Article Per Year (5 Year)
p-Index From 2021 - 2026
5.474
P-Index
This Author published in this journals
All Journal Jurnal Studi Manajemen dan Bisnis JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) JEM17: Jurnal Ekonomi Manajemen JURNAL PENDIDIKAN TAMBUSAI JAIM (Jurnal Abdi Masyarakat) JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JURNAL MANAJEMEN Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal Ilmiah Raflesia Akuntansi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi Unram Journal of Community Service (UJCS) Journal of Education Research Comsep : Jurnal Pengabdian Kepada Masyarakat KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam SENMEA Journal of Ekonomics, Finance, and Management Studies
Nonni YAP
Kadiri University
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Unram Journal of Community Service (UJCS)

 1 
Improving the Competitiveness of Peanut Chip MSMEs through Logo Rebranding and Product Innovation “PICA” Sa'diyah, Halimatus; Rohma, Astri Puji Nur; Sutikno, Lisa Febriana; Yap, Nonni; Kartikasari, Evi Dwi
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1320

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economic development; however, many food-based MSMEs face competitiveness challenges due to limited product differentiation, weak brand identity, and inadequate marketing strategies. This community service program aimed to enhance the competitiveness of a peanut chip MSME through integrated product innovation, logo rebranding, marketable packaging design, and digital marketing optimization under the brand “PICA” (Rich-Flavored Peanut Chips). The program was implemented through several stages, including field observation and problem analysis, product formulation and processing trials, visual identity redesign, packaging development, digital promotional media creation, and monitoring and evaluation. Product innovation focused on transforming conventional fried peanuts into thin, crispy peanut chips with multiple flavor variants to increase sensory appeal and market differentiation. Rebranding activities involved redesigning the logo, selecting appropriate color schemes and typography, and creating a consistent brand identity aligned with modern consumer preferences. Packaging was upgraded from simple transparent plastic to premium standing pouches with informative and visually attractive labels to improve product perception and shelf competitiveness. In addition, digital marketing was strengthened through the use of Instagram and WhatsApp Business to expand market reach and enhance consumer engagement. The results demonstrated improvements in product quality, visual attractiveness, brand recognition, and promotional effectiveness. Overall, the integration of product innovation, rebranding, marketable packaging, and digital marketing proved effective in increasing the competitiveness and growth potential of peanut chip MSMEs. This program highlights the importance of comprehensive innovation strategies in supporting sustainable MSME development in the increasingly competitive food industry.
Government Transparency through the Creation of a Website by the Village of Sukomulyo Gresik based on WordPress Yap, Nonni; Pramana, Andy Chandra; Eferyn, Krissantina; Puspitasari, Nathasya Aurelia; Zahra, Novella Eka Pandar Az
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1368

Abstract

Transparency in governance is an important aspect in improving accountability and public trust in village administration. Sukomulyo Village in Gresik has taken a strategic step by developing a WordPress-based website a publish information and provide digital services. This study aims to describe the process of creating a village website, analyze its effectiveness in improving information transparency, and identify the benefits the community derives from it. The research method uses a qualitative descriptive approach, including observation, interviews, and document analysis. The results show that the village website can provide more open information, including financial reports, development activities, administrative services, and village news. In addition, using WordPress enables easier content management and can be handled by village officials without advanced technical expertise. The implementation of the website has been proven to increase community access to information and strengthen public participation in the village governance process. Thus, creating a WordPress-based village website is a practical step toward greater transparency and better governance.
Co-Authors Afif Nur Rahmadi Aini, Nurul Nur aji, bagus Ajisaputra, Iswal Romdanu Andy Chandra Pramana Anggita Tutut Wulandari Anindhitya Sofi M Ayu As’ari, Eka Baskara, Dhimas Bagus Priya Denvi Nur Mei Wardani desi kristanti, desi Duwi Riningsih Dwi Riningsih eferyn, Krissantina Eka Agustina, Eka Faizal David Julio Fauziannor Fauziannor Fauziannor, Fauziannor Febiola, Elsa Gabriella Denakrisnada, Sielva Gabriella Denakrisnada Gabriella K, Sielva Gandung Satriyono, Gandung Husna A, Bima Fatkul Hylmi M, Rafa Karlia, Linda Kartikasari, Evi Dwi Krissantina Efery Krissantina eferyn Laely, Nur Lestari Pangastuti, Ria Mahmudi, Sulthon Muhammad Dian Ruhamak Nabila Andriani Nindi Vaulia Puspita Nugroho, Rian Dimas Nur Laely Nurjanah, Salis Oktaviana Wahyu Prihardina Oktaviani Wahyu Prihardini Oktaviani Wahyu Prihardini Prasaja, Mukti - Prihardin, Oktaviana Wahyu Prihardini, Oktaviani Wahyu Puspitasari, Nathasya Aurelia Putri Prasasty, Nandha Rahman, Yudi Ria Lestari Pangastuti Rian Dimas Nugroho Riningsih, Duwi Risma Gesang Ayu Rohma, Astri Puji Nur Rukmini, Meme Sa'diyah, Halimatus Sielva Gabriella Denakrisnada Gabriella Denakrisnada Siswandari, Lusy So, Mayciella Sudjiono Suhartatik, Yuni Suhartatik Sutikno, Lisa Febriana SUTRISNO Triwidyati, Endang Wardani, Denvi Nur Mei Wicaksono, Dimas Setiawan Yudi Rahman Yuni Suhartatik Suhartatik Zahra, Novella Eka Pandar Az