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All Journal Jurnal Tata Kota dan Daerah ASEAN Journal on Hospitality and Tourism Komunikator The Indonesian Journal of Planning and Development Jurnal Wilayah dan Lingkungan Proceeding SENDI_U Plano Madani : Jurnal Perencanaan Wilayah dan Kota Journal of Regional and Rural Development Planning Journal of Architectural Research and Design Studies Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi KURVATEK Jurnal Bakti Masyarakat Indonesia Arsitektur Universitas Pandanaran Jurnal (ArsiP) Jurnal Ilmiah Telsinas Elektro, Sipil dan Teknik Informasi Journal of Tourism Economics and Policy Indonesian Journal of Spatial Planning International Journal of Applied Sciences in Tourism and Events JAPI: Jurnal Akses Pengabdian Indonesia Prosiding Seminar Nasional Rekayasa Teknologi Industri dan Informasi ReTII
I Gede Wyana Lokantara .
Program Studi Perencanaan Wilayah Dan Kota, Universitas Terbuka
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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Journal : komunikator

 1 
UNDERSTANDING CREATIVE ECONOMY CONCEPT THROUGH INNOVATION ADOPTERS PERSPECTIVE Ayu, Aulia Suminar; Dwihantoro, Prihatin; Lokantara, I Gede Wyana
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121031

Abstract

This research is part of Creative Economy Sub-Sector?s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is used because Kendal Regency Government is still not familiar with the concept of the creative economy. This qualitative descriptive research used interviews, observation, FGD, and literature study as the method to gather data. Results showed that from 229 SME labeled with the creative economy by Youth, Sports, and Tourism Department, Kendal Regency only 66 of them that met Creative Economy Agency (Badan Ekonomi Kreatif- BEKRAF) criteria. This means that the officials' understanding of the concept of the creative economy is not yet comprehensive. The creative economy is essential to shape the image of the regency (city branding). On the other hand, Kendal Regency had a program to improve the image of the city as a form of smart branding. Smart Branding was a derivation of the Smart City Kendal master plan in 2018-2028. The lack of relevant data in the Kendal District Government showed that the desire to improve the image of the city had not been worked out effectively.
Understanding Creative Economy Concept through Innovation Adopters Perspective Aulia Suminar Ayu; Prihatin Dwihantoro; I Gede Wyana Lokantara
Komunikator Vol 12, No 1 (2020)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.121031

Abstract

This research is part of Creative Economy Sub-Sector’s Mapping and Clustering in Kendal Regency. The research aims to describe stakeholder understanding (refers to Kendal Regency Government) towards the creative economy concept using diffusion of innovation theory. The diffusion of innovation is used because Kendal Regency Government is still not familiar with the concept of the creative economy. This qualitative descriptive research used interviews, observation, FGD, and literature study as the method to gather data. Results showed that from 229 SME labeled with the creative economy by Youth, Sports, and Tourism Department, Kendal Regency only 66 of them that met Creative Economy Agency (Badan Ekonomi Kreatif- BEKRAF) criteria. This means that the officials' understanding of the concept of the creative economy is not yet comprehensive. The creative economy is essential to shape the image of the regency (city branding). On the other hand, Kendal Regency had a program to improve the image of the city as a form of smart branding. Smart Branding was a derivation of the Smart City Kendal master plan in 2018-2028. The lack of relevant data in the Kendal District Government showed that the desire to improve the image of the city had not been worked out effectively.
Co-Authors Amo, Farisa Maulinam Amo, Rahmat Ekaputra Aula Sekar Arum Pertiwi Aulia Suminar Ayu Ayu, Aulia Suminar Damayanti Asikin Dessy Mayasarib Dwihantoro, Prihatin Farisa Maulinam Amo Farisa Maulinam Amo Farisa Maulinam Amo Farisa Maulinam Amo Herdianti, Wenny Indra Abdam Muwakhid Jayantara, I Wayan Putra Jayantara Khairunnisak Khairunnisak Khairunnisak, Khairunnisak Lisa Dwi Wulandari Marsista Buana Putri, Marsista Buana Mayasari, Dessy Munthe, Anggiat Daniel Anderson Mustofa, Hery Nanik Hidayati Prihatin Dwihantoro Rafi'i, Muhammad Rafika Hilmi Nasution Simanjuntak, Rizky Siti Zulfa Yuzni Zhilli Izzadati Khairuni