Garuda - Garba Rujukan Digital

Optimizing MSME sustainability through digital marketing, innovation, and financial literacy with financial technology support Rahmani, Shinta; Abdillah, Fatimah; Ristanti, Vivi
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2425

Purpose – This study aims to analyze the influence of digital marketing, business innovation, and financial literacy on the sustainability of MSMEs in Malang City, with financial technology (fintech) adoption as a mediating variable. Method – This study is a quantitative research with primary data in the form of a questionnaire. Using a purposive sampling technique, data were collected from 120 MSME actors in the culinary, fashion, crafts, and creative services sectors. Analysis was conducted using structural equation modeling–partial least squares (SEM-PLS) via SmartPLS 4.0. Findings – The results show that digital marketing, business innovation, and financial literacy positively and significantly affect MSME sustainability. Financial technology adoption also directly influences sustainability and significantly mediates the relationship between digital marketing and sustainability. However, it does not significantly mediate the relationship between business innovation or financial literacy and sustainability, indicating the need for better alignment between innovation and financial knowledge with financial technology usage. Implications – Theoretically, this study enriches the literature by integrating organizational innovation theory and the technology acceptance model (TAM), offering a comprehensive model of MSME sustainability. Practically, the findings guide MSME actors in strengthening digital marketing strategies and adopting financial technology-based financial management. Local governments are encouraged to implement integrated digital and financial literacy programs, while financial technology providers are advised to improve user education and experience for MSMEs, especially those less familiar with technology. These findings provide actionable insights for building inclusive, tech-savvy, and sustainable MSMEs in the digital economy.

The Future of Influencer Marketing: Trust, Authenticity, and Consumer Behavior in the Social Media Age Nazara, Desman Serius; Nugrahaningsih, Hartanti; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1138

The rapid rise of influencer marketing has reshaped the landscape of consumer engagement, particularly in the social media age where trust and authenticity play critical roles in shaping purchasing behavior. This study explores how consumers perceive and respond to trust and authenticity in influencer content and how these perceptions influence decision-making processes. Utilizing a qualitative research design, in-depth semi-structured interviews were conducted with twenty active social media users to gain insights into their emotional, cognitive, and behavioral responses to influencer marketing. Thematic analysis revealed that trust is primarily built through perceived expertise, consistency, and ethical transparency, while authenticity is constructed through personal storytelling, value alignment, and selective brand endorsement. The findings also highlight the significant influence of emotional engagement and parasocial interaction in fostering consumer loyalty. Despite these positive dynamics, challenges such as commercial pressures, algorithmic content distortion, and audience skepticism threaten the sustainability of influencer credibility. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for brands and influencers striving to maintain authentic connections in an increasingly competitive digital environment.

The Future of Influencer Marketing: Trust, Authenticity, and Consumer Behavior in the Social Media Age Nazara, Desman Serius; Nugrahaningsih, Hartanti; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1138

The rapid rise of influencer marketing has reshaped the landscape of consumer engagement, particularly in the social media age where trust and authenticity play critical roles in shaping purchasing behavior. This study explores how consumers perceive and respond to trust and authenticity in influencer content and how these perceptions influence decision-making processes. Utilizing a qualitative research design, in-depth semi-structured interviews were conducted with twenty active social media users to gain insights into their emotional, cognitive, and behavioral responses to influencer marketing. Thematic analysis revealed that trust is primarily built through perceived expertise, consistency, and ethical transparency, while authenticity is constructed through personal storytelling, value alignment, and selective brand endorsement. The findings also highlight the significant influence of emotional engagement and parasocial interaction in fostering consumer loyalty. Despite these positive dynamics, challenges such as commercial pressures, algorithmic content distortion, and audience skepticism threaten the sustainability of influencer credibility. The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for brands and influencers striving to maintain authentic connections in an increasingly competitive digital environment.

PENINGKATAN PENGETAHUAN PRODUKSI, MUTU PRODUK, DAN KEMASAN PADA UMKM KERIPIK RASTI Sarifah Tullah, Dewi; Puspitasari, Ratih; Abdillah, Fatimah; Julien, Gladys; Febrian, Jan; Lauwsetia, Chessa Auriel
Jurnal Abdi Insani Vol 12 No 9 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i9.2951

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, yet they still face limitations, particularly in production, product quality, and packaging. Keripik Rasti MSME as the community service partner encounters similar issues, including limited equipment, inconsistent quality standards, and less informative packaging. This program aims to enhance business owners’ knowledge and skills in production, quality control, and packaging to increase competitiveness. The methods employed included interviews, socialization, training, technical assistance, and evaluation through pre- and post-training questionnaires, with data analyzed using the Paired Sample t-test. The results showed significant improvements in production, product quality, and packaging aspects. Prior to the program, most indicators were in the low–neutral category, while after the program, they increased to high–very high. Tangible changes were observed in the adoption of production machines, quality standards, and the use of aluminum foil packaging with more detailed labels. Statistical tests confirmed these findings with p = 0.000 (<0.05), indicating significant differences before and after the program. Therefore, it can be concluded that the training and mentoring activities successfully equipped Keripik Rasti MSME with practical knowledge and skills in production, product quality, and packaging, thereby strengthening its competitiveness and business sustainability.

Enhancing Efficiency Via Digital Marketing and Financial Management of MSME Sari Buah Idaman Abdillah, Fatimah; Tullah, Dewi Sarifah; Sudradjat; Asyifa , Siti; Febriyan; Callista, Christine; Febrian, Jan; Lauwsetia, Chessa Auriel
IMPOWERMENT SOCIETY Vol 8 No 1 (2025): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v8i1.1417

The main product of Sari Buah Idaman (SBI), a micro, small, and medium-sized enterprise (MSME) in the food and beverage sector, is nutmeg juice. Currently, only nutmeg seeds have a high economic value, so attention needs to be paid to the utilization of nutmeg flesh in nutmeg juice products. This study aims to describe the impact of training and mentoring from digital marketing and finance on enhancing the knowledge of Sari Buah Idaman members. This quantitative research will use a paired sample t-test, sampling both before and after the training, to explain the influence of training and mentoring. All the participants who became respondents in this study were employees of Sari Buah Idaman. The study's results demonstrate the significant impact of training and assistance in enhancing the understanding of digital technology utilization in the marketing and financial management of Sari Buah Idaman. Through the development of knowledge, MSMEs will continue to grow and succeed.

Pengembangan Sistem Manajemen Informasi Laboratorium Komputer Berbasis Standar Nasional Indonesia/International Standard Organisation 17025:2017 Pradana, Egi Adithia; Abdillah, Fatimah
Indo-MathEdu Intellectuals Journal Vol. 5 No. 2 (2024): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v5i2.909

Learning is a system that cannot be separated from other components that interact with each other within it. Based on this, learning or education can be supported or accompanied by various components, one of which is computer technology. SNI/ISO 17025 is a standard from ISO which regulates organization, calibration and binding rules related to laboratories. This research uses the extreme programming research method because this method is most suitable for research and development of computer labs which are constantly developing both technologically and policy, Referring to the problems above, there is a need for research that can help solve problems and reduce the bureaucratic chain, time wasted if you want to report damage and/or borrow equipment or tools to laboratory assistants, it is necessary to develop a computer laboratory management system, referring to SNI /ISO 17025 as a laboratory management standard is expected for computer laboratory management to be more organized, disciplined and accountable. Good laboratory management and in accordance with SNI/ISO 17025 standards will result in better governance compared to disorganized laboratories, because it is superior in terms of order, security and so on, thus minimizing losses such as loss of equipment, undetected damage. and others.

Optimalisasi Proses dan Mutu Produksi, serta Kemasan pada UMKM Sari Buah Idaman Sudradjat; Tullah, Dewi Sarifah; Abdillah, Fatimah; Hunaefi, Dase; Febriyan; Siti Asyifa; Callista, Christine; Syarifullah, Nabila Nuralfia Zahrani; Jan Febrian
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Mayarakat: In-Progress
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v6i2.5122

Pemanfaatan daging buah pala sebagai bahan baku untuk minuman sari buah yang dilakukan oleh UMKM Sari Buah Idaman (SBI) meningkatkan pendapatan usaha. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan proses produksi, kualitas produk, dan kualitas kemasan UMKM SBI di Kecamatan Ciampea, Kabupaten Bogor. Metode pengabdian dilakukan dengan cara melaksanakan pelatihan dan bimbingan teknis untuk meningkatkan kualitas produk dan kebersihannya, menyeragamkan proses produksi, dan menggunakan metode pengemasan yang tepat untuk memperpanjang masa simpan produk. Kegiatan ini berlangsung dari Juli hingga Desember 2024 dan melibatkan 20 pelaku UMKM. Hasil pengabdian menunjukkan peningkatan pemahaman dan keterampilan peserta tentang proses produksi, kualitas produk, dan kemasan. Penilaian dilakukan dengan metode pre-test dan post-test melalui kuesioner, dan uji beda Wilcoxon kemudian. Setelah pelatihan, nilai proses dan mutu produksi rata-rata meningkat dari 2,21 dalam kategori rendah menjadi 4,33 dalam kategori tinggi. Nilai kemasan juga meningkat, dari 2,45 menjadi 4,56. Dalam uji Wilcoxon, nilai signifikansi 0,00, yang lebih rendah dari batas 0,05, menunjukkan perbedaan yang signifikan antara hasil sebelum dan sesudah intervensi. Secara keseluruhan, pelatihan dan bimbingan teknis terbukti bermanfaat untuk meningkatkan kapasitas produksi, kualitas, dan daya saing produk UMKM SBI serta mendukung keberlanjutan bisnis yang lebih sehat dan terstandar.

The Impact of Digital Marketing via TikTok Shop on Generation Z’s Purchase Decisions Hodijah, Cucu; Rahmani, Shinta; Abdillah, Fatimah
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 4 (December 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i4.1298

This study aims to analyze the impact of digital marketing through TikTok Shop on Generation Z’s purchase decisions. As a rapidly growing social media platform, TikTok has become one of the most effective e-commerce channels, with TikTok Shop allowing users to purchase products directly through the videos they watch. Generation Z, as a group highly connected with technology, is greatly influenced by digital marketing presented on social media platforms. This study uses a quantitative approach with a survey as the data collection method. A total of 210 respondents who are active TikTok users and have made purchases through TikTok Shop participated in this study. The data was analyzed using descriptive statistical analysis and hypothesis testing with Structural Equation Modeling (SEM). The results show that brand awareness, purchase intention, influencer impact, and user engagement significantly affect Generation Z’s purchase decisions through TikTok Shop. This study provides valuable insights for marketers to design more effective marketing strategies on TikTok, leveraging influencer impact and the platform's interactivity to boost conversion rates. Overall, the findings emphasize that TikTok Shop is a highly potential marketing tool for reaching young consumers and influencing their purchasing decisions.

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