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Journal : Business Perspective Journal

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Pengaruh Kualitas Pelayanan dan Penetapan Harga terhadap Kepuasan Konsumen pada Objek Wisata Slanik Waterpark di Lampung Selatan Suhartina; Shoheh, Rusli
Business Perspective Journal Vol. 3 No. 2 (2023): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v3i2.1314

Abstract

Research was conducted to determine and explain the influence of service quality and pricing on consumer satisfaction at the Slanik Waterpark tourist attraction in South Lampung. This research was conducted on visitors to the Slanik Waterpark tourist attraction with a sample size of 115 respondents and used the Slovin formula calculation. This research method is quantitative with an associative and causal approach using data collection techniques in the form of questionnaires and there are two independent variables, namely service quality (X1) and pricing (X2), with the dependent variable namely consumer satisfaction (Y). The results of this study showed that the respondents were dominated by the 21-30 year age range, 59 people or 51%, 60 people or 52% female, and 47 students or 41% students. H1 was accepted with a tcount value of 6.398 and a sig level of 0.000, H2 was accepted with a tcount value of 6.471 and a sig level of 0.000 and H3 was accepted with a fcount value of 185.595 and a sig level of 0.000. Service quality and pricing have a significant partial or simultaneous effect on consumer satisfaction at the Slanik Waterpark tourist attraction with an r-square value of 76.8%. Meanwhile, the remaining 23.2% is influenced by other variables. Keywords: consumer satisfaction, service quality, pricing
Pengaruh Kepercayaan dan Risiko terhadap Minat Belanja Online Shopee pada Mahasiswa Universitas Tulang Bawang Lampung Sartika, Ella; Suhartina; Suradi
Business Perspective Journal Vol. 5 No. 1 (2025): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v5i1.1776

Abstract

Shopee officially entered Indonesia in 2015 and Shopee has become one of the most popular sites frequently visited. With Shopee, it makes it easier to shop online via gadgets anywhere and anytime as long as you have an internet connection. This research aims to determine the influence of trust and risk on Shopee online shopping interest among students at Tulang Bawang University, Lampung. The population of this research is students from Tulang Bawang University, Lampung with a sample of 100 respondents. The type of this research is quantitative with a causal associative approach using data collection techniques in the form of questionnaires. The data analysis methods used are multicollinearity test, autocorrelation test, multiple linear regression analysis, t test and F test. The results of this study show that Trust has a positive and significant effect on Shopee online shopping interest among Tulang Bawang University Students in Lampung with a greater t value. from ttable 11.053>1.988 with a significance value of 0.0011.988 with a significance value of 0.0013.09 Ftable with a significance level of 0.001 Keywords: trust, shopee online shopping interest, risk
Co-Authors Agustina Ali, Najmah Angka, Andi Werawe Asriani Dahniar Dedi Alfarizi Diana Yunita Dewi Fatmawati Fatmawati Girsang, Ermi Hadlun Hamdi, Sintiya Herma Widyaningsih Hermayanto Herni Johan Ibrahim Irma Susanti, Irma Maler, Tangge Mariana Mayangsari, Nindya Muh. Asroruddin Al Jumhuri Muhammad Sabiq Dzakwan Muliatun Nihayatul Azania Noorbaya, Siti NUR FADILAH Nurhasanah Putranto Manalu Renita Ramdani Rian Hamdani Sartika, Ella Shoheh, Rusli Siti Nuraliah, Siti St Rohani, St Suradi SURYANI Syamsul Ph.D M.A. Hadi Taufik Dunialam Khaliq Usman Usman Utami, Rahmawati Ning