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All Journal Jurnal EMT KITA Lensa Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Journal of Artificial Intelligence and Digital Business West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi dan Kewirausahaan West Science Ezra Science Bulletin West Science Social and Humanities Studies Jurnal Pengabdian Masyarakat dan Riset Pendidikan The Eastasouth Journal of Social Science and Humanities Jurnal Penelitian Manajemen (JPEMA) Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory
Dasa Rahardjo Soesanto
Universitas Utpadaka Swastika
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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The Effect of Business Process Digitalization, Product Affordability, and Social Value on Customer Loyalty for Social Entrepreneurs in Bandung Sinulingga, Gairah; Setiadi, Bekti; Soesanto, Dasa Rahardjo
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2094

Abstract

This study examines the influence of business process digitization, product affordability, and social value on customer loyalty in the context of social entrepreneurship in Bandung, Indonesia. Social entrepreneurs operate not only for profit but also for societal benefit, making customer loyalty crucial for sustaining their dual missions. A quantitative approach was employed, involving 130 respondents who had interacted with social enterprises in Bandung. Data were collected through a structured questionnaire using a 5-point Likert scale and analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS) version 3. The results reveal that all three independent variables—business process digitization, product affordability, and social value—have significant and positive effects on customer loyalty. Among them, social value has the strongest influence, indicating that customers are more likely to remain loyal when they perceive their purchases as contributing to a broader social cause. The study concludes that a combination of technological integration, economic inclusiveness, and social mission clarity is essential for fostering customer loyalty in social enterprises.
The Influence of Resonant Leadership on Job Satisfaction with Visionary Leadership as a Moderating Variable: Penelitian M. Asbullah; Muhammad Aga Sekamdo; Dasa Rahardjo Soesanto; Montaris Silaen; Ifadhila
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2165

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that uses previous research as the main milestone for creating and proving the existing hypotheses in this study. The data used in this study is primary data that the researcher obtained from 345 employees working at Lippo Plaza Malls throughout Indonesia. The existing data was analyzed using smart PLS 4.0 analysis. The result in this article show that the first and second hypotheses in this article can be accepted and proven. In the first hypothesis, a resonant leadership style can have a positive relationship and a significant influence on Job Satisfaction. This is because the P-value is positive and below the 0.05 significance level, namely 0.022. These results indicate that a resonant leadership style can make employees feel comfortable and easy to complete their work. In addition, the visionary leadership style variable can also strengthen the influence of the resonant leadership style variable on job satisfaction because the p-values ​​tend to be positive and are below the significance level of 0.019, not too different from direct testing of 0.022.
Pengaruh Diversifikasi Produk, Promosi Penjualan, dan Reputasi Merek Terhadap Minat Beli Konsumen pada Industri Makanan dan Minuman di Bandung Priyana, Yana; Soesanto, Dasa Rahardjo; Maulina, Evaf; Wibowo, Sarwo Eddy
Jurnal Bisnis dan Manajemen West Science Vol 3 No 02 (2024): Jurnal Bisnis dan Manajemen West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jbmws.v3i02.1150

Abstract

Penelitian ini menyelidiki pengaruh diversifikasi produk, promosi penjualan, dan reputasi merek terhadap niat beli konsumen dalam industri makanan dan minuman di Bandung, Indonesia. Sampel sebanyak 130 konsumen disurvei dengan menggunakan kuesioner terstruktur, dan analisis data dilakukan dengan menggunakan Structural Equation Modeling dengan Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan hubungan positif yang signifikan antara diversifikasi produk, promosi penjualan, reputasi merek, dan niat beli konsumen. Diversifikasi produk, promosi penjualan, dan reputasi merek secara bersama-sama menjelaskan 76,3% dari varians niat beli konsumen. Analisis mediasi lebih lanjut mengungkapkan bahwa promosi penjualan dan reputasi merek memediasi sebagian hubungan antara diversifikasi produk dan niat beli konsumen. Temuan ini menggarisbawahi pentingnya inisiatif pemasaran strategis dalam membentuk perilaku konsumen dan mendorong keputusan pembelian dalam industri makanan dan minuman di Bandung.
Dampak Strategi Pemasaran, Kemitraan Bisnis, dan Kualitas Produk terhadap Daya Saing UMKM di Jawa Barat Maulina, Evaf; Soesanto, Dasa Rahardjo; Khotijah, Nur; Mardiah, Ainil
Jurnal Ekonomi dan Kewirausahaan West Science Vol 2 No 04 (2024): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v2i04.1641

Abstract

Penelitian ini menyelidiki dampak dari strategi pemasaran, kemitraan bisnis, dan kualitas produk terhadap daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Jawa Barat. Pendekatan kuantitatif digunakan, dengan data yang dikumpulkan dari 170 UMKM menggunakan kuesioner terstruktur dan dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). Temuan menunjukkan bahwa kemitraan bisnis memiliki pengaruh positif yang paling signifikan terhadap daya saing UMKM, diikuti oleh kualitas produk dan strategi pemasaran. Hasil penelitian menyoroti pentingnya membentuk aliansi strategis, mempertahankan standar produk yang tinggi, dan menerapkan strategi pemasaran yang efektif untuk meningkatkan daya saing. Studi ini berkontribusi pada literatur dengan memberikan bukti empiris tentang faktor-faktor penting yang mendorong keberhasilan UMKM dalam konteks regional dan menawarkan rekomendasi praktis bagi manajer UMKM dan pembuat kebijakan.
The Impact of Social Media Influence and Online Shopping Habits on Consumer Behavior and Social Identity in the Digital Economy in Indonesia Frans Sudirjo; Soesanto, Dasa Rahardjo; Susilo, Anton
The Eastasouth Journal of Social Science and Humanities Vol. 2 No. 01 (2024): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v2i01.344

Abstract

This study examines the impact of social media influence and online shopping habits on consumer behavior and social identity in the context of Indonesia’s digital economy. Using a quantitative approach, data were collected from 280 respondents through a Likert-scale questionnaire, and Structural Equation Modeling with Partial Least Squares (SEM-PLS) was employed to analyze the relationships. The results reveal that both social media influence and online shopping habits significantly affect consumer behavior and social identity. Additionally, consumer behavior and social identity were found to contribute strongly to the growth of the digital economy. The findings highlight the pivotal role of digital platforms in shaping consumer actions and identities, driving Indonesia’s digital economy. The study provides practical insights for businesses to leverage social media and e-commerce in influencing consumer behavior and for policymakers to foster a supportive digital infrastructure.
Environment as a Moderating Variable in the Influence of Mental Health on Employee Performance Titin, Titin; Yustiyawan, Rachman Halim; Alhakim, Bambang Amir; Riyanti, Apriani; Soesanto, Dasa Rahardjo
Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Vol. 3 No. 4 (2025)
Publisher : Sharia Journal and Education Center Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62976/ijijel.v3i4.1594

Abstract

In the era of digital transformation and fluctuating market dynamics, employee psychological well-being has become a key determinant of organizational success. This study aims to analyze the influence of mental health on employee performance by positioning the work environment as a moderating variable. Using a quantitative approach, this study processed primary data from 200 respondents in industrial sectors with high work pressure. The analytical tool used was E-Views through the Moderated Regression Analysis (MRA) method to test the interaction effect between the independent and moderator variables. The results of the analysis indicate that mental health contributes positively and significantly to employee performance. Furthermore, it was found that the work environment functions as a moderating variable that strengthens the relationship (strengthening effect). These findings confirm that a conducive work environment, both physically and psychosocially, can mitigate the negative impact of employee mental degradation on their work output. The implications of this study suggest that organizational management should integrate mental health policies into the work environment design to achieve sustainable productivity.
Pengaruh Pelatihan dan Pengembangan Karir terhadap Kinerja Karyawan dengan Kepuasan Kerja sebagai Variabel Mediasi pada Karyawan PT Bank Pembangunan Daerah Jawa Barat dan Banten, Tbk (BJB) Cabang Tangerang Modernland, Kota Tangerang Soesanto, Dasa Rahardjo; Rachmawati, Arnisya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4464

Abstract

Penelitian ini bertujuan mengetahui pengaruh pelatihan, pengembangan karir terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi. Objek penelitian pada penelitian ini adalah Karyawan yang datang di lokasi penelitian di PT Bank Pembangunan Daerah Jawa Barat Dan Banten, Tbk (Bjb) Cabang Tangerang Modernland, Kota Tangerang. Metode yang digunakan adalah metode kuantitatif dan menganalisis hubungan antara variabel bebas dengan variabel terikat, alat ukur yang digunakan yaitu menggunakan skala likert dengan teknik pengambilan sample menggunkan sampling jenuh, jumlah dari populasi yang ada sebagai sample berjumlah 64 karyawan. Untuk uji validitas peneliti menggunkan analisis statistik dengan program SmartPLS Versi 4.1.1.4. Hasil analisis yang didapat adalah pelatihan terhadap kinerja karyawan memiliki hubungan yang positif yaitu sebesar 0.231; T-Statistik 2.425<1,96; dan P-Value 0.015>0,05. pelatihan terhadap kepuasan kerja memiliki hubungan yang positif yaitu sebesar 0,420; T-Statistik 3.394>1,96; dan P-Value 0,001<0,05. Pengembangan karir terhadap kinerja karyawan memiliki hubungan yang positif yaitu sebesar 4.815; T-Statistik 4.815>1,96; dan P-Value 0,000<0,05. Pengembangan karir terhadap kepuasan kerja memiliki hubungan yang positif yaitu sebesar 0.489; T-Statistik 3.974>1,96; dan P-Value 0,000<0,05. Kepuasan kerja terhadap kinerja karyawan memiliki hubungan yang positif yaitu sebesar 0.329; T-Statistik 2.830>1,96; dan P-Value 0,005<0,05. Hasil pengujian mediasi menunjukkan bahwa kepuasan kerja mampu memediasi pengaruh pelatihan dan pengembangan karir terhadap kinerja karyawan. Temuan ini menegaskan pentingnya peran pelatihan dan pengembangan karir dalam meningkatkan kepuasan kerja guna mendorong peningkatan kinerja karyawan secara optimal.
The Role of Social Media Marketing in Building Customer Loyalty among Millennials Sudirjo, Frans; Soesanto, Dasa Rahardjo
West Science Business and Management Vol. 3 No. 04 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i04.2547

Abstract

This study investigates the role of social media marketing in building customer loyalty among Indonesian millennials. A quantitative research approach was employed to examine the relationship between social media marketing activities and customer loyalty. Data were collected from 150 Indonesian millennial respondents who actively use social media and engage with brand-related content. The measurement instrument used a five-point Likert scale, and the collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) version 25. The results of simple linear regression analysis indicate that social media marketing has a positive and significant effect on customer loyalty, with a regression coefficient of 0.693 and a significance value below 0.05. The coefficient of determination (R²) of 0.445 suggests that social media marketing explains 44.5% of the variance in customer loyalty. These findings highlight the importance of content quality, interaction, information sharing, and trust in strengthening long-term relationships with millennial consumers. The study provides practical implications for businesses in Indonesia to optimize social media marketing strategies in order to enhance customer loyalty and sustain competitive advantage in the digital marketplace.
Co-Authors Agatha, Aurelia Ainil Mardiah Alhakim, Bambang Amir Amir Hamzah Daeli, Yemima Juniarni Daeli Dahlia Amelia Desy Dharmawati Evaf Maulina Frans Sudirjo Ifadhila Imam Hanafi Ipah Masripah Junita, Ervina Khotijah, Nur M. Asbullah Maulina, Evaf Mei Rafina Jihan Montaris Silaen Muhammad Aga Sekamdo Nely Salu Padang Paula Theodora Popong Suryani Priyana, Yana Puri Swastika Gusti Krisna Dewi Qadafi, Muamar Rachman Halim Yustiyawan Rachmawati, Arnisya Riyanti, Apriani RR. Prima Dita Hapsari Sarwo Eddy Wibowo Setiadi, Bekti Sinulingga, Gairah Suhadarliyah Susilo, Anton Titin Titin Umiyati, Hesti Wibowo, Sarwo Eddy Yana Priyana Yoyok Cahyono