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All Journal Scriptura Jurnal Ilmu Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan ANDHARUPA Kanal : Jurnal Ilmu Komunikasi An-Nida': Jurnal Komunikasi dan Penyiaran Islam Communicatus: Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal ASPIKOM International Journal of Supply Chain Management Cakrawala: Jurnal Litbang Kebijakan Jurnal Audience Jurnal Abdimas Madani dan Lestari (JAMALI) The Journal of Society and Media Jurnal Ranah Komunikasi Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Indonesian Journal of Cultural and Community Development Jurnal Mutakallimin : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Jurnal Dakwah dan Komunikasi Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Journal of Education Research Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Riset Jurnalistik dan Media Digital Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies JKMP (Jurnal Kebijakan dan Manajemen Publik) Asian Journal of Logistics Management FENOMENA: Journal of Social Science Jurnal Lingkungan Kebumian Indonesia Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Culture and Religion Issues Journal of Library and Archival Science INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Jurnal Kawistara Journal of Geosciences and Environmental Studies House of Wisdom: Journal on Library and Information Sciences
Totok Wahyu Abadi
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Transportation Other

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Strategi Retorika dan Persuasi Keagamaan dalam Khotbah YouTube di Indonesia Setiawan, Rizky Fabio; Abadi, Totok Wahyu
Indonesian Culture and Religion Issues Vol. 1 No. 2 (2024): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengeksplorasi strategi retorika yang digunakan oleh Ustadz Adi Hidayat di saluran YouTube-nya, Adi Hidayat Official, dengan fokus pada bagaimana ia mengintegrasikan ajaran Islam dengan nilai-nilai kebangsaan Indonesia melalui Pancasila. Dengan menggunakan pendekatan kualitatif deskriptif dan analisis semiotika, penelitian ini meneliti dua video: "UAH, The Real Pancasilais" dan "Short... UAH Mengajarkan Pancasila Kepada Pedagang Bendera." Temuan menunjukkan bahwa Ustadz Adi Hidayat secara efektif menerapkan lima kanon retorika Aristoteles, sehingga meningkatkan dampak persuasif dakwahnya. Studi ini menyoroti potensi YouTube sebagai platform untuk dakwah agama yang berdampak dan menyarankan implikasi untuk praktik dakwah digital dalam mempromosikan nilai-nilai budaya dan kebangsaan.
Ujaran Kebencian Terhadap Presiden Jokowi Studi Netnografi Twitter Nagari, Belinda Bunga; Abadi, Totok Wahyu
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2874

Abstract

Penelitian ini mengeksplorasi dinamika ujaran kebencian yang ditujukan kepada Presiden Jokowi di platform media sosial, menggunakan pendekatan netnografi dengan metode deskriptif kualitatif untuk meneliti fenomena budaya dan sosial dalam media siber. Fokus pada akun Twitter @Bams2773559, penelitian ini mengidentifikasi penggunaan konten teks, visual, dan audio yang ofensif dan konfrontatif, mengkarakterisasi interaksi-interaksi tersebut sebagai ajakan ujaran kebencian. Data yang diperoleh dari aktivitas pengguna online menunjukkan bahwa konten tersebut tidak hanya menyebarkan kebencian, tetapi juga memfasilitasi pertukaran interaktif antar pengguna, yang berpotensi meningkatkan konflik. Temuan ini menyoroti kebutuhan mendesak akan strategi untuk mitigasi ujaran kebencian online dan memajukan diskursus digital yang lebih hormat.
Membangun Identitas: Keberhasilan Personal Branding di Panggung YouTube Indonesia Priambodo, Mastnun Luthfi; Abadi, Totok Wahyu
Interaction Communication Studies Journal Vol. 1 No. 2 (2024): August
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v1i2.2883

Abstract

Penelitian ini mengeksplorasi strategi personal branding Dwi Febrianto, seorang pembuat konten YouTube yang dikenal dengan Dwiwoii, yang berspesialisasi dalam video gameplay game Mobile Legends. Meskipun game MOBA sangat populer, masih terdapat kesenjangan dalam memahami teknik personal branding efektif yang digunakan oleh pembuat konten dalam ceruk ini. Dengan memanfaatkan delapan konsep Personal Branding Peter Montoya, penelitian ini menggunakan metode deskriptif kualitatif dengan fokus pada observasi channel YouTube Dwiwoii. Studi tersebut mengungkapkan bahwa Dwi Febrianto berhasil mengintegrasikan kedelapan elemen branding, terutama yang mengkhususkan diri pada pahlawan penantang Fanny, menunjukkan keahlian dan konsistensi dalam pembuatan konten, yang selaras dengan kepribadian pribadi dan publiknya. Hasilnya menggarisbawahi efektivitas personal branding strategis dalam meningkatkan visibilitas dan keterlibatan online, menunjukkan bahwa personal branding yang khas dapat secara signifikan mempengaruhi popularitas dan interaksi pemirsa di platform media sosial. Penelitian ini berkontribusi pada pemahaman yang lebih luas tentang personal branding dalam pembuatan konten digital, menekankan perlunya keaslian dan presentasi strategis dalam lanskap digital yang kompetitif.
Analisis Framing Pemberitaan Slogan "Slepet" Calon Wakil Presiden Muhaimin Iskandar di Media Online Detik.com dan Kompas.com Halimi; Totok Wahyu Abadi
Jurnal Dakwah dan Komunikasi Vol. 10 No. 1 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v10i1.13249

Abstract

Keberhasilan dan efektivitas perjuangan politik secara signifikan dipengaruhi oleh media di era globalisasi dan teknologi maju saat ini, terutama situs web berita. Dua media paling terkenal adalah Kompas.com dan Detik.com. Tujuan dari penelitian ini adalah untuk menggambarkan sejauh mana slogan "slepet" calon wakil presiden diberitakan oleh dua media daring Indonesia, Detik.com dan Kompas.com. Mengidentifikasi penggunaan media daring untuk tujuan politik dengan menggunakan teknik Analisis Framing Robert N. Entman, yang menganalisis bingkai sebuah peristiwa melalui pembahasan Detik.com dan Kompas.com mendefinisikan isu-isu berita slogan "slepet" Cak imin melalui empat tahapan yaitu Define problems, Diagnose causes, Make moral judgement dan Treatment recommendation. Oleh karena itu, temuan ini menunjukkan bahwa Detik.com menyajikan berita slogan "slepet" calon wakil presiden Muhaimin Iskandar sebagai sebuah slogan yang memiliki makna yang tidak menyenangkan. Sementara itu, Kompas.com sering menampilkan Muhaimin Iskandar, calon wakil presiden, dan slogan "slepet"-nya sebagai solusi untuk masalah-masalah di Indonesia.
IMC Iklan Remaja dan Citra Merek Memicu Pembelian Kompulsif Remaja di Indonesia Fachriza , Mochammad Rifkie; Abadi, Totok Wahyu
Journal of Library and archival Science Vol. 1 No. 1 (2024): June
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jip.v1i1.2748

Abstract

Studi ini menyelidiki pengaruh paparan iklan, komunikasi pemasaran terpadu (IMC), dan citra merek terhadap perilaku belanja kompulsif remaja dalam belanja online. Dengan menggunakan pendekatan kuantitatif eksplanatori, data dikumpulkan dari 180 responden remaja yang dipilih secara acak melalui kuesioner terstruktur. Analisis regresi linier berganda yang dilakukan dengan SPSS V20 mengungkapkan bahwa paparan iklan, IMC, dan citra merek secara signifikan dan positif mempengaruhi perilaku belanja kompulsif remaja. Hasil uji F (35.729) menunjukkan adanya pengaruh bersama antara variabel independen dan variabel dependen. Selain itu, hasil uji t menunjukkan pengaruh parsial yang signifikan dari paparan iklan (t = 4.764), IMC (t = 3.302), dan citra merek (t = 2.221) terhadap belanja kompulsif. Variabel independen berkontribusi efektif sebesar 35,1% (p < 0,005). Temuan ini menegaskan peran penting strategi pemasaran dalam membentuk perilaku konsumen remaja di era digital.
Media dan Etnisitas Tionghoa: Studi Resepsi tentang Program Siaran Mandarin di Radio FM Surabaya: Media and Chinese Ethnicity: A Reception Study of Mandarin Broadcast Programs on FM Radio in Surabaya Supriyanto, Supriyanto; Abadi, Totok Wahyu
Fenomena Vol 8 No 1 (2009): FENOMENA: Journal of the Social Sciences
Publisher : LP2M UIN KH.Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v8i1.445

Abstract

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Media Usage Motivations and Netflix Video Viewer Satisfaction in East Java Abadi, Totok Wahyu; Refisca, Syania Fidya; Febriana, Poppy; Sobirov, Bobur
The Journal of Society and Media Vol. 9 No. 2 (2025): Digital Expression and Solidarity Media
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v9n2.p504-538

Abstract

Netflix is a subscription-based video streaming platform that offers a selection of films and documentaries each month. During the COVID-19 pandemic, streaming services experienced significant growth. This study examines the influence of Netflix media usage motivation on viewer satisfaction in East Java. It applies Guo and Chan-Olmsted’s Video Streaming Platform Representation Theory, McQuail’s Media Usage Motivation Theory, Blumer and Katz’s Uses and Gratification Theory, McMillan’s Interactivity Perception Theory, and Satisfaction Theory. Using a quantitative explanatory method, data were collected through an online questionnaire from 190 respondents and analysed using SPSS 26 and AMOS 22 with Structural Equation Modelling (SEM). The results indicate that Video Streaming Platform Representation, Media Usage Motivation, and Perception of Interactivity significantly influence viewer satisfaction, both simultaneously and partially. Media usage motivation—covering information seeking, personal identity, social integration, and entertainment—shows the most substantial effect. Viewers are satisfied because Netflix provides engaging information about new films and opportunities for interaction among users. The novelty of this study lies in distinguishing new media like Netflix from mainstream media, emphasising how streaming platforms enable users to access entertainment and exchange film- related information within online communities.
Electability of Presidential and Vice Presidential Candidates Among Gen Z in the 2024 Presidential Election Sani, Zara Aprilia; Abadi, Totok Wahyu; Febriana, Poppy; Tze Wui, Kenneth Lee
Communicatus: Jurnal Ilmu komunikasi Vol. 8 No. 2 (2024): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v8i2.40732

Abstract

Social media has become a dominant factor in shaping the political behaviour of Generation Z, especially in the 2024 Presidential Election. This study aims to analyze the influence of information exposure, news content, candidate electability, and social media on the behaviour of Generation Z voters. With an explanatory quantitative approach, data were collected through questionnaires filled out by 160 University of Muhammadiyah Sidoarjo students, using the multistage cluster random sampling method. The research variables were measured using a Likert scale and tested using multiple linear regression based on SPSS 25. The study results showed that, partially, news content, candidate electability, and social media significantly influenced the behaviour of Generation Z voters, with the most significant contribution coming from social media (30.7%). In contrast, information exposure did not have a significant influence. Simultaneously, the four variables contributed 55.2% to voter behaviour. The study also found that although Generation Z actively uses social media, they tend to be sceptical of political information. In conclusion, social media, candidate electability, and news content are the main factors that influence Generation Z's political behaviour. Therefore, designing a creative and fact-based social media campaign strategy is essential to increase healthy political participation.
The Mediating Role of Communication in Fostering Religious Tolerance within a Diverse Society Abadi, Totok Wahyu; Zetira, Andrea Resha; Balahmar, Ahmad Riyadh Umar; Longani, Kirti Dang
Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Vol. 8 No. 1 (2024)
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/rjsalb.v8i1.25543

Abstract

This study aims to examine the influence of social prejudice, local wisdom, social piety, religious identity, and communication behaviour on religious tolerance in Sidoarjo Regency. It focuses on the mediating role of communication behaviour in strengthening or weakening the impact of these variables on religious tolerance. A quantitative research approach was adopted, using a structured questionnaire to collect data from respondents in the Sidoarjo Regency. The data was analysed using Structural Equation Modelling (SEM) to test the relationships between the variables and the mediating role of communication behaviour. The results show that communication behaviour plays a crucial role in mediating the influence of social prejudice, local wisdom, social piety, and religious identity on religious tolerance. While social prejudice, local wisdom, and religious identity do not have direct significant effects on tolerance, their impact is enhanced through effective communication. Communication behaviour, characterised by openness, empathy, and support, positively influences religious tolerance, whereas ineffective communication diminishes the positive effects of other variables. The findings suggest that strategies to improve religious tolerance should prioritise communication behaviour. Policymakers, educators, and community leaders are encouraged to implement programmes that foster open dialogue, empathy, and respect among diverse religious groups to strengthen social harmony. This study provides new insights into the role of communication behaviour as a mediating variable in the relationship between social factors and religious tolerance, offering practical implications for enhancing tolerance in multicultural societies.
Face Negatiation Communication of The Demokrat Party in The Koalisi Perubahan Untuk Persatuan Towards The 2024 Presidential Election Putri, Adelia Kharisma; Abadi, Totok Wahyu
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.612

Abstract

The Koalisi Perubahan untuk Persatuan in the 2024 Presidential Election, which is nominating Anies Baswedan as Presidential Candidate, appears to be discord. The Demokrat Party which also supported Anies had to swallow the bitter pill after AHY, which was predicted to be a party with the Mercy logo, failed to be selected by Anies as the vice presidential candidate who would accompany him in the 2024 presidential election. Unilaterally, Nasdem, who was nominating Anies as the 2024 presidential candidate, 'switched his heart' to PKB by declaring Muhaimin Iskandar as the vice presidential candidate accompanied Anies. Suddenly, this incident made the Demokrat and their cadres angry, and turned their backs on Anies. This research aims to explain the Demokrat Party's facial negotiation communication in the Koalisi Perubahan untuk Persatuan towards the 2024 Presidential Election. This qualitative research uses Stella Ting-Toomey's Facial Negotiation perspective as the theoretical basis. The primary data for this research was obtained from YouTube social media related to AHY and the Demokrat Party after the AMIN Declaration. The units of analysis used in this research are words, phrases, clauses, sentences, and images in videos of AHY and the Demokrat Party on YouTube media. The analysis technique used is descriptive. The research results show three ways in the Demokrat Party's face negotiation communication perspective, namely facework, face-threatening actions, and conflict management which tend to give in and it is better to leave the Koalisi Perubahan untuk Persatuan by looking for and finding a new more solid coalition.
Co-Authors A Riyadh Umar Balahmar Abida Al Aliyah Achmad Mutawakkil Syihabuddin Adimas Mahakim Afdianto, Irfan Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Alifiah Mulia Wulandari Amalia, Fara Putri Arsiyah Arsiyah Dedi Darmawan Dian Asha Utari Didik Hariyanto Didik Hariyanto Elviena Fitriana Hawa Fachriza , Mochammad Rifkie Fandrian Sukmawan Fauji Bagus Permadi Febriayu Vina Kurniasari Ferry Adhi Dharma Fikri, Andi Firman Kurniawan, Firman Habib Al Ayyubi Halimi Hawa, Elviena Fitriana Hendra Sukmana Hidayat, Mohammad Hilmy Ilmi Usrotin Choiriyah Iskandar, Rayhan Rizq Isnaini Rodiyah Ita Kusuma Mahendrawati Ivoniasari , Oky Johansyach, Muhammad Wildan Juli, Asmaul Khusna Tri Wulan Laila Nur Hidayati Longani, Kirti Dang Luluk Fauziah Luluk Fauziah, Luluk Mahfud, Muhammad Mailinda Komariyah Mashudi Mashudi Muhammad Yani, Muhammad Muhammad, Danii Syauqi Nagari, Belinda Bunga Nova Asharina Wicaksono Nur Maghfirah Aesthetika Poppy Febriana Prameswari Widya Ningrum PRAMONO, PUGUH Priambodo, Mastnun Luthfi Pudjasetia, Faraby Al Irsyad Putri Permatasari, Putri Putri, Adelia Kharisma Rahmatullah, Ardhidan Rahmawati, Irena Rancaputra, Muhammad Hanifan Raniawati Rachman Refisca, Syania Fidya Ridlaty Ayu Oktaviana Putri Rijalud Da'wah Rijalud Dawah Safira Ramadhani Putri Sanadjihitu Sangadji Sani, Zara Aprilia Setiawan, Rizky Fabio Sobirov, Bobur Sugianto, Maurizki Irgiananda Supriyanto Supriyanto Totok Totok Tze Wui, Kenneth Lee Vinatalia, Vani Windriya, Anafil Zetira, Andrea Resha