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Journal : International Journal of Integrated Science and Technology

The Influence of Marketing Mix on Tourist Revisit Interest in Bogor Botanical Garden Achmad taufik taufik; Titiek Tjahja Andari; Samsuri
International Journal of Integrated Science and Technology Vol. 2 No. 4 (2024): April 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i4.1689

Abstract

This paper focuses on the discourse on religion as an instrument of peace. The basic idea behind this is the emergence of various discriminatory and violent treatments in the name of religion. This reality contradicts the essence and purpose of religion as a source of inspiration, spiritual, ethical, and moral foundation for the formation of a peaceful global community. After exploring the various views on religion, violence and peace itself, my opinion is that in an effort to become an instrument of peace, religions must abandon their dogmatism and institutional arrogance and even their superiority over other religions. Redefining the essence and purpose of religion, mutual acceptance and recognition of existence are the best paths to authentic peace in Indonesian.
Based Purchasing Decisions Product Quality, Prices and Promotions Dwi Gemina; Samsuri; Dinda Ivana Rismawati
International Journal of Integrated Science and Technology Vol. 2 No. 8 (2024): August 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijist.v2i8.2454

Abstract

In facing an increasingly strong and tight competitive environment, every company is required to be able to optimize its economic resources in order to increase the competitiveness of its products in the market, and to be able to carry out a series of effective marketing strategies and always develop these marketing strategies continuously and sustainably. This research aims to determine and analyze the influence of product quality, price and promotion on purchasing decisions for Hori LED lights in the city of Bogor. This research design uses descriptive and verification methods. The sampling technique in this research uses probability sampling with a simple random sampling technique. The number of respondents was 100 people. The subjects of this research are all consumers who have purchased Hori Lamp products in Bogor City, and the objects of this research are product quality, price, promotions and purchasing decisions. The tools used in this analysis are path analysis, multiple correlation analysis, coefficient of determination analysis and hypothesis testing with the F test and t test. The research results show that product quality has a direct and positive influence on purchasing decisions for Hori LED lights in Bogor City. Price has a direct and positive influence on purchasing decisions for Hori LED lights in Bogor City. Promotions have a direct and positive effect on purchasing decisions for Hori LED lights in Bogor City. Product quality has a positive relationship with price. Price has a positive relationship with promotion. Product quality has a positive relationship with promotion.