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All Journal Daya Saing : Jurnal Ilmu Manajemen Procuratio : Jurnal Ilmiah Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan Journal Compound : Improving the Quality of English Education ASEAN Marketing Journal Journal of Artificial Intelligence and Digital Business Jurnal Riset Manajemen Indonesia Indonesian Journal of Advanced Social Works (DARMA)
Putri, Librina Tria
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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MEMBANGUN LOYALITAS PELANGGAN : STUDI TERHADAP KUALITAS LAYANAN, HARGA, DAN KEPUASAN DI PT. J & T EKSPRESS BANGKINANG Putri, Librina Tria; Setiawan, Adi; Salis, Muhammad; Ali , Auzar
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1711

Abstract

 Abstract                         This study aims to determine the effect of service quality, price and customer satisfaction simultaneously and partially on customer loyalty (survey at PT. J&T Ekspress Bangkinang Branch). The sampling technique used is by using simple random sampling method, which means taking samples from members of the population randomly without regard to strata. So to determine the sample, the Slovin formula is used with a total sample of 100 customers. Data analysis technique using multiple linear regression models. The results of hypothesis testing simultaneously and partially show that the variables of service quality, price and customer satisfaction have a significant effect on customer loyalty at PT. J&T Express Bangkinang Branch. The closeness of the relationship between the variables of Service Quality, Price and Customer Satisfaction with Loyalty at PT. J&T Express Bangkinang Branch of 88.1% with a high contribution level, while the remaining 11.9% is influenced by other variables.                                          Keywords       Customer Loyalty, Customer Quality, Price dam Consumer  Satisfaction
Digital Marketing Exploitation Training in an Effort to Increase the Potential Selling Power of Female UMKM in Pekanbaru City Putri, Librina Tria; Rahmawati, Rahmawati; Salis, Muhammad; Ikhsan, Afdhol
Indonesian Journal of Advanced Social Works Vol. 2 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i6.7703

Abstract

Digital marketing training is the key to developing UMKM, especially women, in Pekanbaru City. Even though UMKM have a vital role in the local economy, many of them still experience difficulties in adopting online marketing. In the digital era, an online presence is not just a necessity, but a great opportunity to expand markets and increase product selling power. In addition, the impact of the COVID-19 pandemic strengthens the need for adaptation to consumer behavior that shifts to online platforms. Digital marketing strategy training is a crucial solution to help women UMKM survive and grow amidst these challenges, increase their competitiveness and expand their market reach. Community service activities are expected to provide the knowledge, skills and tools needed so that women UMKM can successfully exploit the potential of digital marketing.
ANALISIS EFEKTIVITAS PROMOSI MENGGUNAKAN MEDIA SOSIAL INSTAGRAM PADA ZAKY & DICKY CAFE DI BANGKINANG KOTA Putri, Librina Tria; Diantara, Litra; Kamal, Mustafa
Jurnal Daya Saing Vol. 8 No. 1 (2022): Dinamika Pemasaran, SDM, Keuangan, dan Kewirausahaan pada Berbagai Sektor di Er
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v8i1.891

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah upaya periklanan Instagram Zaky & Dicky Cafe efektif. Instagram adalah program berbagi gambar dan video yang memungkinkan pengguna mengambil foto, merekam video, menerapkan filter digital, dan berbagi kreasi mereka di berbagai jaringan jejaring sosial. Untuk mengetahui efikasinya terhadap interaksi sosial, peneliti menggunakan analisis model EPIC (empati, persuasi, dampak, dan komunikasi) dan mengujinya secara individual menggunakan teknik skor rata-rata. Populasi dan sampel diambil dari pelanggan Zaky & Dicky Cafe. Pengambilan sampel dilakukan dengan teknik sensus sebanyak 100 sampel. Berdasarkan hasil penelitian, pemasaran Zaky & Dicky Cafe dengan media sosial instagram efektif.
The Impact of Price Perception on Used Car Brand Image at Arengka Automall Pekanbaru Irfandi, Nazmul; Putri, Librina Tria; Desmawati, Desmawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5353

Abstract

This study examines the impact of price perception on the brand image of used cars at Arengka Automall Pekanbaru. The used car industry is characterized by high information asymmetry and perceived risk, making price perception a crucial factor influencing consumer evaluations and brand image formation. A quantitative research approach was employed using a survey method. Data were collected from 200 consumers who had purchased used cars at Arengka Automall Pekanbaru through a structured questionnaire using a five-point Likert scale. The sampling technique applied was purposive sampling. The collected data were analyzed using simple linear regression with the assistance of statistical software. The results indicate that price perception has a positive and significant effect on the brand image of used cars, with a regression coefficient of 0.705 and a significance value below 0.05. This finding demonstrates that consumers who perceive prices as fair, competitive, and commensurate with vehicle quality tend to form a more positive brand image of the used car showroom. The coefficient of determination (R²) shows that price perception explains 49.7% of the variance in brand image, while the remaining percentage is influenced by other factors beyond the research model. This study contributes theoretically by strengthening marketing literature related to price perception and brand image in the context of the used car industry, which has received limited empirical attention. Practically, the findings provide important managerial implications for used car showroom management in designing transparent and value-based pricing strategies to enhance consumer trust and build a sustainable brand image.
Co-Authors Ahmad Faisal Ali , Auzar Andri Irawan Auzar Ali Azhari Azhari Desmawati Desmawati Fachry Abda El Rahman Hasby, Nazar Hendrizal Hendrizal Henrizal, Henrizal Ikhsan, Afdhol IRFANDI, NAZMUL Layla Hafni Leo Chandra Litra Diantara Misrita, Misrita Mustafa Kamal Nofrizal Nofrizal Qadar, Amri Rahmawati, Rahmawati Salis, Muhammad Saputri, Tiara Dwi Sri Wahyuni Surya Safari SD Tama, Anggi Ade Tiya Yogi, Fitra Zulia Khairani