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All Journal Sains: Jurnal Manajemen dan Bisnis AdBispreneur Journal of Secretary and Business Administration Jurnal Bisnis Terapan JURNAL LENTERA BISNIS MIMBAR : Jurnal Penelitian Sosial Dan Politik Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Bisnis dan Manajemen (JBM) INDEPENDEN: Jurnal Politik Indonesia dan Global Jurnal Manajemen dan Bisnis Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik
Tetty Herawaty
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Bisnis dan Manajemen (JBM)

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Srategi Pemanfaatan Instagram Sebagai Media Periklanan Saffanah Salma; Cecep Safa'atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 17 (2021): Issue 2
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v17i2.235

Abstract

This research aims to find out the right strategy in using Instagram as an advertising medium for MSMEs in Amoira using descriptive qualitative methods. The data is taken by doing two ways, namely interviews and also observations. The data obtained is processed by several methods such as internal resources analysis, Sustainable Competitive Advantage (SCA) analysis, VRIO framework, and also TOWS analysis. Then the researchers conducted a content analysis to propose strategies for using Instagram. In this study, generate strategies that can be carried out based on the analysis conducted on Amoira. Keywords: instagram utilization strategy, advertising media, impression Abstrak Penelitian ini bertujuan untuk mengatahui apa strategi yang tepat dalam pemanfaatan Instagram sebagai media periklanan pada UMKM Amoira menggunakan metode kualitatif deskriptif, data diambil dengan melakukan 2 cara yaitu wawancara dan juga observasi. Data yang diperoleh diolah dengan sejumlah metode seperti analisis internal resources, analisis Sustainable Competitive Advantage (SCA), framework VRIO dan juga analisis TOWS. Kemudian peneliti melakukan analisis konten untuk mengusulkan strategi pemanfaatan Instagram. Pada penelitian ini, menghasilkan strategi-strategi yang bisa dilakukan berdasarkan analisis yang dilakukan pada Amoira. Kata kunci: strategi pemanfaat instagram, media periklanan, impression
Co-Authors Anne Fauziyah Arianis Chan Ayudhiya, Jihan Syairaa Paras Putri Candra Nurdin Nugraha Cecep Safa'atul Barkah Cecep Safa’atul Barkah Cecep Syafa'atul Barkah Cecep Syafaatul Barkah Chandra Hendriyani Christian Dwi Putri Septian Christin Dwi Putri Septian Dian Fordian Erna Maulina Fadhila Hana Martaputri Fildy Eka Wisudastuti Husna, Fauziah Leny Rahayu Lina Aulia Lina Auliana Lina Aulina Lucky Taufik Sutrisno Pratami Wulan Tresna Ripal Erlangga Rishyadi, Girda Ruslan, Budiana Saffanah Salma Selvia Putri Dwianti Shafira Tiara Rachmawati Yolanda Oktavia