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All Journal Journal of Indonesian Tourism and Development Studies JAM : Jurnal Aplikasi Manajemen JURNAL ILMU EKONOMI & SOSIAL Jurnal Manajemen Teori dan Terapan Jurnal Manajemen dan Bisnis Indonesia SEIKO : Journal of Management & Business Jurnal Manajemen Strategi dan Aplikasi Bisnis EKUITAS (Jurnal Ekonomi dan Keuangan) Reformasi : Jurnal Ilmiah Ilmu Sosial dan Ilmu Politik Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Inovasi Ekonomi JIM (Jurnal Ilmu Manajemen) Warta Pendidikan : Jurnal Pendidikan dan Budaya Ar-Ribhu: Jurnal Manajemen dan Keuangan Syariah eMBeJi : Manajemen dan Bisnis Jurnal JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Economics and Management Scienties Journal of Management Research and Studies
Martaleni -
Universitas Gajayana Malang
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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KEPUASAN KERJA KARYAWAN SEBAGAI VARIABEL INTERVENING UNTUK INTERAKSI SOSIAL DAN SOCIAL SUPPORT TERHADAP KINERJA PADA PERUSAHAAN Muhammad Dhohir; Dyah Sawitri; Martaleni Martaleni
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 11 No. 1 (2024): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v11i1.982

Abstract

This research aims to examine and analyze job satisfaction as intervening social interaction and social support on performance at the Mulia Grand Manufacturing company. The research method used is quantitative. The data collection technique uses a questionnaire method. The sample used was 130 respondents, namely all employees in the production division of the converting division. The hypothesis will be tested using the SEM PLS method via WarpPLS version 7 software. The results of the research have proven that: 1). Social interaction has a positive and significant effect on performance through job satisfaction. 2).Social support has a positive and significant effect on performance through job satisfaction. 3). Job satisfaction has a positive and significant effect on performance. 4). Social interaction has a significant positive effect on job satisfaction. 5).Social support positive and significant effect on job satisfaction. 6). Social interaction has a positive and significant effect on performance. 7).Social support has a negative and insignificant effect on performance. It can be concluded that there is a significant positive influence of social interaction on performance through job satisfaction, meaning that the relationship between social interaction and performance will increase with job satisfaction. On the other hand, this research proves that there is a significant positive influence social support on performance through job satisfaction, meaning social support influence on performance with work satisfaction. This research also proves that there is a significant positive influence of job satisfaction on performance,
REAL DESCRIPTION REGARDING THE MANAGEMENT OF HUMAN RESOURCE AND TOURISM MARKETING AT MICRO, SMALL AND MEDIUM ENTERPRISES OF TOURISM SECTOR IN EAST JAVA Hermawati, Adya; Ramlawati, Ramlawati; Husin, Husin; Nurwati, Nurwati; Martaleni, Martaleni
Jurnal Aplikasi Manajemen Vol. 19 No. 1 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.01.11

Abstract

To analyze and obtain the real description regarding the management of human resource at Micro, Small and Medium Enterprises (MSMEs) of Tourism Sector, which is understood through five aspects, which respectively are Transglobal Leadership, Job Involvement, Quality of Work Life, Organizational Citizenship Behavior, and Human Resource Performance. besides that, it is also necessary to understand the management of tourism marketing, which is understood through two aspects, that are Responsibility Marketing and Competitive Sustainability Tourism. The population of this research includes all human resource personnel at MSMEs of the Tourism Sector and all foreign and domestic tourists in East Java. The sample in this study was 200 MSMEs of the Tourism Sector that are selected from 10 regions with tourism potentials in East Java Province. From each MSME, there are 4 employees and 3 tourists who are chosen as respondents. This research involved 800 employees and 600 tourists, either foreign or domestic. Analysis technique uses Biplot / Cluster Analysis, which is aimed to obtain real description concerning human resource management and tourism marketing management at MSMEs of Tourism Sector. The results show that MSMEs in the Tourism Sector with Transglobal Leadership competitive advantages are found in Sidoarjo, Kediri, Blitar, and Malang districts. The competitive advantage of Quality of Work Life is found in Malang City and Kediri City. The competitive advantage of Organizational Citizenship Behavior is in Pasuruan Regency. The competitive advantage in Human Resources Performance is in Batu City. The competitive advantage of Responsibility Marketing is in Pasuruan Regency. Competitive advantages in Competitive Sustainability Tourism are found in Pasuruan City and Blitar City. This study introduces an integrated holistic compilation of the theoretical concepts of human resource strategy and marketing strategies implemented through the concept of responsible tourism marketing, which is applied to the MSMEs in the Tourism Sector in East Java Province.
Marketing Mix Strategies to Determine Purchasing Decisions for Fashion Products Fatimah; Martaleni, Martaleni
Journal of Management Research and Studies Vol. 1 No. 1: January - June (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i1.25

Abstract

The rapid development of the fashion business in Indonesia has led to high competition in the fashion business. In making purchasing decisions, consumers will be faced with several factors, one of which is the marketing mix factor. This study aims to examine the effect of the marketing mix on purchasing decisions. The research approach used is quantitative research with explanatory research. The variables in this study are product, price, promotion, place, and purchasing decisions. The research location is at Metro Busana Mojopahit. The population in this study were all buyers at Metro Clothing. The sampling technique was carried out using non-probability sampling technique, and a research sample of 90 respondents was obtained. Data analysis was carried out using multiple linear regression tests with SPSS software version 20. The results showed that product, price, promotion, and place partially and simultaneously had a positive and significant effect on purchasing decisions. The promotion variable is the variable that has the greatest effect on purchasing decisions. The results of the study indicate management to further maximize marketing given the increasingly fierce competition in the fashion business today.
The Influence of Marketing Mix on Loyalty Through Customer Satisfaction at Indomie Food Stalls (Warmindo) in Malang City Fitriyah; Martaleni
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.36

Abstract

The purpose of this study is to analyze the effect of the 7P Marketing Mix relationship (Product, Price, Promotion, Place, People, Process, Physical Evidence) on Loyalty and / or through Customer Satisfaction at Indomie Food Stalls in Malang City. This research is an explanatory research with a quantitative approach. The variables in this study include Marketing Mix 7P (X), Customer Satisfaction (Y), and Loyalty (Z). The population in this study are Warmindo consumers in Malang City who have made more than 1 purchase and are more than 17 years old, the number of which is not known with certainty. The sample used was 351 respondents with the data collection method using a questionnaire. The data analysis used is Partial Least Square-Structural Equation Model (PLS-SEM) using the help of the SmartPLS 4 analysis tool. The results of research with male-dominated respondents show that the 7P marketing mix affects customer satisfaction but the location variable has no effect on customer satisfaction. Price and location variables have no effect on customer loyalty. There is an influence between customer satisfaction and customer loyalty. Price, product, promotion, people, process and physical appearance variables have a positive effect on loyalty through customer satisfaction while location variables do not.
The Influence of the Marketing Mix on Customer Satisfation Dyah Murdayani Kusumaningrum; Martaleni
Journal of Management Research and Studies Vol. 1 No. 2: July - December (2023)
Publisher : Optima Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61665/jmrs.v1i2.38

Abstract

This study aims to examine and analyze the effect of the marketing mix on customer satisfaction at the Nelongso Pakis Fried Chicken restaurant, Malang Regency. The population in this study were all customers who had visited the Nelongso Pakis Fried Chicken restaurant. The research method used is a quantitative method. Samples were taken as many as 240 respondents using purposive sampling technique. The type of data used in this research is primary data. Data collection techniques using a questionnaire. Hypothesis testing uses multiple linear regression analysis techniques with SPSS version 21.0. Based on the results of the partial analysis (T test) shows that the variable product, price, promotion, and people have a significant effect on customer satisfaction. While the place, process, and physical evidence variables have no significant effect on customer satisfaction. Furthermore, the results of the simultaneous analysis (Test F) showed that all independent variables had an effect on customer satisfaction at the Nelongso Pakis Fried Chicken Restaurant, Malang Regency.
The Effect of Corporate Image and Service Quality on Loyalty with Trust Mediation Madyaratri, Dellafanny Noor; Martaleni, Martaleni; Hendrakusuma, FX Bhakti
Journal of Economics and Management Scienties Volume 7 No. 4, September 2025
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v7i4.231

Abstract

This research examines the influence of corporate image and service quality on customer loyalty with customer trust as a mediating variable. Conducted at Kantor Pos Trenggalek, the study highlights the importance of internal company factors in shaping customer perceptions and sustaining loyalty in service-based businesses. Using a quantitative approach, data were collected from 160 respondents through judgmental sampling and analyzed using Partial Least Square – Structural Equation Modeling (PLS-SEM). The findings indicate that both corporate image and service quality have a significant positive effect on customer trust and loyalty. Furthermore, customer trust plays a mediating role in strengthening the relationship between these variables and loyalty. This research emphasizes the strategic value of building customer trust through consistent service quality and a strong corporate image to enhance long-term loyalty. Based on the findings, it is recommended that service providers consistently maintain and improve service performance and corporate reputation to foster trust and retain loyal customers. Future studies could explore other mediating or moderating variables, such as customer satisfaction or emotional attachment, to broaden the understanding of factors influencing loyalty.
Co-Authors A. Fathony Hidayat Adya Hermawati Adya Hermawati Ahmad Ari Kuswandari Yushinta Ayu Bulan Febry KD. Ayu Bulan Febry KD., Ayu Bulan Dedy Sugiarto Diana Supratiwi Djumahir - Djumilah Zain Dyah Murdayani Kusumaningrum Dyah Sawitri Ernani Hadiyati Fatimah FITRIYAH G. Budi Wahyono Hartini Prasetyaning Pawestri Hendrakusuma, FX Bhakti Husin Husin, Husin Islam, Saiful Kartika Dewi Sri Susilowati Madyaratri, Dellafanny Noor Masruroh Masruroh Maulana Abdul Rahman Mintarti Rahayu Muhammad Dhohir Ni Nyoman Kerti Yasa Nurwati Nurwati Ramlawati Ramlawati Rery Sukmawati Rini Astuti Rini Astuti Roby Sambung Ryke Novita Ryke Novita, Ryke S.B.P. Handhajani Sri Hadiati Syaifurrahman Syaifurrahman Totok Hendarto Yoga Arif Wicaksono Yudianto Yudianto