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All Journal Daya Saing : Jurnal Ilmu Manajemen Procuratio : Jurnal Ilmiah Manajemen Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmiah Manajemen Kesatuan Journal Compound : Improving the Quality of English Education ASEAN Marketing Journal Jurnal Riset Manajemen Indonesia Indonesian Journal of Advanced Social Works (DARMA)
Putri, Librina Tria
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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DIRECT MARKETING DAN PRICE PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN MITSUBISHI L 300 PADA PT. SUKA FAJAR LTD CABANG BANGKINANG KOTA Putri, Librina Tria; Diantara, Litra; Yogi, Fitra
Jurnal Daya Saing Vol. 9 No. 3 (2023): Kinerja SDM, Perilaku Konsumen, dan Dinamika Keuangan Perusahaan
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1463

Abstract

Penelitian ini dilaksanakan di PT. Suka Fajar Ltd Cabang Bangkinang Kota. Tujuan penelitian untuk mengetahui pengaruh baik secara parsial maupun simultan dari variable Direct Marketing dan Price terhadap keputusan pembelian. Data yang digunakan dalam penelitian ini merupakan data primer dan data sekunder, yang diperoleh dengan metode kuesioner, observasi, wawancara dan dokumentasi. Sampel yang digunakan untuk menguji hipotesis sebanyak 96 pelanggan, pengambilan sampel dilakukan dengan metode accidental sampling. Alat analisa data digunakan model regresi linear berganda, sedangkan pengujian hipotesis dilakukan dengan uji F dan uji t pada alpha lima persen. Berdasarkan hasil penelitian disimpulkan bahwa variabel Direct Marketing dan Price berpengaruh signifikan secara simultan dan parsial terhadap keputusan pembelian. Koefisien korelasi (R) diperoleh sebesar 0, 826, artinya terdapat hubungan erat antara variabel Direct Marketing dan Price dengan keputusan pembelian. Selanjutnya kontribusi variabel Direct Marketing dan Price terhadap keputusan pembelian sebesar 67,5%, sedangkan sisanya sebesar 32,5 % dipengaruhi oleh faktor lain diluar model. Kata Kunci: Direct Marketing, Price Dan Keputusan Pembelian
MEMBANGUN LOYALITAS PELANGGAN : STUDI TERHADAP KUALITAS LAYANAN, HARGA, DAN KEPUASAN DI PT. J & T EKSPRESS BANGKINANG Putri, Librina Tria; Setiawan, Adi; Salis, Muhammad; Ali , Auzar
Jurnal Daya Saing Vol. 10 No. 2 (2024): Kinerja SDM, Perilaku Konsumen, dan Transformasi Bisnis pada Era Digital dan O
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v10i2.1711

Abstract

 Abstract                         This study aims to determine the effect of service quality, price and customer satisfaction simultaneously and partially on customer loyalty (survey at PT. J&T Ekspress Bangkinang Branch). The sampling technique used is by using simple random sampling method, which means taking samples from members of the population randomly without regard to strata. So to determine the sample, the Slovin formula is used with a total sample of 100 customers. Data analysis technique using multiple linear regression models. The results of hypothesis testing simultaneously and partially show that the variables of service quality, price and customer satisfaction have a significant effect on customer loyalty at PT. J&T Express Bangkinang Branch. The closeness of the relationship between the variables of Service Quality, Price and Customer Satisfaction with Loyalty at PT. J&T Express Bangkinang Branch of 88.1% with a high contribution level, while the remaining 11.9% is influenced by other variables.                                          Keywords       Customer Loyalty, Customer Quality, Price dam Consumer  Satisfaction
Digital Marketing Exploitation Training in an Effort to Increase the Potential Selling Power of Female UMKM in Pekanbaru City Putri, Librina Tria; Rahmawati, Rahmawati; Salis, Muhammad; Ikhsan, Afdhol
Indonesian Journal of Advanced Social Works Vol. 2 No. 6 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/darma.v2i6.7703

Abstract

Digital marketing training is the key to developing UMKM, especially women, in Pekanbaru City. Even though UMKM have a vital role in the local economy, many of them still experience difficulties in adopting online marketing. In the digital era, an online presence is not just a necessity, but a great opportunity to expand markets and increase product selling power. In addition, the impact of the COVID-19 pandemic strengthens the need for adaptation to consumer behavior that shifts to online platforms. Digital marketing strategy training is a crucial solution to help women UMKM survive and grow amidst these challenges, increase their competitiveness and expand their market reach. Community service activities are expected to provide the knowledge, skills and tools needed so that women UMKM can successfully exploit the potential of digital marketing.
ANALISIS EFEKTIVITAS PROMOSI MENGGUNAKAN MEDIA SOSIAL INSTAGRAM PADA ZAKY & DICKY CAFE DI BANGKINANG KOTA Putri, Librina Tria; Diantara, Litra; Kamal, Mustafa
Jurnal Daya Saing Vol. 8 No. 1 (2022): Dinamika Pemasaran, SDM, Keuangan, dan Kewirausahaan pada Berbagai Sektor di Er
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v8i1.891

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah upaya periklanan Instagram Zaky & Dicky Cafe efektif. Instagram adalah program berbagi gambar dan video yang memungkinkan pengguna mengambil foto, merekam video, menerapkan filter digital, dan berbagi kreasi mereka di berbagai jaringan jejaring sosial. Untuk mengetahui efikasinya terhadap interaksi sosial, peneliti menggunakan analisis model EPIC (empati, persuasi, dampak, dan komunikasi) dan mengujinya secara individual menggunakan teknik skor rata-rata. Populasi dan sampel diambil dari pelanggan Zaky & Dicky Cafe. Pengambilan sampel dilakukan dengan teknik sensus sebanyak 100 sampel. Berdasarkan hasil penelitian, pemasaran Zaky & Dicky Cafe dengan media sosial instagram efektif.
Co-Authors Ahmad Faisal Ali , Auzar Andri Irawan Aryadi Aryadi Auzar Ali Azhari Azhari Fachry Abda El Rahman hasan, samsurijal Hasby, Nazar Hendrizal Hendrizal Henrizal, Henrizal Ikhsan, Afdhol Layla Hafni Leo Chandra Litra Diantara Misrita, Misrita Mustafa Kamal Naim, Muh. Rezky Nofrizal Nofrizal Qadar, Amri Rahmawati, Rahmawati Salis, Muhammad Saputri, Tiara Dwi Sri Wahyuni Surya Safari SD Tama, Anggi Ade Tiya Yogi, Fitra Zulia Khairani