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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Journal of Economic, Bussines and Accounting (COSTING) Majalah Ilmiah Bijak EVOLUSI : Jurnal Sains dan Manajemen JURNAL LENTERA BISNIS JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Teknologi Informasi dan Komunikasi ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Dinamika Jurnal Teknik Informatika dan Teknologi Informasi JURNAL AKUNTANSI DAN BISNIS Community: Jurnal Pengabdian Pada Masyarakat Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Tantik Sumarlin .
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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THE IMPACT OF CUSTOMER VALUE AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY AT WIJAYA MOTOR UNGARAN WORKSHOP Selvy, Mutiara; Zusrony, Edwin; Sumarlin, Tantik; Tobing, Wesly Tumbur ML
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fjyzjy76

Abstract

This study aims to analyze the effect of customer value and customer satisfaction on customer loyalty in the Gen Z and Millennial segments at the Wijaya Motor Workshop in Ungaran. The sample of this study consisted of 100 respondents selected using a non-random sampling method with a purposive sampling technique. Data collection used a questionnaire with a 5-point Likert scale measurement. The collected data were analyzed using multiple linear regression with the help of SPSS 29 software. The results of the study showed that the customer value variable and customer satisfaction variable partially had a significant effect on the customer loyalty variable. This finding indicates that increasing the value perceived by customers, as well as increasing the level of customer satisfaction, can significantly increase customer loyalty to the Wijaya Motor Workshop. The implication of this study is the importance of the Wijaya Motor Workshop to continue to increase customer value and satisfaction in order to maintain and increase customer loyalty, especially in the Gen Z and Millennial segments which are the focus of the study. Thus, the strategy of increasing customer value and satisfaction must be a top priority in efforts to develop workshop services and marketing.
Peran Digital Marketing dan Penetaapan Harga Terhadap Keputusan Pembelian Konsumen di Platform E-Commerce Tiktok Shop Lastri Novita Aplugi; Haryo Kusumo; Tantik Sumarlin
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.9072

Abstract

This study analyzes the influence of digital marketing and pricing on consumer purchasing decisions on the e-commerce platform TikTok Shop in Semarang Regency, Central Java. The quantitative method was chosen, collecting data from questionnaires and analyzing using SmartPLS 4.0. The study findings indicate that the independent variable, digital marketing, pricing, has a positive and significant effect on the dependent variable, purchasing decisions.
DETERMINING IMPULSE BUYING BEHAVIOR: AN EMPIRICAL STUDY ON THE MILLENNIAL GENERATION OF SHOPEE PAYLATER USERS Ningrum, Noni Amalia; Zusrony, Edwin; Sumarlin, Tantik
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/170pth75

Abstract

New consumption patterns driven by spending habits, particularly from the millennial population, have come with the introduction of new digital financial services such as Shopee PayLater. This study looks at the influence of lifestyle, financial literacy, and the impulsive buying behavior of Shopee Pay Later users in the Semarang Regency. This is a quantitative study which employs the survey method with a Likert scale from 1 to 5. The respondents of the survey were 60 millennials aged 28-35 years who used Shopee PayLater at least once over the last 6 months. The respondent data were processed using the SmartPLS 4.0 software and analyzed with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. Both lifestyle and financial literacy are found to have a positive and significant influence, both partial and simultaneous, on impulse buying behavior. This denotes that financial illiteracy and a consumptive lifestyle have the propensity to induce impulse buying behavior, in the absence of control mechanisms. This research serves as a practical basis for initiating discourse on policy frameworks within the fields of education and social finance aimed at less financially savvy millennials in the digital globalized world.
TRANSFORMASI DIGITAL MARKETING DAN BRAND IMAGE DALAM MENINGKATKAN PURCHASE INTENTION: STUDI EMPIRIS PADA KONSUMEN PRODUK KOSMETIK WILAYAH URBAN Burhanudin; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2197

Abstract

This study aims to analyze the role of digital marketing and brand image on consumer purchasing interest in cosmetic products in urban areas in Semarang, Central Java. This study uses a quantitative approach involving 60 respondents aged 18-50 years old and selected through a purposive sampling technique. The data analysis technique uses multiple linear regression and is processed using SmartPLS version 4.1.1.2. The research findings prove that digital marketing and brand image have a positive and significant impact partially on consumer purchasing interest in cosmetic products in Semarang. Digital marketing and brand image have a simultaneous impact on consumer purchasing interest in cosmetic products in Semarang. This finding emphasizes the importance of digital marketing and brand image in increasing consumer purchasing interest in cosmetic products in Semarang.
STRATEGI TERPADU: PERAN DIGITAL MARKETING DAN INFLUENCER MARKETING DALAM MENINGKATKAN PURCHASE INTENTION PADA INDUSTRI E-COMMERCE MELALUI ONLINE CUSTOMER REVIEWS Saputri, Faola Dwi; Zusrony, Edwin; Sumarlin, Tantik
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2198

Abstract

This study aims to analyze the influence of digital marketing and influencer marketing on consumer purchasing interest with online customer reviews as a mediating variable on e-commerce products. This study uses a quantitative approach with a survey method and involves 80 respondents from the Gen Z group living in Central Java Province aged 20-28 years and selected using a purposive sampling technique. The data analysis technique uses SEM-PLS and is processed using SmartPLS version 4.1.1.4. The results of the study prove that digital marketing and influencer marketing have a positive and significant impact on consumer purchasing interest in e-commerce products. Online customer reviews have a positive impact on purchasing interest and mediate the influence of digital marketing and influencer marketing on purchasing interest in e-commerce products. This finding confirms the importance of digital marketing and influencer marketing in increasing consumer purchasing interest in e-commerce products in the Central Java area.
Co-Authors Adriana, Myra Agustinus Budi Santoso Ahmad Ashifuddin Aqham Ahmad Zainudin Andriana , Myra Andriana, Myra Ari Susanti Arie Atwa Magriyanti Ayyub Hamdanu Budi Nurmana Badruzzaman, Muhammad Bambang Widjanarko Susilo Burhanudin Dewi Widyaningsih Dewi Widyaningsih Dini Faradina Dwi Astutik Dwi Setiawan Dwi Setiawan Echan Adam Edwin Zusrony Edy Jogatama Purhita Febryantahanuji Febryantahanuji Fia Rafiana Gibson Manalu Haryo Kusumo Heni Susilowati Indra Ava Dianta Isnaini Khusnul Khotimah Kasih Purwantini Kusumaningtyas, Dhevi Dadi Kusumo, Haryo Lastri Novita Aplugi Magriyanti, Arie Atwa Munadiroh Munadiroh Munadiroh, Munadiroh Myra Andriana Myra Andriana Myra Andriana Ningrum, Noni Amalia Nining Fitriani Nining Fitriani NUR ROKHMAN Pemilia Sulistyowati Puteri Anindya Maulan Ratnaningrum Reni Veliyanti Reni Veliyanti Roymon Panjaitan Saputri, Faola Dwi Selvy, Mutiara Sindhu Rakasiswi Sindhu Rakasiwi Sukemi Kamto Sudibyo Suprapti Titin Hargyatni Tobing, Wesly Tumbur ML Violitta Demo Ham Crisdayanti Yuli Fitrianto Zahra Dinul Khaq