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All Journal SENTRALISASI Journal of Humanities and Social Studies Jurnal Mantik JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JURNAL MANAJEMEN International Journal of Economics, Business and Accounting Research (IJEBAR) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Ekonomi Jurnal Masyarakat Madani Indonesia Technology and Society Perspectives (TACIT)
Ruswaji, Ruswaji
Fakultas Ekonomi, Universitas Islam Lamongan
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DETERMINAN LOYALITAS MEREK SAMSUNG DENGAN MEDIASI KETERIKATAN EMOSIONAL Muhammad Ayub; Nurus Syafa'atillah; Ruswaji Ruswaji
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 11 No 2 (2026): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini menganalisis pengaruh konten buatan pengguna, pemasaran seluler, pemasaran berkelanjutan, dan viral marketing terhadap loyalitas merek melalui keterikatan emosional pada pengguna smartphone Samsung di Lamongan. Penelitian menggunakan pendekatan kuantitatif dengan 290 responden dan analisis Structural Equation Modeling berbasis Partial Least Squares (SEM-PLS). Evaluasi model pengukuran dilakukan melalui outer loading dan Average Variance Extracted (AVE), sedangkan model struktural dievaluasi melalui R Square dan pengujian jalur. Hasil menunjukkan bahwa pengaruh langsung konten buatan pengguna terhadap loyalitas merek tidak signifikan, demikian pula pemasaran seluler dan pemasaran berkelanjutan. Viral marketing berpengaruh positif dan signifikan terhadap loyalitas merek. Konten buatan pengguna, pemasaran berkelanjutan, dan viral marketing berpengaruh signifikan terhadap keterikatan emosional, sedangkan pemasaran seluler tidak signifikan. Keterikatan emosional berpengaruh positif dan signifikan terhadap loyalitas merek. Mediasi bersifat penuh pada hubungan konten buatan pengguna dan pemasaran berkelanjutan terhadap loyalitas, tidak terjadi pada pemasaran seluler, dan bersifat parsial pada viral marketing. Model menjelaskan 68,6% variasi loyalitas merek dan 60,5% keterikatan emosional.
PLOSOWAHYU's INTEGRATED REST AREA PROMOTES A SUSTAINABLE COMMUNITY Ruswaji Ruswaji; Puguh Cahyono; Heri Suprapto; Dika Efendi; Rima Dwi VP
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5 No 3 (2021): IJEBAR : Vol. 05, Issue 03, September 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i3.3142

Abstract

Plosowahyu Village is one of the villages in the Lamongan district. There are 3 hamlets, namely Plalangan Hamlet, Plosogeneng Hamlet and Wahyu Hamlet. Administratively, Plosowahyu village is divided into 12 RT and 3 RW. Each is under the leadership of the RT and RW heads. Plosowahyu Village is categorized as an Independent Village, namely an Advanced Village that has the ability to carry out village development. The physical development of Plosowahyu village potential is a sustainable development plan for the Plosowahyu village rest area which aims to improve the community's economy. As well as spearheading the empowerment of all aspects of integrated business activities with the support of increasingly sophisticated information technology, through the application of Management Information Systems in village governments and existing economic institutions, including Bumdes and existing MSME groups. The Plosowahyu village rest area will be one of the mini tours that is very pleasant for visitors and the community where there are stalls and also stalls for people who have local MSMEs for visitors to the rest area and floating houses in the middle of the lake which are a good feel for visitors in the area. participate in the BUMDES office, as well as educational tours with the Etawa goat farm which is also the icon of the rest area. So that it will increase the selling power of the rest area itself. For the manager, the Plosowahyu Village Rest Area is an integrated business that will not only generate income from a financial perspective, but must be balanced with effective, efficient and professional maintenance and management methods from upstream to downstream, so as to provide optimal services for the community. its users. If consumers already feel satisfied with the use of the available facilities, then this will make a return for the manager's income. For researchers, the Plosowahyu Village Rest Area will provide useful outcomes in scientific studies in the form of journals, intellectual property rights and other scientific works as well as contribute to improving community welfare.
TRANSFORMASI DIGITAL DAN KINERJA UMKM LAMONGAN: MEDIASI INOVASI, MODERASI DINAMIKA LINGKUNGAN Akhlis Pria Pambudi; Ruswaji Ruswaji; Ratna Handayati
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 10 No 1 (2025): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v10i1.2891

Abstract

Penelitian latihan ini bertujuan mengilustrasikan pengaruh transformasi digital terhadap kinerja usaha mikro, kecil, dan menengah (UMKM) melalui kapabilitas inovasi serta peran moderasi dinamika lingkungan. Digunakan dataset sintetis berisi 300 responden simulasi dengan 18 indikator skala Likert lima poin. Analisis dilakukan menggunakan pendekatan komposit PLS Mode A dan bootstrap 600 replikasi. Dalam simulasi, transformasi digital berhubungan positif dengan kapabilitas inovasi, sedangkan kapabilitas inovasi berhubungan positif dengan kinerja. Pengaruh tidak langsung yaitu interaksi kapabilitas inovasi dengan dinamika lingkungan. Temuan ini hanya menunjukkan cara membaca output model dan bukan bukti empiris tentang UMKM Kabupaten Lamongan. Latihan menekankan evaluasi model pengukuran, pengujian jalur struktural, mediasi, moderasi, dan pelaporan berbasis interval kepercayaan. Kata kunci: transformasi digital; kapabilitas inovasi; dinamika lingkungan; kinerja UMKM; SEM-PLS
TRANSFORMASI DIGITAL DAN PERTUMBUHAN RITEL JAWA TIMUR: MEDIASI KAPABILITAS OMNICHANNEL Ruswaji Ruswaji; Muhammad Imam syairozi; Danu Subandono
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 10 No 1 (2025): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v10i1.2892

Abstract

Artikel ini mengilustrasikan hubungan transformasi digital dan orientasi pasar dengan pertumbuhan usaha ritel melalui kapabilitas omnichannel pada konteks Jawa Timur. Sebanyak 300 respons sintetis dengan 17 indikator Likert lima poin dibangkitkan untuk keperluan pembelajaran. Pengujian menggunakan regresi atas skor komposit terstandar dan bootstrap 1.200 pengulangan sebagai pendekatan latihan menuju SEM-PLS. Dalam data simulasi, transformasi digital dan orientasi pasar berkorelasi positif dengan kapabilitas omnichannel; kapabilitas omnichannel juga berhubungan positif dengan pertumbuhan ritel. Pengaruh tidak langsung kedua variabel diuji menggunakan interval kepercayaan bootstrap. Nilai reliabilitas, validitas konvergen, validitas diskriminan, dan koefisien determinasi disajikan sebagai contoh interpretasi. Seluruh angka berasal dari data buatan, bukan survei usaha ritel Jawa Timur, dan tidak boleh diperlakukan sebagai bukti empiris atau hasil resmi perangkat lunak SmartPLS 4. kata kunci: Transformasi digital; orientasi pasar; omnichannel; pertumbuhan ritel; SEM-PLS
KAPABILITAS ANALITIK DIGITAL DAN RESILIENSI UMK PENGOLAHAN HASIL PERTANIAN DI KABUPATEN LAMONGAN: MEDIASI KELINCAHAN STRATEGIS DAN MODERASI KETIDAKPASTIAN PASOKAN Ike Susanti; Ruswaji Ruswaji; Muhammad yaskun
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 10 No 1 (2025): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpim.v10i1.2893

Abstract

Penelitian ini menyajikan simulasi pengujian hubungan kapabilitas analitik digital, kelincahan strategis, dan resiliensi UMK pengolahan hasil pertanian di Kabupaten Lamongan, dengan ketidakpastian pasokan sebagai moderator. Sebanyak 250 respons Likert sintetis dibuat untuk latihan analisis. Estimasi jalur menggunakan regresi skor komposit terstandar dan bootstrap 1.600 replikasi sebagai pendekatan pedagogis, bukan keluaran resmi SmartPLS atau estimasi algoritme PLS-SEM. Seluruh hasil berasal dari data buatan dan tidak boleh dianggap sebagai bukti empiris kondisi UMK Lamongan. Kata kunci: kapabilitas analitik digital; kelincahan strategis; resiliensi UMK; ketidakpastian pasokan; agroindustri; SEM-PLS
Stimulating Awareness and Entrepreneurial Skills of Students through the Strong Role of Social Media: A Motivation for Growth and Innovation Ruswaji Ruswaji; Nina Herlina; Dina Alafi Hidayatin; Moh Muklis Sulaeman; Sandi Nasrudin Wibowo
Technology and Society Perspectives (TACIT) Vol 2 No 1 (2024): Research Article
Publisher : PT. LITERASI SAINS NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61100/tacit.v2i1.142

Abstract

Entrepreneurship among students has been a primary focus in the context of the ever-changing global economy. Students are often regarded as potential sources for innovation and economic growth in various countries. This research aims to stimulate awareness and entrepreneurial skills of students through the strong role of social media. In this study, the method employed is a qualitative literature review, drawing data from Google Scholar within the timeframe of 2020 to 2024. The study results indicate that in the rapidly evolving digital era, social media plays a highly significant role in influencing life, including education and entrepreneurship. Social media provides broad access to information, ideas, and opportunities for students. With the right approach, social media can stimulate awareness and develop entrepreneurial skills among students.
Co-Authors akhlis pria pambudi Akhlis Priya Pambudi Andika Arianto Bella Fernanda Bimbie Febrian A. Cahyono, Puguh Danu Subandono Dika Efendi Haris Bashory Ismail Henny Mahmudah Heri Suprapto Hidayatin, Dina Alafi Indira Shofia Maulida Laely Chodariyanti Lilik Uzlifatul Jannah M Heru Budi S Budi S Masruroh Masruroh Mohammad Yaskun Muhamad Imam Syairozi Muhammad Ayub Muhammad Imam Syairozi Muhammad yaskun Muhtarom, Abid Nasrotul Adhimah Nina Herlina Nur Maziyatul Nurus Safaatilllah Nurus Safa’atilllah nurus syafa'atillah Pudiastiono Pudiastiono Puguh Cahyono Ratna Handayati Rifqiyah cinta prasasti Rima Dwi VP Sandi Nasrudin Wibowo Silvi Retno Setyawati Sovy Elsariyana Sulaeman, Moh. Muklis susanti, Ike Titin, Titin Wisnu Priambodo Zakky Rachmantha