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Journal : SENMEA

PENGARUH GAYA KEPEMIMPINAN TERHADAP PRESTASI KERJA DI UNIVERSITAS KADIRI Yap, Nonni; Rukmini, Meme; Pramana, Andy Chandra
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

Leadership style is one of the important things in advancing a company or organization. Leaders who have a vision and direction and have a good way of being towards employees will be an example for employees and will ultimately be able to improve employee performance. The purpose of this study is to find out the influence between leadership style and employee performance at Kadiri University. This type of research is quantitative research where the main data used in the form of figures are analyzed using statistics. The data collection technique used in this study is to use questionnaire techniques. The research variable consists of one independent variable that is leadership style and one dependent variable that is work performance. The collected data is then analyzed using a simple linear regression analysis. The results showed that there was a positive and significant influence between leadership styles on work performance. The results showed that the t count of leadership style variables was 8,817 greater than the t table of 2,039 and the Sig value of 0.000 was smaller than 0.05. The R2 determination coefficient obtained a yield of 0.715 or 71.5% which means that the leadership style is able to affect work performance by 71.5% while the rest is influenced by other variables
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DALAM MENGGUNAKAN TRANSPORTASI ONLINE PADA MAHASISWA UNIVERSITAS KADIRI Pramana, Andy Chandra; Yap, Nonni; Prasaja, Mukti
Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021
Publisher : Universitas Nusantara PGRI Kediri

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Abstract

The rise of online transportation business today makes online transportation businesses scramble for consumer loyalty. Loyalty is a situation where consumers view positively a product or service provider company accompanied by continuous and consistent reuse of such services or products. Loyalty is formed because of customer satisfaction in obtaining product services both goods and services. Customer satisfaction can be formed from the quality of good service from service providers. The purpose of this study was to see the influence between the quality of service and customer loyalty in using online transportation with student respondents at Kadiri University. The type of research used is quantitative research with data collection through questionnaires. Variables in the study consisted of independent variables and dependent variables. Independent variable is the quality of service from Parasuraman et,al. namely tangible, reability, responsiveness, assurance and empathy. While the dependent variable in this study are customer loyalty. Multiple regression analyses are used to test the influence between independent and dependent variables. The conclusion of the research shows that simultaneously, the quality of service positively affects customer loyalty in using online transportation with a value of Sig < 0.05. While for partial influence, tangible dimensions, reability, responsiveness and assurance have a sig asim value of Sig < 0.05 so as to show a significant risk to customer loyalty. While the empathy dimension has a value of asim Sig > 0.05 so it has no effect on customer loyalty.