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All Journal Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen Teori dan Terapan Jurnal Manajemen dan Bisnis Indonesia Pendas : Jurnah Ilmiah Pendidikan Dasar SEIKO : Journal of Management & Business Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Journal of Innovation in Business and Economics Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Inovasi Ekonomi Jurnal Ilmiah Manajemen Kesatuan JIM (Jurnal Ilmu Manajemen) Warta Pendidikan : Jurnal Pendidikan dan Budaya Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Ranah Research : Journal of Multidisciplinary Research and Development Enrichment: Journal of Multidisciplinary Research and Development Journal of Economics and Management Scienties Journal of Management Research and Studies
Martaleni -
Universitas Gajayana Malang
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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REAL DESCRIPTION REGARDING THE MANAGEMENT OF HUMAN RESOURCE AND TOURISM MARKETING AT MICRO, SMALL AND MEDIUM ENTERPRISES OF TOURISM SECTOR IN EAST JAVA Hermawati, Adya; Ramlawati, Ramlawati; Husin, Husin; Nurwati, Nurwati; Martaleni, Martaleni
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.11

Abstract

To analyze and obtain the real description regarding the management of human resource at Micro, Small and Medium Enterprises (MSMEs) of Tourism Sector, which is understood through five aspects, which respectively are Transglobal Leadership, Job Involvement, Quality of Work Life, Organizational Citizenship Behavior, and Human Resource Performance. besides that, it is also necessary to understand the management of tourism marketing, which is understood through two aspects, that are Responsibility Marketing and Competitive Sustainability Tourism. The population of this research includes all human resource personnel at MSMEs of the Tourism Sector and all foreign and domestic tourists in East Java. The sample in this study was 200 MSMEs of the Tourism Sector that are selected from 10 regions with tourism potentials in East Java Province. From each MSME, there are 4 employees and 3 tourists who are chosen as respondents. This research involved 800 employees and 600 tourists, either foreign or domestic. Analysis technique uses Biplot / Cluster Analysis, which is aimed to obtain real description concerning human resource management and tourism marketing management at MSMEs of Tourism Sector. The results show that MSMEs in the Tourism Sector with Transglobal Leadership competitive advantages are found in Sidoarjo, Kediri, Blitar, and Malang districts. The competitive advantage of Quality of Work Life is found in Malang City and Kediri City. The competitive advantage of Organizational Citizenship Behavior is in Pasuruan Regency. The competitive advantage in Human Resources Performance is in Batu City. The competitive advantage of Responsibility Marketing is in Pasuruan Regency. Competitive advantages in Competitive Sustainability Tourism are found in Pasuruan City and Blitar City. This study introduces an integrated holistic compilation of the theoretical concepts of human resource strategy and marketing strategies implemented through the concept of responsible tourism marketing, which is applied to the MSMEs in the Tourism Sector in East Java Province.
Marketing Mix Strategies to Determine Purchasing Decisions for Fashion Products Fatimah; Martaleni, Martaleni
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.25

Abstract

The rapid development of the fashion business in Indonesia has led to high competition in the fashion business. In making purchasing decisions, consumers will be faced with several factors, one of which is the marketing mix factor. This study aims to examine the effect of the marketing mix on purchasing decisions. The research approach used is quantitative research with explanatory research. The variables in this study are product, price, promotion, place, and purchasing decisions. The research location is at Metro Busana Mojopahit. The population in this study were all buyers at Metro Clothing. The sampling technique was carried out using non-probability sampling technique, and a research sample of 90 respondents was obtained. Data analysis was carried out using multiple linear regression tests with SPSS software version 20. The results showed that product, price, promotion, and place partially and simultaneously had a positive and significant effect on purchasing decisions. The promotion variable is the variable that has the greatest effect on purchasing decisions. The results of the study indicate management to further maximize marketing given the increasingly fierce competition in the fashion business today.
The Influence of Marketing Mix on Loyalty Through Customer Satisfaction at Indomie Food Stalls (Warmindo) in Malang City Fitriyah; Martaleni
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.36

Abstract

The purpose of this study is to analyze the effect of the 7P Marketing Mix relationship (Product, Price, Promotion, Place, People, Process, Physical Evidence) on Loyalty and / or through Customer Satisfaction at Indomie Food Stalls in Malang City. This research is an explanatory research with a quantitative approach. The variables in this study include Marketing Mix 7P (X), Customer Satisfaction (Y), and Loyalty (Z). The population in this study are Warmindo consumers in Malang City who have made more than 1 purchase and are more than 17 years old, the number of which is not known with certainty. The sample used was 351 respondents with the data collection method using a questionnaire. The data analysis used is Partial Least Square-Structural Equation Model (PLS-SEM) using the help of the SmartPLS 4 analysis tool. The results of research with male-dominated respondents show that the 7P marketing mix affects customer satisfaction but the location variable has no effect on customer satisfaction. Price and location variables have no effect on customer loyalty. There is an influence between customer satisfaction and customer loyalty. Price, product, promotion, people, process and physical appearance variables have a positive effect on loyalty through customer satisfaction while location variables do not.
The Influence of the Marketing Mix on Customer Satisfation Dyah Murdayani Kusumaningrum; Martaleni
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.38

Abstract

This study aims to examine and analyze the effect of the marketing mix on customer satisfaction at the Nelongso Pakis Fried Chicken restaurant, Malang Regency. The population in this study were all customers who had visited the Nelongso Pakis Fried Chicken restaurant. The research method used is a quantitative method. Samples were taken as many as 240 respondents using purposive sampling technique. The type of data used in this research is primary data. Data collection techniques using a questionnaire. Hypothesis testing uses multiple linear regression analysis techniques with SPSS version 21.0. Based on the results of the partial analysis (T test) shows that the variable product, price, promotion, and people have a significant effect on customer satisfaction. While the place, process, and physical evidence variables have no significant effect on customer satisfaction. Furthermore, the results of the simultaneous analysis (Test F) showed that all independent variables had an effect on customer satisfaction at the Nelongso Pakis Fried Chicken Restaurant, Malang Regency.
The Effect of Corporate Image and Service Quality on Loyalty with Trust Mediation Madyaratri, Dellafanny Noor; Martaleni, Martaleni; Hendrakusuma, FX Bhakti
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.231

Abstract

This research examines the influence of corporate image and service quality on customer loyalty with customer trust as a mediating variable. Conducted at Kantor Pos Trenggalek, the study highlights the importance of internal company factors in shaping customer perceptions and sustaining loyalty in service-based businesses. Using a quantitative approach, data were collected from 160 respondents through judgmental sampling and analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings indicate that both corporate image and service quality have a significant positive effect on customer trust and loyalty. Furthermore, customer trust plays a mediating role in strengthening the relationship between these variables and loyalty. This research emphasizes the strategic value of building customer trust through consistent service quality and a strong corporate image to enhance long-term loyalty. Based on the findings, it is recommended that service providers consistently maintain and improve service performance and corporate reputation to foster trust and retain loyal customers. Future studies could explore other mediating or moderating variables, such as customer satisfaction or emotional attachment, to broaden the understanding of factors influencing loyalty.
Impact of Organizational Culture and Work Ethic on Employee Performance with Commitment as a Mediating Factor Among Generation Z Employees Anwar, Witania Putri; Hadiyati, Ernani; Wahyono, G. Budi; Imron, Moh.; Martaleni, Martaleni
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 1 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i1.1888

Abstract

This study looks at how company culture and work ethic affect the performance of Generation Z employees, using employee engagement as a mediator. Data were obtained using an associative quantitative technique through an online survey of Generation Z employees (ages 18-28 with at least six months of service) and analyzed using PLS-SEM. The results show that company culture has a favorable and considerable impact on performance, both directly and indirectly through employee engagement. However, work ethic only has a major impact on performance when employee participation is fully mediated. One important result is that employee involvement does not directly boost Generation Z performance; rather, intrinsic motivation has a larger effect.
Analysis of Tourist Satisfaction with Halal Tourism Attributes in the Covid-19 Period Martaleni, Martaleni; Nasir, Jamal Abdul; Khoiriyah, Rizqiyatul; Djawas, Satya Ramadhany
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 1 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.01.04

Abstract

Globally, halal tourism is viewed as a niche market with new needs and wants. This has motivated researchers to explore its prospects in Muslim-majority areas. Data were collected from 150 Muslim tourists using a judgment sampling approach. Existing scale instruments measured the social environment, facilities, and food as attributes of halal tourism and their effect on tourist satisfaction. Multiple linear regression was used to analyze the relationships between the research variables. The results confirm that the social environment and food have a significant, but partial, effect on tourist satisfaction. Facilities do not have a significant effect on satisfaction. However, all attributes—social environment, facilities, and food—work together to significantly affect tourist satisfaction at tourist attractions in Batu City. The social environment is the dominant factor influencing tourist satisfaction at Batu City tourism sites.
An Analysis on Halal Tourism Potential: An Overview of the Educational Aspects and Number of Tourist Visits Martaleni, Martaleni; Hermawati, Adya; Handhajani, Sri Budhi Pudji; Yasa, Ni Nyoman Kerti
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.01.09

Abstract

The phenomenon of the Islamic economy recently is a principal part of the global economy. The brands and services with halal/sharia concept in many products have become increasingly trending in the global economy, including in the tourism industry. Opportunities for the development of halal tourism are widely open as the rapidly growing Muslim population in the world. This study aims to analyse the potential of halal tourism from the educational aspect and the number of tourist visits to Bromo Tengger National Park. Primary data were collected through distributing questionnaires to Muslim tourists, in which the judgment sampling method was used for the selection of respondents. The number of respondents who filled out the questionnaire was 250 people. Furthermore, the data were analyzed using the exploratory multivariate method. Tourist education and the number of tourist visits to Bromo Tengger act as aspects that can influence tourist perceptions in providing an assessment of the potential of halal tourist destinations. The results showed that the tourists gave a pretty good perception for every aspect of measuring halal tourist destination. Based on the research results, it can be concluded that the Bromo Tengger destination has the potential as a halal tourist destination. Keywords: halal tourism, potential, tourists.
ANALISIS PENGARUH PENGGUNAAN APLIKASI SIMGAJI WEB TASPEN TERHADAP PENGURANGAN KESALAHAN PEMBAYARAN TUNJANGAN KELUARGA ASN DENGAN KEDISIPLINAN SEBAGAI VARIABEL MEDIASI Yunita Wibawani; Martaleni; Djuni Farhan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46402

Abstract

This study aims to analyze the effect of the use of the SIMGAJI Web Taspen application on reducing errors in family allowance payments for Civil Servants (ASN), with discipline as a mediating variable. The background of this research is based on the continued occurrence of payment errors despite the implementation of a digital payroll system in the Government of Probolinggo Regency.This research employs a quantitative approach using a survey method involving 54 payroll treasurers from Regional Apparatus Organizations (OPD). Data analysis was conducted using Structural Equation Modeling based on Partial Least Square (SEM-PLS) to examine the relationships between variables.The results show that the use of the SIMGAJI Web Taspen application has a positive and significant effect on reducing errors in family allowance payments. In addition, the use of the application also positively influences the level of ASN discipline. ASN discipline is proven to have a significant effect on reducing payment errors and also acts as a mediating variable in the relationship between application usage and the reduction of payment errors. The R² values of 0.49 for discipline and 0.587 for the reduction of payment errors are both categorized as moderate, indicating that the model has sufficient explanatory power for the relationships among variables.These findings indicate that the success of information system implementation is not only determined by technology but also by user behavior, particularly discipline in data management. Therefore, improving the quality of application usage should be accompanied by strengthening ASN discipline to minimize payment errors and enhance payroll accuracy.
Exploring the role of brand image and influencer marketing in a monopolistic competitive market Andi Mappatompo; Suhermin Suhermin; Martaleni Martaleni; Fitria Ariyani
Journal of Innovation in Business and Economics Vol. 9 No. 01 (2025): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v9i01.37957

Abstract

This study aims to analyze the influence of influencer marketing on purchasing intention with brand image as a mediating variable in a monopolistic competitive market. Using the Robust Least Square method, this study tested data from 100 respondents selected through purposive sampling: consumers who actively use body care products daily. The study results indicate that influencer marketing significantly influences building brand image, which becomes the main factor in increasing purchasing intention. However, no direct effect was found between influencer marketing and purchasing intention, thus emphasizing the role of brand image as a link between the two. In a monopolistic market, where competition focuses on non-price differentiation, brand image has proven to be a strategic asset that strengthens brand position. Influencer marketing helps create emotional narratives, credibility through endorsements, and personal relationships with audiences, all of which enhance brand image. Overall, this study emphasizes the importance of brand image management as the core of a digital marketing strategy. With a strong brand image, companies can increase purchasing intention, create consumer loyalty, expand product portfolios, and increase competitiveness in a dynamic industry
Co-Authors A. Fathony Hidayat Adya Hermawati Adya Hermawati Ahmad Andi Mappatompo Annisa Ratnaningtyas Anwar, Witania Putri Ari Kuswandari Yushinta Ayu Bulan Febry KD. Ayu Bulan Febry KD., Ayu Bulan Bagus Ibnu Utama Baiq Rosi Dedy Sugiarto Diana Supratiwi Djawas, Satya Ramadhany Djumahir - Djumilah Zain Djuni Farhan Dwi Febriani Dwi Orbaningsih Dyah Murdayani Kusumaningrum Dyah Sawitri Edwin Indra Prasetyo Endang Suswati Ernani Hadiyati Fatimah Fitria Ariyani Fitria Ariyani FITRIYAH G. Budi Wahyono Hartini Prasetyaning Pawestri Hastin Umi Anisah Hendrakusuma, FX Bhakti Husin Husin, Husin Imron, Moh. Islam, Saiful Kartika Dewi Sri Susilowati M. Jamal Abdul Nasir M. Taufik Akbar M. Yusuf Kurniawan Madyaratri, Dellafanny Noor Masruroh Masruroh Maulana Abdul Rahman Mintarti Rahayu Muhammad Dhohir Muhammad Meidy Nur Hafidz Ni Nyoman Kerti Yasa Nurwati Nurwati Oddi Soekarno Putra Paskalis Dakhi Ramlawati Ramlawati Rery Sukmawati Rini Astuti Rini Astuti Rini Astuti Rizqiyatul Khoiriyah Roby Sambung Ryke Novita Ryke Novita, Ryke S.B.P. Handhajani Sri Hadiati Suhermin, Suhermin Syaifurrahman Syaifurrahman Totok Hendarto Tri Cicik Wijayanti Umi Muawanah Wahyono, G. Budi Yelkotipki Rumoldus Bamulki Yoga Arif Wicaksono Yudianto Yudianto Yunita Wibawani