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All Journal ETTISAL Journal of Communication Jurnal Moral Kemasyarakatan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Ilmiah Kanderang Tingang Proceedings of International Conference on Multidiciplinary Research Dirgamaya: Jurnal Manajemen dan Sistem Informasi
Femmy, Femmy
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : ETTISAL Journal of Communication

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Mapping The Characteristics of Medical Influencer on Social Media: A Study from Indonesia Ernungtyas, Niken Febrina; Boer, Rino Febrianno; Femmy, Femmy
ETTISAL : Journal of Communication Vol. 9 No. 1 (2024): ETTISAL : Journal of Communication
Publisher : Universitas Darussalam Gontor collaboration with ISKI (Ikatan Sarjana Ilmu Komunikasi Indo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ejoc.v9i1.9895

Abstract

Social media have a crucial role in health discourse and have become a health information source in Indonesia. Health professionals have actively shared information, updated the situation and regulations, explained the cases by answering users’ questions, and combated the hoax through their accounts during the COVID-19 pandemic. Health professionals are still perceived as credible and trusted sources to provide health information and messages to the public. This study aims to describe the credibility and expertise aspect of a medical doctor on social media, particularly Instagram, TikTok, and Twitter. The research uses a quantitative approach capturing the bio and content from the accounts of medical influencers. The research findings reveal that health professionals on social media have transformed into microcelebrities, where some receive pay to promote and self-promote themselves.
Co-Authors Afrom, Ichyatul Awalludin, Dudi Azahari, Abd Rahman Bakhtiar Bakhtiar Boer, Rino Febrianno Dilla, Widya Permata Ernungtyas, Niken Febrina Indaryono Indaryono, Indaryono Krisyandera, Windica Nurhalisa, Nurhalisa Rahmadi Rahmadi Roso Sugiyanto, Roso Rostiani, Yeny Sakman, Sakman Sapriline, Sapriline Simpun, Simpun Umayah, Syifa