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All Journal Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi ProTVF Jurnal Komunikasi Jurnal Ilmu Politik dan Komunikasi Jurnal Manajemen Komunikasi JURNAL LENSA MUTIARA KOMUNIKASI Sintesa Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Journal Of Digital Communication Science Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Aceng Abdullah
Prodi Televisi & Film Fikom Unpad
Religion Arts Humanities Computer Science & IT Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Journal : ProTVF

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KAJIAN KRITIS TAYANGAN TELEVISI FAVORIT KELAS MENENGAH PERKOTAAN Gemiharto, Ilham; Abdullah, Aceng; Puspitasari, Lilis
ProTVF Vol 1, No 1 (2017): ProTVF Volume 1, No.1, Maret 2017
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.405 KB)

Abstract

Salah satu ciri masyarakat kelas menengah adalah memiliki disposable income, yaitu dana sisa di luar untuk kebutuhan sandang, pangan, papan dasar yang cukup besar, yaitu sekitar 30 persen dari total pendapatan. Dengan disposable income yang memadai mereka memiliki keleluasaan untuk memenuhi kebutuhan di luar kebutuhan dasar (basic needs) termasuk dalam memilih tayangan televisi favorit. Sebagai penonton televisi, kelas menengah memiliki posisi penting dalam proses komunikasi bermedia (mediated communication). Penelitian mengenai tayangan televisi dilakukan untuk melengkapi kajian tentang televisi, karena bagaimanapun juga pesan yang disampaikan  televisi, baru akan bermakna ketika sampai ke mata penonton, dalam hal ini kelas menengah perkotaan. Rumusan masalah penelitian ini adalah bagaimana kelas menengah perkotaan memaknai tayangan favorit mereka di televisi nasional. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data menggunakan observasi, wawancara, dan studi dokumen serta teknik analisis data deskriptif, dengan informan penelitian adalah kelas menengah perkotaan dengan rentang usia 26 – 50 tahun. Hasil penelitian menunjukkan bahwapemaknaan yang dilakukan masing-masing responden satu sama lain berbeda.Kelas menengah tidak sepenuhnya tidak berdaya dalam interaksinya dengan televisi dan menerima begitu saja apa yang ditawarkan oleh televisi. Kelas menengah perkotaan bukanlah audiens yang pasif dalam menonton televisi, melainkan para pribadi yang bebas dan otonom dengan potensi kesadaran kritis terhadap media televisi melalui sikap ingin tahu dan komentar-komentar yang terlontar dari padanya. Tayangan favorit kelas menengah perkotaan kini mulai bergeser dari tayangan sinetron drama dengan ratusan episode kepada tayangan talkshow yang lebih informatif namun tetap menghibur.Kata-kata Kunci: Kajian Kritis, Tayangan Televisi Favorit, Kelas Menengah Perkotaan, Kota Bandung
Advocating transmigrants through videos on the YouTube channel Asian Survivor Sirait, Rinda Aunillah; Abdullah, Aceng
ProTVF Vol 8, No 1 (2024): March 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i1.48413

Abstract

Background: Revival Rival shares videos through the YouTube channel “Asian Survival.” The video is about the situation in the latest transmigrant location in Tanjung Buka Settlement Unit (SP) 10, Tanjung Palas Tengah District, Bulungan Regency, North Kalimantan. He practiced citizen journalism by raising topics that were not touched by the mainstream mass media. Purpose: This research aims to discover how Asian Survivor conducts advocacy through its citizen journalism video content. Methods: This is descriptive research using several data collection techniques, namely content analysis, interviews, and literature studies. Results: The Asian Survivor advocacy is carried out through the production of video content consisting of four topics, namely, donation distribution, human interest, actual information, and inspiring profile. In addition, Revival Rival manages donations from viewers touched by the news shared by maintaining accountability through a personalized reporting process. Conclusion: Asian Survivor is an advocacy media for new transmigrants in Tanjung Buka SP 10 through a variety of video content presented as a picture of the life struggles of new transmigrants in marginalized areas; social criticism presented implicitly to maintain media sustainability and to raise donations from netizens sent to help the lives of transmigrants. Raising netizen donations for charitable activities is a form of social media monetization. Implications: This research has implications for further research on the power of utilizing YouTube channels as advocacy media based on citizen journalism. Another research development is related to the ethical issues of raising donations made by YouTube content as another form of monetization of social media accounts.
Message strategy in short film production competition for strengthening film ecosystem Arindi, Citra; Abdullah, Aceng; Arifin, Hadi Suprapto
ProTVF Vol 7, No 2 (2023): September 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v7i2.48308

Abstract

Background: Film festivals in Indonesia are mostly used by filmmakers as a premiere space and showcase their work. The pandemic delayed the festival, which was not even held then, while film production was delayed. The Film, Music, and Media Directorate organize a Short Film Production Competition to strengthen the film ecosystem. A communication strategy must convey information to match the community’s expectations and the program’s objectives. Purpose: Therefore, this study aims to analyze the competition’s message orientation and message style. Methods: This research uses qualitative methodology with a case study approach based on Kotler’s marketing management and Joep Cornelissen’s message strategy model. Researchers obtained preliminary data from publication content with the highest number of ‘Likes’ on Instagram @pusbangfilm, then classified based on the series of activities of this competition to get an overview of the message strategy. Results: This research shows results that Hashtags, Colors, Fonts, and other visual elements emotionally attract attention the first time. Choosing words, language, and who conveys it becomes a stronger attraction. It is necessary to bring added value from the program, for example, with Behind the Scene content. Positive testimonials from various parties are also important messages conveyed. The general description of the program and the purpose of the program influenced the determination of the message theme so that it adjusted message orientation and in what style conveyed the message to stakeholders. Implication: Competition or festival organizers design messages following the objectives to be achieved from organizing the festival or competition.
Co-Authors Adi Wibowo, S. Kunto Anbarini, Ratih Aquarini Priyatna Arindi, Citra Asri Sjarifah, Nuryah Bakry, Gema Nusantara Dadang Rahmat Hidayat Dandi Supriadi Eni Maryani Evi Rosfiantika Fathinah, Alya Fristiani, Annisa Nadira Hadi Suprapto Arifin Herlina Agustin Ilham Gemiharto Jimi N Mahameruaji, Jimi N Jimi Narotama Mahameruaji Lilis Puspitasari Mia Dwianna Widyaningtyas Mujahidah, Fitra Kanza Nuryah Asri Sjafirah, Nuryah Asri Rangga Saptya Mohamad Permana Rhafidilla Vebrynda Rinda Aunillah Sirait Siti Karlinah Syaputra, Hendry