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All Journal Jurnal Bahana Manajemen Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Tadbir : Jurnal Studi Manajemen Pendidikan Syntax Literate: Jurnal Ilmiah Indonesia CogITo Smart Journal Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business Jurnal Mantik JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Aksara: Jurnal Ilmu Pendidikan Nonformal Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Ekonomi Jurnal Multidisiplin Madani (MUDIMA) Paradoks : Jurnal Ilmu Ekonomi Klabat Journal of Management Advances: Jurnal Ekonomi & Bisnis JER International Journal of Economics and Management Research
Ronny Hansje Walean
Fakultas Ekonomi Dan Bisnis, Universitas Klabat, Manado, Indonesia
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analysis of Factors Influencing XYZ University Lecturer's Intentions in Use of Microsoft Teams in the Post-Pandemic Period Using the UTAUT2 Approach Salainti, Shane Stephen Dylan; Walean, Ronny Hansje
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3820

Abstract

The post-pandemic era has brought significant challenges and opportunities for the adoption of digital platforms in education. This study investigates the factors influencing the intention and behavior of lecturers at XYZ University in using Microsoft Teams, utilizing the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework. Key constructs examined include Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Facilitating Conditions (FC), Hedonic Motivation (HM), Learning Value (LV), and Habit (HT). Data were collected through a structured questionnaire distributed to lecturers and students with prior experience using Microsoft Teams and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that Behavioral Intention, Facilitating Conditions, and Habit significantly influence Use Behavior, while the one that significantly influence Behavioral Intention is just Habit alone. Behavioral Intention emerged as a strong predictor of Use Behavior, demonstrating the central role of intention in technology adoption. The study highlights the importance of usability, emotional engagement, and institutional support in fostering sustained adoption of Microsoft Teams. Recommendations for enhancing adoption include improving training programs, ensuring adequate technical support, and integrating features that align with teaching goals and preferences.
Swipe, Shop, Repeat: Investigating Technology Acceptance In Indonesia’s Leading E-Commerce Ronny H. Walean; Christian G. Siwy; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7498

Abstract

With the rapid growth of e-commerce in Indonesia, understanding the factors influencing user acceptance is crucial for both platform developers and policymakers. This study examines the acceptance of Tokopedia, one of Indonesia’s leading e-commerce platforms, using Davis' Technology Acceptance Model (TAM). It aims to explore the relationships between perceived ease of use, perceived usefulness, attitude toward use, behavioral intention to use, and actual use within the TAM framework. A quantitative descriptive and correlational research design was adopted, utilizing an online survey distributed to 201 active Tokopedia users in North Sulawesi, Indonesia. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 3. The results indicate that attitude toward use and behavioral intention to use significantly influence actual use of e-commerce. Additionally, perceived ease of use positively affects both perceived usefulness and attitude toward use, while behavioral intention has the strongest impact on actual use. Furthermore, perceived ease of use and perceived usefulness influence actual use indirectly through attitude toward use and behavioral intention to use. These findings provide valuable insights for e-commerce practitioners seeking to enhance user engagement and platform adoption. By understanding the key determinants of e-commerce acceptance, businesses can develop more effective marketing strategies, improve user experience, and optimize product offerings to encourage sustained platform use.
Examining The Mediating Role Of Patient Satisfaction In The Relationship Between Service Quality And Loyalty In Faith-Based Private Hospitals Ronny H. Walean; Leonard Stiefen Mumek; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7741

Abstract

Public health services play a crucial role in fulfilling the basic needs of society, particularly in ensuring equitable access to quality healthcare. This study aims to analyze the impact of service quality on patient satisfaction and loyalty at Manado Advent Hospital, a faith-based private hospital in North Sulawesi, Indonesia. Using a quantitative research design, this study employed the SERVQUAL framework, which encompasses five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. Data were collected from a sample of 208 inpatients through structured questionnaires distributed in September to October 2024. Structural Equation Modeling (SEM) was conducted using SmartPLS to test 11 proposed hypotheses. The findings indicate that four service quality dimensions, tangibility, reliability, responsiveness, and empathy, positively and significantly influence patient satisfaction, which in turn significantly affects patient loyalty. These results underscore the mediating role of patient satisfaction in enhancing loyalty, emphasizing the need for management to focus on specific quality dimensions to improve overall service performance. The study offers theoretical and practical implications for service quality improvement strategies in faith-based healthcare institutions.
The Influence of Promotional Programs on Customer Interest in Using BNI Credit Cards Walean, Ronny Hansje; Mantiri, Anggun Tryuda Ninggrum
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku3267

Abstract

In today's worldwide economy, credit cards have become increasingly popular among consumers. One productthat has been rising quickly recently is the BNI Credit Card. The purpose of this study is to determine whether credit cardpromotions influence consumers' interest in using them as well as whether they can boost consumer satisfaction and brand loyalty. implementing quantitative methods, 302 respondents who already had BNI credit cards were gathered, using the Smart PLS Program and SEM PLS data analysis tools. This study provides a comprehensive description of the factors affecting customer satisfaction, brand loyalty, security measures, service quality, and promotions.
Analisis Keputusan Konsumen Dalam Penggunaan Fasilitas Kartu Kredit Walean, Frandy; Koyongian, Yeane; Walean, Ronny
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.9667

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan konsumen di kota Manado dalam menggunakan fasilitas kartu kredit Bank Mandiri. Latar belakang penelitian ini berangkat dari perkembangan sistem pembayaran yang semakin modern ditandai dengan peningkatan volume transaksi non tunai di Indonesia termasuk di Sulawesi Utara. Desain penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Data dikumpulkan melalui kuesioner yang dikembangkan dari wawancara mendalam dengan pengguna kartu kredit kemudian diuji validitas dan reliabilitasnya sebelum disebarkan kepada 200 responden dengan 192 responden layak dianalisis. Analisis data dilakukan menggunakan teknik analisis faktor eksploratori dan rotasi varimax. Hasil penelitian menunjukkan terdapat tujuh faktor utama yang mempengaruhi penggunaan kartu kredit Mandiri yaitu iklan, kualitas layanan, promo, citra perusahaan, fasilitas transaksi, keunikan manfaat, dan kemudahan berbelanja. Faktor iklan tercatat memberikan kontribusi variasi terbesar yaitu 39,254%. Temuan ini memberikan implikasi praktis bagi Bank Mandiri untuk memperkuat strategi pemasaran, meningkatkan kualitas layanan, serta mengembangkan fasilitas dan manfaat kartu kredit yang relevan dengan kebutuhan konsumen. Penelitian ini diharapkan dapat menjadi dasar pengambilan keputusan manajerial dalam upaya peningkatan kepuasan dan loyalitas nasabah. Kata Kunci: Kartu Kredit, Analisis Faktor, Perilaku Konsumen, Kota Manado
Pengaruh Media Sosial, Kepercayaan, Keterlibatan Konsumen, dan Loyalitas Terhadap Keputusan Pembelian Produk Fashion Skintific Koyongian, Yeane; Walean, Ronny H.; Dungus, Jane
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i8.61541

Abstract

This study aims to explore the influence of social media, trust, consumer engagement, and loyalty on purchasing decisions of Skintific brand fashion products. With a quantitative approach, primary data was collected through an online survey using a Google Forms questionnaire. A total of 212 respondents, who are active users of social media and Skintific products, completed the questionnaire completely. Data analysis was carried out using SmartPLS 3 software with the SEM PLS method. Most of the respondents were aged 17-25 years old and the majority were women. The results showed that consumer trust had the most significant influence on purchasing decisions (coefficient of 0.476), followed by loyalty (0.350), while the impact of social media was smaller (0.098). Additionally, active consumer engagement contributes greatly to loyalty, as engaged consumers are more likely to be loyal to the brand. These findings underscore the importance of building trust and loyalty through meaningful interactions with consumers. This study recommends that Skintific prioritize transparency and improving product quality to strengthen consumer trust. Additionally, social media integration with comprehensive marketing strategies, loyalty programs, and interactive campaigns can increase consumer engagement and loyalty. This study provides valuable insights for practitioners and academics in understanding consumer behavior in the digital age.
Work-Life Balance as a Mediator of Job Satisfaction among Indonesian Expatriates Mandagi, Deske W.; Gerungan, Citra Adriana; Walean, Ronny H.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4514

Abstract

Purpose: Expatriate job satisfaction has emerged as a critical topic in the context of increasing global workforce mobilities. This study aims to understand how lifestyle, job security, and work-life balance affect the job satisfaction of Indonesian expatriates living and working in Thailand. Methodology/approach: A quantitative research method was employed. A survey with structured questionnaires was administered to 200 Indonesian expatriates who had worked in Thailand for more than one year. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software to examine the relationships between the factors. Results: The study found that lifestyle, job security, and work-life balance all have a positive and significant impact on job satisfaction. It also showed that work-life balance plays an important role in connecting lifestyle and job security to the overall job satisfaction. Conclusions: Non-financial factors such as a good lifestyle, feeling secure in one’s job, and having a balance between work and personal life are very important for Indonesian expatriates’ job satisfaction. Employers and decision-makers should seriously consider these factors. Limitations: The study only focused on Indonesian expatriates in Thailand who had worked there for more than a year; therefore, the results might not apply to all expatriates or other countries. Contribution: This study provides insights for employers, HR professionals, and policymakers in Indonesia on improving job satisfaction and reducing the need for skilled workers to move abroad. It adds to the fields of international human resource management and expatriate studies.
The Interplay of Social Media Marketing, Brand Trust, Customer Satisfaction and Loyalty Walean, Ronny H.; Rantung, Nancy Margaretha; Mandagi, Deske W.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4519

Abstract

Purpose: This study aims to understand how social media marketing (SMM) affects customer satisfaction and loyalty in the context of emerging e-commerce markets, with a particular focus on the mediating role of brand tr Purpose: This study aimed to understand how social media marketing (SMM) affects customer satisfaction and loyalty in emerging e-commerce markets, with a particular focus on the mediating role of brand trust. Methodology/approach: This study used a quantitative correlational research design. Data were collected through an online survey of 182 active users of a leading Indonesian e-commerce platform. The data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results: The study found that SMM had a significant positive impact on brand trust. In turn, brand trust positively influences customer satisfaction and loyalty. Furthermore, brand trust is a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce brands. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital marketplaces. Limitations: This study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to strengthen consumer relationships. This study contributes to a broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets. ust. Methodology/approach: A quantitative correlational research design was used. Data were collected through an online survey of 182 active users of a leading e-commerce platform in Indonesia. The data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS software to examine the relationships between SMM, brand trust, customer satisfaction, and loyalty. Results/findings: The study found that SMM has a significant positive impact on brand trust. In turn, brand trust positively influences both customer satisfaction and customer loyalty. Furthermore, brand trust acts as a critical mediating variable that strengthens the relationship between SMM and customer outcomes. Conclusions: Building brand trust through effective social media engagement is essential for enhancing customer satisfaction and loyalty in e-commerce. SMM strategies that foster trust can serve as powerful tools for achieving long-term consumer retention in competitive digital markets. Limitations: The study focused solely on Indonesian users of a single e-commerce platform, which may limit the generalizability of the findings to other markets or platforms. Contribution: This study provides practical insights for marketers, digital strategists, and e-commerce businesses aiming to deepen consumer relationships. It contributes to the broader understanding of how social media engagement can be leveraged to build trust and drive loyalty in rapidly growing online markets.
Analysis of Factors that Affect Customer Satisfaction, Customer Loyalty at Manado Advent Hospital with a Servqual Approach Ronny H. Walean; Leonard Stiefen Mumek
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.344

Abstract

In meeting the basic needs of society, public services are important, especially in the health sector. A health institution, Manado Advent Hospital, was the focus of this research. With the vision of making Manado Advent Hospital the main choice for the people of North Sulawesi province and its surroundings and becoming the right hand of evangelism. The aim of this quantitative research is to analyze the quality of health services at the Manado Advent Hospital using the servqual method (physical evidence, reliability, responsiveness, trust and empathy). Apart from that, this can be used as evaluation material for management to improve service quality. Researchers have 11 hypotheses with a sample size of 208 through a questionnaire distributed in October 2024. The data can be analyzed using the Structural Equation Model (SEM) assisted by the SmartPLS statistical program. The results of the five variables in service quality found that there was one variable, namely assurance (H4), which did not have a significant and positive effect on customer satisfaction. Likewise with hypotheses H6, H7, H8, H9 which do not have a positive and significant effect on customer loyalty. rather, an indirect impact can be seen in variables H1, H2, H3 and H5 where these four variables have a positive and significant impact after the customer satisfaction variable (H11) acts as a mediator that influences customer loyalty. The population in this study were patients seeking treatment at this hospital. This is different from previous research which only examined outpatients. This research was carried out on inpatients who used BPJS insurance.
The Mediating Role of Satisfaction in the Relationship Between Brand Image, Price, Service Quality, and Digital Marketing on Student Loyalty in Higher Education Nomleni, Biliam Abiyut; Walean, Ronny H.; Mandagi, Deske W.
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1978

Abstract

In the increasingly competitive higher education sector, understanding the determinants of student satisfaction and loyalty is essential for institutional sustainability. This study aims to examine the influence of brand image, price, service quality, and digital marketing on student satisfaction and loyalty in a higher education context. The research was conducted at Universitas Klabat with a sample of 370 students selected through a purposive sampling technique. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that brand image, price, and service quality have positive and significant effects on student satisfaction, whereas digital marketing does not. Moreover, brand image, price, service quality, and satisfaction do not exert a significant direct impact on student loyalty. Instead, digital marketing demonstrates a positive and significant direct effect on student loyalty. These results highlight the importance of managing brand perception, pricing strategies, and service quality to enhance student satisfaction, while also emphasizing the crucial role of digital marketing in strengthening student loyalty. Additionally, the study reveals that student satisfaction does not serve as a significant mediator in the relationship between the independent variables and student loyalty. This research contributes to the literature by clarifying the distinct roles of satisfaction and digital engagement strategies in shaping loyalty within higher education institutions.
Co-Authors Christian G. Siwy Cliford R. Ratulangi Cryzelda Minerva Lumbantoruan Daysi Fikka Kelejan Delli Sabudu Deny Indra Pratama Deske W. Mandagi Douglass Rasuh Dungus, Jane Evelyn Natalie Karwur Fibrillya Priskila Moreen Soputan Frandy Melvin Walean Gerungan, Citra Adriana Hotmauli Harianja Juhenwils Talumantak Kawuwung, Lovimaci Jean Laoh, Jangs Lendo, Patricia Leonard Stiefen Mumek Leonard Stiefen Mumek Lumeno, Kimberly Mantiri, Anggun Tryuda Ninggrum Marni Roring Marselina Lay Rihi Nadia C. G. Tumober Nomleni, Biliam Abiyut Noufer A. Tumbelaka Paula Sumarandak Rantung, Nancy Margaretha Salainti, Shane Stephen Dylan Shapely Ambalao Sharon Kumaratih Dewi Wardoyo Supatman, Ernando R. Supit, Natalia Cindy Christine Tangkudung, Elisabeth Fransisca Timbuleng, Chrivana O. Tonny Irianto Soewignyo Walean, Frandy Yeane Koyongian