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Wirdayanti
Universitas Tadulako
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Journal : community service progress

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Strategi Pemasaran dan Tantangan Penjualan di Era Digitalisasi : Studi Kasus UMKM Cemilan Keripik Tempe Kenzi di Jl. Danau Maninjau LK. IV Kelurahan Padang Merbau Kota Tebing Tinggi Aziti, Tria Meisya; Saragih, Linda Hertaty; Wirdayanti, Wirdayanti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.277

Abstract

This study aims to analyze and propose effective digital marketing strategies for tempeh producers, who often still rely on traditional marketing methods, and to help MSMEs adapt to changing consumer behavior in the digital era. Tempeh product marketing strategies in the digital era generally discuss the importance of adopting digital technology by tempeh Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and increase competitiveness. It also identifies various sales strategies and challenges they face.
Co-Authors ., Rezki A. Masse, Burhannudin Abul Azis, Muhammad Dzaky Aisyah Warsid Aldy, Moh.Fajrin Sigit Amriana Amriana Amriana Amriana Andi Hendra Anita Ahmad Kasim ARDIANSYAH ARDIANSYAH Ardiansyah, R Asmaul Husna Asriani Asriani, Asriani Bakri Budiman, Wahyu Deni Irawan, Deni Deni Luvi Jayanto Deny Wiria Nugraha Dessy Santi Dwi Shinta Angreni Eka Ilhamni Fera Sawita Hajra Rasmita Ngemba Ihalauw, Sahron Angelina Indah Safitri Kade Dwi Arsana, I Gusti Ngurah Agung Laala, Jonathan Zebina Laila, Rahma Lamasitudju, Chairunnisa Masykur, M Miftah Miftah Miftah, Miftah Mohammad Yazdi Pusadan Mufthi, Mufthi Muhammad Akbar MUHAMMAD BAKRI Nadhar, Muhammad Ngurah, Gusti Nirwan Nirwan Nouval Trezandy Lapatta Noviantika, Noviantika Nursalim, Moh. Agung Nursiana Zasqia, Andi Nirina Qofifa, Sitti Nurlaili Rafika Sari Rahmah Laila Reinaldy Mansa, Jeremy Reniati Reniati Rinianty, Rinianty Rizka Ardiansyah Rizqa Raaiqa Bintana Ryfial Azhar Sabarudin Saputra Sahril Sahril Saputra, Darman Saragih, Linda Hertaty Semmagga, Nuraeni Septiano Anggun Pratama Sri Khaerawati Nur Suryani Putri, Fadiah Suzanna Fitri Syafa'at, Fizar Syahrullah Syahrullah Syahrullah Syaiful Hendra Tria Meisya Aziti Wahyu Setiawan Wongkar, Noel Marcell Jonathan Yanti, Alda Yuri Yudhaswana Joefrie Yusuf Anshori