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Pendampingan Pengelolaan Media Sosial Bagi Pelaku Usaha UMKM Tanaman Hias Bonsai: Indonesia Johansyach, Muhammad Wildan; Abadi, Totok Wahyu; febriana, poppy
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 06, Issue 01, Maret 2024
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol6.iss1.art6

Abstract

The Community Service Program (Abdimas) is an effort to resolve problems related to owners of Micro, Small and Medium Enterprises (MSME) Bonsai Letters in Gempol, Pasuruan. The problem is that these business actors do not understand social media management. Therefore, social media is important for business actors in introducing products efficiently and marketing on social media which previously only used conventional approaches. The aim of this research is assistance provided to business actors so that they can market their ornamental plants at a more sophisticated, modern level and with a wider reach with the existence of social media platforms. The methods for the program implementation stages in this research are observation and interviews, idea planning, activity processes, mentoring and activity evaluation. The activity will be held twice a week, namely from Sunday, 18 and 25 June 2023 at 09.00 – 13.00 WIB at the Gempol bonsai script stand, Pasuruan. The results of the activity are that MSME business actors have understood media management as a forum for selling/marketing products, arranging sales stalls, and how to create a logo as an MSME identity.
Pengaruh E-WOM, Citra Merek, E-Commerce, dan Beauty Vlogger terhadap Keputusan Pembelian Abadi, Totok Wahyu; Hawa, Elviena Fitriana
Jurnal ILMU KOMUNIKASI Vol. 21 No. 1 (2024)
Publisher : Departemen Ilmu Komunikasi FISIP Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jik.v21i1.6406

Abstract

Social media can currently be used to promote products with beauty vloggers as skincare brand ambassadors. This study aims to analyze and explain the effect of e-WOM, brand image, e-commerce, and beauty vloggers on consumer purchasing decisions for Scarlett Whitening products. This research method uses explanative quantitative. Simple random sampling was applied to collect data from 210 Scarlett Whitening user respondents in East Java through an online questionnaire. The results showed that the e-WOM, brand image, e-commerce, and beauty vlogger variables simultaneously had a significant effect on consumer purchasing decisions for Scarlett Whitening products.
Strategi Komunikasi Visual Live Streaming Shopee JKT48 Zee dan Freya Hidayat, Mohammad Hilmy; Abadi, Totok Wahyu
Journal of Education Research Vol. 5 No. 4 (2024)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v5i4.824

Abstract

Perkembangan e-commerce telah mendorong penggunaan live streaming sebagai strategi pemasaran, namun banyak penjual dan streamer belum memanfaatkan komunikasi visual secara optimal. Penelitian ini menganalisis strategi komunikasi visual dalam live streaming e-commerce, dengan fokus pada sesi live streaming Zee dan Freya di Shopee. Metode yang digunakan metode kualitatif, dengan pendekatan sistematik literatur rivew untuk mengamati konten visual yang disajikan. Hasil penelitian menunjukkan bahwa strategi komunikasi visual yang diterapkan oleh Zee dan Freya sangat efektif dalam menarik perhatian audiens dan meningkatkan keterlibatan. Penggunaan gerakan tubuh, ekspresi wajah, serta kombinasi elemen audiovisual terbukti berhasil menciptakan paparan yang optimal, mempertahankan perhatian, dan memfasilitasi pemahaman audiens terhadap produk. Selain itu, interaksi langsung dengan audiens melalui fitur-fitur interaktif Shopee Live turut memperkuat hubungan emosional dengan penggemar dan mendorong tindakan pembelian. Kesimpulannya, komunikasi visual yang efektif dalam live streaming berkontribusi signifikan terhadap peningkatan keterlibatan dan keputusan pembelian konsumen.
Disposable Diaper Product Packaging Design (POCA): Desain Kemasan Produk Popok Cuci Pakai (POCA) Kurniawan, Firman; Abadi, Totok Wahyu; Fikri, Andi; Febriana, Poppy; Aesthetika, Nur Maghfirah; Yani, Muhammad
Indonesian Journal of Innovation Studies Vol. 20 (2022): October
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.065 KB) | DOI: 10.21070/ijins.v20i.693

Abstract

Desain kemasan berlaku untuk, melindungi, mengirim, mengeluarkan, menyimpan, mengidentifikasi, dan membedakan sebuah produk dipasar. Pada akhirnya desain kemasan berlaku sebagai kemasan sebagai pemasaran produk dengan mengkomunikasikan kepribadiaan atau fungsi produk konsumsi secara unik. Packaging adalah pembungkus yang digunakan untuk melindungi barang dagangan, hasil produksi, dan sebagainya. Namun, kini maknanya lebih luas lagi, karena packaging tidak hanya untuk melindungi barang/isinya, melainkan juga untuk menyampaikan kepada konsumen alasan yang paling menarik dan tak terbantahkan agar membeli sebuah produk. Sadar Popok Merupakan sebuah program yang di bangun oleh Universitas muhammdiyah Sidoarjo dari Prodi Ilmu Komunikasi dan juga Management. Untuk mengembangkan Sadar Sampah popok sekali Pakai (POSPAK) melalui analisis perilaku dan Strategi Intregrated Marketing Communication. Bukan hanya itu Sadar Popok juga merupakan target untuk Masyarakat agar mengurangi Limbah Popok Sekali Pakai. POCA adalah sebuah singkatan dari POPOK CUCI PAKAI merupakan sebuah Merk/ Brand dipergunakan untuk mengenal Standarisasi identitas Visual Yang dimiliki POCA
The Effect of Cyberbullying Face Treatening Acts and Face Management on the Development of Relationships Between Perpetrators and Victims of Cyberbullying Class I Students: Pengaruh Cyberbullyng Face Treatening Acts dan Face Manajemen terhadap Pengembangan Hubungan antara Pelaku dan Korban Cyberbullying Siswa Kelas IX Mahfud, Muhammad; Abadi, Totok Wahyu
Indonesian Journal of Innovation Studies Vol. 21 (2023): January
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.441 KB) | DOI: 10.21070/ijins.v21i.835

Abstract

The development of information technology and social media has an impact on changes in human behavior in communicating. Unsupervised communication in a social environment can have a variety of deviant effects, for example, what we often hear lately with the term cyberbullying. Many students or young generations currently use social media to communicate with each other with their friends. Not a few cases that have happened to the younger generations about cyber bullying. The purpose of this study is to analyze and explain the face treatment act and face management as well as the development of inter-group and cyberbullying victims on social media. The method used is descriptive method, using a quantitative approach. The types and sources of data obtained are primary and secondary data sources. While the data collection technique used is a questionnaire to test the validity of the data using validity, reliability, and hypotheses. The results of this study indicate that there is a positive and significant relationship between the behavior of cyberbullying perpetrators and the behavior of victims of cyber bullying with a significant value which is the more reactive the behavior of cyberbullying perpetrators is, the more reactive the behavior of cyberbullying victims will be. Therefore, the government needs to hold seminar programs for parents and so that they know how to deal with cyberbullying problems faced by their children.
The Reception of Society Towards Hoax News About the Covid-19 Pandemic on TikTok: Resepsi Masyarakat Terhadap Berita Hoax Tentang Pandemi Covid-19 di tiktok Afdianto, Irfan; Abadi, Totok Wahyu
Indonesian Journal of Public Policy Review Vol. 22 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijppr.v22i0.1311

Abstract

This research aims to analyze and explain the reception of society towards hoax news about the Covid-19 pandemic on TikTok. A quantitative descriptive method was employed, drawing on Jalaluddin Rahkmat's perception theory (1989:51). The study focused on the village of Cangkring Sidokare, with 96 respondents participating. The findings indicate that concerning the news item "Humans are test subjects," 79.2% of respondents considered it a hoax, while 20.8% regarded it as factual. Regarding the news item "Delayed menstruation after vaccination," 87.5% of respondents deemed it a hoax, with 12.5% considering it factual. Concerning the news item "Difficulties in conceiving after receiving the Tetanus vaccine," 85.4% of respondents viewed it as a hoax, while 14.6% considered it factual. Regarding the news item "Contents of the Sinovac vaccine," 86.5% of respondents considered it factual, with only 13.5% believing it to be a hoax. These findings shed light on the public's reception of hoax news on TikTok and emphasize the importance of addressing misinformation during the pandemic. Highlights: The study focuses on analyzing the public reception of hoax news about the Covid-19 pandemic on TikTok. A quantitative descriptive method is utilized, and 96 respondents from Cangkring Sidokare village are included. Findings indicate a significant percentage of respondents considering the analyzed news items as hoaxes, emphasizing the need to address misinformation during the pandemic. Keywords: Covid-19, Hoax News, TikTok, Public Reception, Perception Theory
Potert Pembangunan Kepemudaan di Sidoarjo Abadi, Totok Wahyu; Hariyanto, Didik; Pramono, Puguh
Cakrawala Vol. 7 No. 2: Juni 2013
Publisher : Badan Riset dan Inovasi Daerah Provinsi Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32781/cakrawala.v7i2.162

Abstract

Penelitian ini bertujuan untuk memaparkan potret kepemudaan mulai dari potensi hingga titik rawan pembangunan kepemudaan serta pemetaan program-program pembangunan kepemudaan di Sidoarjo. Penelitian deskripsi kualitatif ini mengumpulkan data primer melalui survey dan FGD. Melalui analisis deskripsi, hasil penelitian menunjukkan bahwa 1) pembangunan kepemudaan masih memiliki titik rawan seperti tingginya tingkat pengangguran terbuka dan penderita HIV/AIDS, 2) Koordinasi pembangunan kepemudaan di antara SKPD di Sidoarjo masih relative kurang, 3) Pembangunan kepemudaan lebih difokuskan pada penurunan pengangguran terbuka berbasis pengembangan kewirausahaan, peningkatan budaya olahraga dan kreativitas pemuda, perlindungan pemuda dari bahaya destruktif dan penyakit HIV, peningkatan kualitas pemuda dalam wadah-wadah keorganisasian, dan peningkatan wawasan kebangsaan.