaran digital. Program ini berpotensi mendorong pertumbuhan ekonomi berbasis komunitas.
Efektifitas Pemanfaatan Media Sosial di Masa Pandemi Covid-19 bagi Pemilik Usaha Kuliner di Kota Surakarta Mutiasari, Annisa Indah; Kusumastuti, Anggit Dyah; Paningrum, Destina; Cahyani, Rusnandari Retno
Jurnal Bingkai Ekonomi (JBE) Vol 7 No 2 (2022): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v7i2.218

Abstract

The study aims to determine the impact of the Covid-19 pandemic and the role of social media as a marketing medium for culinary business owners in the Surakarta Residency. This study uses a qualitative method with a descriptive approach. The sampling method used is the purposive sampling method, with the sample criteria being UMKMs located in the Surakarta Residency that have been marketing through social media.The results show that 62% of respondents still maintain their culinary business. As many as 68% of respondents have a decreased income during the pandemic, and 89% of respondents of culinary businesses have been supported in product marketing by utilizing social media so that they increase in resale.
Melatih Kreativitas Mahasiswa Melalui Pengembangan Produk Digital Pada Mata Kuliah Kreativitas dan Inovasi Armila, Alvanisa Putri; Kusumastuti, Anggit Dyah
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 7 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i7.2726

Abstract

Dalam era digital saat ini, kreativitas menjadi keterampilan yang sangat penting bagi mahasiswa untuk bersaing di tingkat global. Penelitian ini bertujuan untuk mengevaluasi efektivitas pelatihan pembuatan produk digital menggunakan Canva dalam meningkatkan kreativitas mahasiswa Administrasi Bisnis Angkatan 2023 Universitas Sahid Surakarta, khususnya dalam mata kuliah Kreativitas dan Inovasi. Metode yang digunakan adalah kombinasi antara pengajaran teori dan praktik langsung (learning by doing) melalui beberapa tahapan, termasuk penyampaian materi, brainstorming ide, praktik desain, presentasi hasil, serta evaluasi dan refleksi. Hasil pelatihan menunjukkan peningkatan yang signifikan pada tiga aspek: pemahaman dasar desain grafis (dari 28% menjadi 85%), kemampuan menggunakan Canva (dari 25% menjadi 88%), dan kreativitas dalam menciptakan produk digital (dari 30% menjadi 90%). Pelatihan ini tidak hanya meningkatkan keterampilan teknis mahasiswa dalam desain digital, tetapi juga memperkuat rasa percaya diri serta kemampuan berpikir kritis dan inovatif. Oleh karena itu, dapat disimpulkan bahwa pelatihan pembuatan produk digital berbasis Canva sangat efektif dalam mengembangkan potensi kreatif mahasiswa dan sangat relevan untuk diterapkan secara berkelanjutan di dunia pendidikan tinggi.
Optimalisasi Pemanfaatan Pekarangan Rumah Sebagai Peluang Bisnis Keluarga Kusumastuti, Anggit Dyah
Jurnal Pengabdian Masyarakat Bhinneka Vol. 1 No. 2 (2022): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.446 KB) | DOI: 10.58266/jpmb.v1i2.10

Abstract

Utilization of the yard is the first step to stimulate the growth of the spirit of self hap and community participation. Mina Surya is one of a group of young entrepreneurs whohave the entrepreneurial spirit to change their mindset by optimizing the local potential around them through the use of home yards that can be developed into valueable commodities. The form of utilization carried out by Mina Surya is a private pool tourism object and aquaculture business as a family run business opportunity. Mina Surya is a young entrepreneur from Jeblog, Karanganom, Klaten who has a set of konwledge and skills (life skills) in the field of fisheries so as to develop local potential by optimizing the use of home yard land to become a private poll tourism object and aquaculture as a family business opportuniy.
Determinants of Employee Performance at PT Iskandar Indah Printing Textile (Iskandartex), Indonesia Retno Cahyani, Rusnandari; Kusumaningsih, Dyah Ayu; Kusumastuti, Anggit Dyah
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2024): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v14i1.347

Abstract

This study aims to analyze the influence of compensation, work discipline, motivation, and work environment on employee performance at PT Iskandar Indah Printing Textile (Iskandartex). The research method used is descriptive quantitative with a survey approach. The population in this study comprises all weaving section employees at PT Iskandar Indah Printing Textile, with a sample of 100 respondents selected through a purposive sampling technique. Data were collected using questionnaires that had been tested for validity and reliability. Data analysis was performed using multiple linear regression. The results indicate that compensation, work discipline, and motivation partially have a positive and significant effect on employee performance. However, the work environment does not have a significant effect on employee performance. Simultaneously, compensation, work discipline, motivation, and work environment have a significant effect on employee performance. The coefficient of determination (R2) of 0.341 indicates that 34.1% of the variation in employee performance can be explained by the four independent variables, while the remaining 65.9% is influenced by other factors not included in this study. This study suggests that companies should increase their focus on compensation, work discipline, and motivation to enhance employee performance. Additionally, even though the work environment does not show a significant effect, it is still important for companies to create a conducive work environment to support employee well-being and productivity.
The Influence of Quality Product, Service Quality, Trust, and Satisfaction on The Members’ Loyalty of KSPPS Bina Insan Mandiri Sari, Anggita Liviana Permata; Paningrum, Destina; Kusumastuti, Anggit Dyah
Muhasabatuna : Jurnal Akuntansi Syariah Vol. 7 No. 2 (2025): December
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat Institut Agama Islam syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/muhasabatuna.v7i2.3090

Abstract

This Study aims to know how quality products, quality service, trust, and satisfaction are influential to loyalty members of KSPPS Bina Insan Mandiri. Type study is descriptive quantitative with the research data obtained through a questionnaire. Population in study This an over member of KSPPS Bina Insan Independent and technical taking sample with method purposive sampling with amount sample as many as 150 members. Based on Simultaneous test results (F test) were obtained calculated F value > F table namely 105.794 > 2.43 with mark significance 0.000 < 0.05 so can conclude variable quality product, quality service, trust, and satisfaction in a way simultaneous influential significant to loyalty member of KSPPS Bina Insan Mandiri. Whereas partial test results (t-test) show that quality product obtained results calculated t value > t table namely 3,160 > 1,976 with mark significance 0.002 < 0.05 so can concluded variable quality product in a way Partial influential significant to loyalty member of KSPPS Bina Insan Mandiri, and variable satisfaction in a way Partial obtained results calculated t value > t table namely 14.896 > 1.976 with mark significance 0.000 < 0.05 so can conclude that variable satisfaction in a way Partial influential significant to loyalty member of KSPPS Bina Insan Mandiri. Whereas variable quality service obtained results calculated t value < t table namely 1.850 < 1.976 with mark significance 0.066 > 0.05 so can conclude that variable quality service in a way Partial No influential significant to loyalty member of KSPPS Bina Insan Independent and variable trust obtained results calculated t value < t table namely -2.396 < 1.976 with mark significance 0.018 < 0.05 so can conclude that variable trust in a way Partial No influential However significant to loyalty member of KSPPS Bina Insan Mandiri. The value of ???? 2 is 73.8%, meanwhile, the remaining 26.2% is influenced by other factors that are not researched in the study.  
ANALISIS STRATEGI PEMASARAN DIGITAL TOKOPEDIA DAN SHOPEE TERHADAP LOYALITAS PELANGGAN E-COMMERCE Kusumastuti, Anggit Dyah; Tri Wahyudi, Ahmad Agus Eko; Marchela, Tezhalonika; Nur Aulia, Luluk; Budi Lestari, Maharani Aura; Zahralia Aurel, Greysha Maretta
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 15 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v15i2.4917

Abstract

The rapid development of digital technology has brought about significant changes in the business world, particularly in the e-commerce sector. The ease of internet access and the use of smartphones have simplified buying and selling activities, which can now be done efficiently through online applications. In recent years, Tokopedia and Shopee have become the two major players dominating the Indonesian market and competing fiercely to retain customer loyalty. The integration of platforms like TikTok Shop with Tokopedia in 2024 presents increasing challenges for Tokopedia in building consumer trust after facing several regulatory hurdles. This research aims to analyse the digital marketing strategies implemented by Tokopedia and Shopee in increasing customer loyalty. Through a comparative approach and qualitative analysis, this study found that the effective use of social media, personalisation, and content marketing plays a key role in shaping positive perceptions and strengthening customer loyalty.
Pentingnya Memisahkan Pos Keuangan untuk IP dan MU (Investasi Pribadi dan Modal Usaha) Kusumastuti, Anggit Dyah; Kartinawati, Erwin; Nolani, Viona Sebastian
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1369

Abstract

The Traditional Herbal Medicine Craftsman UKM (UKM) in Kismoyoso Village, Boyolali, is a traditional herbal medicine business that has been passed down from previous generations and has been able to survive the onslaught of a wider variety of modern beverages. The problem faced by partners is that many entrepreneurs who started their businesses from scratch still have difficulty separating personal funds from business matters. The purpose of this PKM is to provide education on the importance of financial literacy, particularly in the aspect of separating personal finances from business capital. The methods used include preparation, implementation, and evaluation stages related to measuring the extent of participants' understanding and ability to manage their business finances. This approach is carried out as an effort to explain several simple strategies in separating IP and MU (personal investment and business capital) financial posts. The result of this community service activity is the ability of partners to manage finances by separating personal investments (IP) and business capital (MU). The separation is carried out through bookkeeping by recording business income and expenses so that it looks structured and neat.
Strategi Mahasiswa dalam Memanfaatkan Disrupsi Digital untuk Menciptakan Nilai Ekonomi Berbasis Pengalaman (Experience Economy) Kusumastuti, Anggit Dyah; Aisyah, Hanifah Nur; Hapsari, Anita Tri; Asna, Miftahatul; Amelia, Ragina Gita
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 2 (2025): December 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i2.7703

Abstract

Disrupsi digital terkait erat dengan perkembangan teknologi yang telah mengubah berbagai aspek kehidupan, termasuk membuka peluang ekonomi bagi mahasiswa. Kemajuan seperti e-commerce, layanan keuangan digital, dan sistem pembayaran online mengubah pola interaksi dan konsumsi, memungkinkan mahasiswa memanfaatkan teknologi untuk menciptakan nilai ekonomi. Penelitian ini menganalisis strategi mahasiswa dalam memanfaatkan disrupsi digital, khususnya e-commerce dan paylater, untuk menghasilkan nilai ekonomi berbasis pengalaman. Metode yang digunakan adalah Systematic Literature Review (SLR) dan analisis fenomenologis tren digital di kalangan mahasiswa. Hasil menunjukkan mahasiswa menerapkan strategi seperti personal branding, optimasi media sosial, integrasi platform e-commerce, penciptaan pengalaman pelanggan unik, serta pemanfaatan paylater sebagai modal awal. Strategi ini meningkatkan daya saing mahasiswa dalam ekonomi digital. Temuan menegaskan mahasiswa bukan sekadar pengguna teknologi, melainkan pencipta nilai ekonomi berbasis pengalaman.
Kajian Komparatif: Kapabilitas Dinamis Dan Strategi Diferensiasi Berkelanjutan Terhadap Penciptaan Value Bisnis Di Era Transformasi Digital Kusumastuti, Anggit Dyah; Astuti, Vera Siwi; Fariska, Denis; Aji, Ricko Tri Bayu; Indrafata, Danika Haris; Putri, Ayu Zulaikha Prasetyo
Jurnal Ekuilnomi Vol. 8 No. 1 (2026): Ekuilnomi Vol 8(1), Feb 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/b6fdjg88

Abstract

Changes in the business landscape due to digital transformation encourage the urgency of understanding the role of dynamic capabilities (sensing, seizing, reconfiguring capabilities) and sustainable differentiation strategies in value creation. This research aims to compare these two concepts, analyze the mediating or moderating role of dynamic capabilities, and develop an effective differentiation strategy model. Through a literature study method with content analysis, this research offers novelty in the form of a comparative-integrative study that produces a strategic model for sustainable competitive advantage. The result research show that Dynamic Capabilities strengthen the effectiveness Sustainable Differentiation Strategy by increasing organizational, adaptability, innovation, and agility. The integration of these two concepts produces a strategic model capable of enhancing business value creation in the era of digital transformation
Co-Authors Adhelya Jeanie Anggraeni Putri Afifah, Luthfiana Aisyah, Hanifah Nur Aji, Ricko Tri Bayu Amalina, Syahida Ulya Amaraningtyas, Adila Eva Amelia, Ragina Gita Anastasya, Revika Anggraeni Putri, Adhelya Jeanie Armila, Alvanisa Putri Asna, Miftahatul Astuti, Vera Siwi Budi Lestari, Maharani Aura Cahyo, Ferdiawan Diki Clarisa Elen Setiawati Destina Paningrum, Destina Desy Triastuti Diah Anggie Navita Erwin Kartinawati Fariska, Denis Fa`it, Ardhan Dwi FERY ARDIANSYAH Firdhaus Hari Saputro Al Haris Firman Pratama, Pramuditya Rizki Hapsari, Anita Tri Hidayah, Mila Nur Indianto, Dava Bagas Indrafata, Danika Haris Indriyani, Risma Kurniawan, Dinda Kurniawan, Dony Ragata Kusumaningsih, Dyah Ayu Marchela, Tezhalonika Mutiasari, Annisa Indah Nolani, Viona Sebastian Nur Aulia, Luluk Omry Tri Asmara Adi Purwati Purwati Putri, Adhelya Jeanie Anggraeni Putri, Ayu Zulaikha Prasetyo Putri, Balqis Fadhillah Ismail Rahayuningtyas, Marisma Catur Rositawati, Tsalisa Rusnandari Retno Cahyani Sari, Anggita Liviana Permata Sari, Dela Puspita Satrio, Daffa Sharon, Miracle Mawar Syaharany, Lailla Thoharudin, Kayis Tri Harningsih, Tri Tri Wahyudi, Ahmad Agus Eko Winanda, Yosiana Cahya Yusup, Fajar Muhammad Zahralia Aurel, Greysha Maretta